Insurance Trends and Opportunities : Econometric and UK Consumer Trends

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1 Insurance Trends and Opportunities : Econometric and UK Consumer Trends

2 Contents Market Environment Consumer Trends Advertising Market

3 Consumer Trends Insurance

4 Consumer expenditure on insurance In billions, at current and constant 2005 prices nvision/experian forecast, February 2010-based projection (based on Q data) Current prices Constant 2005 prices Source: Experian/nVision Base: UK

5 General insurance product ownership Insurance product ownership, August 2010 Base: 2,000 internet users aged 16+ Car insurance Contents insurance Buildings insurance % Annual travel insurance Home emergency cover Medical/Health insurance Card protection insurance Private motor and domestic property insurance are and remain the largest sectors of the insurance market Mobile phone insurance Pet insurance Legal expenses insurance Personal accident insurance ID theft insurance Other type of insurance Difficult economic conditions saw premium income decline across many general insurance products during Commercial products and discretionary products were among the worst affected. Source: GMI/Mintel 2010 Mintel International Group. All rights reserved. Confidential to Mintel.

6 Purchasing or renewing insurance online Two-thirds... 66%...of consumers expect to purchase or renew insurance online via either an insurer s website or an aggregator Source: Accenture/nVision Base: 3,555 respondents aged 18+ in 6 countries, 2010

7 Compared prices online forecast % of adults who have compared prices online in the last 6 months Which of the following, if any, have you done on the Internet in the last 6 months Compared/looked up prices for any product or service? nvision forecast Summer 2010 based projection Price comparison sites are set to grow in the coming years and will continue to play a major role in the insurance market Source: nvision Research Base: 1,000 face-to-face respondents aged 16+, GB

8 Insurance and customer loyalty Source: Accenture/nVision Base: 3,555 respondents aged 18+ in 6 countries, 2010

9 30% of policyholders switched providers at last renewal CAR INSURANCE RENEWAL BEHAVIOUR, JANUARY 2011 Base: 1,140 adults aged 17+ who hold a car insurance policy It s my first insurance policy and I ve yet to renew it 2% I stayed with my existing insurer and didn t shop around 24% I switched to a different insurer 30% Don t know 2% I stayed with my existing insurer but only after shopping around 42% Thinking about the last time you renewed your car insurance policy, which of the following statements apply? Three in ten motor insurance policyholders switched to a different provider at their last renewal. Around a quarter stayed with their existing insurer and didn t bother to look for a better deal. More than two fifths shopped around at their last renewal but opted to remain with their existing insurer. Female policyholders are more likely than their male counterparts to switch insurers. The likelihood to switch reduces with age, with under-45s the most likely to have moved between insurers at their last renewal. SOURCE: GMI/MINTEL 2010 Mintel International Group. All rights reserved. Confidential to Mintel.

10 Total Male Female ABC1 C2DE I think that it is more important than ever to have good insurance cover % who agree or agree strongly, by gender, age and social grade 70% Agree strongly Agree 60% 50% 40% 30% As a result of the changing economic conditions, people feel that is now more important to be protected 20% 10% 0% Source: RSA/The Future Foundation/nVision Base: 1,000 respondents aged 16+, UK, 2009

11 Advertising Climate

12 Media Spend Financial advertisers tend to spend the most on advertising on TV and Direct mail advertising followed by the Press On average the industry spent around 6% on Internet advertising (not including search) Source: NNR addynanix :

13 Impressions and Audience by Publisher - AdMetrix While Microsoft does not have the most impressions for this sector, it does have the most Unique Visitors

14 Bing Traffic KPIs Overall Insurance Traffic Insurance overall was down 9% in traffic for 2010 year on year However 2011 has seen strong growth so far with a 41% year on year increase in traffic for January-March Product Traffic increases for 2010 (JAN-MAR) Car Insurance up 62% Home Insurance up 14% Life Insurance up 26% Generic Insurance up 142% 1. Microsoft Advertising Intelligence Tool

15 Bing Finance Searchers are Source: NNR JULY 2010 JANUARY 2011

16 Insurance KW Demographics and Daily Trends: 1. Microsoft Advertising Intelligence Tool

17 Microsoft Media Network Trends

18 Network Demographics 66% of the impressions occur between 18 and 44, while a similar proportion of clicks occur in the higher age brackets, Impressions and conversions peak in the for females while the peak is more male biased 53% of conversion occur between the age bracket Conversions for Finance usually entail a quote or an application Source: Microsoft Media Network : July 2010 March 2011

19 Network: Day of the Week There is a slight decline in impressions through out the week however consumers are more likely to click during first half of the work week and on Sunday Conversions have two peaks on Tuesday as well as at the end of the week on Friday Source: Microsoft Media Network : July 2010 March 2011

20 Network: Time of Day There is a build of Impressions and Actions during the early afternoon and a slight elevation in the early evening There is one main peak that occurs post-lunch before the end of the work day Source: Microsoft Media Network : July 2010 March 2011

21 Finance Opportunities Positioning and Pricing Because of so many variables in the market place, positioning of your product is key Demographic/Mosaic The users and searchers for this type of product index well in demographic sectors and can be targeting with our Mosaic offering Search and Display Better Together Use both offerings to help boost your ROI moreover, use our display offering to help boost your brand campaign. Particularly when we have seen good increases in traffic in the start of 2011