Netherlands Media Day

Size: px
Start display at page:

Download "Netherlands Media Day"

Transcription

1 Netherlands Media Day 27 November 2015 Hilversum Niko Waesche 1

2 When programmatic TV is discussed today we see confusion, fear and uncertainty Questions surrounding programmatic TV Confusion What is programmatic TV really? 2. Fear Programmatic might adversely impact the broadcast business model. 3. Uncertainty How quickly will change happen and are there unknowns in the future? But we also see opportunity. Broadcasters who take the data initiative will not only benefit from new growth opportunities but can improve the audience experience. 2

3 The programmatic industry is largely to blame for the confusion that exists, and these kinds of charts do not help. Source: Lumascape. 3

4 When we speak of programmatic today, we cannot focus on DSP and SSPs alone any more but need to include DMPs Segmentation Other third party data (purchase) Cross media data (TV) Activation Publishers/Media (Premium) DSP (Demand) SSP (Supply) CRM/other systems (booking capacity) In House Agency Systems Real-time campaign results Advertisers Audience Grid/DMP Programmatic/Adtech Consumers 4

5 Programmatic TV does not really exist, we should talk about Addressable TV Differences between Addressable TV and Programmatic Video Addressable TV TV inventory sold in more granular segments. For example, SKY AdSmart (geo-targeting, household composition, advertiser data). TV planning can also be synchronized with digital content and advertising in smart ways. Programmatic Video Facebook, YouTube AVOD/ OTT For example Hulu (with Oracle and LiveRail). 5

6 Many exciting projects today have the objective of combining broadcast TV with digital in smart ways Combining broadcast TV with digital Simulmedia Buying undervalued TV inventory, driving analytics across viewer data and reselling for a higher price. TVSmiles Linking TV advertising to digital and extending advertiser s value. 7TV (ProSieben), Zattoo, Molotov and Magine Running the TV programme on an app. Media planning systems Including richer data in TV planning SW. 6

7 What we will see is that with time is that free TV programs will be embedded in digital apps on all devices, all the time. Free TV will be embedded in digital Digital TV 7

8 We need to take fears seriously that revenues will erode and margins will decline when programmatic takes over. Raisin picking of most attractive viewers CPM of 35 for 100,000 viewers and 5 for the rest (1.9m) = 13,000 for an ad vs. CPM of 20 for 2m viewers = 40,000 for an ad There is a clear awareness that adjacent revenue streams such as media for equity, ecommerce and subscription revenues need to be developed. 8

9 Based on our findings, we are not afraid for the future of the TV industry Nothing creates intent and long term brand effects better than TV Cross-media combinations Many studies show that television and online advertising works hand in hand moving consumers from intentions to purchase Here, a GfK analysis which measured traffic flows across several media and online visits to a major ecommerce site Especially powerful combinations are achieved when branding (TV) and performance (real time bidding and search) are combined. Over 40% of web site visits due to advertising were triggered by this cross media strategy Under 5% of visits by TV, search or real-time bidding each as singular effect of that one media channel alone 63% 37% All visits on site Other Advertising No interaction Interaction TV Other Display Retargeting Search 22% 15% Effect type TV 5% 1% 9% 7% 2% 1% 5% 4% 3% 9

10 Uncertainty, however, remains. The power of TV is uncontested, but this does not mean we can be complacent TV is big, but data is bigger than TV Revenue growth Reduced costs Audience experience Improved ad targeting Churn reduction Content licensing/ creation Locational relevance Content discovery personal -isation Cross selling/ ecommerce Targeted promotions 10

11 However, different types of players are competing for consumer data advantage The battle for consumer data Digital platforms ecommerce giants Subscription entertainment Programmatic/ data collectors Consumer brands with in house DMPs/ DSPs Snapchat Google Facebook Apple Twitter Amazon Zalando Spotify Netflix Radium one Bluekai Axiom Deutsche Telekom P&G Kellogg s Cross-device Profiles Preferences Location 11

12 And the gloves are off Fighting for the data advantage Apple allows ad blockers on ios Amazon removes Chromecast and Apple TV from its shop Facebook publisher ecosystem and Data collectors tapping into ad network location based data Google launches Android TV Apple re-launches Apple TV 12

13 Matching technologies and data are important beyond the media industry John Battelle argues that what is adtech today will evolve into a far more encompassing platform for personalised processing of transactions Walk into a retail store Sit down at a steering wheel Enter a doctor s office Today's example: Seven Eleven savings app for stores Today's example: Via Michelin guide to restaurants and hotels Today's example: MyFitnessPal food logging and exercise tracker Source: John Battelle, "Why the banner AD is heroic, and adtech is our greatest artifact," November 17th See also: K. N. C., "The backlash against big data," The Economist, Apr 20th

14 There is a consumer backlash against the use of personal data Ad blockers and the Customer Commons movement Belgium USA UK Sweden Germany Poland Use of ad blockers (%) Greece 0% 10% 20% 30% 40% 14

15 There are three possible trajectories that transaction platforms could develop into Three trajectories for personalised transaction platforms 1 Customer Commons 2 Data Fortresses 3 The Wild West Source: Creative Commons illustration from an online course of Barbara Buchegger and Christian Nosko. Fortress from Dragoart 15

16 In the end, the consumer will decide where to turn the dial Consumer choice and personal data Maximum convenience Minimum convenience Minimum privacy and security Maximum privacy and security 16

17 17

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

Content. - Overview World Wide and Europe - Trends for Summary

Content. - Overview World Wide and Europe - Trends for Summary 1 Content - Overview World Wide and Europe - Trends for 2014 - Summary 2 Development digital Ad Spend World Wide 138 billion USD Total digital ad spend to hit 140 billion USD in 2014 Total digital ad spend

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Mobile video advertising

Mobile video advertising Mobile video advertising A major revenue opportunity for operators Scan for mobile reading Operators are looking at ways to monetize the huge growth in mobile video consumption by subscribers. This document

More information

The Hidden Power of Apps: Unlocking the Future of Marketing

The Hidden Power of Apps: Unlocking the Future of Marketing The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+

More information

by nugg.ad Europe s Audience Experts

by nugg.ad Europe s Audience Experts by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience

More information

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity 1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook

More information

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio

More information

Programmatic Transparency is a Two-Way Street

Programmatic Transparency is a Two-Way Street AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Online Video. Boosting branding and conversion

Online Video. Boosting branding and conversion Online Video Boosting branding and conversion Online Video Video is an inventory source that has been available in the Delta DSP for some time now, and the results of video campaigns have overall been

More information

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it!

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental change in power or organizational structures

More information

COVERAGE OF A DIGITAL WORLD 2014

COVERAGE OF A DIGITAL WORLD 2014 COVERAGE OF A DIGITAL WORLD 2014 emarketer data and insights address how consumers spend time and money and what marketers are doing to reach them in today s digital world. We group our research into eight

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Using re-engagement to keep your users coming back for more...and more and more

Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important

More information

TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications

TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications TCI Interactive Targeted Digital Advertising Tidewater Communications Interactive: A Division of Saga Communications Targeted Online Advertising Without Limit Saga Communications can provide access to

More information

I V A N N I K K H O O

I V A N N I K K H O O I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Chapter Eleven. Breakthrough in the Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.

Chapter Eleven. Breakthrough in the Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising. Chapter Eleven Breakthrough in the Digital Advertising Learning Objectives: 1. Develop an overview of Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.

More information

Ad Tech for Privacy Counsel November 5, 2014. Marc M. Groman, President & CEO Network Advertising Initiative

Ad Tech for Privacy Counsel November 5, 2014. Marc M. Groman, President & CEO Network Advertising Initiative Ad Tech for Privacy Counsel November 5, 2014 Marc M. Groman, President & CEO Network Advertising Initiative Why? What We ll Cover This Morning: Basic Client Server Transactions Maintaining State What this

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

ADDICTIVE MOBILITY 2014 YEAR END REPORT

ADDICTIVE MOBILITY 2014 YEAR END REPORT ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising

More information

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013 March 2014 IAB report on Programmatic Trading The Netherlands 2012-2013 Introduction and summary IAB report on Programmatic trading The Netherlands 2012-2013 2 Introduction Worldwide the Netherlands is

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

THE EVOLUTION OF TV. The Promise of Programmatic TV

THE EVOLUTION OF TV. The Promise of Programmatic TV 3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming

More information

2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC.

2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC. . 2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC. Dear Friends, On behalf of the team at America s Television Network, Inc., we want to wish you and yours a very Merry Christmas and a Happy

More information

PlayTime Media is the Best Way to Deliver Your Brand Message

PlayTime Media is the Best Way to Deliver Your Brand Message PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet

More information

The Top 5 Mobile Marketing Mistakes

The Top 5 Mobile Marketing Mistakes The Top 5 Mobile Marketing Mistakes And How to Avoid Them Data fueled mobile marketing powered by miq www.fiksu.com The challenges of effectively marketing on mobile are numerous. And while each marketer

More information

Building the next generation of Mobile Apps with Facebook. Bo Zhang Head of Platform Partner Engineering, APAC

Building the next generation of Mobile Apps with Facebook. Bo Zhang Head of Platform Partner Engineering, APAC Building the next generation of Mobile Apps with Facebook Bo Zhang Head of Platform Partner Engineering, APAC MOBILE IS EATING THE WORLD 170 Minutes spent daily on Mobile 79% Of people 18-44 have their

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant? FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their

More information

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks!

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks! Community Management How to build and manage a loyal community for your mobile app with the help of social media networks! April 27, 2015 Community Management App developers need to permanently communicate

More information

SMPTE MediaCity 11 th November 2013

SMPTE MediaCity 11 th November 2013 SMPTE MediaCity 11 th November 2013 My take on the future of TV Bill Scott COO, www.easeltv.com bill.scott@easeltv.com @BillJScott BillScott7 Agenda 1. The future of TV 2. What Easel TV is doing about

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

If we are together nothing is impossible. If we are divided all will fail.

If we are together nothing is impossible. If we are divided all will fail. Coming out of LET S TALK TV, it s expected that Pick-and-Pay distribution models will become more available across the country. As package choice increases, and more over-the top services enter the market,

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise

More information

Entrepreneurship and Innovation Strategy - Mini-Project Spotify s Ecosystem

Entrepreneurship and Innovation Strategy - Mini-Project Spotify s Ecosystem Entrepreneurship and Innovation Strategy - Mini-Project Spotify s Ecosystem Diego Diaz, Luis Gonzalez, Henrique Thielen Description Origin Spotify is a Swedish music streaming platform that offers digitally

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

MONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by

MONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by MONETIZING THE MOBILE APP A Light Reading Webinar Sponsored by TODAY S PRESENTERS ANDY GRAY Moderator Heavy Reading CASSIDY SHIELD Head of Global Marketing Content, Cloud, Communications 2 AGENDA 1. Service

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

The Performance Advertising Cloud. Investor Overview. February 2015

The Performance Advertising Cloud. Investor Overview. February 2015 The Performance Advertising Cloud Investor Overview February 2015 Safe Harbor This presentation contains forward-looking statements including, among other things, statements regarding financial and other

More information

Tulix. Sponsored Content

Tulix. Sponsored Content Tulix Sponsored Content The market for over-the-top set-top boxes has grown considerably in recent years as many consumers have looked towards devices like Roku, Google TV, and Apple TV to either replace

More information

Agencies, Advertisers and Consumers: The Digital Challenge

Agencies, Advertisers and Consumers: The Digital Challenge Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

The Pioneer in Social Targeting. Marketing to Social Connections on the Web

The Pioneer in Social Targeting. Marketing to Social Connections on the Web The Pioneer in Social Targeting Marketing to Social Connections on the Web Powered by the explosion of social media on the web, Media6Degrees has pioneered a radical approach to ad targeting that moves

More information

Precision Digital Marketing

Precision Digital Marketing WEB MOBILE SOCIAL Precision Digital Marketing Category Targeting Mobile Premium News Network Advanced Audience Targeting Streaming Multimedia Social Media POWERED BY NWA MEDIA 212 N. EAST AVE. FAYETTEVILLE,

More information

Higher Education in Further Education Webinar

Higher Education in Further Education Webinar Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

Digital Advertising Trends-Excerpt. Prepared for:

Digital Advertising Trends-Excerpt. Prepared for: Digital Advertising Trends-Excerpt Prepared for: March 6, 2013 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002

More information

Solving sync. Synchronized Live OTT. Solution Paper

Solving sync. Synchronized Live OTT. Solution Paper Solving sync Synchronized Live OTT Solution Paper Live is what you make it With millions of free videos online, audiences are spoiled for choice. But the more content viewers have to choose from, the less

More information

Mobile App Marketing Strategies For 2014 And Beyond. Steve Bagdasarian VP of Business Development July 10, 2014

Mobile App Marketing Strategies For 2014 And Beyond. Steve Bagdasarian VP of Business Development July 10, 2014 Mobile App Marketing Strategies For 2014 And Beyond Steve Bagdasarian VP of Business Development July 10, 2014 About Fiksu 800 CLIENTS 2300 APPS 300% YEAR OVER YEAR GROWTH 260 PEOPLE 3 CONTINENTS Global

More information

THE EVOLUTION OF TV. Reaching Audiences Across Screens

THE EVOLUTION OF TV. Reaching Audiences Across Screens 2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Inspire, engage and connect with your audience

Inspire, engage and connect with your audience Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide INDUSTRY INSIGHTS DIGITAL ADVERTISING Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide EXECUTIVE SUMMARY With 1.3 billion users, Facebook has reach

More information

GfK 2016 Tech Trends 2016

GfK 2016 Tech Trends 2016 1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide Q4 2014 Authors: Ben Weiss, Marketing Content Strategist John Terrana, VP, Media Solutions Max Kalehoff,

More information

Mobile ist das neue Web!

Mobile ist das neue Web! Mobile ist das neue Web! Ein Überblick zum aktuellen Stand der Nutzung digitaler Medien in Deutschland Mobile Advertising Summit, Berlin, 21. April 2015 Florian Renz, Senior Manager #MAS15 GfK 2015 Mobile

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

The State of the Internet

The State of the Internet The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report OCTOBER 2014 Mobile Advertising Trends Report Q3 2014 TABLE OF CONTENTS Introduction... 1 Highlights... 2 Mobile Spend Growth Index... 3 Mobile App Index... 3 Pricing Trends... 4 Trends by Segment...

More information

MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING. Adform RTB Trend Report Europe. Table of Contents

MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING. Adform RTB Trend Report Europe. Table of Contents MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING Adform RTB Trend Report Europe Table of Contents Table of Contents Executive Summary... 1 Spending... 4 CPM... 9 Click-Through Rate (CTR)... 13 CPC...

More information

Digital Data Landscape

Digital Data Landscape Digital Data Landscape John Neswadi Discussions Who is John Neswadi? In terms of Digital Data, is anyone benefiting from 3 rd party Digital Data today? Utilizing Behavioral Targeting Benefiting i from

More information

The State of Programmatic in Norway

The State of Programmatic in Norway The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

Linked Ads. Enhanced Ads

Linked Ads. Enhanced Ads Since the launch of the Apple ipad on 3 rd April 2010 and the forever growing introduction of other mobile and tablet devices, digital advertising has witnessed a significant and continued growth. Mobile

More information

CASE STUDY. L Oréal Canada

CASE STUDY. L Oréal Canada CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals

More information

Outlook insights Hot Topics

Outlook insights Hot Topics Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

2,5 * 10 17 2,500,000,000,000,000,000

2,5 * 10 17 2,500,000,000,000,000,000 What is Big Data? 2 What is Big Data? 3 2,5 * 10 17 2,500,000,000,000,000,000 = BYTES OF DATA PER DAY THAT LOOKS LIKE THIS 2,5 QUINTILLIONS Big Data is anything too big to deal with in an Excel spreadsheet.

More information

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms Social Data Powering Mobile & Display An exploration of the growing reach and capabilities of social platforms November 2015 WHAT SOCIAL PLATFORMS KNOW THREE TYPES OF KNOWING FROM NETWORK TO ECOSYSTEM

More information

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE Overview This document will illustrate the current Industry engagement and undertakings that have taken place over the last 9 months

More information

ANDROID APPS FOR RETAIL WHY SHOULD YOU HAVE ONE?

ANDROID APPS FOR RETAIL WHY SHOULD YOU HAVE ONE? WHY SHOULD YOU HAVE ONE? 1. STRONG MARKET SHARE According to the latest smartphone sales data from Kantar Worldpanel ComTech, by May 2015, the percentage of Android smartphone market share in the UK was

More information

Market Analysis For Tv: Extract From D5.1

Market Analysis For Tv: Extract From D5.1 Europeana Space has received funding from the European Union's ICT Policy Support Programme as part of the Competitiveness and Innovation Framework Programme, under GA n 621037 Europeana Space Project

More information

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Strategic White Paper Network providers are well aware of the challenges presented by today

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

Insights from DoubleClick Video advertising momentum

Insights from DoubleClick Video advertising momentum Insights from DoubleClick What s Inside? Introduction Video ads: a story of growth Brand advertisers dominate the video ad landscape Who are the top publishers in video monetization? What does this mean

More information

Masters Series: The New Demands of Online Video

Masters Series: The New Demands of Online Video Masters Series: The New Demands of Online Video Today s Moderator Brad Brown CEO InteliVideo Tech guy, Delivery, Enabler Meet Today s Panel Jeff Campbell President UFC Fit DR Expert, Marketer Stacy Durand

More information