We love our clients! Our clients love our results!

Transcription

1 We love our clients! Our clients love our results! Stuart B. of ebodylogic.com in Dallas says: "Don't tell me what you have to do to that chicken, just keep the voodoo working! Keep the sales and traffic coming!"

2 Opportunity Vision SNELL BROTHERS WEB DEVELOPMENT Opportunity Vision is digging for buried treasure in the tons of data of your Yahoo Store stats. Opportunity Vision is the one-two punch of you getting me up to speed on what you do, combined with my input on how I can help you maximize your marketing efforts to get what you want out of your Yahoo! Store. Opportunity Vision is a customizable block of consulting time. You get 4 hours worth of phone interview and research time for $495. This is sufficient time to get enough background on the your business and then to do initial marketing research for keywords & other opportunities on the internet. It usually takes two to three hour+ phone calls. With OPPORTUNITY VISION we find the answers to questions you ve been asking. What products are converting the best? Where is your best traffic coming from? What keywords are driving the most sales (and it s usually NOT the most popular ones!) If you have a relatively new Yahoo! Store, we look outside more than inside. Your OPPORTUNITY VISION can include reports and analysis like: -- Your Top 50 KEYWORD PHRASES report with estimated number of daily searches, the current PPC bid value of those words and commentary -- A Competition Ranking Report for the directories & major search engines -- Your Web Position Report for the Top 15 Search Engines for your best keywords -- A YAHOO! SHOPPING Position Report & info. -- DEEP RECON Report on competitors you pick from the COMPETITION REPORT evaluating their marketing strengths & weaknesses. -- LOAD SPEED ANALYSIS of your site (which also addresses useability / conversion issues) -- A Basic Search Engine Optimization strategy. We talk about PAGERANK, linking strategies, developing useful content for your visitors. -- An overview of successful Pay-Per-Click campaigns with tips on how to not throw money down the PPC drain! We ve learned the hard way, sometimes. Now with nw tracking tools, we can prove which ads generate which sales! You tell me! Opportunity Vision is what YOU want it to be.

3 Hey, Rob! I already know I want the OPPORTUNITY VISION! Your Name: Company: Yahoo Account: URL: Best day / time for intial interview: Phone Time Zone AUTHORIZATION Method of Payment: (please circle) VISA MC AMEX DISCOVER CC # : Expiration Date: / Billing Address: City / State / Zip: Name on Card: I authorize Snell Brothers Web Development (d.b.a. Copy Cow Design) to charge my card for the amount of $495 for 4 hours of consulting and research. Signature X Date We appreciate your business! My fax number is (662) P.S. Want to get started even sooner? ADD Yahoo! ID COPYCOW to the access page in your store in the STORE MANAGER under SITE SETTINGS / ACCESS.

4 "How do I get more traffic that converts?" - My #1 Most Frequently Asked Question You know, I've been building, maintaining, and fixing Yahoo! Stores for small business folks for almost 5 years. I've researched, designed, maintained, analyzed, and/or owned and operated over 200 Yahoo! Stores since the Viaweb days in April "How do I get more traffic" is my most frequently asked question. The answer is pretty simple: Internet Marketing. Knowing what to do is hard enough, and implementing it is another thing entirely! What is Internet Marketing? It's pretty much anything you do using the internet to drive customers to your website. Most folks think it's getting ranked in the top ten in search engines "Search Engine Optimization (or SEO)." That's an important part of what we do, but there's a lot more to it than that. Internet Marketing includes getting listed in Search Engines, buying Directory listings, bidding in Pay-Per-Click programs, and opting in the Yahoo! Shopping database. It also includes writing good META tags, marketing, referal programs, cross-linking strategies, creating affiliate programs, buying banner campaigns (or maybe not!), and looking at site sponsorships, newsletters, content creation, and more! The MOST IMPORTANT THING about Internet Marketing is knowing the most popular search terms buyers use to find what you sell! These are your Top 20 KEYWORD PHRASES. Once you know what exact KEYWORD PHRASES your customers are looking for, you can do everything you can to make your site come up as high as possible in the search results for those specific words and phrases in the directories, search engines, and pay-perclick results. You can also track these results and compare how well you rank with your traffic and sales. When you know what your Top 20 KEYWORD PHRASES are, you don't have to worry about every single word. One of my clients is #1 on Google for her #1 keyword phrase, a brand name of a particular girls' toy. She was a little concerned when she wasn't on the first page of search results for a very specific keyword phrase, so she gave me a holler. We did a quick check and the GOTO/Overture tool said: "No suggestions for." No one was looking for this particular keyword phrase, so it didn't matter! The main thing is to be highly ranked for WORDS THAT COUNT. (how do you do that?)

5 "How do I discover my TOP 20 KEYWORD PHRASES?" There are two place to look to find your TOP 20 KEYWORD PHRASES : Look Inside - Look at your log files / references to see what phrases are already drawing traffic. These phrases are already working for you. Yahoo! Store owners should look at MANAGER > References > Details to see what the top KEYWORD PHRASES are in your existing Yahoo! Store. You can rank these by sales, orders, and traffic. Usually your top ten sources of traffic are the best to look at. You can get a pretty good idea of your better words in about 15 minutes, but I usually spend up to four or five hours to consolidate all of the data. [See KEYWORD DATAMINING] Look Outside. Use whatever internet resources you can to find ALL relevant keyword phrases. This includes keyword databases, search engine "related results," related sites' meta tags & keywords, competitors' pay-per-click lists, industry-related sites, glossaries, manufacturer sites with brand and product names, synonym generators, and anything else you can think of using. This new list will probably include your existing keyword phrases, and you will be able to see what words and phrases you might be missing and see where your current TOP 20 KEYWORD PHRASES rank in and around the big list. In the old days (1997), it was hard to find out what people were looking for on the internet. There was one public list of most searched terms on Yahoo!, and half of those were for porn. Now there are a lot more resources to find out exactly WHAT people are looking for. The best free, public example is the GOTO / OVERTURE search suggestion tool (Ask me about this or look at my links page at We have access to many more, and we've learned a lot about how to put your site in front of this traffic to sell them stuff. "Okay, then how do I get more traffic, NOW?" Hire me! I'll show you. I'll even do it FOR you. Our stores have sold MILLIONS of dollars of products through Yahoo! Store. You also get my 15 years worth of "bricks and mortar" retailing, marketing, and small business owner's experience. You get a proven road map to building your site's traffic, and a list of elements you can use to jump-start your traffic. I'll even do the marketing leg work FOR you. ( so now what?)

6 An Internet Marketing Plan that Works A new client did a great job of checking out my references. He said that if I could convert client love into money, I'd be set for life. He said my clients pretty much said the same 4 things: (1) I had a contagious enthusiasm for what I do (results-based internet marketing using Yahoo Store), (2) I was honest about what I know and don't know, (3) I listened to my clients, and (4) that my clients made more money as a result of hiring me for marketing consulting, Yahoo Store design & development. What can the Snell Brothers do for me? We're Rob & Steve Snell. I'm Rob (the one with the goatee on the left), the internet marketing consultant, & Yahoo Store guy. Baby brother Steve is my business partner who runs our other 2 companies and keeps the things going behind the scenes at Snell Brothers. I think of myself as the guy who makes the slings and stones that other "little guys" use to whoop up on Goliath, i.e. big box category killing large corporations. I work for the small business guy. As a retailer, myself, I know where you are coming from! We just sold the last store of our retail hobby company to a local customer, so I can concentrate on what I do best - selling stuff over the internet. From 1989 to 2001, we turned a $500 student loan into a 5-store chain of brick and mortar hobby stores with 10 company-owned Yahoo! Stores, and an order fulfillment warehouse. We own the Copy Cow, a copy shop in our college town of Starkville, MS, that we started with $50 when the local Kinko's closed. Our other family business is gundogsupply.com which sells dog stuff on the internet through Yahoo! Stores. When it comes to marketing & design consulting, I'm pretty much a one-manband. I do have some production folks at the Copy Cow who help resize jpegs from time to time, and we're affiliated with illustrator and long time friend Eric Yonge, but I don't want a big firm where I don't know my clients, and I have 60 people cranking out e-commerce sites for slave wages.

7 My most successful client sites have been projects where I participated in the entire process on a weekly basis over the first 13 weeks or so of a new store. I have recently changed my "business model" to reflect this. I work with about 10 folks at a time, and instead of being Joe Fixit for more and more Yahoo! Store clients, I now offer this turnkey service to a limited number of long term clients and it's really catching on! An Internet Marketing Plan that Works! (1) MARKET RESEARCH Discover business opportunities to drive people to your website. (2) DESIGN & DEVELOP A TEST-MARKETING SITE specifically designed to get this traffic (3) Create a MARKETING ACTION PLAN - develop a targeted, specific action plan for getting more internet traffic to your website, WORK THE PLAN implement the tactics of the marketing plan. (4) TWEAK THE SITE TO MAXIMIZE RESULTS which means monitoring and adjusting the new site to increase sales, conversion rate, learn what keywords are most valuable, etc. We develop what I call TROTLINE MARKETING projects for folks. Strings of closely related, keyword rich targeted sites that go after a SEGMENT of a particular market with a laser beam focus. After I'm through, you own a little money machine - a professionally designed & developed Yahoo Store with its own domain. First, we help you target a specific niche in your industry. The most important aspect of starting a web-based business is FOCUS. Pick a profitable, popular niche to focus your business on, but not one too broad, or with too many competitors. We put together a list of targeted keywords, and I search for marketing opportunities on the Net. Next, we help you pick the right products. We make sure that enough people are looking for what you want to sell by testing the popularity of your search terms in the various search engines. I also suggest a list of product categories and the specific brands you can focus on to maximize your business. Finally, we help you prioritize based upon your interest, price point, margin, competition level, or internet opportunity. There are usually several breakout subcategories in a single Yahoo! Store that would be worthy of their own Yahoo Store, so doing this now gives us leads on the next several projects, and there's enough time before that 4 QTR to get ready for that Christmas sales spike.

8 "Why a new site rather than drive traffic to my existing site?" The primary reason? Accountability. You'll be able to look at your traffic stats on your new site and see exactly what is working or not working. Does your Yahoo! Business Express listing pull traffic? Does it convert into sales? Does your Looksmart listing pull folks from MSN? On what keywords do THEY spend the most? Are your Overture folks converting better on the new landing pages? Do they call the new 800#? What about addresses collected on the new site? Does marketing to them drive sales? It is SO much easier to see results from a new marketing project when that project stands alone from your existing site. It's also easier to build a new site from scratch than it is to "fix" a site that's been around for a while, and we're not messing with anyone else's baby or design project. After the initial project is completed, you'll have several directory listings, be wellpositioned for the right keyword phrases in the most important search engines and directories, and have more traffic than you can shake a stick at. (Orders? Sales? A lot of that is up to you, i.e. quality of your offering, brand names you carry, pricing strategies, etc., but I can help with conversion as well!) You ask, "What's it gonna cost me?" Your investment in a new Snell Brothers project runs usually between $ $5000 for design, development, & consulting with a few additional expenses in the initital marketing push for directory listing fees, PCC initial accounts, domain name registration, etc. We usually get a deposit of $999 to begin the project and spread the other payments to coincide with specific benchmarks and deadlines along the way. You get a package price for my experience, brainstorming, research, store development, action planning and implementing the plan, as well as a block on my calendar every week for the next three months (if you want!). Another way to look at your investment is what some folks pay for traffic. Think of this spin-off projects as the same thing as buying about 20,000 pairs of eyeballs because that's how many folks you would get with your $5000 from Overture with an average price of a TOP-3 position at.25 per click. Remember: All the traffic that comes after the site has paid for itself is gravy. (Some people are concerned about Return On Investment. I shoot for 100% within a year or the project is a flop in my eyes. Anything faster than 13 weeks is a breakout hit and needs to be juiced.)

9 What You Get, When You Get it, When It's Done, What it Costs: 1.) FIRST: OPPORTUNITY VISION. "Opportunity Vision" is digging for buried treasure in the tons of data from your Yahoo Store stats. Opportunity Vision is the one-two punch of you getting me up to speed on what you do, combined with my input on how I can help you maximize your marketing efforts to get what you want out of your Yahoo! Store. Opportunity Vision is a customizable block of consulting time. You get 4 hours worth of phone interview and research time for $495. This is sufficient time to get enough background on the your business and then to do initial marketing research for keywords & other opportunities on the internet. It usually takes 2-3 one-hour phone calls. 2.) DEVELOP SPIN-OFF YAHOO! STORE. Spin-off baby Yahoo! Store from existing product lines. This would be the basic Yahoo! Store with new logos, links, and branding for maximum keyword effectiveness. Exact price depends on requirements. $2500 gets you a basic, clean, fast-loading store that works. Custom programming, graphics or products with lots of options cost a little more. Let's do the fancy stuff after we get the folks buying something. $ $5000, Built out usually within 2-3 Weeks around the same time we're working on the MARKETING PLAN. 3.) DRAFT & EXECUTE MARKETING ACTION PLAN. Develop a specific strategic & tactical marketing plan. This includes researching Top 20 Keywords, writing optimized directory listings for Yahoo!, DMOZ, and Looksmart, optimizing specific page names and item descriptions for specific search engines, making sure your site is Yahoo Shopping friendly, drafting a PPC strategy (Google Adwords/Overture), developing your pay-for-inclusion strategy, and looking at other advertising options. Includes 13 weekly phone calls with status reports, and a monthly position report for the site. Also includes my time to hand submit the sites to directories, open PPC and PFI accounts, monitor top keyword positions, and a lot more. There are additional costs such as specific directory fees, Overture account usage, etc., but you choose which methods we buy. $ $5000+ depending on scope of project / number of keywords, etc. Begins after OPPORTUNITY VISION is completed. 4.) SITE MONITORING, TWEAKING, MAINTENENCE. This includes a weekly look at your numbers as well as site maintenance. I'm concerned (obsessed?) primarily with numbers of unique visitors, pageviews, average sale, conversion rate, and gross sales per week. We look at this every week as well as WHERE your traffic is coming from to see HOW we're doing and WHERE we can improve. $125 an hour as needed. (" so now what do I do?")

10 "Ok! I want my Complete Internet Marketing Plan!" Call me at to schedule a NEEDS ANALYSIS phone call. They re FREE. From that I develop a customized proposal. If you like what you read, I can usually schedule our first call within a week or so. You will begin to see immediate results within 3 to 4 weeks of ordering. As always, you get a Risk-Free 100% Satisfaction Guarantee: You like my design work or I fix it to your satisfaction, or you don't pay! Give me a holler or drop me a line! Rob Snell, Managing Partner, Snell Brothers Web Development rob@ystore.com Call / P.S. My personal goal is for any marketing project to pay for itself within 6 months. Over half of my projects now are for repeat clients. I'm completely confident you'll be more than delighted with the results! Feel free to contact anyone in my portfolio, and I can give you a happy clients reference list for marketing research, design, maintenance, support, or illustration projects! MARKETING CLIENTS: Several of the folks I've done marketing work for the past 3 or more years don't want to be listed in my portfolio or as a reference in general marketing materials because they don't want anyone to know what they are selling, but if I ask, they'd probably talk with you. Stuart Bazley at Ebodylogic.com is great. He'll tell you stuff I wouldn't tell you. He's the guy who says "don't tell me what you have to do to the chicken, just keep the voodoo working" to keep the sales and traffic coming. He'll also tell you how the only thing he's selling these days is stuff I helped him market with a spin-off site which is what I told him last fall. him at info@ebodylogic.com. Remember! As always, you get my Risk-Free 100% Satisfaction Guarantee: You like my design work or I fix it to your satisfaction, or you don't pay! Call me!