The Satellite Television World Market - The Threats and Opportunities Facing the Satellite Industry,

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1 Brochure More information from The Satellite Television World Market - The Threats and Opportunities Facing the Satellite Industry, Description: This report delivers careful analysis and looks into the future of satellite TV broadcasting at a time when this market that accounts for 78% of satellite service revenue is having to contend with a series of threats. Starting with an exploration of the key trends that are upsetting the TV and video broadcasting market, this report provides answers to the following questions: - How prominent will satellite be in the global TV broadcasting market, worldwide and in each region? - What are TV distributors core strategies? - What TV and video supply strategies do we expect to see from media companies in emerging regions and in mature TV markets? - What are the main sources of growth for satellite operators in each of these regions? - What is satellite s long-term market potential? This report also provides readers with figures for the growth scenario that the author deems most likely up to 2017 on both market volume (number of SD/HD/UHD/3D channels and capacity needed to broadcast them, number of satellite repeaters) and revenue. Contents: 1. Executive Summary 1.1. The DTH market accounts for the bulk of satellite industry revenues 1.2. TV consumption patterns are changing 1.3. Media players are adjusting their TV and video strategies 1.4. Demand for satellite capacity for broadcasting TV/video is continuing to grow 1.5. Satellite operators have solid growth drivers in the long term 2. Methodology 2.1. General methodology of IDATE's reports 2.2. Forecasting methodology 2.3. Geographic regions covered 3. The TV distribution market: a major market for the satellite industry 3.1. The DTH market accounts for the bulk of satellite industry revenues 3.2. Satellite: A major quality TV broadcasting medium in developed areas where it is maintaining market share In Western Europe In North America 3.3. Satellite: Growth driver for the TV market in emerging market regions 3.4. Summary: Market share of satellite on the DTH market worldwide 4. The TV distribution market is being impacted by multiple changes in consumption patterns 4.1. The evolution of TV/video consumption patterns in developed market regions More time spent watching video: an increasing amount of time-shifted consumption Multi-screen consumption: smartphones and tablets as new video screens 4.2. The evolution of TV/video consumption patterns in emerging market regions Television as essential household equipment Significant growth in pay-tv despite piracy problems in some countries An increasing share of video consumption on devices other than TV 5. TV and video distribution strategies forced to adapt 5.1. Strong growth for time-shifted and on-demand TV/video services in developed markets Rapid growth of catch-up TV and SVOD services Widespread rollout of multi-screen offerings and "second screen" usage The rise of OTT services The first personal TV applications

2 5.2. Structuring of the TV market in emerging market regions Digitization of TV offerings The growth of local audiovisual offerings New DTH platforms launching every year A gradual migration to better picture quality in HD Growth in push-vod, and VOD to a lesser extent The rapid growth of OTT services 5.3. The positioning of media players as they evolve The impact of growing on-demand services on linear TV channels DTH service providers refocusing on "ultra-premium" OTT players should gradually become increasingly significant in the audiovisual landscape 6. Market forecasts, risk and opportunity factors for satellite operators 6.1. Market forecasts for satellite TV by 2017: IDATE's vision Methodology and key assumptions Market forecasts for Long-term risk and opportunity factors for satellite operators Identification of long-term sources of uncertainty Positioning and opportunities for satellite operators on the TV market List of Tables and Figures Tables Table 1: SWOT analysis of OTT players Table 2: SWOT analysis for TV channels Table 3: SWOT analysis for pay-tv service providers Table 4: Major disruptive factors that might raise questions over satellite operators' positioning on the TV/video distribution market Table 5: Key factors affecting demand for satellite as a TV/video broadcasting medium Table 6: Market share of the various TV distribution platforms worldwide, Table 7: Average annual growth rate of the pay-tv market and satellite's market share between 2009 and 2012 Table 8: SWOT analysis for TV channels Table 9: SWOT analysis for pay-tv service providers Table 10: SWOT analysis of OTT players Table 11: Key factors affecting demand for satellite as a TV/video broadcasting medium Table 12: Main disruption factors in developed market regions Table 13: Main disruption factors in emerging market regions Table 14: Positioning of several market-leading satellite operators Table 15: SWOT analysis for satellite operators on the DTH market in emerging markets Table 16: SWOT analysis for satellite operators on the DTH market in developed markets Figures Figure 1: Satellite's market share worldwide, end of 2012 Figure 2: Number of transponders used for broadcasting TV/video services and global DTH market valuation for Figure 3: Number of transponders used for broadcasting TV/video services by geographic zone for Figure 4: Revenues from satellite services, Figure 5: The various means of receiving TV, Figure 6: Breakdown of TV households according to access technology, end of 2012 Figure 7: Market shares for digital networks in Western Europe, end of 2012 Figure 8: Network digitization in Western Europe, Figure 9: Distribution of pay-tv networks in Western Europe, end of 2012 Figure 10: Annual growth in TV households of the various pay-tv networks on the European market, Figure 11: The different means of receiving TV in North America, Figure 12: Breakdown of TV households in North America according to access technology, end of 2012 Figure 13: Market shares for digital networks in North America, end of 2012 Figure 14: Network switchover to digital in North America, Figure 15: Breakdown of pay-tv networks in North America, end of 2012 Figure 16: Annual growth in TV households of the various pay-tv networks on the North American market,

3 Figure 17: Satellite's market share in relation to total TV households, Figure 18: Satellite's market share in relation to total TV households, Figure 19: FTA satellite & pay-tv satellite market share comparison by geographical area, Figure 20: Satellite's market share worldwide, end of 2012 Figure 21: Smartphone penetration rates between 2009 and 2013 Figure 22: Tablet penetration rates between 2009 and 2013 Figure 23: Breakdown of households according to average number of TVs Figure 24: Pay-TV penetration rates and satellite's market share in emerging market regions Figure 25: Use of devices other than TVs to view TV content / video Figure 26: DTT migration dates, Europe and Africa-Middle East Figure 27: Platforms distributed by Eutelsat between June 2010 and June 2012 Figure 28: Number of HD channels broadcast by satellite Figure 29: Breakdown of SD and HD channels by emerging market region, end of 2012 Figure 30: 32" LCD TV prices, Figure 31: Netflix in Mexico is available on connected TV, PS3, Xbox360, iphone and ipad Figure 32: Number of transponders used for broadcasting TV/video services and global DTH market valuation for Figure 33: Number of channels broadcast by satellite in 2013 and 2017 by geographical region Figure 34: Number of free and paid channels broadcast by satellite in 2013 and 2017 by geographical region Figure 35: Number of transponders used for broadcasting TV/video services by geographic zone for Figure 36: Distribution of HD channels by geographical region in 2017 Figure 37: Distribution of satellite capacity (in C and Ku bands) between emerging and developed markets, Figure 38: Estimation of the change in SES' net satellite capacity in 2015 by geographical area Figure 39: The SAT-IP solution from SES Figure 40: DirecTV's Genie PVR presentation Slideshow's contents 1. The TV distribution market: a major market for the satellite industry The DTH market: major source of revenue for the satellite industry 2. The TV distribution market is being impacted by multiple changes in consumption patterns The evolution of TV/Video consumption patterns in developed market regions The evolution of TV/Video consumption patterns in emerging market regions 3. TV and video distribution strategies forced to adapt Offerings evolving to keep pace with changing consumption patterns The rise of OTT and SVOD services The impact of growing on-demand services on linear TV channels DTH service providers refocusing on «Ultra-premium» 4. Market forecasts, risk and opportunity factors for satellite operators Forecasting methodology Key factors impacting demand for satellite capacity Growth for the DTH market worldwide Long-term risk and opportunity factors for satellite operators Growth drivers that will secure satellite operators positioning in emerging market regions Growth drivers that will secure satellite operators positioning in developed market regions Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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