1 BARCELONA 3rd edition 2012 bdigital apps Congress 30th October COSMOCAIXA Organised by 31st October MEDIA-TIC Platinium sponsors Gold sponsors Silver sponsors Bronze sponsor
2 Program Tuesday October 30th Wednesday October 31st 08:30 09:15 10:45 COSMOCAIXA AUDITORIUM Apps and gaming: an expanding market Registration ÀGORA ROOM Workshop The content app life cycle: from a draft to the market and the creation of value Brightcove 09:15 10:15 09:00 DIGITAL ROOM AT MEDIA-TIC C/ Roc Boronat, 117, Barcelona Registration Coffee break 11:15 12:45 13:15 14:30 News & trends of the mobile sector New sources of innovation: FINAPPSPARTY model by la caixa and FINAPPSPARTY 2012 awards ceremony Keynote speaker Jamie Turner How Consumers Engage with Apps Gaming workshop Designing and creating multi-device video games with Unity 3D To participate in the gaming workshop, you must have your specific registration form (which is different from registration in the congress) and the organisation must confirm your attendance. Lunch and networking 15:45 15:55 17:10 17:20 18:30 Award ceremony: An app for Cáritas App Shots App Shots Workshop Qualcomm Differentiate your mobile application with the development of AllJoyn SDK 3.0 Break Workshop Monetization models and the PayPal products for startups and developers Paypal 16:00 17:00 17:00 18:00 18:30 Promoted by: idigital Generalitat de Catalunya Closure Closure
3 Tuesday 30th COSMOCAIXA AUDITORIUM APPS AND GAMING: AN EXPANDING MARKET NEWS AND TRENDS FROM THE MOBILE SECTOR 9:15-10:45h ROUND TABLE 11:15-12:45h Long gone is the time when video games were associated with leisure and entertainment. Today video games are not limited to these fields, video games teach you, educate you, they foster customer s loyalty, they are helpful to sell and promote new products, and even to help us to quit smoking. There are no limits to this unstoppable industry. In this session we will analyse the keys to this booming and trending sector. 10:45-11:15h MODERATOR Mr. Jorge Mediavilla Journalist, blogger, gaming expert and enterpreuner Mr. Juan Antonio Muñoz Founder Unkasoft Advergaming Mr. Bernat Casanovas General Manager La factoria d Imatges Mr. Xavier Carrillo CEO Digital Legends Mr. Lluís Ramis Co-founder Cluster Development Coffe break Tecnocom, Brightcove, Qualcomm, Nokia, PayPal and Bardehle Pagenberg, among others, are some of the most representative organisations in the ICT market. In this session, they will tell the audience about the main developments in their sectors and products. It will be an interesting session for SMEs and entrepreneurs. PRESENTS Mr. Carles Fradera General Manager Barcelona Digital Technology Centre Mr. Javier Ochoa Cabra Mobility Director Tecnocom Mr. Nicolás Amado Regional Sales Director Iberia Brightcove Mr. Gaby Treiband Director, Business Development Qualcomm Mr. Óscar Gutiérrez Developer Relations Manager Nokia Mr. Corrado Tomassoni Manager, EMEA Developer Network PayPal Mr. Peter Hess European Patent Attorney, Partner Bardehle Pagenberg
4 COSMOCAIXA AUDITORIUM NEW SOURCES OF INNOVATION: FINAPPSPARTY model by la Caixa and FINAPPSPARTY 2012 awards ceremony KEYNOTE SPEAKER How Consumers Engage with Apps 13:15-14:30h 12:45-13:15h How can we generate new ideas and innovation in products and services by facilitating the participation and collaboration of creatives and developers? la Caixa will show us how to seek out new future challenges by promoting innovation. In this session we will learn about the second FinAppsParty, a project that brings together many values such as creativity and technical knowledge, as well as the enthusiasm and effort of a 24- hour marathon. Mr. David Urbano Mobile Director e-lacaixa FinAppsParty is the international reference marathon for developers. The objective is to develop mobile applications for financial services for 24 hours. It will be held on 26 and 27 October during BDigital Apps congress. It will be attended by national and international developers. The Awards Ceremony will granted the two best applications of the competition. First prize is 10,000 euros, and the second prize is 2,000 euros. Mr. Jamie Turner Founder 60SecondMarketer Apps come in many forms, as games, as e-commerce platforms, as educational tools and many other varieties. But the foundation for any app is to understand how consumers engage with apps and how they use the apps to connect with the companies that create them. Join Jamie Turner, founder of 60SecondMarketer.com and co-author of Go Mobile, as he takes you on an interesting and engaging exploration of how humans connect with businesses via apps and what makes some apps succeed while others fail. Turner will explain how to monetize apps providing some clues and trends and successful strategies for creating business apps. Jamie has been profiled in the world s best-selling marketing textbook and is a regular guest on CNN on the topics of social media and mobile marketing. His newest book was a #1 best-selling mobile marketing book in the U.S. and is available in 5 languages. If you re looking for information and insights on how to make your app a success, you won t want to miss Jamie s presentation called How Consumers Engage with Apps. 14:30-15:30h Lunch and networking AWARD CEREMONY: AN APP FOR CÁRITAS 15:45-15:55h The An app for Cáritas award ceremony will take place as part of BDigital Apps An app for Cáritas has been a Cáritas and Barcelona Digital initiative to promote an app for the entity.
5 Tuesday 30th COSMOCAIXA AUDITORIUM APP SHOTS I CHAIR Mr. Maurici García Mobility and Energy Business Manager Barcelona Digital Technology Centre APP SHOTS II 15:55-17:10h The App Shots session is an overview of the most innovative and creative applications of the market in different areas of knowledge. Each year, Barcelona Digital organises a call for apps with the aim of showing the public the most creative and innovative applications occurring in the market. A total of 15 applications will be presented in this session, related with areas such as health, tourism, marketing, augmented reality and paediatrics. 17:20-18:30h Mr. Ricardo Cabornero Head of Content Acquisition, Mobile initiatives Amazon Mr. Hugo Albornoz CEO Neo Labels Mr. Martín Morillo Sales Head Trademob GmbH Mr. David Xicota CEO and Founder Edenic Games Mr. Maximo Cavazzani, Creator of Apalabrados and Mezcladitos CEO and Founder Etermax Mr. Jordi Bacaria Martrus Attorney-Adviser Global Legal Data Mr. Darío Mohammadian Santander European Patent Attorney, Resident Partner Bardehle Pagenberg Mr. Gadi Gilon Founder and CEO MobiSec Ltd. Mr. Eial Sergio Bluer Managing Partner Sefarad Consulting Ltd. Mr. Santiago Begué Innovation Business Manager Mobile Applications Test Service AppyTest Service Responsible Barcelona Digital Technology Centre appytest. bdigital.org Mr. Hermés Piqué Head Robot Robot Media Mr. Jorge García Marketing and Sales Manager Limbika Assistive Technologies Dr. Javier Sánchez Sierra R&D Director Raylight Technology Solutions Dr. Daniel Villatoro R&D Mobility and Energy Researcher Barcelona Digital Technology Center Mr. Pere Millán Marco R&D Director W3IS2 - Internet Solutions & Information Systems Mr. Jordi Termes CEO Mobetia Mr. José Antonio Lorente CEO Original Zone of Market Dr. David Marimon CEO and Co-Founder Catchoom
6 Tuesday 30th ÀGORA ROOM WORKSHOP BRIGHTCOVE The content app life cycle: from a draft to the market and the creation of value 9:15-10:15h 16:00-17:00h Mr. Nicolás Amado Regional Sales Director Iberia Brightcove WORKSHOP QUALCOMM Differentiate your mobile application with the development of AllJoyn SDK :00-18:00h Differentiate your mobile application with the development of AllJoyn SDK 3.0 to create proximity-based P2P experiences on multiple platforms. Mr. Said Bakadir Senior Manager Product Marketing Qualcomm WORKSHOP PAYPAL Monetization models and the PayPal products for startups and developers Mr. Corrado Tomasoni Manager, EMEA Developer Network PayPal Mr. Jesús Arias Sales Engineer PayPal Wednesday 31st DIGITAL ROOM AT MEDIA-TIC C/ Roc Boronat, 117, Barcelona GAMING WORKSHOP 9:15-18:30h DESIGNING AND CREATING MULTI-DEVICE VIDEO GAMES WITH UNITY 3D Workshop taught by teachers of the degree in Multimedia Engineering and the Master s degree in Creation of Serious Games at La Salle, which will encompass a comprehensive view of the process to develop a video game that can be exported to practically any current video game platform. The workshop begins with a discussion of the fundamental concepts of game design to conceptualise a video game, including creating the 3D elements that make up the game and programming the game s logic and mechanics by using the Unity game engine. To participate in the gaming workshop, you must have your specific registration form (which is different from registration in the congress) and the organisation must confirm your attendance. Promoted by: idigital Generalitat de Catalunya Mr. Emiliano Labrador Director and Coordinator of the Master s Programme in Multimedia and Serious Games and Professor of Creativity and Transmedia La Salle-URL Mr. Daniel Arguedas Head of the 3D Production Division of the Media Technologies Department and Professor La Salle-URL Mr. Alejandro del Águila.NET Programmer at the Official Association of Physicians of Barcelona and Assistant Professor of the course on Video Games La Salle-URL
7 Useful Information WHAT IS BDIGITAL APPS? BDigital Apps is one of the most important congress focused on mobile apps. It aims to promote one of the sectors that currently generates more business and has better growth prospects for the coming years: mobile applications. It is organised by Barcelona Digital Technology Centre. NOTICE The auditorium will have simultaneous intepretation for the sessions taking place from am to 2.30 pm. All other sessions will be conducted in the original language of the speaker. FOLLOW OUR 2.0 #bdigitalapps #finappsparty BDigital Apps bdigital channel BDigital Apps CONTACT BDigital Apps 2012 is an event created by Barcelona Digital Technology Centre. For more information please get in contact with the Promotion, Dissemination and Training Department by phone: or BDigital Headquarters: Locations: Barcelona: MediaTIC Building Roc Boronat 117, 5th floor Barcelona (Spain) Phone: (+34) Lleida: Gardeny Park, ICT Building Scientific and Technological Agro-food Park Lleida (Spain) Phone: (+34) Girona: Spurna / Narcís Monturiol Building Scientific and Technological Park of the Girona University Emili Grahit 91, Girona (Spain) Phone: (+34) As part of: Download the program:
8 BARCELONA DIGITAL TECHNOLOGY CENTRE Barcelona Digital Technology Centre (BDigital) is an advanced technology centre specialised in the application of Information and Communication Technologies (ICTs) in the fields of Healthcare, Security, Mobility, Energy Efficiency, Social Media, Education, Food and Environment. Barcelona Digital promotes the growth of the ICT sector and business transformation toward the new digital society through research and the development of new products and services with high added value. WHAT VALUE DO WE BRING TO YOU? HIGH TECHNOLOGICAL SPECIALIZATION We are a team of expert researchers and developers to cover your R&D&I outsourcing needs. CUSTOMER ORIENTATION We listen to and analyse your needs and offer you solutions designed to fit your requirements. METHODOLOGY AND EXCELLENCE IN EXECUTION We provide solutions with high added value and apply management methodologies to optimise resources and the time for implementing projects. In satisfaction questionnaires our costumers consistently rate the offered services as excellent. COMPREHENSIVE PROJECT MANAGEMENT We have teams experienced in the comprehensive management and direction of R&D&I projects. PRODUCT LAUNCH ASSISTANCE We offer an extensive network of contacts including institutions, companies, university research groups and scientific centers with international expertise to always find the optimal combination of experience and knowledge in the search for new technological applications to improve your business. We provide services for R&D&I outsourcing and technological training of our costumers. We participate actively in public competitive national and international research programmes. We are a point of reference as a platform for organising and holding ICT events. We collaborate closely with national and international research centres.
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