MEDITEP MEDICAL AND CLINICAL MARKETING SERVICES, S.L.

Transcription

1 MEDITEP MEDICAL AND CLINICAL MARKETING SERVICES, S.L. Corporate Dossier

2 CONTENTS 1. Introduction Who we are Services Research Services Marketing Sevices Business Intelligence Clinical Marketing Events Meditenet Partners Contact Information

3 1. Introduction Meditep: A bridge between scientific research, clinical practice and society Welcome to Medical Marketing Meditep integrates commercial and scientific initiatives with a goal to creativity and the presentation of innovative and differentiated solutions. Meditep's unique focus is based on professionals with many years of experience in different areas and levels, both in the pharmaceutical industry and throughout the health sector. With the efficient complete management provided by Meditep, you will be at ease knowing that professional experts are devoted to help you in your activity and that of your company. For us in Meditep your project is our project. Our way of work places us on our customers' side. Only in this way we can reach the emotional implication that fosters creativity and innovation. And only in this way we can support our customers by contributing a differential added value to all the initiatives we carry out together. In Meditep we add: scientific value to your commercial activity, and commercial value to your scientific activity. 2

4 2. Who we are Meditep was created to contribute a differential value to professionals and companies of the pharmaceutical industry and the rest of the health sector. Our goal is to provide our customers with better results and greater project yield. To reach this goal, we work with expert professionals with years of experience in several fields that, with a global and encompassing vision, provide the innovation and differentiation we aim in all our activities. We focus our efforts on Medical Marketing: we believe that only through the combination of diverse elements and perspectives we can provide innovative solutions that guarantee success. More innovation, more differentiation, more results + advantages? In Meditep, we offer inclusive and complete management for every project in order to improve efficiency and contribute tranquillity to our customers. We believe that only through a direct and personal relationship with a professional dedicated to your projects, our customers can obtain the confidence and reassurance that we work for his results, to reach his goals. 3

5 Meditep aims at bridging together scientific and clinical research with health care practice. This is obtained through an improved communication and the inclusion of research in clinical practice. In this way, clinical research can better focus on relevant aspects of medical practice while at the same time, health care improves through the continuous training of its professionals. Additionally, we also want to improve the relation between clinical practice with patients, their relational circles and the wider public. Through marketing with firms from the industry, your products potential beneficiaries can have access to a truthful and educational information. At the same time, through Clinical Marketing we favour accessibility and availability of clinical services and professional research to potential beneficiaries among the public. Meditep is a privately owned company, based in Malaga. The firm was created to provide services that would add value to research, clinical practice and the activities of health related companies. Meditep works with professionals from the research, clinical, marketing and business intelligence areas. Within the scientific research field, Meditep specialises in the health sector. The preparation and experience of Meditep's professionals allow us to work in different fields and specialisms. Nevertheless, we offer a special value in the field of neuroscience, given our professionals' considerable experience in this area. Considering the preparation and experience of our professionals in diverse fields, Meditep can offer a wide portfolio of services. We aim at offering an inclusive service that favours communication with customers while securing a clear orientation towards specific goals. 4

6 3. Services 3.1 Research Services: In Meditep we are experts in research. We offer qualification and experience in every step of your project. We manage projects in an inclusive way to obtain the best results, adapted to your needs, and with the peace of mind that comes from having specialised professionals. Also, we add more innovation by contributing our own clinical experience and that from the best professionals. 3.2 Marketing Services: In Meditep we specialise in medical marketing. We work with professionals with long experience in different fields of the pharmaceutical industry and throughout the health sector. For this reason, we can offer a more inclusive vision and a greater differential value to your projects. We implement comprehensive management so our customers do not have to worry about anything while we work for them and their companies. 3.3 Business Intelligence: Meditep's prestigious specialists work on improving your business efficiency, helping your company to successfully face the future, increasing marketing efficiency, optimising sales, and improving market access for your products. We develop well defined strategies, adapted to your needs, always focusing on rendering the best results for your business. 3.4 Clinical Marketing: In Meditep we want your scientific and clinical activity to become widely known and valued. For this reason, we offer you and your firm a team of scientists and clinical and marketing professionals, working under an inclusive concept that we at Meditep describe as Clinical Marketing. Our objective is to improve your activities performance in your relation with your customers. 3.5 Events: In Meditep we specialise in emotional marketing and the organisation of events. Our team's experience and our inclusive vision, centred on results, allow us to contribute creativity, innovation and differential value to all our initiatives. Additionally, we provide our customers a creative space to help them reach their objectives at meetings and events. 5

7 Research Services 6

8 3.1 Research Services In Meditep we are experts in the comprehensive management of research projects. We have a long experience generating, developing, implementing and disseminating clinical studies. We have carried out successfully differentiated and innovative research projects, from the first statement of doubt or hypothesis to the final publication in seminars and international journals. And we can add years of clinical activity and a close relationship with a wide range of professionals. As a result, in Meditep we offer all the necessary services that your project requires to reach its goals. Meditep adds commercial value to your scientific activity + advantages? In Meditep we understand the effort necessary to carry out your research project, and the different knowledge areas that need to be covered for it to be successful. With Meditep, our customers' projects gain better performance, a wider dissemination of results, more resources and greater efficient management. What else would you like to get from Meditep? In Meditep we offer something else than technical research knowledge, something else than the experience obtained by working with a wide range of professionals. What else do you need? We can get it! 7

9 The portfolio of services that Meditep offers to its customers include: 1. SCIENTIFIC SERVICES This area includes services related to the knowledge of the scientific method together with clinical knowledge and health care practice. Among others, it encompasses the following services: 1.1. Proposal for a Study Design Concept (SDC): objectives, resources and deadlines 1.2. SDC assessment by experts, either individually or within a scientific committee 1.3. Methodology adjusted to the objectives: design, statistics, publication plan 1.4. Design of a Case Report Form, with a definition of variables 1.5. Scientific justification and assessment dossier based on present knowledge 1.6. Definition of the researchers profile and advice on their selection 1.7. Scientific preparation, on regulations and research processes 1.8. Scientific incident management: changes, protocol deviations Data review for analysis and preparation of statistical analysis Final results report, with clinical and scientific assessment Scientific communication in events: posters, presentation materials Article preparation and management of publication in scientific journals Follow up and dossier of references and response to publications 8

10 2. SERVICES FOR RESEARCHERS: SITE MANAGEMENT ORGANIZATION (SMO) These services equip the research team with the necessary support, so they can focus on the patients' clinical evaluation and assessment, satisfying professionally the remaining requirements of clinical research. Among these services, we highlight the following: 2.1. Capture of studies adjusted to the researchers' interests and resources 2.2. Management of feasibilities and communication with promoters 2.3. Training of the research team (classroom-based and online) 2.4. Dissemination among the eligible population of information about clinical trials 2.5. Preparation of support materials for professionals and patients 2.6. Data management: collection, management and sending of data from the field 2.7. Supervision and consultation of the research team (in person and remote) 2.8. Communication tools for the research team and the promoter 2.9. Technological support and advice: research materials, IT Administrative support: collection management, documentation, databases 3. DEVELOPMENT AND MANAGEMENT OF RESEARCH PROJECTS We cover from the statement of a doubt as a study objective to the dissemination of the results, with a direct and exclusive communication with the customer. Among others, we include the following services: 3.1. Methodological and scientific assessment (as described in section 1) 3.2. Biometrics: analysis plan, sample size, final analysis 3.3. Capture of material and financial resources 3.4. Management of human, material and economic resources 3.5. Administrative management and regulatory process 3.6. Selection of researchers 3.7. Implementation in centres that include research training 3.8. Electronic CRF and clinical data management (described in section 4) 3.9. Technological and IT support of research materials In-person and remote monitoring Communication platform for researchers (described in section 5) Medical writing: preparation of the study materials and publications Publication management in journals and at presentation in events 9

11 4. ELECTRONIC CASE REPORT FORM (CRF) We have an online CRF for a safer, more reliable and more accurate data collection. It also allows us to monitor the data and detect incidents immediately. It can be personalized and adapted to the needs and resources of each customer. Some of its more outstanding characteristics are: 4.1. Pre-coding and data entry validation through automatic filters 4.2. Data quality control through random checks 4.3. Data Coding: ATC, CIE-9, MedDRA Graphic representation of analytical and clinical parameters 4.5. Visualization and edition of images and complementary tests 4.6. Individualized automatic alerts by mail 4.7. Management and communication of adverse reactions 4.8. Online monitoring of individuals, data and activity 4.9. Automatic writing of clinical reports Sending of information through HTTPS, and SSL transactions Confidential information: encrypted through own algorithms Technical support for users through a personalised call centre 5. ONLINE COMMUNICATION PLATFORM We have developed an online platform to improve the communication, follow-up and information monitoring of each researching team and of every study or project. This platform can be included in a wider research net (Meditenet) or be implemented specifically for a single group or project on demand Creation of individual, group or project profiles 5.2. File management, with reading and download control 5.3. Forum, chat, video conference and virtual meetings for members 5.4. Webminars and e-learning tools 5.5. Task assignment and control 5.6. Complete activity monitoring, producing reports 5.7. Export option for all group and project elements 5.8. Technical and user's support by trained personnel 5.9. Possibility of including the customer's own applications Multi-platform: Windows, Mac, Android, IPad, IPhone, Windows Phone 10

12 Marketing Services 11

13 3.2 Marketing Servicies In Meditep we specialise in medical marketing. We understand marketing in an inclusive way, integrating different disciplines and expertise. This is especially important in the competitive and complex environment of the health sector, particularly in the pharmaceutical field. In Meditep we add value to marketing strategies and initiatives. We provide the solid scientific knowledge that equips communication with clear and robust arguments. Our experience allows our customers' messages and actions to successfully differentiate themselves from the competence. All of this with innovation and efficiency as our motto. In Meditep, we add scientific value to your commercial activity + advantages? In Meditep we know that we are living in a constantly changing environment, where better results with a more efficient management are demanded. We help turning this demand into a competitive advantage. To do so, we offer new approaches and innovative perspectives, giving your projects an integral and professional management. What else would you like to get from Meditep? To present innovative solutions, Meditep has a wide and experienced vision. We get involved with the customer to offer a personalised service. What do you need? We can get it! 12

14 The marketing services portfolio has been specially designed for health care manufacturing companies: pharmaceutical, biotechnologies, para-pharmacy, medical devices Meditep contributes to the added value in the orientation focused on medical marketing, integrating commercial, scientific and clinical aspects. 1. STRATEGIC MARKETING Including services related to the objective market study, positioning and health care product launching Scientific analysis of own and competition products 1.2. Strategic market research (see Business Intelligence) 1.3. Approach and assessment of specific groups of interest 1.4. Access to markets, pricing and reimbursements (see Business Intelligence) 1.5. Preparation of support materials to negotiate with health authorities 1.6. Competitive Intelligence (see Business Intelligence) 1.7. Scientific and clinical support of the launch plan and positioning 1.8. Training of the company's personnel in scientific and clinical aspects 1.9. Scientific training from a commercial perspective (emotional intelligence, motivational cycle ) Brand and product image development 13

15 2. SCIENTIFIC-COMMERCIAL ACTIVITIES Meditep designs and adapts a series of high value activities, both scientific and clinical, to reach commercial goals. A commercial activity can generate scientific value, and a scientific activity can contribute commercial value, if emanating from an inclusive vision and when developed by experts Study of the commercially relevant aspects of a pathology 2.2. Clinical research to assess therapeutic attitudes and the resources employed 2.3. Review of the scientific knowledge in key points relevant to strategic marketing 2.4. Scientific and clinical assessment of similar products from the competence 2.5. Post-authorisation and use product studies 2.6. Publication plan and scientific dissemination in line with the commercial strategy 2.7. Communication and dissemination of scientific material in population groups of interest 2.8. Organisation and coordination of consensus and experts' recommendations 2.9. Educational programmes for patients, their relatives and social groups Audiovisual and multimedia materials for scientific dissemination 3. MARKETING ACTIONS Design, organisation, management or support of marketing actions. We integrate evidence and scientific knowledge with actions of great commercial value. Among the many possible services, we just mention the following: 3.1. Organising groups of experts (advisory boards) 3.2. Assessment of marketing strategies in the objective targeting of customers 3.3. In-person or online training of commercial teams in pathology and products 3.4. Organisation of events (see Events) for internal and external customers 3.5. Emotional marketing strategies adapted to the scientific and health care environment 3.6. Scientific and clinical support of marketing materials 3.7. Marketing 2.0 addressed to objective customers or groups of interest 3.8. Initiatives to raise social awareness about pathologies or specifically affected groups 3.9. Audiovisual productions in different formats for groups of interest Online platforms for the communication and dissemination of scientific content. 14

16 Business Intelligence 15

17 3.3 Business Intelligence Meditep's professionals work to improve your company's results. Through Competitive Intelligence strategies our customers can manage successfully their future. We work optimising sales results and implementing successful marketing initiative, helping our customers to understand the market and finding new business opportunities. We have experts in market access for your products, helping to establish and implement pricing and reimbursement strategies through the active management of patients, professionals, managers and public institutions. In Meditep we work to increase your sales + advantages? Meditep works so your company increases sales and improves results. To do that, we have a multidisciplinary team with great experience in Competitive Intelligence, strategic market research and market access, pricing and reimbursement. What else would you like to get from Meditep? Meditep is a team experienced in different knowledge areas and with a long history in the pharmaceutical and health care industry. Tells us how we can help you to obtain the results that you are looking for. 16

18 Meditep's Business Intelligence service portfolio is directed to health care companies, mainly firms from the pharmaceutical and clinical services industry. The services we offer to our customers include: 1. Strategic Market Research We work to optimise sales results and marketing efficiency. We aim at understanding the market, transmit message value, implement successful marketing actions and find market niches that increase the company sales. 1.1 Online and personal interviews 1.2 Product concept test 1.3 Omnibus survey to pre-established targeted groups of patients 1.4 Expert focus group 1.5 Launch study 1.6 Market assessment 1.7 Business development of opportunities and unmet needs 1.8 Design of new product profiles 1.9 Brand tracking 1.10 Identification of key clinical trial end points 1.11 Assessment of a product competitive impact 1.12 Forecasting product performance 1.13 Customer tracking and results analysis 17

19 2. Market access, pricing and reimbursements We help in the market access of products by establishing price and reimbursement strategies through the active management of patients, health care professionals, managers of medical institutions and public health agencies, planning strategies and interventions, and helping in their implementation. In all cases, with the help of experts in each field Concept and positioning test, depending on the product development stage 2.2. Assessment of future competitive scenarios 2.3. Global pricing strategy 2.4. Market price research 2.5. Product positioning and launch 2.6. Market access strategy 2.7. Reimbursement strategies 2.8. Price optimisation studies 3. Competitive intelligence We advise companies to manage their future successfully Marketing activities 3.2. Organisation of strategy meetings 3.3. Regulatory strategy and management 3.4. Product launch plan 3.5. Industrial strategic management 3.6. Branding (brand creation and image) 3.7. Generic and biosimilar manufacturers 3.8. Media management 3.9. Management of the customers' social networks 18

20 Clinical Marketing 19

21 3.4. Clinical Marketing Meditep has developed this new concept so your clinical and scientific activity yields a higher performance. We have a team of professionals with long experience in research, clinical practice, and strategic and operative marketing. Working with an inclusive concept, we offer efficient marketing that allows the differentiation of your activities from those of the competence, when approaching your target groups, being patients, doctors or the scientific community. We help you to develop your position in the market, creating a strategic plan and designing the necessary actions to secure success. In Meditep, you get more innovation and creativity + advantages? In Meditep we have professionals with experience in clinical and research activities, marketing and Business Intelligence. Also, our partners specialise in research funding, digital marketing, audiovisual production, etc. All our professionals are dedicated to your project, offering a personalised attention and efficient management. What else would you like to get from Meditep? In Meditep we want that your clinical and scientific activity helps you to grow and improve your results. Tells us what your objectives are and we will present you an individualised plan to reach them. 20

22 The services portfolio that Meditep defines as Clinical Marketing includes: 1. STRATEGIC MARKETING FOR CLINICAL ACTIVITY AND RESEARCH This area includes services dedicated to the establishment of a customer adapted strategy. This customer can be a professional, a group, a public body or a healthcare company. Starting from the customer's goals, and adapting to available resources, we offer, among other, the following services: 1.1. Business Intelligence focused on the health care sector (see section 3) 1.2. R+D+I strategy: Competitive diagnosis R+D+I strategic plan R+D+I project conceptualisation 1.3. Funding R+D+I Public and private fundraising, national and international Tax deductions by R+D+I, environmental or assignment of patents Submission of proposals Lobbying with funding organisations Corrections and assessment tracking in competitive bidding 1.4. R+D+I management Support and coordination during proposal or project presentation Resource and budget estimate 21

23 Management of consortium and bilateral agreements between partners Communication and negotiation with funding organisations Partnership coordination Communication with funding body Report preparation and follow-up, reviews and financial accountability Certification systems for R+D+I management 2. ACTIVITY DISSEMINATION WITHIN THE HEALTH CARE FIELD Through these services, our customer's clinical, scientific and research activities are better known and valued by the groups of interest. In turn, new cooperation and support opportunities are generated with other organisations, associations, colleagues 2.1. Presentation of the activity individually to CROs, pharmaceutical companies, scientific societies, research teams 2.2. Dissemination of the customer's activity in specialised events 2.3. Management and selection of collaborative projects adapted to the customer 2.4. Organisation of meetings, seminars and events with groups of interest 2.5. Brand creation or reinforcement (Branding) within the health care community 2.6. Social media and professional network management (Research Gate, DocCheck ) 2.7. Own network of clinical researchers and promoters (Meditenet) 2.8. Profile inclusion and management as expert consultants 2.9. Dissemination of the activity among colleagues according to areas of interest, geography Communication of clinical trials to the health care community 3. COMMUNICATION WITH SPECIFIC GROUPS OR THE GENERAL PUBLIC These services give to our customer's clinical, scientific and research activity the appropriate recognition and value among population groups (by pathology, geographical areas ) or by the general public Market studies on the general public or on specific population groups 3.2. Creation of professional brands (Naming and Branding) 3.3. Brand image development and corporate identity manuals 3.4. Personalised and adapted 2.0 communication strategy 3.5. Social media and professional profile management 3.6. Specific ebusiness, ecommerce, ework designs 3.7. Preparation of audiovisual and multimedia marketing materials 3.8. Dissemination and communication of clinical trials among social groups of interest 22

24 Events 23

25 3.5 Events Meditep has a team specialised in medical marketing, offering differential solutions. With our professionals, that have a long and varied experience, your events and initiatives will have the impact you expect on your customers, with the added value of differentiation and efficiency. In Meditep we look for innovation through creativity and emotional marketing, integrating new technologies and audiovisual resources. We manage all events in an inclusive and comprehensive way, giving you tranquillity while reaching your objectives. Meditep: more innovation and more creativity + advantages? Meditep has one of the most exclusive meeting and event space, with all the necessary resources to fulfil your goals. We offer a large multi-purpose room in Madrid city centre, clear and well lit, prepared to improve the results of all your meetings and events. What else would you like to get from Meditep? Meditep's goal is that all our customers reach their objectives. Let us know what you intend with your events and initiatives and we will offer you innovative and differential solutions. 24

26 Meditep's services portfolio includes the organisation, management and cooperation in different types of events. We have our own meeting space, designed by professionals to obtain a better performance and efficiency in meetings and seminars. 1. ORGANISATION OF CONGRESSES AND SEMINARS In Meditep we are very experienced in the organisation of congresses of different types and reach: local, regional, national and international. We specialise in the scientific and medical field, and present an innovative approach Design and planning of congress and communication conferences 1.2. Dissemination and publicising of events among groups of interest and targeted customers 1.3. Creation and management of websites, as well as a mailing strategy development 1.4. Fundraising and management of financial resources and sponsors 1.5. Selection and preparation of venues and audiovisual resources 1.6. Comprehensive management: administration, suppliers, customers, logistics, finances 1.7. Scientific secretariat, including support and communication with speakers 1.8. Assessment and evaluation of communication proposals, presentations and posters 1.9. Reception and management of inscriptions Preparation and review of the presentations scientific materials Management of travel, accommodation and transportation for speakers and attendants Assistance and support personnel during the event Written, audiovisual and multimedia materials about the event and its contents Dissemination of the congress results and its scientific contents 25

27 2. MEETINGS WITH WORK GROUPS AND PRESENTATIONS If your event aims at obtaining the best results with the greatest efficiency for your work group, or if you plan to carry out a presentation to your customers, we can offer the following specific services: 2.1. Our own and exclusive space, prepared to render the best meeting efficiency. We have a large and clear space adaptable to your needs, that can even change its disposition and resources during your meeting 2.2. Design and planning of spaces and schedules according to your needs and objectives 2.3. Preparation of support materials for workshops and presentations 2.4. Adaptation of resources for press conferences and media presentation 2.5. Management of transportation, accommodation, meals 2.6. Support of TeamBuilding activities 3. TRAINING ACTIVITIES Training requires a specifically designed and dedicated preparation to obtain a most effective and higher performance of the sessions. For this reason, in Meditep we adapt some specific services: 3.1. Event design and planning according to its goals and attendance 3.2. Choice and management of spaces, audiovisual resources and support materials 3.3. Organisation of the transport and support of speakers and trainers 3.4. Preparation of specific materials before, during and after the sessions 3.5. Audiovisual and multimedia production for the training sessions 3.6. Online communication platform for activities before the session 3.7. Post-event follow up with e-learning resources 26

28 4. Meditenet Meditenet is a network of researchers that aims to encourage research through the collaboration of all involved parties. We have a clear vision: research must be integrated in the daily activities of those that can help to improve it, and that can also benefit from it. Our mission is to favour collaboration between all parties taking part in research and equip them with the necessary resources so they concentrate in their main activity. We group these resources in 4 basic areas: Information: managing and adapting available information Knowledge: supporting training and access to experts Communication: offering a modern and specific platform Support: providing specialised resources and professionals Meditenet.com is an online communication platform for researchers that includes the following tools: Publish information Project dissemination Include own apps Link to external resources Notice board Communication gropup Own apps Private communication Information sharing Online training Meditenet.com Resource management Cloud storage Project management Webminars e-learning Bidirectional communication Chat Video conferences Virtual meeting 27

29 Partners 28

30 5. Partners Invertium is a group of private investors dedicated to find financial and social profitability by participating in corporate initiatives. Drivium helps organisations to speed up and maximise business performance through innovative management models and methods, and by implementing successful R+D strategies. Tekium offers solutions to make business in the digital world: corporate management systems, e-business & ecommerce and technological consultancy. Focus On Gov is an international company offering strategic support and consultancy to corporations, governments, political parties, candidates and organisations from civil society. Lubeck Científica specialises in Operative and Emotional Marketing, and in the organisation of medical congresses and training courses. In Lubeck Científica innovation and creativity are our strong points. 29

31 Lubeck99 is a marketing company where innovation and creativity are our strong points. We have one of the more exclusive spaces for the celebration of meetings and events. Pizzel Estudios studios specialised in animated 3 D productions, virtual recreation, interactive games and stories for multi-platform (TV, web, cell phones, tablet...) with publicity, corporative, educational or communicational purposes. Forma Animada is a producer of graphic design, audiovisual and digital products that specialises in promotional and educational productions (audiovisual, web, apps, etc.). It is the firm responsible for MEDITEP's corporate image, logo and website. 30

32 Contact Information 31

33 6. Contact Information Meditep, Medical & Clinical Marketing Services S.L. Parque Comercial Málaga Nostrum. C/ Jaén nº 9 Edificio Galia, oficina Málaga (Spain) CIF / VAT Number: B Phone: Cell: Fax: Web: You can also follow us through social networks: Facebook: English page in facebok: Twitter in Google+: Google+ in English: Linkedin: 32