German Data Centres: Market Report

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1 German Data Centres: Market Report October 2011 Page 1

2 Report researched by BroadGroup All rights reserved. No part of this publication may be reproduced in any material form (including photocopying) or stored in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication, without the written prior permission of BroadGroup, the copyright owner. Application for the copyright owner s permission to reproduce any part of this publication should be addressed to BroadGroup at its electronic address, group.com Every effort has been taken to ensure the accuracy and completeness of information presented in this report. However, BroadGroup cannot accept liability for the consequences of action taken based on the information provided. Users of this report should confirm price, technical and other details of any service facility with the supplier before entering into any contractual agreement. BroadGroup makes every effort to ensure that the coverage included in this report is comprehensive, but it reserves the right to omit coverage of any item where the information is unobtainable for any reason outside BroadGroup s control. Page 2

3 INTRODUCTION AND ACKNOWLEDGEMENTS The focus of BroadGroup s report is the market development of third party data centre co- location and hosted services in Germany and factors influencing the potential for investment in the German data centre market in the next five years. The report brings together a comprehensive range of industry understanding gathered from in- depth discussions with key players and experts in the German data centre market, plus substantial desk research. The report evaluates Germany as a market for investment in data centres The context for doing business in Germany Customer behaviour and attitudes to using third party services Business and technology drivers for change Regulatory issues affecting data centres Power availability and pricing issues Renewable energy and carbon reduction issues Regional characteristics of the German data centre market The range and location of data centres Leading players of third party data centre services Existing market size and future projections for growth Research interviews for this report took place between December 2010 and early September BroadGroup would like to thank the many individuals who contributed to our research programme and for their generous response with time. In particular, we wish to thank the following organisations: Attenda GmbH, BNP Parisbas Real Estate, BT Germany, COLT, DE- CIX Competence Center, Equinix, e- shelter, Eurocloud Deutschland, EvoSwitch, Global Switch, Grass Consulting, InterXion, I.T.E.N.O.S, M+W Zander, NetCologne, Noris Networks, Oppenhoff & Partner, SAP, TeleCity, TeliaSonera International and T- Systems. Also special thanks to eco - Verband der deutschen Internetwirtschaft e.v. In mid- 2011, BroadGroup also conducted a short online survey in German amongst third party data centre operators. Respondents ranged from wholesale data centres to small ISPs offering co- location in markets across Germany. They represent a wide range of business models. The findings demonstrate overall market direction and are referenced in the report as well as being included as one document in the Appendices. Page 3

4 TABLE OF CONTENTS Executive summary... Definitions... Section 1 German data centre market and demand drivers Market drivers User drivers and inhibitors of demand Vertical market issues Enterprise customers Mittelstand companies Eco systems and channels to market Uptake of new technologies Higher density racks Innovative cooling Virtualisation Cloud computing Legal and regulatory framework... Federal... Länder Data protection Power availability and pricing Environment and renewable energy Growth in IP traffic... Section 2 Choosing data centre locations Regional characteristics of the German data centre market Pricing issues Land and facilities... Page 4

5 2.2.2 Inward investment Racks and power Power issues Connectivity Internet Exchanges in Germany Reliability Corporate criteria Location factors by vertical Key cities for data centres Berlin Overview of players Internet exchanges Future outlook Düsseldorf Overview of players Internet exchange Future outlook Frankfurt Overview of players Internet exchanges Future outlook Hamburg Overview of players Internet exchanges Future outlook Munich... Page 5

6 3.5.1 Overview of players Internet exchanges Future outlook Nürnberg Overview of players Internet exchange Future outlook Stuttgart Overview of players Future Outlook Other locations Overview of players Internet Exchanges Future outlook Summary... Section 4 Key players Equinix Overview Build strategy BroadGroup analysis e- shelter Overview Future build strategy BroadGroup analysis Global Switch Overview... Page 6

7 4.3.2 Future build strategy BroadGroup analysis InterXion Overview Future build strategy BroadGroup analysis I.T.E.N.O.S (Deutsche Telekom) Overview Future build strategy BroadGroup analysis TelecityGroup Overview Future build strategy BroadGroup analysis... Section 5 Other players Co- location Overview and outlook... Ancotel... Databurg... New Colo ISPs and players with regional or national focus Overview Future outlook Telcos and pan- European network operators Overview Future outlook... Page 7

8 5.3.3 BroadGroup analysis Systems Integrators Overview Future outlook Managed services New entrants Overview Future outlook Overview Demand Supply and market segments Impact of obsolescence Space and utilisation Space Utilisation Revenues... Section 7 Appendices Federal Data Protection Act (BDSG) Annex to Section Reference sources German online survey pages Page 8

9 List of Figures and Tables Figure 1.1 German data centres by gross space m² encompassed by BroadGroup s research Figure 1.2 Top drivers of customer demand today as seen by data centre operators Figure 1.3 Top user concerns in using third party data centres Figure 1.4 Top inhibitors of customer demand as seen by third party service providers Figure 1.5 Average rack density in data centres today and in 3 years time Figure 1.6 Map of the 16 States that comprise the Federal Republic of Germany Figure 1.7 Power as a percentage of total operating costs Figure 1.8 Anticipated increases in power usage in 3 years time Figure 1.9 DE- CIX annual traffic statistics Figure 1.10 BCIX Berlin annual traffic statistics Figure 1.11 ECIX Combined traffic for Düsseldorf, Berlin and Hamburg annual traffic statistics Table 1.1 Number and type of data centres in Germany Table 1.2 Examples of IT load by data centre segment Table 1.3 German states, area size, population and capital cities Table 1.4 European Data Protection Law and its application in Germany Table 1.5 Industrial electricity pricing across Europe in 2011 Table 1.6 Policies to promote Renewable Energy Sources in Germany Figure 2.1 Main cities in Germany Figure 2.2 Regional power developments (planned or in build) of 20 MW or more Figure 2.3 Map of ECIX locations Table 2.1 Factors behind price averaging Table 2.2 Internet Exchanges in Germany Table 2.3 Location factors by vertical sector Table 3.1 Key third party data centres in Berlin Table 3.2 Key third party data centres in Düsseldorf Table 3.3 Key third party data centres in Frankfurt Table 3.4 DE- CIX enabled data centre sites in Frankfurt Table 3.5 Planned new builds or extensions in Frankfurt/area Table 3.6 Key third party data centres in Hamburg Table 3.7 Key third party data centres in Munich Table 3.8 Key third party data centres in Nürnberg Table 3.9 Key third party data centres in Stuttgart Table 3.10 Examples of key third party data centres outside the main 8 cities Table 3.11 Summary comparison of city business focus in the main 8 cities Figure 3.1 Comparison of cities by number of co- location data centres Figure 3.2 Growth potential for locations outside Frankfurt Table 4.1 Equinix data centres by gross m² Table 4.2 Equinix SWOT Analysis Page 9

10 Table 4.3 e- shelter data centres by gross m² Table 4.4 e- shelter SWOT Analysis Table 4.5 Global Switch data centres by gross m² Table 4.6 Global Switch SWOT Analysis Table 4.7 InterXion data centres by gross m² Table 4.8 InterXion SWOT Analysis Table 4.9 I.T.E.N.O.S data centres by gross m² Table 4.10 I.T.E.N.O.S SWOT Analysis Table 4.11 TeleCity data centres by customer space m² 2010 Table 4.12 TeleCity SWOT Analysis Table 5.1 Selected ISP/network operators with regional or national focus Table 5.2 Key telcos and pan- European carriers in Germany Table 5.3 Telco SWOT analysis Figure 5.1 Noris Network Figure 5.2 Pironet NDH backbone network Figure 5.3 LambdaNet data centres in Germany Table 6.1 Third party data centre market segments forecast Table 6.2 Usage of third party versus in- house data centre space Figure 6.1 Third party data centre space anticipated growth next 3 years Figure 6.2 German gross m² data centre space by market segment Figure 6.3 Examples of utilization levels in third party data centres in 2011 Figure 6.4 Summary of forces shaping future third party data centre demand Figure 6.5 German third party data centre revenues in million Page 10

11 REPORT EXTRACTS Executive summary BroadGroup s report looks at the issues affecting the German data centre market demand and supply. It examines the national market from a variety of angles, including customer attitudes to using third party data centre services, environmental, regulatory and business issues impacting development and growth in IP traffic all factors underlying market change. It also examines regional influences on data centre location which are distinguishing characteristics of the German market. The broader question is whether the demand will be in- house or outsourced. Some of the drivers for outsourcing or out- tasking (a preferred term in the German market) discussed in the report include: Economic climate leading to make or buy decisions and growing willingness to out- task Growing compliance requirements leading to greater storage requirements and leading to the use of off- site locations Improving risk management by using diverse locations for business data or establishing second, back up locations Compensating for lack of data centre skills in a fast moving technological environment, where total cost of ownership and operational efficiency is becoming paramount Green strategies leading to the need for power efficient data centre operations Factors inhibiting market change include Historical reluctance to outsource in terms of using co- location or hosted third party services German users have recently begun to close the 5 year+ gap that exists in the domestic market when compared with other European markets such as the UK, France and Netherlands. The strength of Mittelstand (top end SME) sector and inherent resistance to change existing trusted supplier relationship Concerns about data protection and requirement by many customers for data centres to be close by, as well as concerns about security of third party data centre operations The regional characteristics of the market are evaluated and details of focus, players and future outlook discussed for Berlin, Düsseldorf, Frankfurt, Hamburg, Munich, Nürnberg, Stuttgart and other locations. Frankfurt has established itself as the major data centre hub in Germany and represents some 70 80% of current demand. Frankfurt is home to DE- CIX, Europe s second largest Internet exchange and Germany s leading ISP exchange with over 400 Internet Service Providers and carriers connected in Page 11

12 If Germany s data centre needs are outsourced, who will be the winners and losers? Leading players into the market are analysed with SWOTs and other players are discussed. The total German third party data centre market is calculated by market segment and assessed and the implications of trends to are assessed. Space figures refer to gross m² space. 700, , , , ,000 Gross m² 200, , Page 12

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