About Us Research Consulting Training Technology Certification

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2 About us Research Consulting Training Technology Certification The Management Observatory Fundation competence areas and select projects: Client relations support of Company in building Human Resource Management building effective personnel policies and developing pro-client policies and managing employees PROFESJONALNY MENEDŻER OBSŁUGI KLIENTA E-business assistance with adapting web applications Fund acquisitions for SMEs support of small and medium-sized and services for your Company s business goals Companies in acquiring investment capital PROFESJONALNY MENEDŻER E-BIZNESU The Management Observatory in numbers in 2011: number of surveys conducted by Research Department number of people participating in training and conferences number of Companies that use our consulting services 150 number of quality Certificates awarded by the Foundation 2 obser wator ium.pl

3 The path to usability Our goal is to help in building the most useful and effective on-line business services. We gladly assist at all stages in the life of your webpage or application. Your mobile expert auditing competition tests users testing click tracking task scenario based on audio-visual recording Your www Your Eshop remote user studies clickable mock-ups expert auditing using the cognitive walkthrough method graphic mock-up scenario tests using a 100-users 5/10/15 sec test expert re-auditing group recommendations online Beta Version after corrections final website A/B tests SEO recommendations Certificate UXeria.com monitoring of user behavior learn more: +48 (22) uzytecznastrona.pl 3

4 Expert auditing Identification of errors in functionality, accessibility, SEO and security: Cognitive walkthrough Simulation of user s visit What you receive: An audit conducted by several independent, experienced experts A report and practical recommendations An indication of best practices and industry trends A quick, comprehensive evaluation of usability Audit of standards Research based on a usability list of standards (e-commerce/ WWW/ mobile applications/ eoffice) Expert analysis of the competition Identification of best practices, the most serious errors and trends in a given industry Analysis of mobile applications Simulation of a user using a mobile application The project Catalyst for Innovation is financed from public funds within the framework of: Operational Program: Innovative Economy, Priority Axis: 5. Diffusion of innovation, Activity: 5.2. Supporting institutions within the business environment, providing pro-innovation services and their networks of over-regional importance as relates to the project schedule, expected expenses for one beneficiary, as well as the thematic breadth of the service provided. The applicant Company must include Declaration of aid under de minimis regulation. 4

5 Remote user testing observation of real-time user interaction with the service: Laboratory testing Dedicated tasks and identification of the elements hindering in reaching the target What you receive: Remote user and laboratory testing Reaching the desired target group Analysis and practical recommendations Quick gathering of quantitative and qualitative information Ability to track and record research sessions with users A/B tests Testing many variables of the characteristics of a given functionality Competition tests Evaluation of the intuitiveness and functionality of competitors sites Card sorting Analysis of the architecture of information on the site Easy viewing test Analysis of the main page on first contact with page or application learn more: +48 (22) katalizatorinnowacji.pl 5

6 Consulting Increase your site s profitability Practical recommendations that allow you to: Increase conversion by optimizing the way users navigate your site Shorten the time for completing tasks Reduce the number of errors made by users Increase the satisfaction of ecustomers by applying best practices and avoiding the serious mistakes made by your competitors Missing page - lower Customer trust Incorrectly named links - fewer people read the product description Error message does not indicate areas for improvement and is displayed in an external pop-up window - more people will abandon the form 6 Źródło: Przykładowa strony WWW.

7 Professional Polish and foreign experts The Foundation is a group of experienced experts that have been helping companies build and develop their e-business activity. The main competitive advantages of the Foundation are: prestigious projects innovative implementation high level of service hundreds of satisfied customers development strategy to 2020 The Management Observatorium Foundation works with the usability industry in creating methodology and research tools. Special guests at the educational seminars organized by the Foundation have included: Luke Wroblewski, Robert Hoekman, Jared Spool, Marek Kasperski, Wojciech Kuśmierek, Robert Drózd, Hubert Turaj, Tomasz Karwatka, Paweł Haltof, Tomasz Kopacz, Maciej Lipiec and others. The Chapter of the Useful Website Program: The Chapter of the Useful Website Program: Prof. Dr Bogdan Mróz, Department of Living Standards and Consumption at the School of Economics Jarosław Sobolewski, Interactive Advertising Bureau Polska Association of Internet Employers Hubert Turaj, Edisonda Agnieszka Jedynasta and Agnieszka Chaber-Tomczak, Management Observatorium Foundation Robert Hoekman Jared Spool with friends We honor the world W3C net standards of usability and accessibility. We monitor UX trends. Our researchers belong to: upa Luke Wroblewski Tomasz Karwatka 7

8 We tailor training and conferences for: Programmers Web & application designers Usability researchers Managers, internet marketing and sales specialists as well as anyone interested in developing emarketing. Benefits: In-company projects tailored to your organizations needs Opening training as part of the Professional E-business Manager Program Practical knowledge enriched by exercises and case studies Assistance from leading experts A Certificate verifying participant s competence 8 Main topics: Tools of internet marketing E-commerce and monetization of Internet activities SEM/SEO Design with the goal of increasing conversion Design targeted at emotions Uxer Experience in IT Ability to read and apply research recommendations The influence of aesthetics on usability Trends and tools of usability research Pros and cons of the online vs. laboratory approach

9 Web applications for independent user research 1 Preparation: 2 Implementation: 3 Results: Use the template library Record screen, audio, video Study services, mock-ups, layouts Test the competition Operate with PC and Mac Determine awards Recruit testers from the panel Invite by mailing, plug-ins, Google or Facebook Get feedback online Player recordings Commented dropdowns Clickmaps, heatmaps Chart arrangements, diagrams Reports in PDF, PPT Constant monitoring of user behavior Types of remote user research: scenario-based card sorting x-second based menu tree test clicking and commenting test of the competition Call: +48 (22) uxeria.com 9

10 Service Certifications Useful Website Application to program Site evaluation Audit of Standards Cognitive walkthrough Index Determination Report Presentation Emblem Ceremony Useful eshop Application to program eshop evaluation Audit of Standards Cognitive walkthrough Index Determination Report Presentation Emblem Ceremony Useful eoffice Application to program eoffice evaluation Audit of Standards Cognitive walkthrough Index Determination Report Presentation Emblem Ceremony Honorary Partner: Accreditation: 10

11 About Us Research Consulting Training Technology Certification Laureates of the Useful Website Program Tomek Jędraszczyk, Piotr Haładus, E-business expert Tmobile Marketing Director, TUI Poland The most important tips we got out of the Useful Page Program involved information architecture. Once implemented, we saw an increase in conversion, that is, the number of successfully completed transactions. The audit done under the Useful Webpage Program allowed us to test and optimize our site in every aspect of its functionality from SEO to the usefulness of our order forms. Piotr Kowalczyk, President IAB Polska The Certificate is just the final step, it s more about going through the usability audit, getting pointers on things like how the page should look and how to organize it better, so that the site can be truly useful and fulfill its function. Iwona Kondracka, Dorota Bachman, Tomasz Masajło, Head of Individual Market Development, TUW SKOK Director of Marketing & Business Development E-commerce Services, (empik.com, smyk.com, Empik Foto) Head of Internet Marketing AXA DIRECT The testing we did of the transactional service of www. skokubezpieczenia24.pl, which was the basis upon which we were awarded the Useful Webpage Certificate, was very comprehensive and specific. The report we got on the testing helped us optimize every aspect of our site s functionality. Of particular value was the advice we received regarding the functionality of our order form and about our security policies. For SMYK.com, participation in the Program was the final test before launching our site in its completely new and expanded scale. The fact that we were awarded the certificate leads us to believe that using SMYK.com will be easy and enjoyable for our users and will help us meet the expectations connected with buying all types of products for children. AXA DIRECT offers car insurance using a direct sales model (over the Internet and telephone), so our webpage is a key source of information about our products and assists in calculating premiums and buying policies. Which is why we took part in the Useful Page Program. On one hand, it allowed us to make improvements where needed, and on the other it confirmed our adherence to the highest standards of quality, security and functionality. 11

12 About Us Research Consulting Training Technology Certification Selected Clients of the Management Observatory in the field of UX: The Management Observatory Fundation Knowledge Village Wiertnicza street Warsaw phone fax Agnieszka Chaber-Tomczak Agnieszka Jedynasta Beata Stypułkowska Project Manager Usability Testing Specialist Business Relations Coordinator phone phone phone PROFESSIONAL PARTNER: HONORARY PARTNERS: obserwatorium.pl PARTNERS: MEDIA PATRONS: 24