The Art Institute of Atlanta IMD 470 Special Topics: Findability. Alex Reeve Sams SEO and Marketing Kit. Aarron Walter

Size: px
Start display at page:

Download "The Art Institute of Atlanta IMD 470 Special Topics: Findability. Alex Reeve Sams SEO and Marketing Kit. Aarron Walter"

Transcription

1 The Art Institute of Atlanta IMD 470 Special Topics: Findability Section A Winter, 2006 Alex Reeve Sams SEO and Marketing Kit Aarron Walter 1

2 Index SEO AND MARKETING KIT 1 SEARCH ENGINE POPULARITY 4 SOURCES OF SEARCH RESULTS 4 HOW SEARCH ENGINES RANK SITES 5 CRAWLER-BASED SEARCH ENGINES 5 HUMAN-POWERED DIRECTORIES 5 "HYBRID SEARCH ENGINES" OR MIXED RESULTS 5 WHITE HAT SEO TECHNIQUES 5 KEYWORD SELECTION 6 KEYWORD DENSITY 7 KEYWORD FORMATTING METHODS 8 SELECTING A URL 8 ACCESSIBILITY TECHNIQUES 8 SEARCH ENGINE AND DIRECTORY 9 COST PER CLICK (CPC) 9 COST PER CLICK RESOURCE 10 GOOGLE SERVICES 11 GOOGLE SITEMAPS 11 FROOGLE 11 GOOGLE LOCAL 11 GOOGLE BASE 11 GOOGLE BLOGS 11 GOOGLE RESOURCE 12 RICH MARKETING 12 RICH MARKETING RESOURCE 13 2

3 ANALOG MARKETING 13 ANALOG MARKETING RESOURCE 13 BIO. 14 3

4 Search engine popularity There are many search engines on the net today. Just about everyone knows some of the better known ones such as Google and MSN. The chart below shows the percentage of online searches done by US home and work web surfers in November 2005 that were performed at a particular search engine. (Internal site searches, such as those to find material within a particular web site, are not counted in these totals.) The activity at more than 60 search sites makes up the total search volume upon which percentages are based billion searches in this month. (searchenginewatch.com) As you can see Google is the largest one for now, but it is a good idea to make sure what ranking you are getting from the other larger search engines out there. Sources of search results To get your web site found in all the other search engines out there your keywords have to be what people are looking for. This can be a hit or miss when choosing the right keywords for your website. There is hope through tools like word tracker. Tools like this keep an eye one what the world searching for then for a small price the will help you pick the best keywords for your site. What you are looking for is keywords that have not been used too much on the web already. Word Tracker and other programs like them are the best way to find the best keywords for your site. 4

5 How search engines rank sites Search engines rank sites in three ways. Although they may get the data off of web sites in different ways they are out there going through content all day, everyday. When you put up a new site the content has to read by web crawlers or others like them to get the content and to be ranked in search engines. Some of these take longer then others. That s why if you open a website today a crawler might not get to it until as long as a year from now. Crawler-Based Search Engines Crawler-based search engines, like Google, create their listings automatically. They "crawl" or "spider" the web, then people like you and me search through what they have found. When you change your content on your web pages, crawler-based search engines eventually find these changes, and that sometimes will affect how you are listed. Page titles, body, copy, and other elements all play a role. Human-Powered Directories A human-powered directory, such as the Open Directory, depends on people to input its listings. You submit a short description to the directory for your site, or an editor will write one for a site they review. A search looks for matches only in the descriptions submitted. Making changes to your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site. "Hybrid Search Engines" Or Mixed Results In the early days of the web, it used to be that a search engine only presented crawlerbased results or human-powered listings. Today, it s extremely common for both types of results to be published on the same site. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present humanpowered listings from LookSmart. However, it does also present crawler-based results especially for more obscure queries. White hat SEO techniques In the field of web technology the white hat is a name that describes a person who is ethically opposed to the abuse of computer and web systems. A white hat generally focuses on securing web systems whereas a black hat (the opposite) would like to break 5

6 into them, but this is a simplification. White hat might need to break into a Blackhat's machine in the course of an investigation. What exactly differentiates a White hat and a Black hat is open to interpretation but white hat SEO tend seems to be the only way. White hat SEO is contrary to black hat SEO. It means that the things that are lying under the heading of the Black Hat SEO will not come under the heading of the white hat SEO or white hat SEO are opposite the practice of the black hat SEO. In the white hat techniques the content and links are built for both humans and search engines to see. So the white hat techniques should be at least coherent. The mistake that many white hat programmers make is to produce visible and yet ugly pages that don't read very well, and therefore don't convert well. White hat methods can be seen by users. Therefore, the quality of the work can be and will be seen right away, both by the client and by peers of the programmer. The white hat approach is either to ignore search engines altogether, or to treat search engines in a friendly way. Most white hat techniques make sense in the absence of search engines, whereas black hat techniques have no use whatsoever beyond search engines. There is a misunderstanding that white hat programmers strictly follow search engine guidelines. There is also a misunderstanding that search engine guidelines constitute a terms of service and by not following them one is breaking the TOS. Some white hat techniques can increase risk. However, other white hat techniques can actually reduce the risk. A white hat programmer will normally work with the client's primary domain. They may offer a guarantee that the domain will not be removed from a search engine's index as a result of using their techniques. White hat SEO techniques can take some time to implement but their results tend to last for a long time. Some basic facts about the white hat techniques are that white hat techniques are ethical SEO and there is a slight chance that white hat techniques are illegal too but black hat are confirm illegal. Keyword selection Pick the right keywords and you are on your way to bringing visitors to your site. Pick the wrong keywords and you've just messed up your entire optimization campaign. Keyword selection is the first step in search engine optimization. It's also where most people go wrong. If you pick a keyword that is not used by the people hunting for your product, you will not get traffic. You must pick popular keywords to be found. How do you tell a popular keyword from one that you "think" might be popular? To get objective popularity information you need feedback from the search engines as how often does your keywords are used as queries. Using real world data instead of someone's guess is a major component of keyword selection. A keyword popularity tool provides the quantitative feedback you need so you know accurately know how often your keywords are being used as a search query. 6

7 There is a thin line between keywords that are popular and keywords that are just too popular and too general to be useful. For example, if I enter the keyword, "dog" into a search engine and hit enter; I am told that snake received 137,516 hits in a recent month at major search engines. Much of it depends on the competitive nature of the keyword and the usefulness of the results. If someone entered "dog" into a search engine, they would probably find the results too general. They would then enter a new search term that narrowed their search. Statistics show that most searchers end up using multiple words in their search. So narrowing the keywords to "dog tricks" or "great daine" filters out the general information about doas and homes in on what the searcher is seeking. You should target candidate phrases so that they reflect the nature of your site. If you optimize for a keyword phrase consisting of 2-3 words, you increase your chances that your site will be found. The keywords popularity will be less than for a single word, but the phrase will be more focused and your traffic will be more relevant for your site. Here's an example. There was one client who was convinced he had to have the words "swimming pool" as one of his main keywords because his company installed pools. Now even though the phrase "swimming pool" is 2 words, it is still too general and someone using that term in a search engine is going to get very general non-relevant results - everything from swimming pool supplies to hot tub spas. The searcher hunting for specific information for swimming pools may first search on the general term and then refine their search when they see the non-relevant results. Put yourself into the mind of a user. Another rule to keep in mind when selecting keywords is to make sure they are relevant for your site. Don't just pick something off a top fifty list to try to drive traffic to your site. Optimizing for "Britney Spears" only makes sense if your site is about Britney Spears. Once you identify your keywords for your site, it's time to put them to work. Search engines read the HTML code on your Web page and score the page based on there criteria. If the search engine finds keywords in specific locations throughout the site, it will assume that your pages are very relevant to that keyword. Keyword density Keyword density is the ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a web page. Some search engines use keyword density property for positioning sites on there listings. Analysers are available which allow comparisons between web pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages. 7

8 There are lots of tools on the web to help you find the keyword density of your web page. There are tools like keyworddensity.com that has tools like a keyword density analyzer and a word depth calculator. Keyword formatting methods This is a list of some of the formatting methods for putting keywords onto a web site. Here are many ways in put keywords into your web site but there are more out there. Meta tags : keep keywords under 128 characters. Put keywords in the <Title tag> Use keywords in the first sentence of the first paragraph In heading <h3> or larger Use keywords in bold text Use keywords in italics text Keywords in the url Use keywords in image filenames In alt text Title attribute of images on the page Use keywords in the filename of your css Selecting a URL Selecting a URL is a big part of SEO today. If your URL has nothing to do with what your web it is about then you has less chance of a high ranking on most search engines. When you are selecting your URL try to get one that has one or more of your keywords in it. This will help your keyword density and it makes the user feel better about the content that you have on your site. Accessibility techniques Accessibility techniques ensure that content delivered over the web are machine friendly as well as people friendly. Search engine spiders are essentially machines, tasked with the job of collecting links from the Web and listing them. As accessibility requires that content is written in plain language, with the main information delivered first, it stands to reason that accessible websites will do better than their non-accessible counterparts with search engine positioning. Accessible sites are encouraged to put important information first on a page, so users can immediately access the essence of the content. The earlier a phrase appears on a page, the higher the ranking it will be given by search engines. Accessible sites expand 8

9 abbreviations the first time they are used in the content. Expanding abbreviations not only allows those less familiar with the terms to understand the content, but also helps with keyword density and ensuring content is indexed appropriately. Accessible sites separate style from content using CSS. The cleaner a document is, the easier it is for a search engine spider to gain access to the content on a page. User agents are better able to interact with semantically correct documents. Some user agents allow visitors to find their way around your site by listing headings, links, and other elements. Spiders are also better able to make sense of the content if the content is placed in the correct elements tags (H1, H2, exe) as they can gain extra meaning, such as with heading elements. Search engine and directory If you want a fast web site submission across the web, you can do it one of two ways. The first will perform a monthly submission of your web site to hundreds of search engines for a whole year for a small price. The second way is to find directories like google local or other directories. You might have a great web site, but if no one knows it even exists? You need a serves like Add Me.com that lets you do a web site submission to the top 14 search engines and directory for free. Addme.com free serves BlastEngine.com which is a leader but is a pay serves GoArticles.com ExactSeek.com SearchEngines.com Cost Per Click (CPC) The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a perclick basis for contracts not based on click-throughs. For example, consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM with a click-through rate (CTR) of 2% impressions x 2% CTR = 20 click-throughs $10 CPM / 20 click-throughs = $.50 per click Google defines Cost Per Click as a system where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site. Also known as CPC. 9

10 Cost Per Click Resource Google cost per click ads (google.com/onlinebusiness) o AdWords o AdWords seems to be one of the better ones to us out there on the web. It has a great network and give you everything any of the others give you in tracking and keeping up to date with your ads. Cost : $ US$100 Appear on : Google Network Reaching : 80% of 30-day US Internet users Yahoo cost per click ads (SearchMarketing.yahoo.com) o Sponsored Search o Yahoo sponsored search ads seems to be the next best thing to google s adwords. I think google is better but if you could use both would be the best. Cost : $5 deposit to open (the cost you pay for each click-through) Appear on : Yahoo! Publisher Network Reaching : 38 million people will use a search engine on an average day GoClick (goclick.com) o GoClick is ok it s not on of the best but it does post ads to many sites across the web. The tools that it has is nice as well in tracking ads but not as nice as google s. o Cost : works on a "debit system" $10 to open Bid Vertiser (bidvertiser.com) o BidVertiser is a good one not quite as large as some of the others but it has some nice thing going for it. They give you tracking for keep track of your ads and you get to choose what sites you want your ad to appear on. o Cost : $ US$100 o Appear on : You choose the sites MIVA pay-per-click & MIVA pay-per-call (miva.com) o Pay-per-click o Miva pay per click is nice with the tracking and the big network. It s not as big as other networks but it holds it s own. Cost : $ US$100 Appear on : MIVA Nerwork Reaching : over 2 billion queries every month o Pay-per-call o Miva s pay per call is a new idea and seems to be a good one. You do not pay until a person calls your company on the phone. 10

11 Google services Google has made great effort in making content on the web more efficient to search throw. They have done this with a number of free services that allow web programmers content reach the people searching for it. Google Sitemaps Google sitemaps lets a web programmer to submit an XML file for the google bot to read and index important content. With google sitemaps you will see how google is directing people to your content on your site. There are free tools that will create an XML site map for you out there on the web. They also offer a sitemaps service that will work for mobile phones that can access web. Froogle Froogle is a shopping service that lets you list your products throw google and will be listed on different sites. When someone searches froogle they will get a list of products with titles, prices, descriptions, and location of the product they are searching for. Google Local Google local is a service that lets you list your local store throw google. This will let people find your store with what products you are selling in the city and state the user is searching for. Google local also ties in with froogle to list your products online and to let people to find what you are selling at your store. Google Base Google base is a new service that lets you post your feeds to other of googles service at the same time. You can now upload your RSS feeds to Froogle, google local, and other service you might need to update with a RSS feed. Google Blogs Google like blogs for there content and index s them often. Blogs are a great way to drive traffic to your site and google loves them. Google s search utility lets you find 11

12 the content on the blog you are looking for. If you are posting to a blog it s a good idea to link your blog to your web site if the content is on the same topic. Google Resource Google.com/webmasters/sitemaps Google.com/froogle Google.com/local Google.com/base Blogger.com Rich marketing Rich marketing is a growing way for people to hear about your content or products on the web. It has been proven to capture the attention of people that might want what you are selling. This is a great way to stay in touch with your users and to give consumers updates to your products. There are some simple thing to keep in mind with building a rich marketing . Keep it simple stupid Use a simple layout that people are used to seeing in there s Do not use tags like <meta> that mean nothing in form Stick with table layout Do not use javascript Try not to use CSS Do not use external CSS Use absolute URL links Make sure you have an opt out in the Do not over use mailing list Use fixed layouts Do not use spacer gifs Use target= _blank Avoid large images Use multipart-messaging text as well as HTML Offer online verson There are lots of services out there to help you with your rich marketing. Some will keep track of you mailing list and give you stats on how many people opened the and how many people linked from it. Most of these services offer tracking like activity reports, opens over times, link activity report, and much much more. Some of the best services I have found: 12

13 Rich marketing Resource Mailchimp.com Campaignmonitor.com Imninc.com Analog marketing Analog marketing has been around for hundreds of years and is more price then digital alternatives. Although it has been around for a long time it still is very useful for letting people know that your site is out there on the web. Some of the best analog marketing and most popular options include: Magazines ads Stickers Post cards Brochures Billboards Radio Business cards There are many options for analog marketing the best is to find a niche market. Analog marketing Resource Psprint.com Platinumcards.com Stickerman.com Overnightprints.com Vistaprint.com 13

14 Bio. <http://en.wikipedia.org/wiki/list_of_google_services_and_tools>. <http://en.wikipedia.org/wiki/list_of_google_services_and_tools>. <http://forums.seochat.com/keywords-30/keyword-formatting-for-adwords html>. <http://news-01.rankforsales.com/news-bg/921-seo-dec html>. <http://searchenginewatch.com/reports/article.php/ >. <http://searchmarketing.yahoo.com/arp/srch.php?o=uspx06>. <http://services.google.com/marketing/links/us-ha-cmbnine2/>. <http://www.addme.com/>. <http://www.bidvertiser.com/bdv/bidvertiser/bdv_advertiser.dbm>. <http://www.goclick.com/?aid=112942>. <http://www.google.com/search?num=50&hl=en&hs=scn&lr=lang_en&client=firefoxa&rls=org.mozilla:en-us:official&oi=defmore&defl=en&q=define:keyword+density>. <http://www.google.com/webmasters/seo.html>. <http://www.highrankings.com/>. <http://www.keyworddensity.com/>. <http://www.miva.com/uk/content/advertiser/overview.asp>. <http://www.netmechanic.com/news/vol6/promo_no2.htm>. <http://www.webworkshop.net/>. <http://www.wordtracker.com/tell-me-more.html>. <http://www.google.com/services/>. 14

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Search Engine Optimization Guide

Search Engine Optimization Guide Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

Keywords the Most Important Item in SEO

Keywords the Most Important Item in SEO This is one of several guides and instructionals that we ll be sending you through the course of our Management Service. Please read these instructionals so that you can better understand what you can

More information

Tuesday, August 13, 13

Tuesday, August 13, 13 Tuesday, August 13, 13 Search Marketing Service Search Engine Optimization Social Media Optimization Search Engine Marketing Newsletter and Blog Management Web Design /Development / Webmaster Tuesday,

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training SEO and internet marketing training Advance Training by SEORUCHI We do Online SEO Training We do Class Room SEO Training SEO & internet marketing Training 1 Basic of Topics in SEO What is Internet What

More information

SEO Services Sample Proposal

SEO Services Sample Proposal SEO Services Sample Proposal Scroll down to see the rest of this truncated sample. When purchased, the complete sample is 18 pages long and was written using these Proposal Pack templates: Cover Letter,

More information

Arya Progen Technologies & Engineering India Pvt. Ltd.

Arya Progen Technologies & Engineering India Pvt. Ltd. ARYA Group of Companies: ARYA Engineering & Consulting International Ltd. ARYA Engineering & Consulting Inc. ARYA Progen Technologies & Engineering India Pvt. Ltd. Head Office PO Box 68222, 28 Crowfoot

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

SEO Basics for Starters

SEO Basics for Starters SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...

More information

SEO, Mobile, Local, Video Internet Marketing Tools for 2010

SEO, Mobile, Local, Video Internet Marketing Tools for 2010 SEO, Mobile, Local, Video Internet Marketing Tools for 2010 Ron Jones President/CEO - Symetri Internet Marketing ClickZ / SEW Expert Columnist SEM 101, SEM.edu Author SEMPO Institute Keyword Research Courses

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

Search Engines. Planning & Design 1

Search Engines. Planning & Design 1 Planning & Design 1 Previous tutorials have shown that some consideration at the design stage can help to make your site easier to navigate, easier to read and understand, and more Web-friendly. In this

More information

Improving your website traffic

Improving your website traffic Improving your website traffic Neil Creagh and Alan Davis Pathways to your website 4 How do search engines work? 6 Organic search results 7 What can you do? 8 Best practice advice for Search Engine Optimisation

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

Search Engine Optimization and Search Engine Marketing: A Primer for Clients

Search Engine Optimization and Search Engine Marketing: A Primer for Clients Search Engine Optimization and Search Engine Marketing: A Primer for Clients Catamount Studios 1805 N Tejon St Colorado Springs, CO 80907 T 719.481.3201 F 719.302.4513 www.catamountstudios.com Introduction

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

SEO Definition. SEM Definition

SEO Definition. SEM Definition SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

More information

Simple SEO Success. Google Analytics & Google Webmaster Tools

Simple SEO Success. Google Analytics & Google Webmaster Tools Google Analytics & Google Webmaster Tools In this module we are going to be looking at 2 free tools and why they are essential when running any online business website. First of all you need to ensure

More information

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics 1 SEO Education 101 By Matt Bush 2 CONTENTS SEO: Search Engine Optimization Introduction... 4 The Advantages of SEO... 5 Search Engine Basics... 5 The Importance Of The Domain Name... 6 The Importance

More information

SEO Success For Small Business

SEO Success For Small Business SEO Success For Small Business The Search Engine Optimization Guide That Puts Your Website to Work For Your Online Success Chris Young 2011 New Mark Communications Contents 1:SEO is Key to Your Online

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Top 21 SEO Tips and Tricks to Follow

Top 21 SEO Tips and Tricks to Follow Top 21 SEO Tips and Tricks to Follow Google says on the record, Don t write for Search Engines, Write for your readers/audience/users. While this may sound ridiculous, there are plenty of reasons to follow

More information

SEO Best Practices Checklist

SEO Best Practices Checklist On-Page SEO SEO Best Practices Checklist These are those factors that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.). Content

More information

Search Engine Marketing (SEM) with Google Adwords

Search Engine Marketing (SEM) with Google Adwords Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups

More information

Search Engine Optimisation (SEO) Factsheet

Search Engine Optimisation (SEO) Factsheet Search Engine Optimisation (SEO) Factsheet SEO is a complex element of our industry and many clients do not fully understand what is involved in getting their site ranked on common search engines such

More information

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI) Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

Digital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto

Digital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Digital Training Search Engine Optimization Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Why Is Search Important Why search is important? Total Internet users in Indonesia

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines.

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines. Scope of work We will bring the information about your services to the target audience. We provide the fullest possible range of web promotion services like search engine optimization, PPC management,

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

SEO Training SYLLABUS by SEOOFINDIA.COM

SEO Training SYLLABUS by SEOOFINDIA.COM 1 Foundation Course SEO Training SYLLABUS by SEOOFINDIA.COM Search Engine Optimization Training Course Internet and Search Engine Basics Internet Marketing Importance of Internet Marketing Types of Internet

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Proposal for Search Engine Optimization. Ref: Pro-SEO-0049/2009

Proposal for Search Engine Optimization. Ref: Pro-SEO-0049/2009 Proposal for Search Engine Optimization Ref: Pro-SEO-0049/2009 CONTENTS Contents... 2 Executive Summary... 3 Overview... 4 1.1 How Search Engines WORK?... 4 1.2 About us... 6 Methodology... 7 1.2.1 Phase

More information

The Absolute Beginners Guide to SEO

The Absolute Beginners Guide to SEO The Absolute Beginners Guide to SEO By Jamie Cawley By Jamie C - BusinessStart-upOnline.com Page 1 Contents Introduction... 3 What is SEO?... 4 Frequently Used Terms... 5 What is a Good Amount of Traffic?...

More information

Online terminologie 1. % Exit The percentage of users who exit from a page. Active Time / Engagement Time

Online terminologie 1. % Exit The percentage of users who exit from a page. Active Time / Engagement Time Online terminologie 1 Online terminologie Terminology Explanation % Exit The percentage of users who exit from a page. Active Time / Engagement Time Affiliate Marketing Aggregator AJAX Alt Tag Anchor Tag

More information

Search Engine Optimisation (SEO) Guide

Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website

More information

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G ISO 9001: 2000 CERTIFIED Our company is a certified Yahoo Search Marketing Ambassador and can help your ad get solid results on Yahoo s

More information

Custom Online Marketing Program Proposal for: Hearthstone Homes

Custom Online Marketing Program Proposal for: Hearthstone Homes Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone

More information

Search engine marketing

Search engine marketing Search engine marketing 1 Online marketing planning PHASE 1 Current marketing situation analysis PHASE 2 Defining Strategy Setting Web Site Objective PHASE 3 Operational action programmes PHASE 4 Control

More information

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process.

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process. Affiliate In general any external 3 rd party with whom an organisation has a mutually beneficial sales or marketing relationship, e.g. a contract sales person or other business partner. On the Internet,

More information

TECHNIQUES USED IN SEARCH ENGINE MARKETING

TECHNIQUES USED IN SEARCH ENGINE MARKETING TECHNIQUES USED IN SEARCH ENGINE MARKETING Assoc. Prof. Liviu Ion Ciora Ph. D University of Craiova Faculty of Economics and Business Administration Craiova, Romania Lect. Ion Buligiu Ph. D University

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen- I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE

More information

Chapter-1 : Introduction 1 CHAPTER - 1. Introduction

Chapter-1 : Introduction 1 CHAPTER - 1. Introduction Chapter-1 : Introduction 1 CHAPTER - 1 Introduction This thesis presents design of a new Model of the Meta-Search Engine for getting optimized search results. The focus is on new dimension of internet

More information

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools Level 3 / 1 Bay Street, Broadway Shopping Centre, NSW 2007, Australia How to Use Your SiteSuite Content Management System to Apply Search Engine Optimisation (SEO) Techniques & Principles (or how to get

More information

1. SEO INFORMATION...2

1. SEO INFORMATION...2 CONTENTS 1. SEO INFORMATION...2 2. SEO AUDITING...3 2.1 SITE CRAWL... 3 2.2 CANONICAL URL CHECK... 3 2.3 CHECK FOR USE OF FLASH/FRAMES/AJAX... 3 2.4 GOOGLE BANNED URL CHECK... 3 2.5 SITE MAP... 3 2.6 SITE

More information

Metatags, Keywords, Links

Metatags, Keywords, Links Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having

More information

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques Small businesses that want to learn how to attract more customers to their website through marketing strategies such

More information

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

Internet Marketing Basics

Internet Marketing Basics Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization

More information

Online Traffic Generation

Online Traffic Generation Online Traffic Generation Executive Summary Build it and they will come. A great quote from a great movie, but not necessarily true in the World Wide Web. Build it and drive traffic to your Field of Dreams

More information

Online Marketing Services

Online Marketing Services Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

SEO Interview Questions: SEO Interviewing Questions and Answer

SEO Interview Questions: SEO Interviewing Questions and Answer SEO Interview Questions: SEO Interviewing Questions and Answer In the field of internet marketing Search Engine Optimization (SEO) has been emerged as an excellent method to promote a website that's means

More information

SOLUTIONS FOR TOMORROW

SOLUTIONS FOR TOMORROW SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION WEBSITE ANALYSIS REPORT FOR miaatravel.com Version 1.0 M AY 2 4, 2 0 1 3 Amendments History R E V I S I O N H I S T O R Y The following table contains the history of all amendments

More information

Here is a report which shows a difference in demand on majority marketing techniques and its effects according to report by HubSpot:

Here is a report which shows a difference in demand on majority marketing techniques and its effects according to report by HubSpot: Admysys assists our clients across the globe in providing quality inbound marketing services using Search Engine Optimization, Social Media Marketing, Image and Videos Optimization, White Hat SEO Tactics,

More information

Is your SEO campaign giving you a headache?

Is your SEO campaign giving you a headache? Is your SEO campaign giving you a headache? To secure a top spot in the search engine listings, you need to understand how SEO and search engines work together. Mastering the nuances of SEO takes time,

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

SEO Strategies, Tips and Tricks for Website Owners

SEO Strategies, Tips and Tricks for Website Owners SEO Strategies, Tips and Tricks for Website Owners High Priority: Unique content Including unique content is one of the most important strategies for good Search Engine rankings. Your content is the heart

More information

Your Name Location & Date

Your Name Location & Date Your Name Location & Date What You Will Get From Attending 1. Know EXACTLY what Internet Marketing is 2. Know why it s VITAL to your success. 3. Leave with an Action Plan 4. Have FUN! Introduction What

More information

HubSpot's Website Grader

HubSpot's Website Grader Website Grader Subscribe Badge Website Grader by HubSpot - Marketing Reports for 400,000 URLs and Counting... Website URL Ex: www.yourcompany.com www.techvibes.com Competing Websites (Optional) Enter websites

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

The beginner s guide to acquiring customers

The beginner s guide to acquiring customers E-book The beginner s guide to acquiring customers You can control your stock. You can choose the design of your store. You can even hire your own staff. But one thing you can t do is make people buy.

More information

The PPC Marketing Guide

The PPC Marketing Guide The PPC Marketing Guide - 1 - The PPC Marketing Guide How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits! LEGAL NOTICE The Publisher has strived to be as accurate

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Search Engine Optimisation

Search Engine Optimisation Service overview Search Engine Optimisation Increase your rankings on search engines and generate more qualifed leads with Netregistry s SEO program. Call 1300 638 734 or visit www.netregistry.com.au Introduction

More information

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so.

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m going to take the same approach with you that I have with our marketing aimed at

More information

Search Engine Optimization: The Basics. Presented by Craig Chevrier

Search Engine Optimization: The Basics. Presented by Craig Chevrier Search Engine Optimization: The Basics Presented by Craig Chevrier Search Engine Optimization (SEO) Just because you build it, doesn t mean they ll come SEO = Search Engine Optimization This is just one

More information

SEO Fundamentals: Key Tips & Best Practices for Search Engine Optimization

SEO Fundamentals: Key Tips & Best Practices for Search Engine Optimization SEO Fundamentals 1 SEO Fundamentals: Key Tips & Best Practices for Search Engine Optimization The process of Search Engine Optimization (SEO) has gained popularity in recent years as a means to reach target

More information

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME WEBSITE ASSESSMENT Subject: For: Company: Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME COMPANY NOTE: The additional elements

More information

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Successful Search Engine Marketing

Successful Search Engine Marketing Axandra Proven Methods For Successful Search Engine Marketing How to: Invest 1 for your web site success! ü Ü Get and maintain top 10 rankings on Google, Yahoo, MSN and other major search engines. Ü Get

More information

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Search Engine Optimization (SEO) By: Aman Kumar Search engine optimization, SEO, is about creating a website in such a way that it will appear higher in the search rankings. SEO is aimed at achieving the

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

When a web site has been optimized, it has been set up so that search engines will find the site and rank it well in their organic listings 1.

When a web site has been optimized, it has been set up so that search engines will find the site and rank it well in their organic listings 1. What Is SEO? SEO stands for Search Engine Optimization. When a web site has been optimized, it has been set up so that search engines will find the site and rank it well in their organic listings 1. What

More information

Search Engine Optimization Scorecard

Search Engine Optimization Scorecard TM Simply Powerful Online Marketing MARKETING RESOURCES Search Engine Optimization Scorecard Achieve Higher Search engine Performance with Canterris Marketing Suite Copyright Canterris Inc. www.canterris.com

More information