OKLAHOMA STATE UNIVERSITY BIG DATA CONFERENCE. April 7, 2015

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1 OKLAHOMA STATE UNIVERSITY BIG CONFERENCE April 7, 2015 Sponsored by Oklahoma State University Spears School of Business Cox Convention Center Oklahoma City, OK Gold Sponsors Silver Sponsors

2 9:00-9:15 a.m. Welcome and Introductions Ramesh Sharda, Ph.D., Vice Dean, Watson Graduate School of Management, Watson/ConocoPhillips Chair and Regents Professor of MSIS, Co-Director, Ph.D. in Business for Executives Program 9:15-10:00 a.m. Data Visualization The Last Mile of Business Analytics 10:00-10:15 a.m. Break About the BIG Conference Have you heard about big data and wondered what it is all about and how to leverage it for your organization and career? Attend the Big Data conference and get answers to your questions about big data and more. The Big Data conference will explore the management and strategic impact big data can have on a company or organization. This cross-industry conference brings speakers from industries throughout the region to share their experience of maximizing the use of big data. Those attending the conference will learn about leading practices in using analytics in energy, healthcare, medical services, and retail. Speakers and participants will explore various issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in business/ organizations. This conference is designed for managers and professionals interested in exploring analytics applications and the processes for implementing such initiatives in your organization. This session will discuss data visualization in the context of big data, privacy issues, and data governance. You will hear ideas regarding analysis in environments where analysts and less technical information consumers have greater access and more freedom to create visual analytics and dashboards. Concepts will be discussed using the idea of empowerment with accountability. AGENDA Dan Murray, Director of Business Intelligence Services, InterWorks, author of the guidebook, Tableau Your Data!, Atlanta, GA 10:15-11:45 a.m. Panel: Succeeding with Big Data Analytics This panel will address how data is being utilized in the different sectors of energy, retail, health care, and service and how it is making an impact on its customers. Learn how you might be able to use data more progressively in your company/organization. Moderator: Dr. Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor, Department of Marketing, Spears School of Business, Oklahoma State University Energy: Kevin Lafferty, Vice President of Strategic Planning, Devon Energy, Oklahoma City, OK Retail: Sterling Price, Senior Director, Customer Analytics, Global Customer Insights and Analytics, Walmart, Bentonville, AR Healthcare/Medical: Dr. Dave Albert, Founder and Chief Medical Officer, AliveCor, Oklahoma City, OK Service: Jerry Hamm, Corporate Marketing Manager, Love s Travel Stops & Country Stores, Oklahoma City, OK

3 Noon-12:30 p.m. Lunch 12:45-1:30 p.m. Not Big Data, but More Data: Analytics of the Future The role of business analytics has constantly changed with technology innovation. What was once unthinkable is now becoming table stakes, analytics that used to take days are now run on demand in seconds. Despite all this change in capability, the role of the analyst has remained largely the same. They are trying to figure out how to be relevant and timely with customers to drive more opportunity and revenue. You will hear how the adoption of new data, tools, and applications have allowed companies to take better advantage of their data to connect with customers and suppliers. Rob Armstrong, Analytics Evangelist, Teradata Corp., San Diego, CA 1:30-2:15 p.m. Analysis of Self-Reported Health Outcomes Data from Web- Based Media Sources 2:15-2:30 p.m. Break There is a great deal of interest in the application of real-world evidence and outcomes data to support and enhance a number of key activities in patient safety. An everincreasing number of individuals routinely contribute and consume solicited and unsolicited information about a variety of health related issues using a wide range of internet and social media channels. Adoption of this data as a resource is hampered by concerns related to the accuracy and reliability of data. We believe that the ability to collect and evaluate this data for veracity would provide a benefit to public health and safety and ultimately contribute to improving healthcare outcomes. Mark Wolff, Ph.D., Principal Industry Consultant, Health & Life Sciences Global Practice, SAS Institute, Cary, NC 2:30-3:15 p.m. Using Data for Decision Making A Case Study Forward-looking companies have long recognized the valuable insight collected from data and statistical analysis. This presentation showcases how ISN, a global leader in contractor and supplier information management, has leveraged collected data to help its clients in the oil & gas, food & beverage, and manufacturing industries improve their decision-making processes and drive efficiencies in internal operations. While originally using this data for descriptive analysis, ISN has evolved it into predictive and prescriptive analytics that assist organizations in optimizing their contractor and supplier management practices. 3:15-3:30 p.m. Conclusion Dag Yemenu, Vice President, Technical and Customer Services, ISNetworld, Dallas, TX 4:00-5:30 p.m. (Optional) Executive Management Briefing with Steve Wozniak, co-founder of Apple Computer at Cox Convention Center

4 OKLAHOMA STATE UNIVERSITY BIG Conference April 7, 2015 SP E A KE R B IO S Dr. Ramesh Sharda is the Vice Dean of the Watson Graduate School of Management, Watson/ ConocoPhillips Chair and Regents Professor of MSIS, and Co-Director of the Ph.D. in Business for Executives Program. He coauthored Decision Support and Business Intelligence Systems and Business Intelligence: A Managerial Approach. Dr. Sharda serves as the Executive Director of Teradata University Network and received the 2013 INFORMS HG Computing Society Lifetime Service Award. Dan Murray has more than 30 years of business experience as a CFO/CIO/COO/VP Planning/VP Operations. He joined InterWorks to provide the best possible data visualization tools available. Mr. Murray wrote the acclaimed Tableau guidebook, Tableau Your Data! He loves sharing his insights on data visualization, big data, and privacy issues. Dr. Goutam Chakraborty is the Ralph A. and Peggy A. Brenneman Professor in the Department of Marketing in the Spears School of Business at Oklahoma State University. He has consulted extensively on issues related to developing digital business strategy, building and managing customer relationships, product development, and management and creation of e-business models. Kevin Lafferty is the vice president of strategic planning for Devon Energy. His teams are responsible for corporate development and strategy, market intelligence, management of Devon s portfolio of opportunities, long range planning, capital allocation, and budgets and reporting. He has more than 16 years of experience in commercial, technical, financial and leadership positions within the oil, natural gas, midstream, and chemical industries. Sterling Price is Senior Director of Customer Analytics for Global Customer Insights and Analytics at Walmart. He leads a team of analysts dedicated to uncovering customer insights that drive business value and influence strategic and tactical decisions for Walmart. He has worked in various areas during his 18 years with Walmart and is a member of the Marketing Analytics and Data Mining advisory board at Oklahoma State University. Dr. David E. Albert, is a physician, inventor and serial entrepreneur who has developed medical and other life-saving technologies and products. He is a founder of three technology companies, InnovAlarm, Lifetone Technology and AliveCor. Dr. Albert graduated with Honors from Harvard College and from Duke University Medical School. Jerry Hamm is the manager of marketing technology and mobility at Love s Travel Stops & Country Stores, Inc. He has created and communicated marketing analysis of , SMS, and mobile app metrics in addition to overseeing all marketing technology functions within Love s. Rob Armstrong began working with Teradata in He has collaborated with and led cross-functional Teradata project teams to deliver data warehouses and information systems. He co-authored the books Secrets of the Best Data Warehouses in the World and Evolving Through Action. Dr. Mark Wolff is a principal industry consultant at SAS Institute. He has more than 20 years of experience in the health and life science industries as a scientist and analyst. His areas of expertise include the development and application of advanced and predictive analytics in the life sciences and healthcare with a particular interest in patient safety and outcomes. Dag Yemenu is vice president of technical and customer services at ISNetworld, a leading contractor and supplier management organization. He holds degrees in mechanical engineering, industrial engineering and an MBA from Oklahoma State University.

5 BIG COX CONVENTION CENTER OKLAHOMA CITY, OK REGISTRATION OKLAHOMA STATE UNIVERSITY BIG CONFERENCE APRIL 7, 2015 REGISTER Toll Free Phone Fax Register Online cepd.okstate.edu Mail to: OSU Center for Executive and Professional Development, 215 Business Building Stillwater, OK NAME: [ ] Mr. [ ] Ms. [ ] Dr. Company/Affiliation: Address: City: State: Zip: Phone: ( ) Fax: ( ) Gold Sponsor $3,000 Yes! I wish to be a gold sponsor of the Big Data Conference - Oklahoma City, April 7, $3,000: Includes 8 registrations to the Big Data Conference and Steve Wozniak Executive Management Briefing, a reserved table at the luncheon, and prominent recognition in promotion and at the conference. Silver Sponsor $2,000 Yes! I wish to be a silver sponsor of the Big Data Conference - Oklahoma City, April 7, $2,000: Includes 4 registrations to the Big Data Conference and Steve Wozniak Executive Management Briefing, a reserved table at the luncheon, and prominent recognition in promotion and at the conference. * The amount of the contribution that is deductible for federal income tax purposes is limited to the excess of any money contributed over the fair market value of goods or services provided. Multiple Registration Discount (8 or more people) Big Data Conference only- $195 per person Big Data Conference and Steve Wozniak Executive Management Briefing- $245 per person Individual Registration Big Data Conference only- $225 per person Big Data Conference and Steve Wozniak Executive Management Briefing- $275 per person CONFERENCE MATERIALS The conference fee includes the materials in electronic format. If you would prefer a hard copy of conference materials in a binder, please check the information below for an additional fee. Yes! I would like to have a binder of conference materials provided. $15 additional fee for the Big Data Conference materials on April 7 Payment Information A check payable to the OSU Foundation (for sponsorship) or Oklahoma State University (for individual) is enclosed for the amount of $. Mail registration form and check to: OSU Center for Executive and Professional Development Spears School of Business 215 Business Building Oklahoma State University Stillwater, OK USA If paying by credit card, please fax registration form to or call Charge $ to my Visa MasterCard Card No. Expiration date security code Earn 5.4 CPE credits for attending the Big Data Conference. Registration fee includes materials in electronic format, refreshments, and lunch.

6 Center for Executive and Professional Development Spears School of Business Oklahoma State University 215 Business Building Stillwater, OK BIG CONFERENCE Challenges and Opportunities with Analyzing and Using Information from Big Data BIG CONFERENCE Challenges and Opportunities with Analyzing and Using Information from Big Data APRIL 7, 2015 OKLAHOMA STATE UNIVERSITY COX CONVENTION CENTER OKLAHOMA CITY, OK

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