Deliverability Counts

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Deliverability Counts"

Transcription

1 Deliverability Counts 10 Factors That Impact Deliverability Deliverability Counts 2015 Harland Clarke Digital 1

2 20% of legitimate commercial is not being delivered to inboxes. According to Return Path s Intelligence Benchmark Report, nearly 20 percent of legitimate commercial is not being delivered to inboxes. The cost for this undelivered mail is enormous. Lost prospects, ineffective and inconsistent marketing, lost transactions and lack of communication all result from poor delivery of messages. This costs legitimate marketers billions of dollars in lost sales each year. is an integral component of any successful digital marketing program but, in order to make the most out of this communication medium and achieve ROI, you must ensure deliverability. Deliverability, if properly watched and managed, can yield huge dividends. In this white paper, we ll present 10 factors that impact deliverability. 10 Factors That Impact Deliverability 1 - Follow list building best practices The manner in which you build your list is the single greatest determining factor in deliverability. Avoid purchased, rented or harvested addresses. Make sure your list recipients have explicitly opted-in. Refrain from using pre-checked boxes in sign up forms (This is now illegal in Canada under the Canadian Anti-Spam Legislation [CASL]). Validate new contact addresses by sending welcome messages. Continuously weed out addresses that hard bounce or repeatedly soft bounce. 2 - Track and understand your delivery rates Monitoring your delivery on an ongoing basis is the key to quickly identifying and resolving issues. The best way to maintain a high delivery rate is to partner with an Service Provider (ESP) that focuses on high delivery standards. Find out how they continuously measure, monitor and manage delivery. They should have a clear process that ensures your is being delivered. This process should include participating in various whitelisting and sender reputation programs, monitoring recipient feedback and automatically deactivating hard bounced addresses. They should also monitor delivery across major Internet Service Providers (ISPs) and establish an analysis process that eliminates potential spammers from using their systems. Deliverability Counts 2015 Harland Clarke Digital 2

3 Monitor and manage your deliverability on an ongoing basis. If you re intent on going it alone, the best way to maintain high delivery rates is to monitor your bounce and complaint rates while proactively monitoring variances in delivery rates. Industry experts suggest using one channel or provider to send your s, but if your organization sends through several different channels and/ or providers, it s important to consider the large-scale picture. Certain types of filtering used by ISPs can cause your deliverability via one channel to affect the deliverability of your other channels. Keeping track of the deliverability of all your mail streams (and/or consolidating them under one provider) is critical. 3 - Establish and monitor reputation According to the Deliverability Review from Return Path, ISPs on average base more than 80 percent of delivery rules upon the sender s reputation. Your reputation can be based on some or all of the following criteria: volume and frequency ISPs are looking for consistent and predictable sending patterns. Too many s can put you on the radar while not enough s may put you too far under the radar, making it difficult to establish a positive sender reputation. authentication authentication is a sort of digital signature that confirms to recipients mail servers that the sender is who they claim to be. List quality Removing hard bounced addresses from your mailing list, along with monitoring unsubscribe requests, will prevent avoidable damage to your sender reputation. Complaint rates Recipients have the ability to report messages they don t want in their inbox with the click of a button. By keeping an eye on complaint rates per campaign you can avoid any spam-related issues. Blacklists A blacklist, or blocking list, is a collection of IP addresses or domain names that are flagged as being sources of spam. ISPs and mail server operators use these lists to block incoming that is likely to be spam. Legitimate senders can end up on a blacklist for a multitude of reasons, most of which can be controlled. By keeping an eye on your channel partners sender reputation, you can make sure your domain name isn t being negatively impacted by something that has been sent on your behalf. An aged list may have recycled spam traps in it, making you more vulnerable to being blacklisted. Whitelists A whitelist is essentially a safe list of or IP addresses that are accepted, approved or recognized by an server. Deliverability Counts 2015 Harland Clarke Digital 3

4 Reputation program participation By participating in an accreditation or reputation service, you will receive reports on junk issues that have been reported by a recipient. Permission and privacy policies A legally approved privacy policy gives your recipients a clear understanding of how you intend to use their data. Recipients will feel a sense of security in knowing your organization will strive to protect their personal information. All of the major ISPs are using at least one authentication method. 4 - Authenticate your messages authentication determines if an message is truly from the origin identified. It is essentially a digital signature that shows receiving mail servers you are who you claim to be. Today, all of the major ISPs are using at least one of the following authentication methods: Sender Policy Framework (SPF) Creates a specific record in the Domain Name System (DNS) that will prevent spammers from sending out messages using your domain name. Domain Keys Identified Mail (DKIM) DKIM validates a domain name associated with a message, enabling you or your organization to claim responsibility for the message. Domain-Based Message Authentication, Reporting and Conformance (DMARC) An authentication system that enables you to set policies for what mailbox providers should do with unauthenticated mail purporting to be from you. For example, a sender could set a policy that mailbox providers should reject any messages appearing to come from them that do not have correct DKIM authentication. 5 - Check for SPAM triggers The Radicati Group released a Statistics Report that predicts daily consumer traffic will exceed 93.1 billion messages in 2015, with an expected rise to billion by With so many s constantly sent and received, inboxes are overflowing with messages on a daily basis. This abundance of communication can negatively impact recipients acceptance and engagement with messages. In order to ensure your sent s have safely landed in your recipients inboxes and have not been marked as junk or moved to the trash folder, each message should be checked for elements that could trigger automatic filtering and/or cause recipients to question the validity of the message. Use of ALL CAPS Use of ALL CAPS is commonly seen in spam s, along with other formatting issues. Wording of your subject line Subject lines such as Re: give the impression that the message is in response to something the recipient previously sent. This deceptive tactic can result in your recipient flagging the message as spam. Another subtle tactic that can result in an undelivered message is the use of random characters inserted in a subject line (hashbusting). If you feel like you are doing something tricky, spammers are probably already trying it, and that is not company you want to keep. Ratio of text to images in your messages Heavy use of images compared to relatively little text should be avoided because filter programs cannot read the content. An ideal text-to-image ratio is generally 60/40. Deliverability Counts 2015 Harland Clarke Digital 4

5 Use of attachments On any bulk deployment, attachments are not safe to send and can raise the red flag as spam. Larger, executable files, such as.swf,.wmv,.exe, etc. should never be sent as an attachment. Linking to a landing page to retrieve a document or file is a good practice as long as the linked domain has a positive reputation. 6 - Keep your IP address, domain and from consistent As your reputation is established, it s important to maintain consistency as a sender so ISPs, filters and your recipients will recognize you. ISPs track accepted and unaccepted messages from an IP address. If an is consistently accepted by the recipient s server, the IP address can be validated and subsequent messages will also be allowed in the server. On the other hand, an IP address that consistently sends bad s can be filtered out as a unreliable IP address, and may not be allowed to send future communications into the server. Just as the sending IP address should remain consistent to avoid negative sender reputation, individual domains within the are also evaluated to determine authenticity. Domains have their own reputation to uphold and should be kept consistent to avoid landing on a domain blacklist (DBL). Once an recipient has opted-in or subscribed to your list, they are familiar with your from name and can clearly identify the as legitimate. If you are constantly changing your from name, recipients could think the they are receiving is from an unknown party and may classify the message as spam. Ask subscribers to whitelist you and offer instructions on how to do it. 7 - Ask recipients to add you to their whitelist Bypass personal filtering by having subscribers add your from address to their safe lists. Prompting subscribers to whitelist you is a precautionary method to avoid interrupted delivery. There are several opportunities to ask a subscriber to add you to their whitelist, such as: Subscriber opt-in page Thank you for subscribing specifically for the purpose of asking to be whitelisted There are several benefits of being added to a subscriber s contact or safe sender list. This is especially important in a B2B environment where an IP or domain name may need to be whitelisted on a corporate level. Companies can determine who their trusted customers and/or suppliers are and ensure critical s are delivered to their inboxes. 8 - Keep your list clean Keep your list clean by making sure you have a process in place (automated is ideal) for: Removing hard bounces A hard bounce means an address does not exist. Whether it had existed in the past and no longer exists, or was mistyped onto a sign-up form, this address should be removed from your list. Deliverability Counts 2015 Harland Clarke Digital 5

6 Processing soft bounces Soft-bounced addresses are valid but temporarily unavailable. The recipient may have a full mailbox that will not allow your message to be received. Monitor your soft-bounced addresses and, based off the frequency of sent messages, deactivate repeated soft-bounced addresses. Informing recipients how to opt-out Let your recipients know how to opt-out of your list and be sure to remove any recipient who has opted-out or unsubscribed from your mailing list within 10 days, as mandated by CAN-SPAM. Removing unsubscribes While CAN-SPAM allows 10 days before opt-out requests must be processed, you should not wait that long. Removing an unsubscribed address from your list immediately will not only keep your list clean, but will also avoid any negative backlash towards your brand from additional s received during that 10-day window. Maintaining feedback loops (FBLs) with all ISPs that offer them Feedback loops help you know who has marked your s as spam, which gives you the opportunity to remove those addresses from your list. This can uphold your IP reputation and improve your deliverability. Removing these addresses can also reduce your complaint rate, which can increase from unhappy subscribers. Identifying inactive recipients and applying separate tactics to these contacts Mailbox providers look at their customers engagement with your message. If you have a lot of subscribers who never take any action on the messages you send, it can appear that you are sending out unwanted s and this can have an impact on your program. Identifying inactive subscribers and reaching out to them with different tactics to address inactivity can be beneficial. 9 - Never ignore delivery issues should they arise Act quickly and diligently to determine and resolve any delivery issues. Ignoring delivery problems will not make them go away; it will only make them worse. Address issues immediately by: Contacting your service provider Contacting the affected ISPs Fixing any technology-related problems Act quickly to determine and Resolving any content-related issues resolve any delivery issues. Identifying any issues with your process that could have resulted in bad addresses being added 10 - Engage your recipient with relevant content In today s consumer-centric market, engagement is just as important to marketing success as render, click and conversion monitoring. Subscriber engagement is a critical metric that influences inbox placement as ISPs look at engagement measures to help determine how wanted an is. Deliverability Counts 2015 Harland Clarke Digital 6

7 Positive engagement can be tracked through actions, such as opening a message, replying to the message, clicking through links, moving the message from junk to the inbox and sharing content. Negative actions, such as reporting the as spam, unsubscribing, deleting the message or moving the message to the junk folder can also be tracked and negatively impact sender reputation and deliverability. Strategic marketing programs, based off gathered and analyzed data, offer marketers the ability to connect to consumers with content they expect and appreciate. This relevant content can directly impact reply and forward rates, increase the percentage of subscribers and reengage inactive recipients. Conclusion is a valuable channel for any marketer, but successful delivery is essential for an effective digital marketing program. As stringent compliance regulations continue to grow, following best practices to ensure deliverability is of the utmost importance. By taking these top 10 determining factors into account throughout your marketing program, you are taking the proper steps toward achieving effective communication with your customers and potential clients. Questions? The best practices addressed in this white paper are based on industry trends and the experiences of Harland Clarke Digital. If you have additional questions, we d be happy to discuss them with you. Contact us at (630) or Harland Clarke Digital (www.hcdigital.com) is a team of experienced marketing and technology professionals that works with hundreds of organizations to execute effective lifecycle marketing programs through /mobile campaigns, research and survey services, content generation, strategic consulting, employee training services and more. It is the digital arm of Harland Clarke Corp., a leading provider of best-in-class integrated payment solutions, marketing services, retail products, high-value transactional print and electronic documentation, and security solutions. Harland Clarke is a wholly owned subsidiary of Harland Clarke Holdings Corp., which is comprised of companies focused on optimizing customer relationships through multiple channels. Its major business units Harland Clarke, Scantron and Valassis are recognized as leading providers of marketing services, transaction solutions, education services, and intelligent media delivery that create millions of customer touchpoints annually for their clients. All marks are the property of their respective owners. Deliverability Counts 2015 Harland Clarke Digital 7

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

Email Reputation Metrics Troubleshooter. Share it!

Email Reputation Metrics Troubleshooter. Share it! Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,

More information

e-shot Unique Deliverability

e-shot Unique Deliverability e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is

More information

INBOX. How to make sure more emails reach your subscribers

INBOX. How to make sure more emails reach your subscribers INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes

More information

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the

More information

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making

More information

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010 Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not

More information

Blackbaud Communication Services Overview of Email Delivery and FAQs

Blackbaud Communication Services Overview of Email Delivery and FAQs Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

You ve got. Best practices for email deliverability. Microsoft Dynamics Marketing

You ve got. Best practices for email deliverability. Microsoft Dynamics Marketing You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

Deliverability Best Practices by Tamara Gielen

Deliverability Best Practices by Tamara Gielen Deliverability Best Practices by Tamara Gielen Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved

More information

Email Best Practices 101

Email Best Practices 101 Email Best Practices 101 15 Proven Tactics for Boosting Deliverability and Engagement BY KATE NOWROUZI Email Best Practices 101 Boosting your inbox rates begins with an understanding of how your tactics

More information

Reputation Monitor User Guide

Reputation Monitor User Guide August 18, 2015 Return Path, Inc. Table of Contents What is Reputation Monitor... 3 How Reputation Monitor Works... 4 What is a Sender Score... 5 How is a Sender Score Calculated... 5 Reputation Measures

More information

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107 A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that

More information

Email Marketing Workshop

Email Marketing Workshop Email Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Email Laws & Regulations 1 Laurence Rothman Nationwide Senior Consultant, Brand Reputation

More information

10 Ways to Improve B2B Email Deliverability:

10 Ways to Improve B2B Email Deliverability: From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

Email Marketing. Frequently Asked Questions

Email Marketing. Frequently Asked Questions Email Marketing Frequently Asked Questions Q: Why expand my email marketing initiatives? A: Email marketing offers flexibility and versatility to more effectively reach customers. Marketers can design

More information

5 tips to improve your email database. An Experian Data Quality white paper

5 tips to improve your email database. An Experian Data Quality white paper 5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers

More information

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton

More information

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their

More information

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing

More information

email deliverability

email deliverability There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

Return Path Email Intelligence Report Q3 2012

Return Path Email Intelligence Report Q3 2012 Return Path Email Intelligence Report Q3 2012 HELO and Welcome Welcome to the first edition of the Return Path Email Intelligence Report. Our goal is to provide a quarterly look at email trends and performance

More information

Enterprise Email Marketing: The 8 Essential Success Factors

Enterprise Email Marketing: The 8 Essential Success Factors Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article

More information

Financial Email Marketing Benchmark Report

Financial Email Marketing Benchmark Report Financial Email Marketing Benchmark Report Financial Email Marketing Benchmark Report Executive Summary With high audience receptivity and above-average engagement rates, email marketing has proven to

More information

to Stay Out of the Spam Folder

to Stay Out of the Spam Folder Tips and Tricks to Stay Out of the Spam Folder At SendGrid we are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to

More information

Email deliverability: The good, the bad and the ugly

Email deliverability: The good, the bad and the ugly Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4

More information

The Grande Guide To Email Deliverability and Privacy

The Grande Guide To Email Deliverability and Privacy The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Spam: What Consumers Really Think

Spam: What Consumers Really Think From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing

More information

Why Marketing Is More Important Than Ever

Why  Marketing Is More Important Than Ever Why Email Marketing Is More Important Than Ever Do your customers care about your message? Today s there are estimated 218.6 million Americans are email users, which represents nearly 90 percent of total

More information

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best

More information

Improve Email Deliverability with a Dedicated IP

Improve Email Deliverability with a Dedicated IP WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary

More information

6-Part Lunch Learning Series

6-Part Lunch Learning Series Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad

More information

Ensure holiday emails reach the inbox

Ensure holiday emails reach the inbox Ensure holiday emails reach the inbox 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information

More information

IP warm up best practices. What does it actually mean to warm up an IP address

IP warm up best practices. What does it actually mean to warm up an IP address IP warm up best practices What does it actually mean to warm up an IP address IP warming is the practice of gradually increasing the volume of mail sent via a dedicated IP address according to a predetermined

More information

Data is at the heart of deliverability

Data is at the heart of deliverability FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management

More information

Three pillars of successful email deliverability

Three pillars of successful email deliverability Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst : Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

Emailserving Email Marketing Best Practices Quick Guide

Emailserving Email Marketing Best Practices Quick Guide Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,

More information

Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue.

Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Product Description In order to provide the best possible deliverability tool set, Eloqua has

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never

More information

Certification. Standards & Requirements

Certification. Standards & Requirements Certification Standards & Requirements Table of Contents What Are the Standards and Requirements for Becoming and Staying Certified?... 5 Why Do We Hold Senders to These Standards and Requirements?...

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Deliverability Debunked: A Do s and Don ts Guide

Deliverability Debunked: A Do s and Don ts Guide Deliverability Debunked: A Do s and Don ts Guide According to the latest studies, an estimated 20 percent of all emails sent in North America never reach the inbox of intended receivers. As such, the deliverability

More information

The dark side of deliverability -

The dark side of deliverability - The dark side of deliverability - email marketing benchmarks An Experian Data Quality white paper Email remains the number one communication channel for marketers. However, organizations face many issues

More information

Post-Send Vetting Techniques... 6 Methodology... 6

Post-Send Vetting Techniques... 6 Methodology... 6 Messaging Anti-Abuse Working Group (MAAWG) Vetting Best Common Practices (BCP) November 2011 Introduction... 1 Why Vet?... 2 Pre-Send Vetting Techniques... 2 Corporate Entity Formation and History... 2

More information

SoWINE 2 June 14, 2011

SoWINE 2 June 14, 2011 SoWINE 2 June 14, 2011 2 Introduction Industry Trends Key Email Considerations Strategy List Development Content Development Deployment Program Analysis Optimization Deliverability CAN-SPAM Compliances

More information

Email Marketing & Lead Generation Blueprint

Email Marketing & Lead Generation Blueprint Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email

More information

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research

More information

Creating Effective Email Marketing Programs 11/15/2011

Creating Effective Email Marketing Programs 11/15/2011 Creating Effective Email Marketing Programs 11/15/2011 Slides will Be Available Just go to www.jackiewalts.com for slides And additional articles on email marketing My Background Over 25 years in direct

More information

DMA s E-Mail Authentication Requirement: FAQs and Best Practices

DMA s E-Mail Authentication Requirement: FAQs and Best Practices DMA s E-Mail Authentication Requirement: FAQs and Best Practices DMA s Board of Directors approved a new guideline for ethical marketing practices in October 2005, with the new member requirement going

More information

NORTH AMERICAN EMAIL MARKETING TRENDS 2014

NORTH AMERICAN EMAIL MARKETING TRENDS 2014 NORTH AMERICAN EMAIL MARKETING TRENDS 2014 AN INBOX MARKETER WHITEPAPER 1 Executive Summary Throughout the last year Email Marketing continued its momentum and reaffirmed its effectiveness as a digital

More information

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails The Proactive Marketer Ensuring the safe arrival and optimum placement of emails Contents Introduction 4 Data integrity 5 Relevance 6 Reputation 8 Building a firm foundation 10 In summary 11 About the

More information

THE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING?

THE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING? THE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING? ABOUT THE AUTHOR With more than a dozen years managing and consulting for some of the largest issue advocacy organizations

More information

CommuniGator. Avoiding spam filters

CommuniGator. Avoiding spam filters CommuniGator Avoiding spam filters How to dodge the junk box; deliverability and avoiding spam filters Email marketers often have more to battle with than just creating an email and sending it to their

More information

Email Data Management Best Practices

Email Data Management Best Practices Email Data Management Best Practices September 17, 2008 These Best Practices have been developed by the IAB Email Committee. About the IAB Email Committee: The Email Committee is dedicated to removing

More information

Email Win-Back Programs: Everyone Recommends Them, But Do They Work?

Email Win-Back Programs: Everyone Recommends Them, But Do They Work? Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

8/4/2015 Sphere 9.4.6 Sphere Email US

8/4/2015 Sphere 9.4.6 Sphere Email US Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,

More information

Email Deliverability Demystified:

Email Deliverability Demystified: Email Deliverability Demystified: Papilia s Commitment to Optimizing Results A Whitepaper by Mark DiMaio Deliverability Expert SM Email Deliverability Demystified: Papilia s Commitment to Optimizing Results

More information

FOR MARKETERS AND LIST OWNERS

FOR MARKETERS AND LIST OWNERS COUNCIL FOR RESPONSIBLE E-MAIL E-MAIL DELIVERY BEST PRACTICES FOR MARKETERS AND LIST OWNERS The following recommendations were developed to promote best practices for marketers and list owners seeking

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

BEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results

BEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results BEST PRACTICES IN EMAIL MARKETING Get Delivered, Get Read, and Get Results 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other

More information

Email Marketing Best Practices

Email Marketing Best Practices How to Acquire Contacts and Keep Them Enabling Technology Partnerships Email Marketing Overview Email marketing is an exciting element of your marketing strategy that can be a huge contributor to website

More information

Do You Know Your Email Marketing?

Do You Know Your Email Marketing? Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi

More information

CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012

CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 SLIDES WILL BE AVAILABLE Just go to www.jackiewalts.com for slides And additional articles on email marketing MY BACKGROUND Over 25 years in direct

More information

How to Manage Your Email List Effectively

How to Manage Your Email List Effectively How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:

More information

Active Carrot - Avoiding Spam Filters

Active Carrot - Avoiding Spam Filters Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information

DST EMAIL. Product FAQs. Thank you for using our products. DST UK www.dstsystems.co.uk

DST EMAIL. Product FAQs. Thank you for using our products. DST UK www.dstsystems.co.uk EFFECTIVE PERSONALISED PRINT AND E-COMMUNICATION SOLUTIONS DESIGNED WITH YOU IN MIND DSTSYSTEMS.CO.UK DST EMAIL Product FAQs version 01 Thank you for using our products. DST UK www.dstsystems.co.uk DST

More information

Chapter 1: What are SPAM traps?... 2. The logic behind SPAM traps... 2. Definitions of the types of SPAM traps... 3

Chapter 1: What are SPAM traps?... 2. The logic behind SPAM traps... 2. Definitions of the types of SPAM traps... 3 Table of Contents Chapter 1: What are SPAM traps?... 2 The logic behind SPAM traps... 2 Definitions of the types of SPAM traps... 3 Chapter 2: How do SPAM traps end up in your database?... 5 The risk SPAM

More information

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to

More information

Before you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date.

Before you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date. with Maxmail What s Inside Before you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date. Cleaning your lists on a regular basis

More information

The best ways to ensure that your newsletters reach their recipients

The best ways to ensure that your newsletters reach their recipients The best ways to ensure that your newsletters reach their recipients An issue of paramount importance to any email campaign marketing is the delivery rate of one's sent messages, which means the percentage

More information

Email. Best Practices 101. Proven Tactics for Boosting Deliverability and Engagement. by Kate Nowrouzi, Director of Product Policy, Message Systems

Email. Best Practices 101. Proven Tactics for Boosting Deliverability and Engagement. by Kate Nowrouzi, Director of Product Policy, Message Systems Messaging Masters Series Email Best Practices 101 Proven Tactics for Boosting Deliverability and Engagement by Kate Nowrouzi, Director of Product Policy, Message Systems Email Best Practices 101 Boosting

More information

ANTI-SPAM POLICY JANUARY 2014

ANTI-SPAM POLICY JANUARY 2014 ANTI-SPAM POLICY JANUARY 2014 CONTENTS Introduction... 3 What happens if the anti-spam policy is not followed?... 3 Legal responsibilities and requirements... 3 Spam Definition... 4 Multinational campaigns...

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:...

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:... Table of Contents Recommendation Summary... 3 Technical:... 3 Creative:... 3 Introduction... 4 Formatting Recommendations... 5 JavaScript:... 5 Forms:... 5 Background Tags and Colors:... 5 Html Text:...

More information

Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER

Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction It seems like it should be so simple to migrate from one email service provider (ESP) to another. Good

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information