2 Santa Barbara Soccer Entertainment, Inc. ( SBSE ) Based in Santa Barbara, California, Santa Barbara Soccer Entertainment, Inc. has 40 years combined experience developing communication solutions for brands through the sport of soccer. What separates SBSE from other firms is our ability to build customized marketing programs to connect on all levels combined with event execution excellence. SBSE exists to leverage the sport of soccer with and for corporate clients to connect them both to the passionate global fan base which supports the game at all levels. We work with the world s best players, national teams and legendary clubs.
3 Objective SBSE would like to extend to your company the opportunity to utilize the image of four Legends of the Mexican National Team and of the Mexican First Division: Claudio Suárez, Jorge Campos, Ramón Ramírez y Martin Zúñiga. Working with these Legends of the game will provide your company with a competitive advantage in the Hispanic market. Credibility - Authenticity - Integrity. Hispanic consumers are incredibly loyal to the superstars of their sport, and you can tap into this energy through uniquely leveraged partnerships that SBSE can provide. This group of athletes have earned the love and affection of a large Mexican fan base due to their accomplishments as professional soccer athletes and their impact on the game. We can custom build and design a marketing program that reflects your brand s specific objective that will resonate with the Hispanic community on a national or local level. This can look like corporate presentations, meet and greets, exhibition matches, soccer clinics, tournaments and/or other soccer related activities that position your brand in the forefront of the Hispanic community.
4 Nationality : Date of Birth : Place of Birth : Nickname : Marital Status : Interests : Mexico 12 / 17 / 1968 Texcoco, Edo. de Mexico The Emperor Married Concerts, reading and traveling
5 Professional Soccer Career as a Player : : : Pumas UNAM * : League Champions * : Citalis Best Defender Chivas de Guadalajara * Apertura 1996: Citalis Best Defender * Clausura 1997: League Champions - Citalis Best Defender * 1998: Runner-up * Apertura 1999: Citalis Best Defender Tigres UANL * 2001: League Runner-up * 2003: League Runner-up : Chivas USA de Major League Soccer Rest of the World Selection Because of his prominent career at the club and international level, Claudio was invited to participate in three Rest of the World Selections: 1997 in Moscow, Russia, 1999 in Johannesburg, South Africa and 2000 in Sarajevo, Yugoslavia.
6 Mexican National Team: FIFA World Cup : Copa América : CONCACAF Gold Cup : FIFA Confederations Cup : Olympic Gamess : Atlanta 1996 USA Cup : United States 1994 France 1998 Germany 2006 Ecuador 1993 (Runner-up) Uruguay 1995 (Seventh place) Bolivia 1997 (Third place) Paraguay 1999 (Third place) Peru 2004 (Third place) 1993 (Champions) 1996 (Champions) 1998 (Champions) 1995 (Third place) 1997 (Fifth place) 1999 (Champions) 1996 (Champions) 1997 (Champions) 1999 (Champions) Carlsberg Cup : Hong Kong 1999 (Champions) With 178 games played for the Mexican National Team, Claudio is the player that has represented Mexico more than anybody in history. Claudio has also earned the FIFA World Record as the field player with the most games played for his country.
7 Nationality : Date of Birth : Place of Birth : Nickname : Marital Status : Interests : Mexico 10 / 15 / 1966 Acapulco, Guerrero Brody Married Golf and traveling
8 Professional Soccer Career as a Player : Pumas UNAM * : League Champions * 1993: voted 3rd best goalkeeper in the world by International Football Federation History & Statistics. Jorge receiving the trophy from IFFHS (1993) : : 1997 : 1998 : : : : : : Atlante FC Los Angeles Galaxy of Major League Soccer CD Cruz Azul * 1997: League Champions Chicago Fire of Major League Soccer Pumas UNAM Tigres UANL Pumas UNAM Atlante FC Puebla FC
9 Mexican National Team: FIFA World Cup : Copa América : CONCACAF Gold Cup : Olympic Games : FIFA Confederations Cup : United States 1994 France 1998 Korea & Japan 2002 Ecuador 1993 (Runner-up) Uruguay 1995 (Seventh place) Paraguay 1999 (Third place) 1993 (Champions) 1996 (Champions) 1998 (Champions) Atlanta (Champions) Only behind Claudio Suarez and Pavel Pardo, Jorge is currently the third player with the most games played for the Mexican National Team with 129 matches.
10 Nationality : Date of Birth : Place of Birth : Marital Status : Interests : Mexico 8 / 6 / 1970 Tampico, Tamaulipas Married Reading and traveling
11 Professional Soccer Career as a Player : : Apertura 1999 : 2000 Clausura 2002 : Apertura 2002 : Clausura 2003 : Apertura 2003 : 2005 : Tigres UANL * : Runner-up Chivas de Guadalajara * Clausura 1997: League Champions * 1998: Runner-up Atlético Celaya Tecos UAG Chivas de Guadalajara Puebla FC Tiburones Rojos de Veracruz Chivas USA of Major League Soccer
12 Carrera Profesional de Comentarista y Analista : Ambassador of Chivas USA : Soccer commentator for Univision Radio 620AM * transmission of Major League Soccer matches : Ambassador of MLS for the west coast 2008 Present : Commentator and Analyst for Fox Deportes After a successful and productive 1996 and 1997 campaign with Chivas de Guadalajara, Martin was called to form part of the Mexican National Team that participated in the Copa América of 1997 that took place in Bolivia where Mexico finished in third place in the competition.
13 Nationality : Date of Birth : Place of Birth : Marital Status : Interests : Mexico 12 / 5 / 1969 Tepic, Nayarit Married Reading and golf
14 Professional Soccer Career as a Player : : Clausura 1999 : Apertura : : : Santos Laguna * : Runner-up Chivas de Guadalajara * Apertura 1996 Clausura 1997: Best Midfielder * Clausura 1997: League Champions * 1998: Runner-up Club América Tigres UANL * 2001: Runner-up Chivas de Guadalajara * 2004: Runner-up Chivas USA of Major League Soccer Known for his crafty playmaking ability, Ramón participated in 431 professional first division games and scored 44 goals.
15 Mexican National Team: FIFA World Cup : Copa América : CONCACAF Gold Cup : FIFA Confederations Cup : United States 1994 France 1998 Ecuador 1993 (Runner-up) Uruguay 1995 (Seventh place) Paraguay 1999 (Third place) 1993 (Champions) 1996 (Champions) 1998 (Champions) 1999 (Champions) Ramón also leads the list of players with most games played for the Mexican National Team. Ramon is currently in fourth place with 121 games played for his country.
16 The Power of Soccer Soccer transcends all boundaries and language, and is the passion and religion that unites sports fans particularly in the Hispanic community.
17 General Overview of the Market Soccer demographics at a glance: More boys and girls participate in youth soccer than football and baseball. 45% of fan viewership is female. Currently close to 18 million people participate in youth soccer on a regular basis. Major American corporations such as Coca-Cola, Chevrolet, and Budweiser all incorporate soccer as their primary reach mechanism to attract an array of demographics. National Soccer Demographics Soccer Participation in the United States: Total Participants (Ages 6-18) Total Adult Participants (Ages 18+) Total Soccer Participation 18,231,000 4,847,000 23,078,000 Youth Team Sports Participation Participants Under 18: Participants Under 12: 1. Basketball , Basketball 2. Volleyball 14,524, Soccer 3. Soccer 13,384, Softball 4. Softball 11,606, Baseball 5. Baseball 10,623, Volleyball 6. Football 8,959, Football 7. Ice Hockey 1,104, Ice Hockey 9,717,000 7,713,000 5,386,000 5,197,000 5,000,000 2,995, ,000 (Figures accumulated by the Soccer Industry of America)
18 Buying Power of the Hispanic Market Latin America immigrants transfer $53+ Billion to their home countries. $20 Billion to Mexico. $15.5 Billion to Central America. * Source: Inter American Development Bank Hispanics represent 14% of the US population at 43 million, the fastest growing ethnic group. Hispanic owned businesses are growing 3 times the average than other ethnic groups. * Source: Census Bureau Hispanic market is expected to double in 50 years to 102 million Hispanics will have a spending power of $1.2 Trillion by 2011 * Source: University of Georgia Economic Growth Study Hispanic surnames made up 14.6% of all home buyers In California, 28% of home buyers are Hispanic * Source: USA Today
19 Possibilities for 2011 continued Soccer clinics and academies for children in critical Hispanic markets in the country. Activations with Meet & Greet opportunities to jump start a retail brand or to generate a buzz in the markets of your choice. Sponsor international soccer exhibitions with professional club teams. - Possible Four Club Tournament in July 2011 with a TV company, or - A big exhibition in July 2011 with important professional club teams from Mexico. Opportunity to execute a national campaign and contest. Endorsement of the products and services of your company. Sponsor the Farewell Game of Claudio Suarez (transmitted in the United States and Mexico). - Logo placement on the uniform and field signage during this internationally televised event - Recognition as an official sponsor of Claudio s Farewell match which will be supported with press releases, an official press conference and more. Association with the games between ex-players of the Mexican and United States national teams. Branded soccer tournaments or competitions where the Legends are the judges and/or hosts: - Indoor soccer, soccer tennis, 7 vs. 7 tournaments, freestyle juggling competitions and more. Ramón at a Sears activation. McDonald s soccer clinic. Verizon soccer clinic.
20 Possibilities for 2011 Legends will use a special uniform for the previously mentioned possibilities with your company logo strategically placed on it for maximum exposure. This mockup gives an example of the different spots a sponsor can be placed on the uniform and your logo could be placed on one or more of the above locations. Having the ability to manipulate the uniform in Claudio Suarez Farewell Game is a rare and unique opportunity that SBSE can provide for you.
21 Contact Information Marco A. Ybarra Director of Operations Santa Barbara Soccer Entertainment 14 South Salinas Street Santa Barbara, California (805)
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