Open Text Social Media. Actual Status, Strategy and Roadmap

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1 Open Text Social Media Actual Status, Strategy and Roadmap Lars Onasch (Product Marketing) Bernfried Howe (Product Management) Martin Schwanke (Global Service) February 23, 2010 Slide 1 Copyright Open Text Corporation All rights reserved.

2 What We Provide An enterprise social media platform that empowers organizations to engage with their customers, employees, and partners through social media. Slide 2 Copyright Open Text Corporation All rights reserved.

3 Internal Company Facebook Sabre s Internal Company Facebook saved the company over $ 150,000 Slide 3 Copyright Open Text Corporation All rights reserved.

4 Innovation Management Dell increased its popularity by 40% because they listened to their customers. Slide 4 Copyright Open Text Corporation All rights reserved.

5 Social Communications The CEO s blog helped Marriott generate over $4 million in hotel bookings Slide 5 Copyright Open Text Corporation All rights reserved.

6 Sales and Marketing Petco Increased The Sales of Their Top Rated Products by 41% because of adding customer reviews Slide 6 Copyright Open Text Corporation All rights reserved.

7 External and Internal Communities How communities helped Lego swing from a $300 million loss in 2004 to a $280 million profit in 2007 Slide 7 Copyright Open Text Corporation All rights reserved.

8 Actual Social Media Customers

9 Social Media Features Slide 9 Copyright Open Text Corporation All rights reserved.

10 Actual Offering (Vignette) Community Applications Wiki Forum Blog Additional Web 2.0 Capabilities User Management Implementation of modular and configurable wikis, with templates, helps provide a means to aggregate the knowledge of your company and its users in order to create dynamic and friendly mechanisms for self-service and peer-to-peer sharing. The configurable forum module and templates created for high-volume sites helps craft logical, bi-directional avenues to which users can subscribe and contribute so that they may learn, get recommendations and contribute A modular and highly configurable blogging application with templates that can help quickly establish multiple, easy to moderate channels of communication with your audiences. Integration of various capabilities like tagging and tag clouds, threading of comments, usage analysis and ratings into some of the core applications provides commonly used and popular means to participate in and quickly navigate the greater application content In conjunction with Vignette Portal, the applications provide support for end user management like self registration, password recovery, profile management, logging in and out, along with support for anonymous users. Slide 10 Copyright Open Text Corporation. All rights reserved.

11 Actual Offering (Vignette) Community Applications Search Unified Moderation and Delegation Enhance your user experience with full text search on blog, wiki and forum content, with support for simple and advanced search queries. Easy to use, AJAX enabled dashboards for approving or rejecting user generated content provide business owners a unified mechanism to control the quality of user postings helping to protect their brand across all implemented community capabilities with a single appliance. Includes tools to delegate commenting, contributing and even out moderation to other business or end users as needed. Slide 11 Copyright Open Text Corporation. All rights reserved.

12 Actual Offering (Vignette) Community Services Ratings and Reviews Tagging and Tag Clouds Comments Users can rate, rank and/or review any piece of site content, including images, videos, articles and more, to enable immediate feedback and paint a picture of the content or product s usefulness and popularity to their trusted peer customer base. Customer generated information can help drive loyalty, sales and innovative ideas to improve your bottom line. Administrators and users can tag any piece of content on the site to create a taxonomy of relevance allowing users to more rapidly navigate and find what they are seeking. Personal tag clouds welcome users to a personalized view of the site at each visit. Adding comments to content on the site empowers users to share their perspectives and ideas with the company and with other customers. This open dialogue can foster a trusted network to help increase loyalty, while providing business users a window into the needs and wants of their valued customers. Slide 12 Copyright Open Text Corporation. All rights reserved.

13 Actual Offering Web Components Concept Suite Concept Clouds Wiki Web Components Tagging Blog will be supported Forum will be maintained Comment can be upgraded Ratings (Vignette) Social Media Users Search Slide 13 Copyright Open Text Corporation. All rights reserved.

14 Actual Offering Web Site Management (Vignette) Social Media Content Server Open Text Portal Web Experience Management Slide 14 Copyright Open Text Corporation. All rights reserved.

15 Technik und Roadmap Teil 1 Slide 15 Copyright 2009 Open Text Corporation. All rights reserved.

16 Technische Architektur - Komponenten Use Schnittstellen Cases Open Text Web Site Management Content Contributor Adds Social Media components and views usergenerated content Management Server Retrieve usergenerated content Publish content with Social Media components Read/Write/ Search/Delete Social Media Content Delivery Server Index Consume and create usergenerated Content Manage Social Media Search results End-Users Social Media Admin Social Media - Portlets - Rest API Search Open Text Portal incl. VCA/VCS Portlets (Alternative) Open Text Social Media Services Index Search results Open Text Common Search Social Media Admin Manage Social Media Slide 16 Copyright Open Text Corporation. All rights reserved.

17 Scenario 1: Integration mit Delivery Server 9.0/10.0 Integration via Rest API im Delivery Server mit dem Include-DynaMent XSL(T) wird zum Rendern des XML Response verwendet. REST API Include DynaMent Open Text Social Media Services 7.2 Web Solutions Delivery Server 9.0/10.0 Slide 17 Copyright Open Text Corporation. All rights reserved.

18 Service Angebot Slide 18 Copyright 2009 Open Text Corporation. All rights reserved.

19 Proof of Concept Scenario Intranet Website Modulare Integration von Social Media Services (RD Pages) Rating Comment Blog Forum Related Content via Tagging Autor erstellt Inhalt Entscheidet über Umfang und Typ des User generated Contents Slide 19 Copyright Open Text Corporation. All rights reserved.

20 Intranet Editor Slide 20 Copyright Open Text Corporation All rights reserved.

21 Intranet Editor Edit Collaboration Bar Slide 21 Copyright Open Text Corporation All rights reserved.

22 Intranet Editor Edit Collaboration Bar Slide 22 Copyright Open Text Corporation All rights reserved.

23 Intranet Editor - Add Blogitem Slide 23 Copyright Open Text Corporation All rights reserved.

24 Intranet Editor - Add Blogitem Slide 24 Copyright Open Text Corporation All rights reserved.

25 Live Interaction on Website Slide 25 Copyright Open Text Corporation All rights reserved.

26 Live Interaction on Website Forum Slide 26 Copyright Open Text Corporation All rights reserved.

27 Live Presentation on Website Events Slide 27 Copyright Open Text Corporation All rights reserved.

28 Technik und Roadmap Teil 2 Slide 28 Copyright 2009 Open Text Corporation. All rights reserved.

29 Scenario 2: Integration mit Delivery Server 10.1 Integration via Rest API im Delivery Server auf Basis des neuen http-konnektors http-dynament ruft vordefinierte Methoden des Konnektors auf XSL(T) wird zum Rendern des XML Response verwendet. REST API HTTP Konnektor Open Text Social Media Services Web Solutions Delivery Server Vorteile Keine Programmierung erforderlich Individuelle Nutzung der Social Media Services (z.b. eigenes Layout) Aufrufe durch zentrale Deklaration wiederverwendbar Aufruf ist im Konnektor testbar Slide 29 Copyright Open Text Corporation. All rights reserved.

30 HTTP Konnektor Einfaches Aufrufen von REST APIs Allgemeine Einstellungen für eine Applikation URL Prefix Time-out Slide 30 Copyright Open Text Corporation. All rights reserved.

31 HTTP Konnektor Einfaches Aufrufen von REST APIs REST Methoden Definition der REST API Aufrufe Encoding Method (get,post) Header Parameter Request Parameter Ergebnisattribute Slide 31 Copyright Open Text Corporation. All rights reserved.

32 HTTP Konnektor Einfaches Aufrufen von REST APIs Test des Konnektors http-dynament wird generiert Auflistung der verwendeten Parameter mit Anpassungsmöglichkeiten Slide 32 Copyright Open Text Corporation. All rights reserved.

33 HTTP Konnektor Einfaches Aufrufen von REST APIs Ergebnis Darstellung des XML Response Ermittlung des XPATH Ausdrucks Debugging des DynaMent Aufrufs Slide 33 Copyright Open Text Corporation. All rights reserved.

34 Szenario 3: Integration via Portlet Konnektor Integration der VCA / VCS Portlets über den Delivery Server Portlet Konnektor (JSR 168/286 Standard) VCA/VCS Portlets Portlet Konnektor Open Text Social Media Services Web Solutions Delivery Server Vorteile Präsentation bereits vorhanden Anpassbarkeit des Layout durch CSS Kürzere Projektlaufzeiten, wenn Funktionalität der Portlets passt Weniger Anpassungs- und Erweiterungsaufwand bei neuen Releases Slide 34 Copyright Open Text Corporation. All rights reserved.

35 Portlet Konnektor für JSR 286 Portlets JSR 286 Portlet Integration und Verwaltung von Portlets im Delivery Server Portlet DynaMent zur Platzierung in einer HTML Seite Unterstützung der VCA / VCS Portlets (Step by Step) Slide 35 Copyright Open Text Corporation. All rights reserved.

36 Vorschau: Zugriff über neuen Kollaborationsbereich Blogs, Wikis und Foren können verwaltet werden (Neu, Ändern, Löschen) Zugriff auf VCA Portlets für weitere administrative Aufgaben wie Zugriffsbeschränkungen Slide 36 Copyright Open Text Corporation. All rights reserved.

37 Zusammenfassung Slide 37 Copyright 2009 Open Text Corporation. All rights reserved.

38 Slide 38 Copyright Open Text Corporation. All rights reserved.

39 Zusammenfassung Es hat schon längst begonnen Es macht Sinn für jedes Unternehmen / für jede Organisation Es ist verfügbar Was spricht noch dagegen? Partner und Kunden beschäftigen sich damit Open Text bietet Social Media an Slide 39 Copyright Open Text Corporation. All rights reserved.

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