18-19 November 2015 The Westin Warsaw Hotel WARSAW INTERNATIONAL MEDIA SUMMIT WIMS th edition of the congress.

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1 18-19 November 2015 WARSAW WIMS 2015

2 WARSAW WIMS November 2015 ABOUT CONGRESS Warsaw International Media Summit for it s 8 years of history became the one of the most important events for Poland s media sector. The Congress successfully gathers key decision-makers of the Polish telecommunication and media markets. The Summit became a unique platform for exchanging ideas and opinions among people interested in various aspects of the market development. The aim is to create an unique opportunity to get acquainted with the latest strategies and trends present on the telecommunication and media markets. The Summit is also a chance to confront them with new law regulations. The event is addressed to the top executive managers, who follow the market developments in Poland and other European countries. A prominent group of guests guarantees that the conference will have the highest level of merits, also the issues that will be discussed during the Congress will bring solutions to the most important problems that the industry struggles with. Every year several hundred people participate in the conference The subjects of The Summit are shaped by the Advisory Board under the chairmanship of Mr.Przemysław Kurczewski, CEO of EmiTel. The Board establishes the main topics for the Summit. It consists of CEOs of key-companies of the telecommunications and media sectors, the regulator, representatives of the government institutions and other institutions related to the industry. THE PROFILE OF LAST EDITION S PARTICIPANTS government institutions 4% construction business 1% equipment 9% press 6% consulting/law/marketing 27% internet portals 5% phone services providers 9% finances/insurance 2% other 3% radio/tv media 12% IT 7% public institutions 15%

3 WARSAW WIMS November 2015 ADVISORY BOARD Przemysław Kurczewski Warsaw International Media Summit Board. EmiTel Magdalena Gaj Office of Electronic Communications Witold Graboś Vice-Chairman of the National Broadcasting Council Cezary Albrecht Strategies and Regulations Department Director, T-Mobile Polska Jakub Brzeczkowski Regional Vice-President, Poland, France & Overseas, Eutelsat, Eutelsat Polska Tomasz Czechowicz Management Partner, Chief Investement Officer, Vice President of the MCI Management Dariusz Dąbski TV Plus Łukasz Dec Editor-in-chief, TELKO.in Mariusz Gaca Vice- Orange Polska Tomasz Gillner-Gorywoda Cyfrowy Polsat Katarzyna Kieli President and Managing Director for Discovery Networks Central & Eastern Europe, Middle East & Africa, Discovery Networks International Michał Kobosko Editor-in-chief, Project Syndicate Polska Janusz Kosiński INEA Michał Kozicki HBO Polska Kazimierz Krupa Managing Director, Drawbridge Olczak i Wspólnicy Aleksander Kutela CEO, Onet.pl Group Maciej Maciejowski Member of the Management Board in charge of New Business Development, TVN Tomasz Misiak Supervisory Board, MM Conferences Edward Miszczak Program Director, Member of the TVN Marcin Ornass-Kubacki ASTRA Central Eastern Europe Ireneusz Piecuch Member of The Advisor Board, Warsaw International Media Summit Kinga Piecuch SAP Polska Michał Pieprzny CEO Poland, PAYBACK/emnos Jacek Niewęgłowski Chief Strategy Officer, P4 Grażyna Piotrowska-Oliwa Virgin Mobile Polska Dariusz Piotrowski Board Member, Microsoft Adam Sawicki T-Mobile Polska Agnieszka Sora Managing Director, GfK Polonia, Sub Regional Manager Eastern Europe, GfK Wojciech Szeląg Chief of the Buisness Editorial Board, Polsat News Cezary Szymanek Editor-in-chief, Bloomberg Businessweek Polska Bartłomiej Ślawski Country General Manager-Poland, VMware Jacek Świderski Wirtualna Polska Group Nina Terentiew-Kraśko Member of the Program Director, Telewizja Polsat Jakub Turowski Head of Public Policy for Poland, Facebook Artur Waliszewski Regional Buisness Director, Google Polska Piotr Zesiuk MM Conferences

4 AGENDA 1 st Day 18 th November 8:30-9:00 Registration, Morning coffee 9:00-9:05 OFFICIAL INAUGURATION Przemysław Kurczewski, Chairman of The Advisory Board/ EmiTel 9:05-9:15 A speech by Guest of Honour Simão Ferraz de Campos Neto, Counsellor for ITU-T Study Group 16, International Telecommunication Union (ITU) 9:15-9:30 A speech by Guest of Honour Magdalena Gaj, Office of Electronic Communications (UKE) 9:30-11:00 INAUGURATIONAL PANEL: THE DIGITAL SINGLE MARKET FOR WHOM A CHANCE AND FOR WHOM A DANGER? y Relations between regulator and service providers on different markets y Three pillars of the Digital Single Market strategy: y Better access to goods and digital services in all of Europe y Creation of appropriate conditions and single operational rules for digital networks and innovative services y Maximising economy growth potential linked to digital businesses y Regulations in THE EU and The World y Telecommunication overview of the implemented legislative frameworks y Media geoblocking and copyrights. Who will gain on changes that are beeing planned? y Net Neutrality y Roaming how will coming changes influence the market? Jacek Pochłopień, Deputy Editor-In-Chief, Wprost Patrycja Gołos, Corporate Affairs & Public Policy Director, UPC Polska Witold Graboś, Member of the National Broadcasting Council Przemysław Kurczewski, Chairman of The Advisory Board/ EmiTel Piotr Muszyński, Vice- Orange Polska Wojciech Pytel, Member of the Supervisory Board, Polkomtel Adam Sawicki, T-Mobile Polska Jakub Turowski, Head of Public Policy for Poland, Facebook 11:00-11:30 COFFEE BREAK 11:30-13:30 2 ND PANEL: WHERE ARE WE HEADING? A VIEWER OR A USER? y The shift from mass to personalised media consumption y TV or The Internet? Competition or cooperation y Short form as an assistance for choosing preferred TV channels y What do we know about a TV consumer? Can we adjust our content in TV and The Internet to suit his/hers needs better? y How personalised is advertising today? y Should we be afraid of Netflix? y What to do with 50+ target group 11:30-11:45 PRELUDE PRESENTATION: SUPER CONNECTED CONSUMERS - CONSUMPTION OF IN A DIGITAL ERA Agnieszka Sora, CEO, GfK Polonia 11:45-13:30 DISCUSSION PANEL Ireneusz Piecuch, Member of the Advisory Board Jan Dworak, National Broadcasting Council (KRRiT) Marcin Drzewiecki, Marketing Director, PAYBACK Jarosław Kuźniar, Editor, Dzień dobry TVN Maciej Maciejowski, Member of the TVN Piotr Piętka, CEO, Starcom Mediavest Group Andrzej Siezieniewski, Polskie Radio Maciej Stec, Member of the Cyfrowy Polsat Artur Waliszewski, Regional Business Director, Google Polska 13:30-15:00 3 RD PANEL: DEVELOPMENT OF THE TV MARKET CONTENT DISTRIBUTION y The influence of OTT and digital television on CATV y A change in the way people watch television y New platforms to watch content on y Is it still the TV market or has it become the video market y Short form in The Internet as an advertisement and an addition to the TV y Social Media 13:30-13:45 PRELUDE PRESENTATION: CONTENT DISTRIBUTION IN THE CONNECTED WORLD Xavier Pouyat, EMEA Customer Engagement Manager, Microsoft Azure Media 13:45-15:00 DISCUSSION PANEL: Maciej Bogaczyk, Investment Manager, MCI Management PANELISTS Robert Bednarski, Country Director Central Eastern Europe, Facebook Jarosław Grabowski, VP Media Product, Wirtualna Polska Group Rafał Janik, Head of 140 Media - Twitter Ad Partner in Poland, Twitter Stanisław Janowski, Executive Director, Polsat Media-Advertisement Bureau Maciej Maciejowski, Member of the TVN Xavier Pouyat, EMEA Customer Engagement Manager, Microsoft Azure Media 15:00-16:00 Lunch

5 WARSAW 9:00-9:30 WIMS 2015 Registration, Morning coffee 2 nd Day 19 th November Room C 9:30-10:45 1 ST PANEL: TECHNOLOGY IN SERVICE OF y Ultra High Definition Television (Ultra HD) y Ultra HDTV in Poland can it become a standard? y A progress in the field of technology: HEVC compression format, access to settop boxes in Poland and The World, access to content in the 4k standard, the first commercial 4k channel, cheap and easily accessible UHDTV receivers y Standards for TV image display y Data Storage: Holographic Versatile Disc multifunction, holographic, protein coated disc y Mobile apps use in service of the media market: y Cooperation of broadcasting companies and telecommunication services providers y The development of apps for receiving TV signal on smartphones and tablets y SD and 3D technology on the Polish market y The dusk of SD era in Poland y 3D Format in cinemas and in big formats y The growth of the optical fiber network in Poland prospects y The growth of the optical fiber network until 2020 y Which Internet access technologies should be taken into consideration to fulfil EU s directive to 2020? y What to do with infrastructural blank spots? y LTE Broadcast y Demand and examples y The connected TV model y An access to smart TV in Poland y HbbTV the dynamic progress of services and longer prospects y VOD MODERATOR Michał Fura, spokesman, corporate communication and public affairs manager, UPC Polska Jakub Brzeczkowski, Regional Vice-President, Poland, France & Overseas, Eutelsat Eutelsat Polska Dariusz Działkowski, Member of the Management Board for Technology, Cyfrowy Polsat Dr Krzysztof Heller, Owner, Infostrategia Marcin Kowalski, Member of the Kino Polska TV Wiesław Łodzikowski, Director of TVP Technologie, Telewizja Polska Marcin Ornass-Kubacki, Prezes Zarządu, ASTRA CEE Anna Putts, Head of Marketing, Samsung Electronics Polska Maciej Staszak, Vice president of the Director of the Strategy Department, EmiTel 10:45-12:00 2 ND PANEL: ARE EXISTING NORMS SUFFICIENT TO PROTECT THE PRIVACY OF THE CONSUMER THAT USES DIGITAL SERVICES? y The right to privacy and the right to better service y The fear of sharing personal data in what form and intensity it manifests itself in Polish clients? y The real culprits behind leaking data and how to fight them y Can having better consumer data lead to better offers for clients? y Personal data protection law and creating an added value y International law standards, trends in EU and strategy of Polish regulator and legislator y The Market practices in Poland and in The World for whom and how much are data really worth? y The view of the broadcaster and the service provider y The view of the data integrator y The view of the buyer of data y The view of the consumer y Can uncontrolled consumer data integration be a threat to us? y What do we currently know/can know about service consumers y The borders of micro segmentation and big data in the media AGENDA November 2015 y A screen personalisation and personal data integration that comes with it y The state of technology in Poland and The World the pace of changes and limits of technology in the next 2-4 years Grażyna Piotrowska-Oliwa, Virgin Mobile Polska PANELISTS Bartosz Dobrzyński, Członek Zarządu, Dyrektor ds. Marketingu, P4 Marcin Drzewiecki, Marketing Director, PAYBACK Błażej Marciniak, CEO, Sher.ly Małgorzata Olszewska, Telecommunication market expert Jakub Turowski, Head of Public Policy for Poland, Facebook 12:00-12:30 Coffee break 12:30-13:45 3 RD PANEL: THE FUTURE OF SPECTRUM IN EUROPE y European regulations concerning the spectrum y EU s fight for freeing the spectrum. How important it is for member countries? y Imposing rules and deadlines for spectrum auctions by the EU how will it impact a course and a cost of them in the future? How important will it be for Europe s citizens? y Licensed Shared Access co-usage of licensed bandwidth. Will it live up to all the expectations? y A course of bandwidth auction in Poland y Examples of bandwidth auctions in other EU countries y How can EU encourage the market to invest in potential telecommunication infrastructure MODERATOR Łukasz Dec, Editor-in-chief, Telko.in PANELISTS Andrzej Abramczuk, Member of the Supervisory Board, Midas Cezary Albrecht, Director of the Strategy and Regulations Department, T-Mobile Polska Michał Boni, Member of the European Parliament Wiktor Sęga, Director of the Department of Frequency Resources Management, Office of Electronic Communications Maciej Staszak, Vice president of the Director of the Strategy Department, EmiTel Maciej Zengel, Director of the Infrastructural Projects and Development Department, Orange Polska 13:45-14:45 Lunch 14:45-16:00 4 TH PANEL: CONSUMER PROTECTION y The role of the Office of Competition and Consumer Protection y Fulfilling the obligations toward a client in the light of the current telecommunication laws y Reinforcing the position of the consumer and his rights y Reinforcing consumer law counselling and consumer claims system y Consumers information and education policy y Cooperation with organisations campaigning for consumer rights and government institutions in the area of making laws that will protect the consumer and applying these regulations y Actions that are being taken to protect the consumer y Controlling telecommunication companies Jacek Pochłopień, Deputy Editor-In-Chief, Wprost Andrzej Abramczuk, Member of the Supervisory Board, Midas Prof. Maciej Rogalski, Member of the Director for legal affairs, compliance and classified information protection, T-Mobile Polska Marta Brzoza, Director of the Regulation Cooperation Department, Orange Polska Małgorzata Krasnodębska-Tomkiel, Partner, Hansberry Tomkiel Renata Piwowarska, Director of Retail Telecommunications Market Department, Office of Electronic Communications (UKE) Kamil Pluskwa-Dąbrowski, Board, Consumer Federation s National Council 16:00 The end of the conference

6 Warsaw International Media Summit 8TH EDITION OF THE CONGRESS STRATEGIC PARTNERS PARTNERS AUTOMOTIVE PARTNER PRIVATE TAILORING PARTNER HONORARY PATRONAGES MAGDALENA GAJ JAN DWORAK President Chairman STRATEGIC PATRONAGE PATRONAGES ORGANISER s pl cashles cashless

18-19 November 2015 The Westin Warsaw Hotel WARSAW INTERNATIONAL MEDIA SUMMIT WIMS 2015. 8 th edition of the congress. www.telekomunikacjaimedia.

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