New technology in Healthcare powered by IMS

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1 New technology in Healthcare powered by IMS Bernd Haas, Lead Technology & Applications Central Europe 2014, IMS HEALTH

2 Technologie in Pharma Die Realität heute Databases Spreadsheets Custom applications Wachsende Komplexität Wachsender Budgetdruck , IMS HEALTH

3 Hohe Komplexität schon heute Finance Brand manager Managed markets Sales operations Medical affairs Legal / compliance Application vendors Customized solutions KOL management Affiliation mgmt. MDM Contract management CRM Campaign management Market research Territory alignment Call plan management Roster management Incentive comp. admin Aggregate spend Performance management Social media Data vendors 3 rd party data Client data IMS Health data 3 rd party data Client data , IMS HEALTH

4 Zunehmende Herausforderungen durch neue Technologien R&D Unmet Needs identification Clinical Online-Suche zu Krankheit/Medikamenten Commercial E-Detail / CLM CRM Clinical Trial Optimization Real-World Outcomes Mobile health & telehealth Patient & Provider Apps Multi- Channel Marketing... HCP involvement Big data , IMS HEALTH

5 Fokus des heutigen Tages R&D Clinical Commercial Unmet Needs identification Online-Suche zu Krankheit/Medikamenten E-Detail / CLM CRM Clinical Trial Optimization Real-World Outcomes Mobile health & telehealth Patient & Provider Apps Multi- Channel Marketing... HCP involvement Big data , IMS HEALTH

6 Vier Themenbereiche R&D Clinical Commercial Enabling Multi- Channel Excellence Enabling Sales Excellence Social Media in Healthcare Enabling Performance Management Multi-Channel Marketing CRM und Incentive Compensation Social Media Marketing KPI Definition & Performance Management , IMS HEALTH

7 Enabling Multi-Channel Excellence Enabling Multi- Channel Excellence Enabling Sales Excellence Social Media in Healthcare Enabling Performance Management 8 Kanäle - 1 Kunde: Wie Multi-Channel Selling in der Praxis funktioniert Martina Bergmann, Boehringer Ingelheim Pharma Weniger Konzept, mehr konkrete Kundenansprache: Multi-Channel Marketing in der Praxis Dr. Kay Rispeter, MSD Sharpe & Dohme Multi-Channel Marketing powered by IMS Health Christian Passarge, IMS Health , IMS HEALTH

8 Enabling Sales Excellence Enabling Multi- Channel Excellence Enabling Sales Excellence Social Media in Healthcare Enabling Performance Management CRM in der Pharma und Life Science Industrie - Herausforderungen und Erfolgsfaktoren Gregor Börner, ec4u expert consulting How a smart CRM approach helps to deal with increasing complexity in Healthcare * Caroline Vervaeke, Flen Pharma CRM Excellence powered by IMS Health Michael Knabe, IMS Health Incentive Compensation im veränderten Umfeld der Pharmaindustrie Werner Kreiter, MSD Sharpe & Dohme *Beitrag in englischer Sprache , IMS HEALTH

9 Social Media in Healthcare Enabling Multi- Channel Excellence Enabling Sales Excellence Social Media in Healthcare Enabling Performance Management How Social Media is changing Healthcare Thomas Altmann, IMS Health Social Media Einsatz im Krankenhaus Dr. Christian Stoffers, St. Marien-Krankenhaus Siegen gem. GmbH How to align Social Media with broader healthcare stakeholder needs * Patricia Alves /Jaclyn Fonteyne, Boehringer Ingelheim, Paul Tunnah, pharmaphorum *Beitrag in englischer Sprache , IMS HEALTH

10 Enabling Performance Management Enabling Multi- Channel Excellence Enabling Sales Excellence Social Media in Healthcare Enabling Performance Management Performance Management powered by IMS Health* Justin Hunter, IMS Health Globales KPI-Framework mit Dashboarding Lösung (Fallstudie) Thomas Heil, IMS Health Multi-Channel Performance Tracking in Deutschland (Fallstudie) William John Murray, IMS Health *Beitrag in englischer Sprache , IMS HEALTH

11 IMS One intelligent cloud für HealthCare R&D Clinical Commercial Clinical trial planning Site monitoring Outcomes measurement Marketing automation CRM , IMS HEALTH

12 mit best-in-class Anwenderlösungen R&D DecisionView Clinical e360 Commercial Nexxus , IMS HEALTH

13 Prescriber reference Prescription and sales Channel profiles Integrated marketing Campaign management Plan Engage Incent AETracker CoProtect WikiCorrect Business intelligence Executive Brand Database BrandAlert Launch Social survey Sales Force Digital KOLs Analyst OTC reviews , IMS HEALTH

14 Für weitere Informationen stehe ich Ihnen gerne zur Verfügung: Bernd Haas Senior Principal, Technology & Applications Lead Central Europe Mobile: +41 (79) , IMS HEALTH

15 , IMS HEALTH

16 2014, IMS HEALTH GmbH & Co. OHG All rights reserved. The information may not be duplicated, stored, further processed, nor be made accessible in whole or in part to any third party without the prior express written consent of IMS HEALTH. In connection with data/figures used terms, such as patient, doctor, medical practice, prescriber or pharmacy, do not designate any personal data but exclusively anonymous information (in accordance with 3 Abs. 6 Bundesdatenschutzgesetz German Federal Data Protection Act) IMS employs high sophisticated technologies and methods which ensure all its Information Services to meet the applicable data-protection requirements, regardless the way data are combined with one another , IMS HEALTH

17 2014, IMS HEALTH GmbH & Co. OHG Alle Rechte vorbehalten. Die Informationen dürfen weder ganz noch teilweise ohne vorherige ausdrückliche Erlaubnis von IMS HEALTH GmbH & Co. OHG vervielfältigt, gespeichert, weiterverarbeitet und in keiner Weise zugänglich gemacht werden. Die gegebenenfalls im Zusammenhang mit Daten verwendeten Begriffe Patient, Arzt, Arztpraxis, Verordner oder Apotheke bezeichnen keine personenbezogenen, sondern ausschließlich (nach 3 Abs. 6 Bundesdatenschutzgesetz) anonyme Informationen. IMS stellt durch den Einsatz modernster Technologien und Verfahren sicher, dass seine Dienstleistungen, unabhängig davon wie die Daten untereinander verknüpft werden, den Datenschutzbestimmungen entsprechen , IMS HEALTH

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