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1 5th edition bdigital apps Organised by November 2014 Barcelona, COSMOCAIXA Platinum sponsor Gold sponsors Silver sponsors Bronze sponsors

2 What is BDigital Apps? BDigital Apps is one of the most important conference specialised in the latest trends, strategies and mobile applications of the mobility sector. It aims to promote a sector that currently generates a large volume of business and has good prospects for growth in the years to come. FOLLOW OUR 2.0 #bdigitalapps BDigital Channel BDigital Apps YOU STILL HAV T DOWNLOADED THE CONGRS APP? Download the official congress app bdigitalapps now for ios or Android. Don t miss out on the chance to: Connect with other professionals from the mobile sector Expand your network of contacts Boost your business Check the programme and prominent sessions And other features We hope that you get the most out of this new BDigitalApps tool! For any issues with the app, please write to FOLLOW BDIGITAL APPS by STREAMING Apple Store bdigital apps BDigital Technology Centre Google Play If you can not attend the conference, you can follow BDigital Apps by streaming. You just need to register on the website: Streaming powered by DracPixel 08:30 09:00 09:35 10:30 Program AUDITORIUM Registration RETAIL, E-COMMERCE & LOYALTY STRATEGI Moderator: Ms. Gemma Batlle I BDigital Mr. Xavier Fisa I Lavinia Interactiva Mr. Antonio Cantalapiedra I mytaxi Mr. Santiago Sánchez I Openshopen Ms. Núria Guix I BP FACEBOOK SOLUTIONS TO INCREASE YOUR RULTS Ms. Sara Martínez I Facebook Iberia 11:00 11:00 Coffee-break 11:30 11:30 MEET THE WEARABLE APPS WINNERS OF THE FINAPPSPARTY 4 th EDITION Mr. David Urbano I e-lacaixa 11:45 12:30 12:45 13:30 14:00 15:30 16:30 WHAT DO DATA TELL US? REAL TIME MATTERS Moderator: I BDigital Mr. Juan Manuel Robles I Arsys Mr. Ricard Borràs I Counterest Mr. Gerard Peiró PUSH Technologies Mr. Jordi Cirera icity project Video Sendible D OF THE FIRST DAY Tuesday - 11 November WELCOME Mr. Antoni Massanell I BDigital Hble. Mr. Felip Puig I Government of Catalonia MONETIZE YOUR APP! AMAZON EXPLAINS YOU HOW TO DO IT Mr. Ricardo Cabornero I Amazon TWITTER PRTS FABRIC, A MODULAR MOBILE PLATFORM FOR DEVELOPERS Mr. Romain Huet I Twitter Lunch break WORKSHOP: GETTING STARTED WITH FABRIC AND TWITTER S MOBILE DEVELOPER TOOLS 08:30 09:00 09:30 10:45 13:15 13:35 14:00 Wednesday - 12 November AUDITORIUM Registration idigital NEWS Mr. Sergi Marcén I Government of Catalonia EMPOWERING INNOVATORS Moderator: I BDigital Mr. Joan Mas I BDigital Mr. José Luís García I Fluzo Mr. David Laseras I O&S Consultores Mr. Roger Pastor I Pangea Reality Mr. Òscar Lechago I Unit4 HIRING MOBILITY Mr. Javier Ochoa I Tecnocom Coffee-break TRDS IN CORPORATE MOBILITY Mr. Miguel Ángel Sastre I Telefónica SPORT R-EVOLUTION Moderator: Mr. Gerard Figueras I Government of Catalonia Mr. Paco Maldonado I PlayfulBet Mr. Santiago Casado I RiderState Ms. Susana López I Runtastic PhD. Marc Bigas I Skitude Mr. Marc Garcia I Viuing PhD. Lluis Capdevila I Health & SportLab HOW THE WEARABL ARE CHANGING OUR BEHAVIOURS OR IMPACT ON OUR LIV? Ms. Hind Hobeika I Instabeat ECOSYSTEM AND TRDS OF THE APPS INDUSTRY Mr. Marcos Ordenes I Google CLOSURE Ms. Gemma López BDigital Spanish session Catalan session with simultaneous translation into Spanish English session with simultaneous translation into Spanish

3 8:30-9:00 h REGISTRATION 9:00-9:35 h 9:35-10:30 h RETAIL, E-COMMERCE & LOYALTY STRATEGI WELCOME Mr. Antoni Massanell President Barcelona Digital Technology Centre The retail industry includes companies specialising in the mass marketing of uniform products and/or services. In Catalonia, it accounts for nearly 30% of the GDP. According to a study conducted by the Professional Economists Association of Catalonia, this figure makes it the leading sector in generating wealth and a strategic focal point for the Catalan economy. Across Spain as a whole, retail accounts for 25%. In this session, we will learn about how ICTs help to bring value, real utility and improvement to how business is managed, as well as consumers purchasing experiences. Ms. Gemma Batlle Managing Director of Digital Cluster Mr. Xavier Fisa Marketing Director & New Business Lavinia Interactiva Mr. Antonio Cantalapiedra mytaxi es.mytaxi.com 10:30-11:00 h FACEBOOK SOLUTIONS TO INCREASE YOUR RULTS Tuesday 11 November Hble. Mr. Felip Puig Minister for Enterprise and Labour Government of Catalonia Mr. Santiago Sánchez & Founder Openshopen openshopen.com Ms. Núria Guix Iberia CRM Manager & Mobile Lead BP 12:30-12:45 h MONETIZE YOUR APP! AMAZON EXPLAINS YOU HOW TO DO IT PRTS One of the developers main concerns is how to monetize their apps. One of the most widespread models nowadays is the freemium model, when the strategy in deciding the prices and items distributed can affect monetization. This presentation includes the different IAP models and gives examples of which ones work best, based on real data and specific examples. 12:45-13:30 h WHAT DO DATA TELL US? REAL TIME MATTERS Mr. Ricardo Cabornero Head of Content Acquisition of Spain and Italy Amazon The real-time analysis of large volumes of information means new challenges, such as giving meaning to these data and allowing developers to build interesting applications based on the information. This session will show us new business models inspired by this new situation that could revolutionise the market. Mr. Juan Manuel Robles Cloud Solutions Director Arsys Mr. Ricard Borràs Product designer and developer Counterest Mr. Gerard Peiró Managing Director PUSH Technologies Mr. Jordi Cirera Project Manager icity project icityproject.eu Furthermore we will watch exclusively the video presentation of Sendible project, from UK. LEARN HOW TO GAGE WITH YOUR CUSTOMERS! 13:30-14:00 h TWITTER PRTS FABRIC, A MODULAR MOBILE PLATFORM FOR DEVELOPERS The paper will focus on the latest solutions available on Facebook to improve results, focusing on online sales and acquiring and retaining customers. It will also stress the different options for segmentation, retargeting and mobile measurement, together with current market trends, best practices and local and international success stories. The presentation will include a practical part on how to monetize traffic from IOS and Android applications through Facebook s Audience Network. Twitter was born on mobile, and we know what it takes to design, release, and grow a great mobile app. In this talk, we will share some of the lessons we have learned and highlight how Fabric, Twitter s newly announced modular mobile platform, makes it easy for developers to build great apps. Fabric combines the services of Crashlytics, MoPub, Twitter and others to address some of the most common and pervasive challenges that all app developers face: stability, distribution, revenue and identity. PRTS Ms. Sara Martínez Head of e-commerce Facebook Iberia PRTS Mr. Romain Huet Developer Advocate Twitter 11:00-11:30 h COFFEE-BREAK 14:00-15:30 h LUNCH BREAK 11:30-12:30 h MEET THE WEARABLE APPS WINNERS OF THE FINAPPSPARTY 4 th EDITION The 4th FinAppsParty, one of the leading events for developers and designers, wants to reward the 3 best apps for wearables. CaixaBank organized this 24-hour marathon with the cooperation of the American company Global Payments and Barcelona Digital Technology Centre. Mr. David Urbano Mobile and Digital Networks Director e-lacaixa 15:30-16:30 h WORKSHOP: Getting Started with Fabric and Twitter s Mobile Developer Tools Learn how to get started with Fabric and Twitter s mobile developer tools to build the best mobile apps. In this workshop, you will be right at home if you live, breathe and occasionally dream in Swift, Objective-C or Java. Together we will see how to build an app using the different kits from Fabric: Crashlytics, to help you build more stable apps, MoPub, to generate revenue through the world s largest mobile ad exchange, and the Twitter Kit, to enable you to tap into Twitter s sign-in systems and rich streams of real-time content for greater distribution and simpler identity. Spanish session Catalan session with simultaneous translation into Spanish English session with simultaneous translation into Spanish

4 REGISTRATION 8:30-9:00 h IDIGITAL NEWS 9:00-9:30 h PRTS Wednesday 12 November SPORT R-EVOLUTION 11:45-13:15 h Mr. Gerard Figueras Mr. Sergi Marcén Managing Director Catalan Sports Council Government of Catalonia ICT & Mobile Phone Industry Development Manager Government of Catalonia Mr. Paco Maldonado EMPOWERING INNOVATORS 9:30-10:45 h The implementation of creative proposals based on technological innovation can make the difference between survival and growth, and slow disappearance. In this session we will find out the ingenious way the hundred-year-old Moscow Zoo has managed to increase its species (and its attraction to the public) based on augmented reality.technological innovation is the key to success for many companies that revolutionize the market with new products or solutions will seen it in this session. Mr. Joan Mas R&D Director Mr. José Luís García & Co-Founder Fluzo Mr. David Laseras Mr. Roger Pastor Co-Founder Pangea Reality PRTS 13:15-13:35 h Mr. Òscar Lechago Mr. Javier Ochoa Mobility Director Tecnocom PRTS TRDS IN CORPORATE MOBILITY 11:30-11:45 h PRTS Analysis of the impact of the new uses of mobile technology on users. How mobility changes the paradigm of communication between businesses and their customers and how it can impact on improving internal processes. Mr. Miguel Ángel Sastre Consultant. Development of Digital Markets Telefónica Viuing PhD. Lluís Capdevila Health & SportLab HOW THE WEARABL ARE CHANGING OUR BEHAVIOURS OR IMPACT ON OUR LIV? 14:00-14:05 h Ms. Hind Hobeika Founder and Instabeat ECOSYSTEM AND TRDS OF THE APPS INDUSTRY 13:35-14:00 h COFFEE-BREAK 11:00-11:30 h Mr. Marc Garcia Hind Hobeika is the founder and of Instabeat, an award winning startup developing a heads-up display for swimmers to monitor their workouts, dubbed as the Google glass and the Nike Fuelband for swimming. A big believer in the power of technology to improve the quality of life, she is an active member of the Quantified Self organization, and has founded the Beirut Chapter, becoming a pioneer in the movement s launch in the Middle East. In 2012, Hind was selected as one of the top 5 Pan Arab innovators under 35 by MIT Technology Review tr35. Instabeat won the best of Wearable Technology at C 2014, 1st prize of the MIT Enterprise Forum Pan Arab Business Plan competition in 2012, and was chosen as one of the 7 hottest Global startups of 2013 by Forbes. Hind is a former swimming champion, a big fan of running and yoga and never goes out without her pedometer. Product Manager Social & Mobile Unit4 The proliferation of applications for individual and professional use based on mobility and data sharing in the cloud, together with the exponential increase in smartphone use have brought down most of the barriers that were preventing the implementation of these technologies in the business world. Mr. Santiago Casado Marketing Manager Runtastic PRTS Co-Founder Skitude Ms. Susana López O&S Consultores PhD. Marc Bigas COO PlayfulBet RiderState https://riderstate.com HIRING MOBILITY 10:45-11:00 h The sports R-Evolution is a fact. Nowadays we don t just do sport; through apps and various technological devices, we challenge ourselves, compete or measure our vital constants. The Sports R-Evolution session will analyse and show how technology is changing our consumption habits in sport too. Analysis of the major global trends in the mobile application industry. Review of the factors leading the sector in recent months and a preview of the main trends coming in the year ahead. Mr. Marcos Ordenes Mobile Apps Specialist Google CLOSURE Ms. Gemma López BDigital Apps Director Head of Promotion, Dissemination and Training Department Spanish session Catalan session with simultaneous translation into Spanish English session with simultaneous translation into Spanish

5 BDigital Events Program BDigital Events, the outreach program organised by the Barcelona Digital Technology Centre. Provides knowledge and the latest trends related to Information and Communication Technologies applied to different business sectors. The program brings annual conferences, debates, seminars, networking sessions or training capsules themselves or in cooperation with companies. The program is open to new initiatives that respond to business demands. Do you want to collaborate or sponsoring BDigital Events Program? Please contact with CHECK OUT OUR NEXT EVTS AND SAVE THE DAT! 2 nd edition When: 3 December 2014 Where: Mobile World Centre URL: 3 rd edition When: April 2015 Where: CaixaForum Barcelona URL: 17 th edition When: 3-4 June 2015 Where: CaixaForum Barcelona URL: BARCELONA DIGITAL TECHNOLOGY CTRE We are pioneers and specialists on testing and certifying mobile applications We re an advanced technology centre in the field of ICTs: cross-over technologies that are key for strengthening industry and for the emergence of new business opportunities. We orient our knowledge and technological capacities to the MARKET s NEEDS, thereby offering proposals of value and innovative services to business and society through applied research, technology transfer, and the dissemination of digital innovation. Our areas of specialisation in R&D include Health, Security, Mobility and energy, and Food and the environment. We enrich these areas of knowledge by forming a part of a broader innovative ecosystem, both national and international, and by belonging to prestigious industry platforms. In Catalonia, we manage the Digital Cluster.

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