Development Programme

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1 SEPARATOR /Separator Association (white) Line 2 /LINE 2 (white) Development Programme 1

2 Association Development Programme The strength and profile of national associations has a direct correlation to the long term sustainability of the business and major events industry Trade Associations Trade Exhibitions Associations Professional Associations Conventions Sports Federations Sports & Major Events

3 Association Development Programme An Associations capacity to stage a business event is reliant on Financial and human resources Industry support of the association (membership, sponsorship) National, regional & international profile and influence Experience & expertise Network of buyers, sellers & delegates Challenge >>>> to find national associations that are willing and able to host business events

4 Association Development Programme Asia s National Associations Small number of strong active national associations Still dependent on the strength (and influence) of national associations to secure large international event (to be host organisation) Large and growing number of associations that are run by volunteers and not active internationally

5 Association Development Programme International Associations >> Europe is the major centre for international association headquarters but Asia is becoming an increasingly important hub 60% 50% Location of International Association Headquarters (ICCA 2012) 55% 40% 30% 20% 10% 18% 12% 10% 3% 3% % Europe Asia / Middle East North America Latin America Africa Oceania

6 Association Development Programme International & Regional Associations in the Asia Pacific Sth Korea 93 Japan 140 Hong Kong 63 India 65 Thailand 53 Indonesia 17 Australia 164 China 52 Taiwan 33 Philippines 55 Malaysia 68 Singapore 79 Source: UIA (Union of International Associations)

7 SEPARATOR /Separator (white) Association Development Line 2 /LINE 2 (white) Programmes 7

8 Association Development Programme Objective To support the growth and development of national associations To support the engagement of national association with their international counterparts To encourage and support national associations to bid for and host international business events

9 Associations for Associations American Society of Association Executives European Society of Association Executives Australasian Society of Association Executives Premier source of learning, knowledge & research for the association & non-profit profession, providing resources, education, ideas and advocacy to enhance the power and performance of the association & non-profit community. By promoting networking, education and community building activities, ESAE aims to provide an ideal platform for information & knowledge exchange for European senior level association executives. Purpose: to equip leaders in not for profit organisations with the tools, information & networks required to achieve the vision of their organisation

10 Association for Associations UIA Association Round Table, Singapore (Oct, 2013) To promote and facilitate the work of international associations through educational and networking opportunities. Sharing best practices from successful Asian associations and learn about their industry development efforts: Membership management & retention Sponsorship negotiations Communication tools and strategies with emphasis on subjects and current interests

11 SEPARATOR /Separator (white) Line 2 /LINE Case 2 Study: Singapore (white) 11

12 Case Study: Singapore Association environment Asia holds some of the world s greatest challenges and opportunities >>> centre of world economic growth, economic diversification, natural disasters, urbanisation, environmental degradation International Non Profit Organisations (INPO) recognise needs for strong presence in Asia Singapore Economic Development Board (EDB) >>> focal point for research and thought leadership & centre for education and training

13 Case Study: Singapore Multi-cultural Neutrality Political stability Rule of law Global connectivity Philanthropy 38,000 international companies Singapore Logistics centre Pro business Meetings infrastructure Research institutions English speaking Highly educated Public Private Partnerships SINGAPORE >>> focal point for research and thought leadership & centre for education and training

14 Case Study: Singapore Singapore International Organisations Programme Office established in 2007 Assist INPOs set up office in Singapore Improving policy and regulation space Securing infrastructure resources Engaging professional service providers Partners: Singapore Economic Development Board, Monetary Authority of Singapore, Ministry of Foreign Affairs & Singapore Tourism Board 140 international non-profit organisations located in Singapore

15 Case Study: Singapore International organisations located in Singapore World Bank Group World Intellectual Property Office International Air Transport Association Institute of Electrical and Electronic Engineers International Union Against Tuberculosis and Lung Diseases International Baccalaureate United Nations Development Programme Chartered Institute of Personnel and Development

16 Case Study: Singapore International organisational cluster Shared facilities & services Platform to network, share expertise, explore collaborations Tanglin International Centre ihub One stop facility Competitive rental rates

17 Case Study: Singapore Singapore Economic Development Board Incentive tools to use Singapore as base for HQs Commensurate with level of commitment put into Singapore Concessionary tax rates on income from abroad Research Incentive Scheme Initiatives in New Technology 60% of MNCs have regional HQ in Singapore 415 companies under the Regional HQ programme

18 Case Study: Singapore Association Management Companies Encourage the attraction and development of Association Management Companies What they do Management & specialised administrative services to trade associations and professional societies Run not for profit companies like a business Strategic planning Financial management Executive management Membership development Marketing & Public relations Educational and professional development programmes Event planning

19 SEPARATOR /Separator (white) Line 2 /LINE 2 Case Study: Dubai (white) 19

20 Case Study: Dubai Dubai International associations have been given the go-ahead to open regional headquarters in Dubai in a move which could turn the emirate into a gateway to the Middle East for not-for-profit organisations. (March 2013) Dubai to establish a Free Zone for associations. Licenses for foreign owned associations to open offices, issue visas, hire staff and open bank account & to have foreigners on the board

21 Case Study: Dubai Dubai Association Hub Strategic focus >>>>> Growth & advancements of industry, commerce and trade Providers of professional development, education, certification and industry standards Creating business networks and opportunities Research and publications Advocacy

22 Dubai Association Center Case Study: Dubai

23 Case Study: Dubai Dubai Association Center Location for associations to expand within industries and sciences across the Middle East Encourage associations to set up representative offices in Dubai Established by Dubai Chamber of Commerce, Industry and Dubai Convention & Events Bureau & Dubai World Trade Centre Serviced office package Partner with MCI Association Management Company

24 SEPARATOR /Separator (white) Line 2 /LINE Case 2 Study: Malaysia (white) 24

25 Case Study: Malaysia Malaysia has a SMALL number of internationally active associations and a LARGE number of emerging associations Challenge to find national associations that are willing to participate internationally OR, Capable to host international events.

26 Case Study: Malaysia Malaysia has a SMALL number of internationally active associations and a LARGE number of emerging associations Challenges Not bid ready Under resourced, volunteer run Financial risk & concerns Lack of international clout and connections Time commitments

27 Short Term Case Study: Malaysia Provide local host organisations with financial and non financial support to bid for and host international conventions Malaysia needs a longer term plan to build a sustainable industry Medium to Long Term To build the capacity and number of national associations that are adequately equipped to host international conventions

28 Case Study: Malaysia Association Development Programme Incubate Education Networking Ambassador programme International engagement Ongoing support from association incubation & development to onsite collaboration Bid Event planning On-site Bid facilitation Bid strategy & promotion Event planning support Event marketing Education Opening ceremonies, cultural performances Speakers Promotional materials Post Event RAWR Awards Recognition

29 Case Study: Malaysia Association Development Programme Medical Science Technology Nurturing the growth of Malaysia s National Associations

30 Case Study: Malaysia Association Management Seminars Association Dialogue Session Development of sustainable national associations Association management & development Facilitated by Association Forum

31 Kesatria Malaysia (Knights/ Industry champions) Case Study; Malaysia Achievement : 23 conference leads Estimated value of RM560 mil economic impact

32 SEPARATOR /Separator (white) Thank You Line 2 /LINE 2 (white) 谢 谢 32

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