Session 2 Presentation 3. IIHF Recruitment Campaign Belgium
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1 Session 2 Presentation 3 IIHF Recruitment Campaign Belgium
2 Johan Bollue Married 3 Boys Degree Physical Education Restaurant business Hockey Dad Let me know if I can help.. U8/U10 coach Leuven Chiefs LTP instructor Sports League Director RBHF 10 years 6 years 3 years
3 Belgium ( ) 18 Rinks Public skating 15 Hockey Ice Time : 14,00 85,00 15 Ice Hockey Clubs : 13 VL / 2 WL
4 Belgium Cycling ; Soccer ; Tennis ; Volleyball... Most programs start at age of 6 The way to sports : Parents played or like the sport. Champions and role models. Friends. Easy acces. Price. After summer camp. Sport promotion tours and activities. Quality of the program
5 Belgium Today Society Trends Speeding Up : obsession with technology and efficiency Anxiety : 40 wars in 35 countries ; terrorism and post 9/11; traffic Demographic change : 25% aged 65+ ; single person household Globalisation : but if you look forward far enough it looks like the future will be local Happiness : Materialism is still in full swing, we work harder and longer..can t by happiness Authenticity : suffering from Too Much Information TMI; Choice TMC ;Technology TMT Networked : They used to say that when the US sneezes, the rest of the world catches a cold. US and them i-pod : personalisation
6 IIHF Recruitment Campaign Hockey Summit Toronto recruitment, it just happens.. Image of Hockey (danger; ) Infrastructure Play station vs real life Price Unknown Equipment campaign 2004
7 IIHF Recruitment Campaign Where to start? Budget? Product Ice hockey Hockey entertainment business Why do kids play hockey FUN Parents played Friends I have to... ADHD?? Who s the DMU We need a marketing strategy...
8 IIHF Recruitment Campaign LAYOUT of the program for Belgium STRATEGIE & PLANNING manual ACTION manuals + Practical Guides to start Girls Days ; Try Hockey; Volunteer program PR optimalisation: use every opportunity to promote hockey and do it well. SUPPORT program : equipment ; promotional items ; promo hardware.. EVALUATION
9 IIHF Recruitment Campaign Development stage of a product... service is important 2008 Do it : just make it happen people needed!!! Pilot project Leuven Target Result parents Obstacle : year old : Team leaders ; coaches ; sponsors ; KIDS and grand : Time The Club Your Home
10 IIHF Recruitment Campaign Development stage of a product... service is important The Club Your Home - after school sport and home work - hockey/sport camps holiday periods - nutrition program and meals - Locker room service - Language classes on ice - Teambuilding events for companies based on LTP - Family games - Parent entertainment during practice : Zumba Theme presentations - Parent Manager Service package = increase budget
11 IIHF Recruitment Campaign Local Development : improve actual situation Do small things better Club visibility at the rink Skating lessons Try Hockey during public sessions 1/3 ice Second hand market = sales program Resource out of non sport related organisations (Language lessons) INITIATION PROGRAM Quality of the program and be different
12 IIHF Recruitment Campaign Combine with other activities LTP events and Girls days Every game day of Promo League Ethical program School programs s.a. Safety week
13 IIHF Recruitment Campaign Local Development : use free promotion opportunities
14 Local recruitment & Try Hockey One Ice and off Ice FUN to do, try it Equipment the Gladiator feeling Parent information..usb; website..; What s next...
15 IIHF Recruitment Campaign When do I see you again?
16 Thanks Pictures; logo s; Leaflets; Posters..
17 Media : for free showing more than
18 Media National.. to Local.. The Challenge
19 Media
20 Fact and figures
21 Fact and figures
22 Fact and figures : policy and mesure plan 2010 BO1.2 Strategische doelstelling Tegen het einde van de Olympiade een status quo in het aantal leden U16/U18 en het verhogen in de basis : Promo liga van 10 % ten aanzien van de nulmeting. ( Promo Liga ; U ; U ) Meetplan Indicator(en) Definitie indicator Meetnorm Meetbron(nen) Meetwijze Meetfrequentie Meetmoment(en) Meeteigenaar/meetbewaker Aantal leden U16/U18 en Promo Liga Aantal ingeschreven spelers in categorie U16, U18 en promo liga Aantal ingeschreven spelers Ledenbestand VIJF Via databestand per categorie VIJF 1 maal per seizoen April Administratief medewerker BO1.2 a Operationele doelstelling De 16 tot 19 jarige spelers doorstroommogelijkheden bieden door het handhaven van een overgangscategorie naar Senior (U23). Het aantal teams in deze categorie is minimaal gelijk aan de helft van het aantal teams in Div 1 en Elite (11) Meetplan Indicator(en) Definitie indicator Meetnorm Meetbron(nen) Meetwijze Meetfrequentie Meetmoment(en) Meeteigenaar/meetbewaker Categorie U23 Het aantal teams in de categorie U23 Aantal teams in U23 = minimum de helft van het aantal teams in Div 1 en Elite Ledenbestand VIJF Via databestand per categorie VIJF 1 maal per seizoen April Mark Verlinden
23 Future Website format essential information Training for all stake houlders Press and Sponsoring Creating a budget for recruitment Volunteerprogram PPC (public private coöperation)
24
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