Degree in Management of Business and Technology

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1 Degree in Management of Business and Technology Specialisations: Digital Marketing Digital Entrepreneurship Digital Economy Sports Management 100% IN ENGLISH OR BILINGUAL ENG/SPA

2 The Degree in Management of Business and Technology prepares you with the knowledge, tools and skills you need to be competitive in the global business environment. Combine a solid business education with the technological knowhow that the managers of tomorrow require. Our unique campus ecosystem combines business, high-tech engineering and startup incubator that enables students to fully understand the competitive advantage that technology can provide us. You will be sharing small classes with students and professors from more 60 nationalities, gaining multicultural experience that will prepare you for the realities of international management. In 2014 Forbes ranking of the most powerful companies in the world, 7 of the top 10 were technology companies. We believe that all companies are technological and depend to a greater or lesser extent on technology to compete and survive. It is our new reality and one that is here to stay. In the Degree in Management of Business and Technology: You will go on international study tours to China and the US as part of the academic programme. If you do your fourth year in La Salle University Philadelphia you could obtain two degrees (European and US). You can specialise your studies in Digital Marketing, Digital Entrepreneurship, Digital Economy or Sports Management. You can participate in our global student exchange programme by studying one semester in another country. DEGREE SPECIALISATIONS Digital Marketing Digitalisation has transformed marketing. The growth of the web, mobile communications and social networks are changing consumer behaviour. Companies must develop new marketing strategies and actions that respond to this reality. In this specialisation students are provided with the tools and knowhow to become digital marketers working across multiple channels with multimedia content, combining online and offline actions to deliver compelling brand experiences. Digital Entrepreneurship Starting up your own business is an attractive option for many students. To identify an opportunity, transform an idea to a viable business requires knowledge, experience and abilities. This specialization helps students explore their entrepreneurial potential, shows step-by-step how to build a business and enables students to experiment and obtain feedback as part of our supportive ecosystem. Work on real projects with startups, collaborate with our entrepreneurs at Technova Barcelona and unleash your creativity and imagination. Digital Economy Accelerated digitalisation has transformed our economies and the socio-political context in which they exist. New forms of economic exchange have emerged and spread on a global scale, affecting consumption patterns, modes of production and distribution, international trade, financial transactions among others. Innovation is required in all spheres, including economics. In this specialization we encourage students to think critically and innovatively about the current and future management of a digital global economy. Sports Management The sports industry is one of the most dynamic, innovative industries in our economy. Its unique nature requires management by professionals, experts with an in-depth understanding of the actors that form the industry clubs, leagues, federations, sponsors, media and agents. In this specialisation students learn about sports marketing, event and facility management, sports media and PR and go every year on a study tour to London to learn more about the international potential this industry has.

3 A UNIQUE, INNOVATIVE AND INTERNATIONAL PROGRAMME Complement your studies with game changing opportunities in the world of international business. STUDY TOURS Discover the realities of doing business in China and the US during the first two years of the programme. These study tours combine visits to major companies, international organisations, cultural and social activities to provide a first-hand insight into two of the world s most powerful economies. ENTREPRENEURSHIP Working with our professors in Business and Engineering, Technova Barcelona our high tech innovation park and startup incubator helps our students take their business idea, test it and launch it. GLOBAL EXCHANGE PROGRAMME Our third year students are encouraged to study abroad for one semester. As part of a global exchange programme, our students have the opportunity to experience a semester in New York, Taipei, Buenos Aires, San Francisco, Manila, Rio de Janeiro or cities across Europe as part of our ERASMUS agreements. A once in a life time opportunity to challenge yourself and broaden your horizons. INTERNSHIPS Through our careers service and personal tutoring on the programme, we offer students a wide range of internship opportunities from multinationals to emerging startups. Students build their CVs whilst they study to ensure they are highly competitive when they graduate.

4 ACADEMIC PROGRAM: DEGREE IN MANAGEMENT OF BUSINESS AND TECHNOLOGY 1 ST 2 ND 3 RD 4 TH SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7 SEMESTER 8 Principles of Marketing (4) Principles of Business Management (6) FB IT Software for Business (6) FB Human Resources (3) Principles of Operations (4) FB Marketing Management (4) Creativity and Innovation in Technological Organisations (3) ELECTIVE (3) Financial Management (3) Management Technology Intense Organisations (5) Applied Research in Management and Technology (5) Principles of Technological Project Management (3) Supply Chain Management (5) ELECTIVE (6) International Business (5) Entrepreneurship and Venture Capital (3) Sales Management (4) Transfer of New Technologies into the Economy (4) New Technology Ventures (3) Strategy Management for ICT Ventures (3) Mathematics for Business I (6) FB Foreign Language I (6) FB Business Communication Skills I (4) Microeconomics (4) Mathematics for Business II (3) Accounting Principles I (6) FB Foreign Language II (6) FB Business Law I (2) Macroeconomics (4) Management IT and Information Systems I (4) Principles of Finance (6) FB Cross / Cultural Management (6) FB Accounting Principles II (6) FB New Product and Service Development (4) Business Law II (4) Modern Social Thought and Movements and Economic History (6) FB ELECTIVE (3) Methods of Decision Analysis (4) Integrated Marketing Communications (3) ELECTIVE (5) Corporate and International Finance (5) Budgeting Planning and Control (4) Business Ethics (3) E-Business (5) Internet and Multimedia Technologies (4) Marketing Simulations (4) Management IT and Information Systems II (4) Final Thesis (16) Internship (4) Business Communication Skills II (2) ELECTIVE (5) Leading Teams and Organisations (4) Channel Management (3) DIGITAL MARKETING SPECIALIZATION: ENTREPRENEURSHIP SPECIALIZATION: DIGITAL ECONOMY SPECIALIZATION: SPORTS MANAGEMENT SPECIALIZATION: Digital Marketing Strategies (5 ECTS) Online Consumer Behaviour (5 ECTS) Brand Management (5 ECTS) International Digital Marketing (5 ECTS) Marketing Services in the Digital Era (5 ECTS) Digital Analytics (5 ECTS) Digital Startup Strategies (5 ECTS) e-commerce (5 ECTS) Mobile App Management (5 ECTS) Social Entrepreneurship (5 ECTS) Finance for Digital Startups (5 ECTS) Marketing Strategy for Digital Startups (5 ECTS) International Economics and the Digital Era (5 ECTS) Government Policy, Insitutions, Innovation and the Digital Economy (5 ECTS) Economic Growth and Innovation (4 ECTS) Entrepreneurial Finance for e-businesses (4 ECTS) Innovation Clusters and Smart Cities in the Digital Economy (4 ECTS) Financial Innovation, Money and Investment (4 ECTS) Case Studies in Innovation Economics in the Digital Era (4 ECTS) Sports Business (5 ECTS) Major Sports Event Management (4 ECTS) Sports Marketing (5 ECTS) Sports Facilities Management (4 ECTS) Sports Media and PR (4 ECTS) Stragic Sports Management (4 ECTS) Sports and Technology Management (4 ECTS) ECTS CREDITS: 240 ECTS PROGRAMME LENGTH: 4 years FORMAT: On Campus LANGUAGE: English or Bilingual (Spanish with approximately 30% of credits in English)

5 WHY US? Our degree has some key characteristics that set it apart. GLOBAL VISION The programme was designed with an international mindset and has developed over 10 years into a truly global programme. From the cultural diversity of our students and professors, to the contents of our courses and the opportunities to study abroad, to the methodologies used in the our classrooms, we prepare students for to manage beyond borders. The international network that students develop during their four years opens windows of opportunity on a global scale. WHY US? Our degree has some key characteristics that set it apart. TECHNOLOGY Learn about the multiple ways that technology can add value to companies across all areas of their activity. Discover what managers need to know about new and emerging technologies, how to assess the GLOBAL VISION opportunities technologies offer, and how to implement technology solutions. The programme was designed with an INNOVATION, CREATIVITY AND ENTREPRENEURSHIP international mindset and has developed over 10 years into a truly global programme. From the cultural diversity of our students and professors, Students to the contents learn how of our to courses develop and creative and the opportunities innovative to study solutions abroad, to to everyday the problems, identify methodologies potential used business in the our opportunities, classrooms, and we potentially build prepare students startup companies. for to manage Our beyond students borders. are encouraged to The international think differently network and that develop students their develop own projects in during their addition four years to their opens studies. windows of opportunity on a global scale. Lear add activ new oppo tech Stud inno pote start think addi

6 ing etter our te VALUES Markets and companies in the 21st century cannot be managed by 20th century managers. We need a new profile of managers who have the ability to imagine and design People are at the centre of everything we do. Sharing values that help build better organisations and a better society is part of our mission. You will develop your ability to work in teams, lead and communicate effectively so that you can make a positive contribution to the world we live in. EUROPEAN AND US DOUBLE DEGREE the future. Christopher Kennett. By studying the fourth year in La Salle University Philadelphia you have the opportunity to obtain Director of the Business two degrees an official European degree Management Degree from La Salle (URL) and a US degree La from Salle Technologies - URL La Salle University. Markets and companies in the 21st century cannot be managed by 20th century managers. We need a new profile of managers who have the ability to imagine and design the future. Christopher Kennett. Director of the Business Management Degree La Salle Technologies - URL

7 PROFESSIONAL CAREER PROFESSIONAL DEVELOPMENT CAREER DEVELOPMENT EXIT PROFILE: Technology knowhow: EXIT PROFILE: WHERE OUR ALUMNI WORK: Technology knowhow: Web development, Apps and Social Web Media development, Apps and Social Media Digital marketing tools Digital marketing tools E-commerce strategies E-commerce strategies IT systems IT systems Prepared to work in international Prepared to work in international business business WHERE OUR LA SALLE TECHNOVA LA SALLE T ALUMNI WORK: BARCELONA: BARCELON We help you to create We help you and grow your company and grow yo A pioneering innovation park and A pioneering innov startup incubator that helps students startup incubator t turn their ideas into businesses. turn their ideas int Experience in managing real Experience projects in managing real projects

8 R METHODOLOGY OUR METHODOLOGY ed n Learning by doing. Practical, Personalised real life attention projects. in small groups. Learning by doing. Practical, real life projects. Skills development: teamwork, leadership, communication Technology in the classroom Skills development: teamwork, leadership, communication Technology in the classroom THIS DOCUMENT CONTAINS AUGMENTED REALITY Download the La Salle AR application THIS DOCUMENT CONTAINS AUGMENTED REALITY Download the La Salle AR application

9 ADMISSION PROCESS We care about helping you make the best decision and guiding you through the process. 1) Sign up: 2) Documentation Photocopy of National Identity Document or passport. Digital photograph. Cover letter, written in the language you would like to take your studies in. Academic documentation. Access test. Unlike the Selectividad test, our test is specific and evaluates your aptitude for the degree you want to study. 3) Face-to-face interview. 4) Acceptance. 5) Request for Scholarships or Economic Support and reservation of place. STUDENT GUIDANCE SERVICE We offer our new students help with the management of visas, administrative procedures, accommodation, etc. ACCOMMODATION We have a new residence in the very centre of the campus. In addition, we have agreements with other student residences with beneficial conditions for our students. More information at: SCHOLARSHIPS We work to attract talent and we help young people who are interested to study with us, regardless of their financial and family situation and their geographical and cultural origins. On average, 40% of La Salle-URL degree students benefit from grants awarded annually by La Salle. Scholarships for new students: Financial Support Academic Merit La Salle Schools Scholarships for students: 4 Collaboration scholarships Calculate your scholarship at: Sant Joan de la Salle, Barcelona Tel: Follow LaSalleBCN 1516_CatàlegADE_ENG_V1

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