Mobile Computing / Mobile Business Intelligence Market Study

Transcription

1 December 11, 2013 Dresner Advisory Services, LLC 2013 Edition Wisdom of Crowds Mobile Computing / Mobile Business Intelligence Market Study Licensed to MicroStrategy

2 Disclaimer: This report should be used for informational purposes only. Vendor and product selections should be made based on multiple information sources, face-to-face meetings, customer reference checking, product demonstrations and proof of concept applications. The information contained in the Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study Report is a summary of the opinions expressed in the online responses of individuals who chose to respond to our online questionnaire, and does not represent a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liable for the content of the Report, the study results, or for any damages incurred or alleged to be incurred by any of the companies included in the Report as a result of its content. Reproduction and distribution of this publication in any form without prior written permission is forbidden. Page 2

3 Contents Introduction... 7 About Howard Dresner and Dresner Advisory Services... 8 Findings and Analysis Reports... 9 Focus of Research... 9 Benefits of the Study A Consumer Guide A Supplier Tool External Awareness Internal Planning Survey Method and Data Collection Data Collection Figure 1 - Numbers of survey respondents Data Quality Study Demographics Geography Figure 2 - Geographic Distribution Functions Figure 3 - Functions Represented Vertical Industries Figure 4 - Vertical Industries Organization Size Figure 5 Respondents by Size of Organization Participant Titles Figure 6 Word Cloud of Participant Titles Analysis of Findings Mobile Computing Mobile Application Priorities Figure 7 - Mobile Application Priorities Figure 8 - Mobile Application Priorities Figure 9 - Mobile Application Priorities by Organization Size Page 3

4 Figure 10 - Mobile Application Priority by Vertical Industry Mobile Platform Priorities Figure 11 Mobile Platform Priorities Figure Mobile Platform Plans Figure 13 - Mobile Platforms in Use Figure 14 - Mobile Platforms Planned Mobile Application Purchasing Figure 15 - Mobile Application Purchasing Figure 16 - Mobile App Purchasing Enterprise Mobile Management Figure 17 - Use of Enterprise Mobile Management Software: Figure 18 - Mobile Device Management Plans Through Native vs. WebApps Figure 19 - Native vs. WebApps In-house Development of Mobile Applications Figure 20 - In-house Development of Mobile Applications Mobile Business Intelligence Importance of Mobile BI Figure 21 Importance of Mobile BI Figure 22 - Importance of Mobile BI by Geography Figure 23 - Importance of Mobile BI by Selected Vertical Industry Figure 24 - Importance of Mobile BI by Organization Size Cultural Preparedness for Mobile BI Figure 25 Cultural preparedness for Mobile BI Figure 26 - Cultural Preparedness for Mobile BI by Geography Figure 27 - Cultural Preparedness for Mobile BI by Function Figure 28 - Cultural Preparedness for Mobile BI by Organization Size Figure 29 - Cultural Preparedness for Mobile BI by Selected Vertical Industry Backend Systems Support for Mobile BI Figure 30 - Mobile BI Backend System Preferences Figure 31 Public Cloud Support for Mobile BI by Organization Size Page 4

5 Mobile BI Device Integration Requirements Figure 32 - Mobile BI Integration Preferences Figure 33 - Mobile Device Integration by Vertical Industry (Weighted Average) Targeted Users for Mobile Business Intelligence Figure 34 - Targeted Users for Mobile BI in Figure 35 - Primary Targets for Mobile BI Figure 36 - Mobile BI User Targets by Vertical Industry Mobile Business Intelligence Adoption Through Figure 37 - Mobile BI Adoption Plans Through Figure 38 - Mobile BI Deployment Plans through 2016 by Geography Figure 39 - Mobile BI Adoption by Organization Size Through Figure 40 - Mobile BI Adoption Plans by Function Through Figure 41 - Mobile BI Adoption by Vertical Industry Through Exclusive Use of Business Intelligence on Mobile Devices Figure 42 - Expected Exclusive Mobile BI Usage by Figure 43 Expected Exclusive Mobile Business Intelligence Use by Figure 44 - Expected Exclusive Mobile Use of Business Intelligence by 2015 by Geography Figure 45 Expected Exclusive Mobile BI Usage by 2015 by Function Figure 46 - Expected Exclusive Mobile BI Usage by 2015 by Organization Size Mobile Business Intelligence Features Figure 47 - Mobile BI Feature Priorities Figure 48 - Mobile BI Feature Priorities (Weighted Average) Figure 49 - Mobile BI Features by Function (Weighted Average) Figure 50 - Mobile BI Features by Organization Size Mobile vs. Server Resident Business Intelligence Apps and Data Figure 51 - Mobile vs. Server Resident BI Apps & Data: Figure 52 - Mobile vs. Server Resident BI Apps & Data by Geography Figure 53 - Mobile vs. Server Resident BI Apps & Data by Organization Size Figure 54 - Mobile vs. Server Resident BI Apps & Data by Vertical Industry Figure 55 - Mobile vs. Server Resident BI Apps & Data by Function Benefits and Limitations of Mobile Business Intelligence Page 5

6 Figure 56 Word cloud - Benefits Associated with Mobile Business Intelligence Figure 57 Word cloud - Limitations Associated with Mobile Business Intelligence Business Intelligence Industry Mobile Capabilities and Plans Figure 58 - Industry Importance of Mobile BI: Figure 59 - BI Industry Support for Mobile Platforms Figure 60 - Industry Support: Native vs. Web Applications Figure 61 - Industry Support for Mobile Device Integration Figure 62 - Industry Support for BI Features Mobile Business Intelligence Vendor Scores & Rankings Figure Mobile BI Vendor/Product Rankings Appendix: Survey Instrument Page 6

7 Introduction This year we celebrate the sixth anniversary of Dresner Advisory Services! Our thanks to all of you that have been with us along the way encouraging and challenging us! Since our founding in 2007, we have strived to offer a fresh, real-world and alternative perspective on the Business (BI) Intelligence market. We hope that you agree that we have not only succeeded in doing so, but have continued to raise the bar - offering increasingly compelling research and greater value with each successive year! We published our first Wisdom of Crowds Business Intelligence Market Study in At that time our primary goal was to reach out to Business Intelligence users with a focus upon evaluating BI vendors and products. Our first research report was 68 pages in length, with 47 charts, and ranking 15 vendors. We have continued to publish the Wisdom of Crowds BI Market Study each year since - expanding its scope and staying true to our goal of providing fresh perspective. Last year we received the registered trademark designation for "Wisdom of Crowds ". Moving forward, all research will be published under this brand. In 2010 we published our first thematic research study - Mobile Business Intelligence. Since then, we have added many additional thematic research reports to the family: Cloud BI, Collaborative BI, Embedded BI, BI Emerging Technologies and Small & Mid-Sized Enterprise BI. This publication marks our 5th annual Mobile Computing/Mobile BI report. While expanding the data we collect each year, we maintain a common core from year to year. This enables us to more clearly identify trends over time. In addition, as this study is - first - a Mobile Computing study, we are able to place Business Intelligence in the context of the broader Mobile market. In closing, we re very excited about both the market and our ability to continue to add substantial perspective and value to it! Thanks for your support! Best, Chief Research Officer Dresner Advisory Services Page 7

8 About Howard Dresner and Dresner Advisory Services The Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study was conceived, designed and executed by Dresner Advisory Services, LLC - an independent advisory firm - and Howard Dresner, its Founder & Chief Research Officer. Howard Dresner is one of the foremost thought leaders in Business Intelligence and Performance Management, having coined the term Business Intelligence in He has published two books on the subject, The Performance Management Revolution Business Results through Insight and Action (John Wiley & Sons Nov. 2007) and Profiles in Performance Business Intelligence Journeys and the Roadmap for Change (John Wiley & Sons Nov. 2009). He lectures at forums around the globe and is often cited by the business and trade press. Prior to Dresner Advisory Services, Howard served as Chief Strategy Officer at Hyperion Solutions and was a Research Fellow at Gartner, where he led its Business Intelligence research practice for 13 years. Howard has conducted and directed numerous in-depth primary research studies over the course of the past two decades and is an expert in analyzing these markets. Through the Wisdom of Crowds Business Intelligence market research reports, Howard engages with a global community to redefine how research is created and shared. Landmark research reports include the: - Wisdom of Crowds Business Intelligence Market Study - Wisdom of Crowds Business Intelligence Emerging Technologies Market Study - Wisdom of Crowds Cloud Business Intelligence Market Study - Wisdom of Crowds Embedded Business Intelligence Market Study - Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study - Wisdom of Crowds Small & Mid-Sized Enterprise Business Intelligence Market Study Howard ( conducts a weekly Twitter tweetchat on Fridays at 1PM ET, where the BIWisdom tribe discusses a wide range of Business Intelligence topics. More information about Dresner Advisory Services can be found at Page 8

9 Findings and Analysis Reports In this report, we present the deliverables for our Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study based upon data collection from September 19, 2013 through October 25, Focus of Research For this fifth Mobile study, we address both Mobile Business Intelligence and Mobile Computing issues, including: Which platforms and what integration features are most/least important for Mobile-based solutions? How do/will organizations prefer to buy mobile applications? What is the state of mobile device management adoption? What are the trends surrounding mobile webapps, native apps and hybrid apps? How important is Mobile Business Intelligence to organizations? Are organizations culturally ready for Mobile BI? Which segments of the market are most favorably inclined towards Mobile BI and what are their plans for adoption? Which Business Intelligence features are required for Mobile? What are the perceived benefits/limitations of Mobile BI? What are the levels of Business Intelligence software industry support for Mobile Computing and how will this change over the next two years? Which vendors have the most complete/compelling Mobile BI offering today?. Page 9

10 Benefits of the Study The Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study provides a wealth of information and analysis offering value to both consumers and producers of Business Intelligence technology and services. A Consumer Guide As an objective source of industry research, consumers use the Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study to understand how their peers are leveraging and investing in Mobile Business Intelligence and related technologies. Using our trademark vendor performance measurement system users glean key insights into BI software supplier performance, enabling: Comparisons of current vendor performance to industry norms Identification and selection of new vendors A Supplier Tool Vendor Licensees use the Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study in several important ways: External Awareness - Build awareness for the Mobile Computing/ Mobile Business Intelligence markets and supplier brand, citing Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study trends and vendor performance - Lead and demand-generation for supplier offerings through association with Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study brand, findings, webinars, etc. Internal Planning - Refine internal product plans and align with market priorities and realities as identified in Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study - Better understand customer priorities, concerns and issues - Identify competitive pressures and opportunities Page 10

11 Survey Method and Data Collection As with all of our Wisdom of Crowds Market Studies we constructed a survey instrument to collect data and used social media and crowd-sourcing techniques to recruit participants. Data Collection Using a unique data collection platform for The Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study we were able to maintain a workable sample size given the numbers of competing surveys during Q4 (Figure 1). 300 Wisdom of Crowds Mobile Computing/Business Intelligence Market Study Data Collection Figure 1 - Numbers of survey respondents Data Quality All respondent entries were carefully scrutinized and verified to ensure that only qualified participants were included in the study. Page 11

12 Study Demographics As with all of our studies, we sought a rich cross-section of data across geographies, functions, organization size, and vertical industries. We believe that, unlike other industry research, we offer a more characteristic sample and better indicator of true market dynamics. Cross-tab analyses were constructed using these demographics to identify and illustrate important industry trends. Geography As in previous years, we ve been able to attract survey respondents from a wide array of geographies including 27% from EMEA (22 countries) and 12% from APAC (8 countries). Although North America represents the largest group, it is in itself diverse representing four Canadian provinces and 30 US states (Figure 2). 60% 54% Geographies 50% 40% 30% 27% 20% 12% 10% 7% 0% North America Europe, Middle East and Africa Latin America Asia/Pacific Figure 2 - Geographic Distribution Page 12

13 Functions The IT function represents the largest single group of respondents slightly more than half of the sample. We also received strong participation from the Sales and Marketing, Executive Management, and Finance functions (Figure 3). This distribution across functions enabled us to develop analyses which compare and contrast the plans and priorities of the different departments within organizations. 60% Percent of Respondents by Function 50% 40% 30% 20% 10% 0% Information Technology (IT) Executive Management Sales and Marketing Finance Research and Development (R&D) Figure 3 - Functions Represented Page 13

14 Vertical Industries We experienced broad vertical industry participation including Technology, Financial Services, Health Care, and Consumer Product segments. We also encourage the participation of consultants who oftentimes have deeper industry knowledge than their customer counterparts. This also gives us insight into the partner ecosystem for BI vendors (Figure 4). 20% Percent of Respondents by Vertical Industry 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Figure 4 - Vertical Industries Page 14

15 Organization Size We achieved a balanced mix of small, medium, and large organizations (Figure 5). This year the largest of organizations represent 39% of the sample, mid-sized organizations at 28% and the smallest of organizations at 33%. As with all of our studies, we have seen important differences by organization size. 35% Percent of Respondents by Size of Organization 33% 30% 28% 25% 21% 20% 18% 15% 10% 5% 0% More than 5000 Figure 5 Respondents by Size of Organization Page 15

16 Participant Titles We requested the titles of all of the participants and present this in a word cloud (Figure 6). Among the more common titles were Manager, Director and Consultant, as well as top management including CEO and CIO. Many had Business Intelligence as a part of their title. Figure 6 Word Cloud of Participant Titles Analysis of Findings In the 2012 report we began to examine the broader Mobile Computing market as well as Mobile Business Intelligence (Mobile BI) a key change over the previous years. For both we explore user sentiment and perceptions, the nature of current implementations, and plans for the future. Where relevant, we have created cross-tab analyses to explore key differences using the collected demographics. For a number of analyses we have also compared current data to previous years providing a clear sense of progress over the course of past several years. Page 16

17 Mobile Computing In this section we focus upon several key factors related to the broader Mobile Computing market including: mobile application prioritization, mobile platform prioritization, current mobile platform usage and plans, mobile device management use/ plans, and native versus web apps. Mobile Application Priorities We asked respondents to indicate which mobile applications are the highest priorities to their organizations. As with last year, ranks number one, personal information management is number 2 and Business Intelligence ranks number three (Figure 7). Prioritization of Mobile Applications Personal Information Management (Contacts, Calendaring & Scheduling) Business Intelligence CRM Applications Access Collaboration Framework Map/Directions Video Conferencing/Chat ERP Applications Access Social Media Access (e.g., Twitter, LinkedIn, Facebook, Google+, Yelp) Mobile Payments Personal or Business Banking via Mobile 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Critical Very Important Somewhat Important Not Important Figure 7 - Mobile Application Priorities Page 17

18 When we examine mobile application priorities compared to 2011 and 2012, we can see that Business Intelligence remains number three, with a large gap between number three and four (Figure 8). Surprisingly, has gained ground and remains in the number one position. We believe that this is due to the increasing numbers of first time mobile application users. And, although nascent, Video Conferencing/Chat has grown in importance since Mobile Application Priorities Personal Information Management (Contacts, Calendaring & Scheduling) Business Intelligence CRM Applications Access Collaboration Framework Map/Directions Social Media Access (e.g., Twitter, LinkedIn, Facebook, Google+, Yelp) ERP Applications Access Video Conferencing/Chat Mobile Payments Personal or Business Banking via Mobile Figure 8 - Mobile Application Priorities Page 18

19 As with other studies, smaller organizations tend to have different priorities than their larger counterparts. In particular, smaller organizations appear to place a higher priority on Business Intelligence. Smaller organizations also assigned a higher priority to Collaboration Framework, Map/Directions, Social Media Access and Personal or Business Banking via Mobile (Figure 9) Mobile App Ratings by Organization Size More than 5000 Rating Average Figure 9 - Mobile Application Priorities by Organization Size Page 19

20 Vertical industry alignment also plays a role in the prioritization of mobile applications. For example, Government and Retail & Wholesale ranked Business Intelligence more highly, while Consumer Products gave a top priority (Figure 10). Financial services gave the highest ratings to Mobile Payments. Government also ranked Map/Directions as the third top priority Mobile App Priority by Selected Vertical Industry 2013 Consumer Products Education Financial Services Government Health Care Manufacturing Retail & Wholesale Figure 10 - Mobile Application Priority by Vertical Industry Page 20

21 Mobile Platform Priorities As in 2011 and 2012, Apple s ios devices remain the top priority, followed by Android smartphones (Figure 11). In contrast, RIM devices have continued to fall to new lows in priority, with Firefox Mobile and Windows 8 devices faring slightly better. *Additional Findings: There was a strong correlation within families of devices - e.g., ipad and iphone, Android phone & tablet and Microsoft Phone 8 and Surface. Likewise there was a negative correlation across families e.g., Android and ios. 100% Mobile Platform Priorities % 80% 70% 60% 50% 40% 30% 20% 10% 9th 8th 7th 6th 5th 4th 3rd 2nd 1st 0% Apple iphone Apple ipad Tablet BlackBerry (RIM) SmartPhone RIM Playbook Tablet Firefox Mobile OS Google Android Smartphone Google Android Tablet Microsoft Windows Phone 8 Microsoft Surface (Windows 8 tablet) Figure 11 Mobile Platform Priorities Page 21

22 Going beyond platform priorities, we take a look at those devices currently in use and those that are planned, through The most well established devices are those from Apple running its ios operating system. Partly due to market saturation, we see only modest plans moving forward (Figure 12). Respondents also indicated substantial use of (and plans for) Google Android through Use of Microsoft Windows Phone 8 and Surface tablet has achieved a modest presence with significant deployment plans over the next two years. Also notable is the continued decline in the RIM Blackberry platform with more than 50% of respondents indicating no interest. Current use and plans for RIM s Playbook tablet and Firefox Mobile were not significant. 100% Mobile Platforms: In Use and Planned % 80% 70% 60% 50% 40% 30% 20% 10% 0% Apple iphone Apple ipad Tablet BlackBerry (RIM) SmartPhone RIM Playbook Tablet Firefox Mobile OS Google Android Smartphone (e.g., Samsung) Google Android Tablet (e.g., Samsung) Microsoft Windows Phone 8 Microsoft Surface (Windows 8 tablet) In-use Planned: Next 12 Months Planned: Next 24 Months No Interest Figure Mobile Platform Plans Page 22

23 To give a more complete perspective, we took all four years of data that we have collected and compared mobile platform use from 2010 to today. We observe that mobile platforms in use have shifted dramatically away from RIM Blackberry and Windows in favor of Apple ios devices and Google Android phones and tablets (Figure 13). During 2013 usage of Apple ios devices have lost some ground to the growth of Android. 100% Mobile Platforms in Use % 80% 70% 60% 50% 40% 30% 20% Windows Surface tablet Windows Phone Google Android Tablet Google Android Smartphone Firefox Mobile RIM Playbook Tablet BlackBerry (RIM) SmartPhone Apple ipad Tablet Apple iphone 10% 0% In-use In-use In-use In-Use Figure 13 - Mobile Platforms in Use Page 23

24 Likewise we have used this same data to examine plans over this same period and see that, in 2010, plans for Apple ios outpaced all others by a wide margin (Figure 14). By 2011 this had shifted in favor of Google devices and, in 2012 and today, favors Windows 8 devices (phone and tablet). In contrast, plans for RIM devices (Blackberry & Playbook) have consistently declined. 100% Mobile Platforms Planned % 80% 70% 60% 50% 40% 30% 20% Windows Surface tablet Windows Phone Google Android Tablet Google Android Smartphone Firefox Mobile RIM Playbook Tablet BlackBerry (RIM) SmartPhone Apple ipad Tablet Apple iphone 10% 0% Planned Planned Planned Planned Figure 14 - Mobile Platforms Planned Page 24

25 Mobile Application Purchasing By far, organizations and users have bought into the consumer app cloud store approach (e.g., Apple itunes, Google Play Store) to search/acquire/purchase mobile applications (Figure 15). Moving forward, respondents have indicated that they intend to shift app procurement away from these in favor of other outlets such as a an Enterprise App Store. 100% Mobile Application Purchasing % 80% 70% 60% 50% 40% 30% 20% A 3rd Party Enterprise App Store A 3rd Party Consumer App Store Your own Enterprise App Store Mobile Operator Store Consumer App Cloud (itunes, Android Playstore, etc) 10% 0% Today 12 Months 24 Months 36 Months Not applicable Figure 15 - Mobile Application Purchasing Page 25

26 While organizations may intend to move away from consumer app cloud stores, the reality is somewhat different. When comparing previous years to 2013, the use of consumer app cloud stores has increased slightly (Figure 16). The use of internal enterprise app and 3 rd party consumer app stores also increased slightly. In contrast the use of 3 rd party stores decreased. 120% App Store Preferences % 80% 60% 10% 7% 6% 7% 9% 6% 13% 15% 18% 15% 11% 12% 3rd Party Enterprise App Store 3rd Party Consumer App Store Internal Enterprise App Store 40% 20% 55% 57% 58% Mobile Operator Store Consumer App Cloud (itunes, Android Playstore, etc) 0% Figure 16 - Mobile App Purchasing Page 26

27 Enterprise Mobile Management Organizations seem to have taken mobile security more seriously in with an increased focused upon Mobile Device Management and Lost and Theft Protection over This year we also observe a growing increase in the use of Personal Firewall (Figure 17). For this year we added Encryption as a new choice. It ranked as the number three choice. 45% 40% 35% 30% 25% 20% 15% 10% 5% Use of Enterprise Mobile Management Software % Anti-virus Lost and theft protection Anti-spam Device monitoring and control Personal firewall Encryption Figure 17 - Use of Enterprise Mobile Management Software: Page 27

28 While all categories of Enterprise Mobile Management are poised for growth, Mobile Device Loss and Theft and Encryption are more likely to increase their presence (Figure 18). A significant minority of organizations (>40%) had no plans for or didn t know the plans for mobile device management. 100% Enterprise Mobile Management Software Plans - Through 2015 (2013) 90% 80% 70% 60% 50% 40% 30% 20% Don't know No Plans 24 Months 12 Months Today 10% 0% Device monitoring and control Anti-virus Anti-spam Lost and theft protection Personal firewall Encryption Figure 18 - Mobile Device Management Plans Through 2015 Page 28

29 Native vs. WebApps There has been an ongoing debate as to the merits of native/device-specific (downloadable & resident) applications versus web-based applications, which reside on the web and which employ HTML. For the most popular mobile platforms (ios, Android) users still have a strong preference for native apps (Figure 19). However, with the advent of blended applications (native wrapper surrounding HTML5), this may change. For less popular platforms (e.g., RIM) Web Browser access will dominate. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Native vs. WebApps 2013 Native, down-loadable applications Web Browser access Blended/Hybrid Figure 19 - Native vs. WebApps Page 29

30 In-house Development of Mobile Applications Although third-party providers offer an extensive array of mobile applications, a significant minority of organizations have opted for internal development (Figure 20). Most of these will target Apple ios, followed by Google Android. *Additional Findings: There was a strong correlation between those developing applications for Apple ios and Google Android. This was not the case with Microsoft s mobile platform. In-House Development of Mobile Applications 2013 Firefox Mobile OS RIM Playbook Tablet Microsoft Surface (Windows 8 tablet) Microsoft Windows Phone 8 BlackBerry (RIM) SmartPhone Google Android Tablet (e.g., Samsung) Google Android Smartphone (e.g., Samsung) Apple ipad Tablet Apple iphone 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Developing/Already developed today Planned: Next 24 Months Planned: Next 12 Months No Plans to develop Figure 20 - In-house Development of Mobile Applications Page 30

31 Mobile Business Intelligence In this section we focus upon those key factors related to Mobile Business Intelligence including: its importance to organizations, perceived benefits and limitations, cultural preparedness, backend systems support, device integration preferences, plans for adoption and exclusive mobile use, targeted user communities, and required business intelligence features. Importance of Mobile BI Since 2010, when we chartered our first Mobile Business Intelligence market study, we have seen consistent growth in its importance to organizations (Figure 21). However, in 2013 those stating that Mobile BI is critical or very important declined from 61% to 57%. We believe that this change is normal, as organizations move from the planning stages to deployment. 100% Importance of Mobile BI % 80% 70% 60% 50% 40% 30% 20% 10% 0% Unimportant Somewhat important Very Important Critical Figure 21 Importance of Mobile BI Page 31

32 Looking at Mobile Business Intelligence from a geographical perspective, we see that its importance is far greater beyond North America and EMEA. We believe that, like the leap-frog effect of cell phones in developing nations, those without traditional BI are investing in Mobile BI first (Figure 22). Mobile BI Importance by Geography 2013 Asia/Pacific Latin America Europe, Middle East and Africa North America 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Critically important Very important Somewhat Important Not important Figure 22 - Importance of Mobile BI by Geography Page 32

33 From a vertical industry perspective, Retail & Wholesale assign Mobile BI the highest importance and have been amongst the most ambitious in its adoption with many examples of excellent use cases related to store and field management (Figure 23). Other industries also placed a relatively high importance on Mobile BI (including Technology and Food, Beverage & Tobacco. 100% 90% 80% 70% Importance of Mobile BI by Selected Industries % 50% 40% 30% 20% 10% 0% Not important Somewhat Important Very important Critically important Weighted Mean Figure 23 - Importance of Mobile BI by Selected Vertical Industry Page 33

34 As with many new technologies, we see small organizations quickly embrace them to differentiate and achieve competitive edge. This is especially true of Mobile BI, where twice as many small versus large organizations ranked it as critical (Figure 24). 100% Importance of Mobile BI by Organization Size % 80% 70% 60% 50% 40% Not important Somewhat Important Very important Critically important 30% 20% 10% 0% More than 5000 Figure 24 - Importance of Mobile BI by Organization Size Page 34

35 Cultural Preparedness for Mobile BI Mobile Business Intelligence introduces a different paradigm - and culture - for users and therefore requires a shift in how they use Business Intelligence to be successful. Hence, cultural preparedness becomes important (Figure 25). In most cases, the majority of respondents feel that they are either completely prepared (23%) or somewhat prepared (44%), with little change versus % Cultural Preparedness for Mobile BI % 40% 35% 30% 25% 20% 15% 10% 5% 0% Completely unprepared Somewhat unprepared Somewhat prepared Completely prepared Figure 25 Cultural preparedness for Mobile BI Page 35

36 Geography plays a significant role when examining cultural preparedness for Mobile BI (Figure 26). Here we can see that Latin America and Asia/Pacific organizations perceive themselves to be more culturally prepared for Mobile BI than North America and EMEA. 100% Cultural Preparedness for Mobile BI by Geography % 80% 70% 60% 50% 40% 30% Completely unprepared Somewhat unprepared Somewhat prepared Completely prepared 20% 10% 0% North America Europe, Middle East and Africa Latin America Asia/Pacific Figure 26 - Cultural Preparedness for Mobile BI by Geography 2013 Page 36

37 The role/function that an individual plays within an organization has an impact on their cultural preparedness for Mobile BI. For example, those users whose roles require them to be nomadic (outside of the office more than inside) tend to be amongst the most well prepared, as mobile technology has historically been mandatory to do their jobs. Hence, executives and Sales & Marketing are the most prepared and Finance and IT are the least prepared (Figure 27) 100% Cultural Preparedness for Mobile BI by Function % 80% 70% 60% 50% 40% 30% 20% 10% 0% Information Technology (IT) Sales and Marketing Finance Research and Development (R&D) Executive Management Completely prepared Somewhat prepared Somewhat unprepared Completely unprepared Figure 27 - Cultural Preparedness for Mobile BI by Function Page 37

38 For the same reasons that role and function have an impact upon cultural preparedness for Mobile BI, so does size of organization. The smallest of organizations tend to be more mobile (nomadic) on average than their larger counterparts. As such, the move to Mobile BI seems much more natural for small versus large organizations (Figure 28). 100% Cultural Preparedness for Mobile BI by Organization Size % 80% 70% 60% 50% 40% Completed unprepared Somewhat unprepared Somewhat prepared Completely prepared 30% 20% 10% 0% More than 5000 Figure 28 - Cultural Preparedness for Mobile BI by Organization Size Page 38

39 When thinking about vertical industries, it would be logical to try and apply the same model those that are most nomadic should also be the most culturally prepared. However, this is only partially true. Those that perceive themselves to be prepared must also be willing to change and innovate. Key industries such as Retail have been amongst the earliest adopters of Mobile BI. In contrast, Healthcare appears less well prepared (Figure 29) 100% Cultural Preparedness for Mobile BI by Selected Vertical Industry % 80% 70% 60% 50% 40% 30% 20% 10% Completely unprepared Somewhat unprepared Somewhat prepared Completely prepared 0% Figure 29 - Cultural Preparedness for Mobile BI by Selected Vertical Industry Page 39

40 Backend Systems Support for Mobile BI We asked participants to share their preference for backend systems which will support Mobile BI deployments. Choices included in-house systems, private cloud and public cloud (Figure 30). In general, the majority of respondents still prefer in-house systems (applications and data) to support Mobile BI solutions. Systems Supporting Mobile % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Existing in-house enterprise applications and services Public Cloud-based Private Cloud-based Figure 30 - Mobile BI Backend System Preferences Page 40

41 Generally-speaking, smaller organizations are more open to using cloud-based solutions and Cloud BI. This is also true with Mobile BI, where the smallest of organizations are more likely than their larger peers to support Mobile BI via public cloud solutions (Figure 31). However, all sizes of organizations indicated a greater likelihood that existing in-house systems would provide this support. 100% Use of Public Cloud to Support Mobile Applications by Organization Size % 80% 70% 60% 50% 40% 30% 20% 10% 0% More than 5000 Definitely Probably Possibly Unlikely Figure 31 Public Cloud Support for Mobile BI by Organization Size Page 41

42 Mobile BI Device Integration Requirements For 2012, we asked participants to indicate their requirement for Business Intelligence integration with local device capabilities (Figure 32). For 2013, we added: Smart watch integration, Context awareness, and Google Glass integration. Excepting those, priorities remained largely the same with multi-touch as the number one integration feature, followed by location awareness. Voice Command climbed in priority for *Additional Findings: Camera Integration correlated strongly with Location awareness/gps integration and Google Glass integration correlated with Smart watch integration. Although this trend was present across the entire sample, it was strongest within larger enterprises. Mobile BI Device Integration Priorities 2013 Smart watch integration (e.g., Pebble, Sony) Google Glass integration Near-field communication (ala Google Payments) Accelerometer Voice command Camera integration Context awareness (activity recognition) Location awareness/gps integration Multi-touch interface 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Critical Very Important Somewhat Important Not Important Figure 32 - Mobile BI Integration Preferences Page 42

43 From an industry perspective, Retail & Wholesale have above average requirements for Business Intelligence application integration with mobile devices (Figure 33). Although the integration feature ranking varied slightly by vertical industry, what is most interesting is the very high priority that Retail & Wholesale have placed upon multitouch, location awareness, and camera integration Mobile Device Integration by Vertical Industry (Weighted Average) 2013 Health Care Government Retail & Wholesale Education Financial Services Rating Average Figure 33 - Mobile Device Integration by Vertical Industry (Weighted Average) Page 43

44 Targeted Users for Mobile Business Intelligence Executives remain the top consumers and targets for Mobile Business Intelligence (Figure 34) followed by middle managers, line managers, and individual contributors. Although a small percentage of respondents are targeting customers and suppliers, a majority indicated that Mobile BI is not applicable for those constituents. This remains largely unchanged from *Additional Findings: There was a strong correlation between those delivering Mobile BI to Middle Managers and Line Managers, and between Customers and Suppliers. There was also some correlation between Line Managers and Individual Contributors. 100% Targeted Users for Mobile BI % 80% 70% 60% 50% 40% 30% 20% Suppliers Customers Individual Contributors and Professionals Line Managers Middle Managers Executives 10% 0% Primary Secondary Not Applicable Figure 34 - Targeted Users for Mobile BI in 2013 Page 44

45 Although executives have consistently been the primary target for Mobile BI (Figure 35), we ve seen a significant shift towards middle management and a modest shift towards line management. We have also observed a slight increase in interest in delivering Mobile BI to customers and suppliers perhaps a sign of growing market maturity. 90% Primary Targets for Mobile BI % 70% 60% 50% 40% 30% 20% 10% 0% Executives Middle Managers Line Managers Individual Contributors and Professionals Customers Suppliers Figure 35 - Primary Targets for Mobile BI Page 45

46 Customers Executives Individual Contributors and Professionals Line Managers Middle Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study 2013 Although high adoption of Mobile BI by executives and low adoption for suppliers is consistent across all vertical industries, there are some key differences (Figure 36). For example, the data suggests that Retail & Wholesale places a higher than average priority upon providing Mobile BI access to middle management and customers. Government placed the lowest priority upon individual contributors having Mobile BI access. Mobile BI Target Users by Selected Vertical Managers Suppliers Financial Services Education Retail & Wholesale Government Health Care Financial Services Education Retail & Wholesale Government Health Care Financial Services Education Retail & Wholesale Government Health Care Financial Services Education Retail & Wholesale Government Health Care Financial Services Education Retail & Wholesale Government Health Care Financial Services Education Retail & Wholesale Government Health Care 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Primary Secondary Not Applicable Figure 36 - Mobile BI User Targets by Vertical Industry Page 46

47 Mobile Business Intelligence Adoption Through 2015 Penetration of Mobile Business Intelligence remains fairly modest - with a majority of organizations reporting 10% or fewer users having access (Figure 37). Anecdotally speaking, many of those organizations have moved closer to 10% (many from zero) since Our data indicates aggressive implementation plans through 2016, with over 90% above 11% penetration and more than 50% above 41% penetration. 100% Mobile BI Deployment Plans Through 2016 (2013) 90% 80% 70% 60% 50% 40% 30% 81% or more 61-80% 41-60% 21-40% 11-20% 1% -10% None 20% 10% 0% Today In 12 months In 24 months In 36 Months Figure 37 - Mobile BI Adoption Plans Through 2016 Page 47

48 Today In 12 months In 24 months In 36 Months Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study 2013 Based on our analysis, non-us geographies appear to be leading in the deployment of Mobile Business Intelligence (Figure 38). Looking out to 2016, indications are that Asia/Pacific and Latin America will achieve far greater penetration of users than North America and EMEA. Mobile BI Deployment Plans Through 2016 by Geography (2013) Asia/Pacific Latin America Europe, Middle East and Africa North America Asia/Pacific Latin America Europe, Middle East and Africa North America Asia/Pacific Latin America Europe, Middle East and Africa North America Asia/Pacific Latin America Europe, Middle East and Africa North America 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% None 1% -10% 11-20% 21-40% 41-60% 61-80% 81% or more Figure 38 - Mobile BI Deployment Plans through 2016 by Geography Page 48

49 Today In 12 months In 24 months In 36 Months Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study 2013 The smallest of organizations have been at the forefront of Mobile Business Intelligence adoption and have the most aggressive plans through We observe a u shaped adoption curve where the largest of organizations also have aggressive plans (Figure 39), albeit with a more limited ability to execute due to organization size, complexity, and associated cost. Mobile BI Adoption by Organization Size Through 2016 (2013) More than More than More than More than % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% None 1% -10% 11-20% 21-40% 41-60% 61-80% 81% or more Figure 39 - Mobile BI Adoption by Organization Size Through 2016 Page 49

50 Today In 12 months In 24 months In 36 Months Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study 2013 Business functions (Sales & Marketing) have been amongst the earliest adopters of Mobile Business intelligence with half indicating greater than 11% overall penetration today and 20% reporting greater than 21% penetration. After Executives, Sales & Marketing have the most aggressive plans through 2016 (Figure 40). In contrast, Finance is the most conservative of the three groups, with the IT function only slightly more ambitious than Finance. Mobile BI Adoption Plans Through 2016 by Function (2013) Executive Management Research and Development (R&D) Finance Sales and Marketing Information Technology (IT) Executive Management Research and Development (R&D) Finance Sales and Marketing Information Technology (IT) Executive Management Research and Development (R&D) Finance Sales and Marketing Information Technology (IT) Executive Management Research and Development (R&D) Finance Sales and Marketing Information Technology (IT) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% None 1% -10% 11-20% 21-40% 41-60% 61-80% 81% or more Figure 40 - Mobile BI Adoption Plans by Function Through 2016 Page 50

51 Today In 12 months In 24 months In 36 Months Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study 2013 From an industry perspective, Retail & Wholesale and Government appear to have achieved greater user penetration overall than other industries to date. They also have the most aggressive plans through 2016 (Figure 41). This is followed by Education and Financial Services. In contrast, the Healthcare industry appears to have less ambitious plans. Mobile BI Adoption by Vertical Industry Through 2016 (2013) Retail & Wholesale Government Education Financial Services Health Care Government Retail & Wholesale Education Financial Services Health Care Government Retail & Wholesale Education Financial Services Health Care Government Retail & Wholesale Financial Services Education Health Care 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% None 1% -10% 11-20% 21-40% 41-60% 61-80% 81% or more Figure 41 - Mobile BI Adoption by Vertical Industry Through 2016 Page 51

52 Exclusive Use of Business Intelligence on Mobile Devices To get another perspective on how pervasive Mobile BI will be, we asked respondents to share their view on how many users are likely to use BI exclusively through a mobile device in 24 months. Nearly 40% suggest that by 2015 more than 21% of all users will use BI exclusively on mobile devices (Figure 42). Expected Exclusive Mobile BI Usage by 2015 (2013) 35% 30% 25% 20% 15% 10% 5% 0% Under 10% 11-20% 21-40% 41-60% 61-80% 81% or more Figure 42 - Expected Exclusive Mobile BI Usage by 2015 Page 52

53 Since 2011, study participant estimates for future exclusive mobile use of Business Intelligence have increased each year with 43% expecting greater than 21% of exclusive Mobile BI usage by 2016 (Figure 43). Expected Exclusive Mobile Use of Business Intelligence by % 27% 23% 8% 6% 6% % 29% 21% 8% 6% 6% % 25% 22% 10% 5% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Under 10% 11-20% 21-40% 41-60% 61-80% 81% or more Figure 43 Expected Exclusive Mobile Business Intelligence Use by 2015 Page 53

54 Because of a lack of infrastructure, users in developing countries may access the internet primarily via a mobile phone. Accordingly, Latin America and Asia Pacific users are much more likely to exclusively access Business Intelligence applications and content via a mobile device by 2015 (Figure 44). 100% Expected Exclusive Mobile Use of Business Intelligence by 2015 by Geography 90% 80% 70% 60% 50% 40% 30% 81% or more 61-80% 41-60% 21-40% 11-20% Under 10% 20% 10% 0% North America Europe, Middle East and Africa Latin America Asia/Pacific Figure 44 - Expected Exclusive Mobile Use of Business Intelligence by 2015 by Geography Page 54

55 Further evidence that business functions (e.g., Sales & Marketing) are being more aggressive in their adoption of Mobile Business Intelligence is demonstrated by these functions planning to have a greater percentage of exclusively Mobile BI users by 2015 (Figure 45). Although the IT and Finance functions also envision a future with a measure of exclusively mobile access to BI, they are far less optimistic with their estimates. 100% Expected Exclusive Mobile BI Usage by 2015 by Function (2013) 90% 80% 70% 60% 50% 40% 30% 20% 81% or more 61-80% 41-60% 21-40% 11-20% Under 10% 10% 0% Information Technology (IT) Sales and Marketing Finance Research and Development (R&D) Executive Management Figure 45 Expected Exclusive Mobile BI Usage by 2015 by Function Page 55

56 Small and mid-sized organizations appear to have the most optimistic plans for exclusive mobile use of Business Intelligence, followed by the largest of organizations (Figure 46). Similar to Mobile BI adoption plans cited previously, these plans follow a similar U-shaped adoption curve where the smallest and largest of organizations have the most ambitious plans, while those in the middle are more conservative. 100% Expected Exclusive Mobile BI Usage by 2015 by Organization Size (2013) 90% 80% 70% 60% 50% 40% 30% 81% or more 61-80% 41-60% 21-40% 11-20% Under 10% 20% 10% 0% More than 5000 Figure 46 - Expected Exclusive Mobile BI Usage by 2015 by Organization Size Page 56

57 Mobile Business Intelligence Features For 2013 we asked respondents to prioritize 14 different Business Intelligence features/functions required for mobile, including newer features like Augmented reality, Social media analysis, and Collaborative support. Top features for 2013 include View charts/reports, Data selection and filtering and Drill down navigation (Figure 47). Collaborative Support for Group-based Analysis Mobile BI Feature Priorities 2013 Augmented reality Social media Analysis (SocialBI) Write-back/transactional integration Guided analysis Drag and drop navigation Dashboard assembly from components Off-line Access Real-time data refresh Alerts KPI monitoring Drill down navigation Data selection; filtering View charts/reports 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Critical Very Important Somewhat Important Not Important Figure 47 - Mobile BI Feature Priorities Page 57

58 The requirement for Business Intelligence features on mobile devices has evolved since we first surveyed the market in 2010, and continues to do so. Since that time, we have seen users needs mature and shift away of simple viewing and reporting in favor of more sophisticated capabilities (Figure 48). For example, in 2010, the top three features were View charts/report, Alerts, and KPI Monitoring. In 2013, Data selection; filtering and Drill down Navigation are the number two and three required features. BI Feature Priority Augmented reality Social media Analysis (SocialBI) Write-back/transactional integration Guided analysis Drag and drop navigation Dashboard assembly from components Off-line Access Real-time data refresh Alerts KPI monitoring Drill down navigation Data selection; filtering View charts/reports 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Figure 48 - Mobile BI Feature Priorities (Weighted Average) Page 58

59 With a few exceptions, the ranked order of BI features remains consistent with the overall sample when viewed by function (Figure 49). Notable exceptions include a much higher Executive priority for more advanced features (e.g., Drag and Drop Navigation). As Executives were amongst the earliest adopters of Mobile BI, an increased requirement for more advanced capabilities is logical Mobile BI Features by Function (Weighted Average) 2013 Information Technology (IT) Sales and Marketing Finance Executive Management Rating Average Figure 49 - Mobile BI Features by Function (Weighted Average) Page 59

60 Similarly, when looking at required Mobile BI features by organization size, it follows the overall sample, with some key exceptions (Figure 50). Several follow the U-shaped adoption curve, cited previously, where the largest and smallest of organizations are aligned. These include Off-line Access and Drag and Drop Navigation. Guided Analysis resonated more with larger organizations while Collaborative Support found greater support within smaller ones Selected Mobile BI Features by Organization Size More than 5000 Rating Average Figure 50 - Mobile BI Features by Organization Size Page 60

61 Mobile vs. Server Resident Business Intelligence Apps and Data There has been an ongoing discussion within the industry as to where mobile applications and data ought to reside. In some cases organizations resist the downloading of apps and data due to security policies or concerns. In other cases regulatory requirements dictate this, such as HIPAA (Health Insurance Portability and Accountability Act). In general, the requirement for restricting apps and data to the server has grown over 2011 from 40% in 2011 to 50% in 2012 and 2013 (Figure 51). 100% Mobile vs. Server Resident BI Apps & Data: % 80% 70% 40.0% 50.0% 50.5% 60% 50% 40% Server Only Mobile Device and Server 30% 20% 60% 50% 49.5% 10% 0% Figure 51 - Mobile vs. Server Resident BI Apps & Data: Page 61

62 From a geographic perspective, North American respondents indicated a much greater tendency towards Server Only BI apps and data versus Mobile Device and Server resident apps and data (Figure 52). Mobile vs. Server Resident BI Apps & Data by Geography Asia/Pacific Latin America Europe, Middle East and Africa North America 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Mobile Device and Server Server Only Figure 52 - Mobile vs. Server Resident BI Apps & Data by Geography Page 62

63 As smaller organizations are less subject to the security requirements and regulations of larger organizations, a majority of them indicated a preference for local device storage of Mobile BI apps and data. In contrast, a majority of larger organizations indicated a preference for server-based storage of apps and data (Figure 53). 100% Mobile vs. Server Resident BI Apps & Data by Organization Size (2013) 90% 80% 70% 60% 50% 40% Server Only Mobile Device and Server 30% 20% 10% 0% and More Figure 53 - Mobile vs. Server Resident BI Apps & Data by Organization Size Page 63

64 The requirement for app and data residency varies dramatically by vertical industry often due to governmental or industry regulation. Those with the greatest requirement for server-based apps and data (e.g., Health Care, Financial Services, Government) tend to be most impacted by those regulations (Figure 54). Mobile vs. Server Resident BI Apps & Data by Vertical Industry (2013) Health Care Financial Services Government Retail & Wholesale Education 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Mobile Device and Server Server Only Figure 54 - Mobile vs. Server Resident BI Apps & Data by Vertical Industry Page 64

65 A shift from previous years, most functions now indicate a preference for Server-only storage of mobile BI apps and data (Figure 55) In previous years, business functions preferred local storage. However, we believe that the increasing pervasiveness of internet access has caused this requirement to ease. Mobile vs. Server Resident BI Apps & Data by Function (2013) Executive Management Finance Sales and Marketing Information Technology (IT) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Mobile Device and Server Server Only Figure 55 - Mobile vs. Server Resident BI Apps & Data by Function Page 65

66 Benefits and Limitations of Mobile Business Intelligence Each year we ask respondents to describe the benefits and limitations of Mobile Business Intelligence. This year we ve organized these comments in two word clouds. Top perceived benefits associated with Mobile BI include pervasive access to information, better and faster decision-making, and better support for increasingly mobile and customer-facing workforce (Figure 56). Figure 56 Word cloud - Benefits Associated with Mobile Business Intelligence Page 66

67 Top cited limitations associated with Mobile BI include: security concerns, limited data volumes, and technical limitations of mobile devices and networks (Figure 57). Figure 57 Word cloud - Limitations Associated with Mobile Business Intelligence Page 67

68 Business Intelligence Industry Mobile Capabilities and Plans By collecting data from over two dozen Business Intelligence vendors, we understand the current state of the market and also have a view into future industry capabilities thereby helping user organizations plan for Mobile BI with greater precision. Back in 2010 the majority of Business Intelligence vendor organizations had not yet fully comprehended the shift towards Mobile BI that was about to occur (Figure 58). Since that time Mobile BI has become increasingly important for the majority. That said, as Mobile BI features have become the norm, this requirement has lessened somewhat since % Industry Importance of Mobile BI: % 80% 70% 60% 50% 40% Critically important Very important Somewhat Important 30% 20% 10% 0% Figure 58 - Industry Importance of Mobile BI: Page 68

69 At this point, one can be fairly comfortable in the knowledge that almost all Business Intelligence vendors offer support for Apple s ipad tablet device, as this is the single most popular platform for Mobile BI today. Very good support can also be found for Apple s iphone and for Google Android tablets and smartphones (Figure 59). Microsoft Windows 8 Phone and Surface tablet are seeing improved industry support and significant plans through In contrast, RIM s BlackBerry and Playbook and Firefox Mobile platforms have far less support. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% BI Industry Support for Mobile Platforms 2013 No Plans Planned - 24 months Planned - 12 months Supported today Figure 59 - BI Industry Support for Mobile Platforms Page 69

70 Apple iphone Apple ipad Tablet BlackBerr y (RIM) SmartPh one RIM Playbook Tablet Firefox Mobile OS Google Android Smartph one Google Android Tablet Microsof t Windows Phone 8 Microsof t Surface (Window s 8 tablet) Wisdom of Crowds Mobile Computing/ Mobile Business Intelligence Market Study 2013 The development and support of native applications is a complex and costly process for vendors. As such, most would prefer to use HTML5 which enjoys support across all mobile platforms. However, users continue to demand a native app experience most notably on the Apple ios platforms. Accordingly, industry support for native apps remains strong on Apple mobile devices (Figure 60). Moving forward we expect to see more apps using a hybrid approach with a native code wrapper around standard HTML5. Industry Support: Native vs. Web Applications Months Today 12 Months Today 12 Months Today 12 Months Today 12 Months Today 12 Months Today 12 Months Today 12 Months Today 12 Months Today 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Native, down-loadable apps HTML5/CSS3 Blended/Hybrid Figure 60 - Industry Support: Native vs. Web Applications Page 70

71 Industry support for mobile device integration maps well to user requirements with both ranking Multi-touch as a 1st priority and Location awareness as 2nd priority (Figure 61). However, the industry has placed a greater emphasis upon Camera integration (#4 user feature) and Accelerometer integration (#6 user feature). Industry Support for Mobile Device Integration % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% No Plans Planned - 24 months Planned - 12 months Supported today Figure 61 - Industry Support for Mobile Device Integration Page 71

72 We continue to see consistent year-over-year improvements in Mobile BI feature support - with availability for most improving versus 2012 (Figure 62). While the top six industry-supported Mobile Business Intelligence features correspond to user requirements, there are some areas of demand-side and supply-side mismatch. For example, users place a higher priority upon Collaborative Support and Off-line Access and a lower priority upon Social Media Analysis and Guided Analysis. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Industry Support for BI Features 2013 No Plans 24 months 18 months 12 months 6 months Today Figure 62 - Industry Support for BI Features Page 72

73 Mobile Business Intelligence Vendor Scores & Rankings This year we have included 25 Business Intelligence vendors in our mobile ratings (Figure 63). For each vendor we considered mobile platform support and integration, business intelligence features and customer ratings. Platform and feature scores were weighted using user prioritizations, with a maximum possible score of 36.5 points Mobile Business Intelligence Rankings Yellowfin Actuate Corp 25 BIME TIBCO Software Inc. Tableau Software 20 Birst Dimensional Insight 15 SAS 10 Dundas Data SAP 5 GoodData Roambi 0 IBM QlikTech Information Builders Phocas Intuitive Business Oracle MicroStrategy Microsoft Kilpfolio Inc. Logi Analytics Inc Jedox AG Platform Features Customer Total Score Figure Mobile BI Vendor/Product Rankings This model reflects only three dimensions of a BI vendor s product capability and is only intended to indicate a convergence of capabilities for Mobile BI. Readers are encouraged to use other tools to understand other dimensions of vendor capability, such as our own Wisdom of Crowds Business Intelligence Market Study. Page 73

74 Appendix: Survey Instrument Page 74

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