1 Tablets Set to Change Medical Practice By Mary Modahl, Chief Marketing Officer, QuantiaMD
2 Tablets Set to Change Medical Practice 1 Executive Summary A new generation of physicians is embracing mobile technology, not only with smartphones, but rapidly with tablet computers as well. A significant group of Super Mobile doctors now use both devices, and they are far more likely to use mobile technology in clinical settings to access decision tools, learn about new treatments, look up reference material, and handle patient information. Among the top take-aways from our study: Physicians are adopting mobile technology at a very high rate; this transcends practice settings and years of practice. Physicians strong interest in tablet devices indicates this technology will soon command the physician market; there is also strong interest in tablets from health care institutions. Super Mobile physicians who own both smartphones and tablets are accessing online resources at significantly higher rates across a broad range of core professional activities. Health care institutions are beginning to adopt mobile technology for their physicians and show strong interest in moving forward. Access to EMR data tops the physician wish-list for how they want to use mobile technology. Physicians are concerned about how they can be reimbursed for patient care and professional consulting activities when using mobile technology. Our study included 3,798 physicians and was conducted May 5-12, 2011 on QuantiaMD. QuantiaMD is the leading mobile and online community serving over 125,000 physicians with opportunities to learn from, and exchange insights with, their peers and experts in their fields. TABLE OF CONTENTS Executive Summary...1 Physicians High Use of Mobile Technology Will Continue to Grow...2 Tablets are on the Rise...3 Super Mobile Physicians are Changing Clinical Practices...4 Hospitals are Getting into the Game...5 Years of Practice Not a Barrier to Mobile Adoption...5 Apple Platform Dominates...6 Mobile Devices Support Core Physician Activities...7 Demographics...9 Methodology...9
3 Tablets Set to Change Medical Practice 2 Physicians High Use of Mobile Technology Will Continue to Grow More than 8 of physicians responding to our survey say they own a mobile device capable of downloading applications an adoption rate for smartphones and tablets that is significantly higher than that for the U.S. population, which is estimated at about 5 for smartphones and 5% for tablet devices 1 (Figure 1). This high level of mobile device usage by physicians is reported by other recent surveys as well. 2 Our study also found that 44% of physicians who do not yet have a mobile device intend to purchase one in 2011, indicating that physician use of mobile devices will continue to grow very rapidly this year (Figure 2). Figure 1: Do you currently have a mobile device capable of downloading apps? 17% No What type of device do you have? 10 8 Yes N = % 29% 2 14% iphone ipad Android Android Blackberry Other smartphone tablet 7% N = 3142, multiple responses allowed Figure 2: Do you intend to purchase a mobile device during 2011? 10 What type of device would you be most likely to purchase? 10 44% Yes 39% 56% No 27% 2 N = 653 respondents who do not currently own a smartphone iphone ipad Android Android Blackberry Other smartphone tablet 7% 4% N = The Nielsen Company, Q Mobile Connected Device Report. 2 Taking the Pulse U.S. 11.0, Manhattan Research; May, Aptilon Corporation survey of health care professionals conducted February, 2011.
4 Tablets Set to Change Medical Practice 3 Tablets are on the Rise Our survey finds that 3 of physicians use a tablet device, compared to just 5% of U.S. consumers 3. Of these physicians who are tablet users, two-thirds, or of all physicians, use their tablet in a clinical setting. Another 35% of physicians surveyed say they are extremely likely to use a tablet within the next few years to help their practice. This suggests that adoption of the tablet by physicians for use in professional settings may soon exceed 5 (Figure 3). Figure 3: How likely is it that you will use a tablet device in a clinical setting in the next few years to help your practice? 10 35% 3 I already do Extremely Somewhat Unlikely It won t likely likely happen N = 3787 Among physicians who say they are extremely likely to use a tablet in the years ahead, interest in this technology holds steady across years of practice, and is as high for physicians with 30 years or more of practice as it is for those with 10 years or less. The appeal of tablets is also steady across practice settings, with particular interest coming from hospitals and other health care institutions (Figure 4). Figure 4: Practice setting vs. How likely you will use a tablet device in your practice All responses 35% 29% I already do Extremely likely Private Practice Group Practice 18% 3 34% % Somewhat likely Unlikely It won t happen Outpatient 18% 34% 3 Inpatient 4 27% 1 N = The Nielsen Company, Q Mobile Connected Device Report.
5 Tablets Set to Change Medical Practice 4 Super Mobile Physicians are Changing Clinical Practices Twenty-five percent of physicians in our survey report using both smartphones and tablet devices for their work. These Super Mobile physicians are using online resources at significantly higher rates than physicians who use either a smartphone or a tablet alone. Among the top professional activities for these very mobile physicians are searches for drug and treatment reference materials, learning about new treatments and research, and diagnosing and choosing treatment for patients. While these activities are similar to those pursued by other physicians who are online, Super Mobile physician are using online resources much more frequently across a broad range of core professional activities, pushing physician online usage upward. One notable impact of tablets is that physicians are much more interested in accessing patient data and records via a mobile device with a tablet than with their smartphone (Figure 5). Figure 5: Which of the following professional activities do you currently use your mobile device for? Looking up drug & treatment reference material 67% 65% 7 Learning about new treatments & clinical research 39% 5 44% Helping me diagnose patients 39% 44% 27% Helping me choose treatment paths for patients 39% 4 3 Helping me educate patients 25% 3 26% Both smartphone & tablet Accessing patient information & records 24% 31% Smartphone Tablet Making decisions about ordering labs or imaging tests 28% 26% 21% N = 2985
6 Tablets Set to Change Medical Practice 5 Hospitals are Getting into the Game Most physicians purchase their mobile device personally or for their private practice. However, about 18% receive their devices from the institutions they work for, showing that hospitals and other health care institutions are beginning to provide mobile technologies to their physicians (Figure 6). In our study, institutions that currently provide their physicians with mobile devices tend to provide smartphones and Blackberry devices (65%), but physicians say that 16% of the devices provided are tablets, indicating strong initial interest in tablets on the part of hospitals and institutions. Figure 6: How did you acquire this device? 8 I bought it personally or for my private practice 1 I have two or more devices personal & institution-provided 8% My institution supplied it as part of my work N = 3153 Years of Practice Not a Barrier to Mobile Adoption Adoption of mobile technology is clearly related to years in practice, with younger physicians not surprisingly having higher adoption rates than older ones. Usage declines as years of practice increase, showing an adoption rate that is 27 percentage points lower for those in practice for 30 years or more compared with the newest doctors. Nevertheless, current use of mobile devices by those physicians longest in practice is above 6. Current use of tablets, and a strong interest in using them in the future, holds steady across all years of practice. Among physicians with 30 years or more of practice, almost 2 already use a tablet device for work, and another 25% say they are extremely likely to do so. Physicians in their second decade of practice use tablets most frequently, even when compared to the newest physicians. This may be related to physician income, which rises with years of practice (Figure 7). Figure 7: Years of practice vs. How likely you will use a tablet device in your practice All responses 18% 35% 3 I already do Extremely likely 0-10 years 2 38% 29% 11% Somewhat likely Unlikely years 35% 28% 16% It won t happen years 29% years 25% 3 16% 1 N = 3765
7 Tablets Set to Change Medical Practice 6 Apple Platform Dominates Apple products are the clear preference of physicians, with more than 6 of smartphone users saying they have iphones; Android and BlackBerry smartphones are also represented. For tablet users, the ipad is virtually alone; only a fraction of physicians report they use Android tablets. For physicians who do not yet own mobile devices, our survey shows that 66% are likely to select Apple products. When institutions supply mobile devices to physicians, Apple products account for a majority of the smartphones and virtually all of the tablets; Blackberries account for one-quarter of smartphones from institutions; Androids account for 1 (Figure 8). Figure 8: How did you acquire your device vs. What type do you have? I bought it personally or for my private practice 11% 21% 28% 59% iphone ipad Android smartphone My institution supplied it as part of my work 16% 11% 25% 5 Android tablet Blackberry I have two or more devices personal & institution-provided 6% 24% 27% 61% 65% N = 3136, multiple responses allowed
8 Tablets Set to Change Medical Practice 7 Mobile Devices Support Core Physician Activities In professional settings, physicians most often use their mobile devices to access drug and treatment reference information. Also high on the list is obtaining new information about treatments and research, and making decisions about patient treatment and diagnosis. Emerging areas of use include medical testing decisions, patient education materials, and accessing patient records and information (Figure 9). Figure 9: Which of the following professional activities do you currently use your mobile device for? Looking up drug & treatment reference material Learning about new treatments & clinical research Helping me choose treatment paths for patients Helping me diagnose patients Helping me educate patients Making decisions about ordering labs or imaging tests Accessing patient information & records None of these Other 8% 2 27% 26% % 69% N = 3141 When asked how they would prefer to use their mobile devices for peer-to-peer activities, physicians top interest is access to EMR data. They also prioritize receiving treatment protocols alerts, and sharing and discussing cases with other physicians. For physician-to-patient activities, physicians value e-prescribing, sharing patient education materials, getting paid for time devoted to and chats with patients, and receiving alerts when patients need follow-up treatment.
9 Tablets Set to Change Medical Practice 8 Among barriers that may impede use of mobile devices, physicians are most concerned about patient privacy and physician liability, and lack of financial reimbursement for physician time and investment in using this technology. Physicians also cite limited institutional support for peer-to-peer engagement using mobile technology. Concerns about patient privacy and liability also feature as physician-patient barriers. Interestingly, though, just 37% of physicians cite lack of technology among patients as a barrier. This would have been much higher just a year ago. (Figures 10-11). Figure 10: Top factors or concerns that might hold physicians back from pursuing physician-to-physician activities with a mobile device Concerns about patient privacy Concerns about liability No way to pay other physicians consults or get paid for mine Lack of institutional support Lack of time or interest The technology is new to me I don t have, and probably will not get, a smartphone or tablet Other 9% 24% 35% 34% 45% 54% N = 3788, choosing their top 3 concerns Figure 11: Top factors or concerns that might hold physicians back from pursuing patient activities with a mobile device Concerns about patient privacy Concerns about liability Patients do not have the technology There is no way to get paid for these activities Lack of institutional support Lack of time or interest The technology is new to me I don t have, and probably will not get, a smartphone or tablet Other 8% 18% 17% 2 37% 36% 46% 54% N = 3784, choosing their top 3 concerns
10 Tablets Set to Change Medical Practice 9 Survey Demographics Figure 12: How long have you been practicing medicine? Figure 13: What is your practice setting? 10 3 Group Practice 24% Private Practice 2 Inpatient 47% 31% N = 3798 Outpatient, Hospital-Based 6% Other 17% 5% 0-10 years years years 31+ years N = 3792 Methodology Study results are based on responses to an online survey of 3,798 physicians conducted on QuantiaMD between May 5-12, QuantiaMD is the leading mobile and online community serving over 125,000 physicians with opportunities to learn from, and exchange insights with, their peers and experts in their fields. Physicians in our study represent all practice settings, with the largest group (3) coming from group practices, followed closely by private practice (24%) and inpatient settings (2). A smaller representation of physicians came from outpatient, hospital-based settings (). Just under half the physicians in our study had less than 10 years in clinical practice, but all ages of physicians were well represented because of the large sample size. Whenever significant differences in response have appeared based on years of clinical experience, we have called this out in the text. Apple, the Apple logo, and iphone are trademarks of Apple Inc., registered in the U.S. and other countries. ipad is a trademark of Apple Inc. Android is a trademark of Google, Inc. Research In Motion, the RIM logo, and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries - these and other marks of Research In Motion Limited are used under license. QuantiaMD is an online physician-to-physician learning collaborative where 1 in 6 U.S. physicians engage, share, and learn from experts and each other, free of charge. Members visit QuantiaMD daily to engage with respected experts who deliver clinically relevant, unbiased content in a concise, interactive format to fit the busy schedules of today s physicians. QuantiaMD 52 Second Avenue, Waltham, MA Phone:
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