Data Centres. FDI and Market Trends 24 th June 2010

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1 Data Centres FDI and Market Trends 24 th June

2 About OCO Global Headquartered in Belfast, with 6 offices in Europe and North America and global reach through a partner network. Client Examples 40+ consultants (10 nationalities, 9 working languages) with professional experience in more than 50 countries. Key expertise in: Trade advisory for private and public sector Trade and FDI lead generation Location advisory FDI strategy and proposition development Market research Regularly cited in leading publications such as The Economist, The Wall St Journal, The Financial Times Contributor to UNCTAD and World Bank training and publications on FDI, such as the World Investment Report. 2

3 Global Trends 148 international investments in data centres were recorded globally between 2005 and Data Centre FDI Projects, Project numbers have declined by 49% since % of total investments for 2005 to 2009 were destined for Western Europe. 4 of these projects were destined for Ireland. North America has become the top destination region for 2009 as Europe and Asia declined. Source: FDI Markets 3

4 Top Destination Markets Top Destination Countries for Data Centre Projects, UK has been the top destination country for total projects over the past five years, mostly due to 11 investments in USA was the second top destination for the five years, and top destination in 2009 with 7 projects. This was also the only destination to show growth in the past year. Top city hotspots include: Paris (12 projects) London (8) Singapore (7) Toronto (5) Shanghai (5) Source: FDI Markets Frankfurt (5) Amsterdam (5) Dublin (4) 4

5 Top Source Markets Concentrated Opportunities The top source countries accounted for 79% of projects between 2005 and 2009 USA accounted for 48% of projects alone USA and UK have declined in project yield since 2007, while Japan has remained stagnant. 10 of the 12 projects from Netherlands came from one company, Interxion, compared to 50 investors headquartered in USA Germany yielded 6 investments from 5 companies Top Source Countries for Data Centre Projects, Source: FDI Markets 5

6 Investment Drivers Investments are being driven by market forces 49% of investments due to domestic or neighbouring market growth Top Motives for Data Centre Projects, Key client groups Financial Services ICT Government Small Business Importance of critical mass potential partnering opportunities Influence of regulation financial services Communications Infrastructure importance of network resilience Technology Cloud computing Source: FDI Markets 6

7 Case: Missouri - Promoting Data Centre Activity Key Selling Messages Business Climate Low cost location (lower electricity costs than 47 other US states, lower wages) Low cost of living (5 th lowest in US) Competitive taxes (5 th best US corporate tax rate) Consistent weather patterns and no water shortages Critical mass strong communications cluster, pressence of companies such as Savvis and IBM. High quality infrastructure five year plan to provide clusters of 50 or more dwellings with high speed internet 15 million sq ft of underground data centre sites 7

8 The Irish Cluster Inbound Projects Key Existing Investors & Indigenous Operators Microsoft (2009) opened a US$500m, 28,000 sq ft mega data centre in Dublin to support EMEA activities. Dublin was selected due to the cool climate. The centre is helping to expand the companies cloud computing capabilities. Canada Life (2007) relocated its European IT hub to Dublin including creating a new data centre Sage Group (2006) Ireland set up a data centre in Ballsbridge, Dublin as a disaster recovery site Vodafone (2005) announced plans for one of its three global data centres in Dublin at a cost of 8m. The two other sites are in Italy and Germany. Source: FDI Markets Source: BroadGroup,

9 Other Leading Worldwide Investors Company Headquarters No of Data Centre Projects ( ) Sector Market Focus Interxion Netherlands 10 Software & IT Services Western Europe NTT Japan 7 Communications Asia Pacific KDDI Japan 6 Communications Global Fijitsu Japan 6 Software & IT Services Global AT&T USA 5 Communications North America & Asia Pacific Equinix USA 5 Communications Western Europe & Asia Pacific IXEurope UK 4 Software & IT Services Western Europe Google USA 3 Software & IT Services Western Europe & Asia Pacific Honda Japan 3 Automotive North America Savvis USA 3 Software & IT Services Western Europe & Asia Pacific HSBC UK 2 Financial Services North America Iron Mountain USA 2 Business Services North America & Western Europe SunGard USA 2 Software & IT Services Europe AXA France 2 Financial Services North America 9 Source: FDI Markets

10 Competitiveness Position Factors Weighting Model % Factors Measured Infrastructure and Accessibility 35 Access to major overseas markets Quality of local infrastructure Quality of utilities Quality of ICT infrastructure Presence of an Industrial Cluster 30 Size of industry Track record Research and Development Capabilities Proximity to consumers Export competitivenes s Industry Specialisation Labour Availability and Quality 20 Overall size of labour market Tightness and competition for labour Experienced industryspecific staff Nonexperienced staff Flexibility of labour regulations General Business Environment 10 Economic growth and stability Operating risk Taxation and incentives Access to finance Regulatory environment Living Environment 5 Cost of living Attractiveness for international staff 10

11 Ireland s Competitive Position Quality Cost 11

12 Ireland s Competitive Position Cost Factors Quality Factors 12

13 Opportunities It is predicted that more than 70% of the Global 1000 organisations will have to move or modify their data centre facilities over the next 5 years (Transitional Data Services,2009) Broad Group expects an average space growth of 12-18% in Ireland over the next 3 years Key opportunities: Cloud computing advances Microsoft Data Centre, Dublin Increased financial regulation enforcement (disaster recovery, record keeping MIFiD, BASEL II) SMEs Public sector reorganisation and evolution (e-health, shared services, data protection) 13

14 Discussion Themes The research shows the 9bn opportunity but what are challenges that need to be overcome: 1. What are the most important factors that will change the shape/structure of the DC market (eg cloud, risk, compliance, energy)? 2. On what basis should we prioritise markets, sectors & opportunities to pursue in this space? 3. What is our unique selling proposition and how does it align with the needs of the data centre industry - What is the message? 4. Who is the buyer, user and influencer and how should they be approached- what channels are likely to be effective? 5. What are the actions needed to grow business - What 3 things do we need to do to improve our chances of success in this market? 6. How can EI best add value - How can we use the services, networks and resources of EI to go to market? 14

15 Points of Contact Mark O Connell Chief Executive Officer T: M: E: OCO Global Ltd (Head office) 6 Citylink Business Park, Durham St, Belfast, BT12 4HB, Northern Ireland OCO London Unit 201, Mortlake Business Centre, Mortlake, London, England OCO Brussels Avenue Louise 283/18, 1050 Brussels, Belgium OCO Paris 65 Rue d Anjou, Paris, France OCO New York 14 Wall Street 20 th Floor, New York, USA OCO Software (Product development) 10 West Beach, Cobh, Cork, Ireland 15

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