Betting and Gaming 2012

Transcription

1 Betting and Gaming 2012 mobile apps mobile web mobile content mobile marketing

2 Why Mobile? The mobile betting & gaming industry - $48 bn by 2015 * Mobile device web usage to exceed desktop by 2013 ** Global smartphone sales +50% Q v Q ** The newer smartphones allow for a richer user experience and graphics Mobile gaming and betting allows people to play anytime, anywhere. *Juniper Research, ** Gartner

3 Why mkodo? Our mobile betting and gaming products handle 50m+ in betting stakes p.a. Full range of global, cross-platform apps, webapps, mobile web and mobile marketing 24/7 expert client service i 24/7 Proven in mobile services since 2001 Award winning technology (EGR best mobile site performance) Seamless reporting across all activity

4 Clients and Partners

5 Mobile Sportsbook mkodo s clients have seen 300% increase in mobile sportsbook usage over the last 12 months * Mobile registration, wallet, live/in-running, multiple betting options (from singles to accumulators), multi-language and live video streaming Highest speeds of data transfer in the industry Available on all mobile devices ** maximising reach bluesq.mobi, mobile.888sport.com *mkodo: , ** all new handsets added within 2 weeks of market launch.

6 Mobile Sportsbook Rank Interactive Simon Woolf, Head of Mobile Development, Rank Interactive: In the last year, mkodo s expertise has helped Mobile become one of the key channels for Rank in Sportsbook, Gaming and Bingo. Rank s dedication to offer innovative and reliable mobile products to our customers paid off when Blue Square, powered by mkodo, received the EGR Award for Best Mobile Performance in mkodo s mobile platform, the most robust in the mobile gaming marketplace, was the natural choice as the backbone for the Mecca Bingo Mobile App product, our key customer-facing brand. mkodo s ability to integrate with other gaming partners, and act as a hub for a raft of mobile gaming offers, complements Rank s aim to increase the variety and quantity of mobile games available to its customers.

7 Mobile Sportsbook 888Sport Richard Jerman, Head of 888sport: mkodo helped 888sport launch a mobile Sportsbook in just a 10 week turnaround providing access for all mobile phones, a specific version for the all-important iphone segment of the market and betting-in-running, which is such a critical component of sportsbetting on-mobile. In a matter of weeks the service exceeded our expectation and is now an essential channel for interactivity for 888 s user-base, providing markets and taking bets on thousands of events every week. mkodo s flexibility in terms of multi-language presentation will be a real upside for us in ongoing development of 888sport to our global market and user-base.

8 Mobile Bingo case study, Mecca Bingo Rank s Mecca Bingo - first real money iphone and Android app on the market Synchronised with online service and includes live chat Average session time on the app is 22 minutes There have been > 50K downloads Branded versions (eg Britain s Got Talent) for a further revenue opportunity

9 Mobile Games Portal Mobile portal for casino games Access to multiple, market-leading mobile games from developers including IGT, Cozy Games and Probability Single sign-on for choice of variety of different slots, casino and arcade games Open API enables simple communication between operator, wallet, game and engine

10 Mobile Messaging & CRM 98% of SMS are read and responded to within 60 minutes of receipt* SMS is a perfect way to offer your customers promotions and incentives to drive betting activity. SMS is an effective acquisition tool via refer-a-friend promos and push notifications Available in multiple languages Personalisation of SMS as part of holistic CRM process

11 Platform Infrastructure Mobile Gaming