Enterprise Mobility How the mobile world drives business

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1 Enterprise Mobility How the mobile world drives business Enterprise Mobility How the mobile world drives business white paper 1

2 Executive summary More and more employees carry their own smartphone into work with the intention to check their mails and use personal applications. But Enterprise Mobility is much more than just accessing a corporate mail account from your mobile device. It defines a strategy to enable processes and applications for mobile use, so that they can be used at any time and from any location. This flexibility enables companies to develop new business opportunities and distribution channels and optimize their processes. To achieve this, in addition to the use of mobile devices, the corresponding infrastructure and services with which the business processes can be used must be provided. The movement of Bring Your Own Device as well as the device and platform diversity on the mobile market have driven IT departments to invest in strategic mobile capabilities within their companies. This whitepaper deals with the current trends in the mobile world and gives a general insight to Enterprise Mobility. The explanation of the basic elements of Mobility in Enterprise is concluded with three reasons for the need of a mobile strategy. KEYWORDS MOBILE SECURITY MOBILE ENTERPRISE APPLICATION PLATFORM MOBILITY PLATFORM ENTERPRISE APP STORE MOBILE STRATEGY ENTERPRISE MOBILITY MOBILE DEVICE MANAGEMENT 2

3 Table of contents The mobile world mobilize the enterprise Basic elements of mobility in enterprises Three reasons why enterprises need a mobile strategy Conclusion Table of figures Support for BYOD Mobile projects by platform Mobility platform 10 Drivers behind mobile IT investments 3

4 The Mobile World Over 900,000 apps in Apple s App Store, 850,000 apps in Google s Play Store, up to 145,000 in the Windows Phone Store and 120,000 in the BlackBerry World Enterprise mobility is booming. Organizations are forced to connect with their employees and customers through new channels and across new devices and applications. But many companies don t know how to move to this new mobile world. Even if they see the needs of mobile applications in their business, they can t think beyond costly mistakes like a failed investment or wrong planned projects, which could damage their reputation. According to a research of Forrester, these technologists need help with their enterprise mobility strategy, and they re turning to mobility services providers to design, develop, and support their mobile applications (Forrester Research, 2013). Facing the challenge of mobilizing IT processes across a mixed set of mobile devices, the major task on the way to a mobile enterprise is the mobile strategy. Clients challenges and industry trends require defined standards and guidelines in order to wisely deploy mobile solutions. The facts and numbers for the mobile market are outstanding: Over 900,000 apps in Apple s App Store, 850,000 apps in Google s Play Store, up to 145,000 in the Windows Phone Store and 120,000 in the BlackBerry World (Apple, Google, Microsoft, RIM; as of June 2013). These apps are consumed by more than 1 billion smartphones on the world market, predicted to be over 1,7 billion smartphones in 2017 (IDC, 2013). Up to 80 % of the time on mobile devices is spent inside apps while 50 % of mobile phone users use mobile as their primary Internet source (Super Monitoring, 2013). Given these facts, it should be clear that personal and business workflows as well as other use cases are consumed on mobile devices, even if the time isn t exclusively used for business cases. The consumers bring their phones to work and vice versa. In IT departments, the term for this trend is called Bring your own device (BYOD). Due to a BYOD survey of TechRepublic and ZDNet, more than 44 % of organizations already allow BYOD and another 18 % plan to move to BYOD by the end of All in all, over 60 % of companies consider that BYOD is unavoidable by the end of 2013 (ZDNet, 2013). 4

5 Do you support BYOD policies? Current allow Next 12 months No plans 18,20% 44,10 % 37,60% Figure 1: Support for BYOD This trend will increase the development of internal business apps. Organizations that have already released internal apps say, that 27 % of their employees use the apps for easier access to corporate information from anywhere. 22 % of them mention that the collaboration among staff or project teams is facilitated (GovLoop 2013). Mostly, these apps are delivered through third-party app stores. As only 18 % of respondents indicated they have created an internal app store, organizations are still in the early stage of mobile adoption and have yet to leverage enterprise-wide app stores that can be built through mobile device management services (GovLoop, 2013). 5

6 Mobilize the enterprise therefore, the existing infrastructure of any mobile solution has to be analyzed first and an integration concept has to be created Enterprise mobility enables companies and their employees to be more productive and flexible. The impact of mobile devices to the core IT of the company is huge. In times of BYOD and its counterpart COD (corporate-owned devices), every IT decision maker has to define which guidelines and rules to follow. Most companies now understand that enterprise mobility will be one of the major drivers of innovation in the next years. The integration of a mobile solution into an existing infrastructure can be challenging for both software and hardware projects. Therefore, the existing infrastructure of any mobile solution has to be analyzed first and an integration concept has to be created. Challenges in the integration of required interfaces and systems, as well as in the final hardware and software rollout are aspects that have to be planned well. For instance, this could be a company-wide introduction of tablets or a complex integration of large SAP-based systems. Selfexplanatory usability and well-arranged user interfaces of mobile applications are the prerequisites of success not only for clients, but also for internal users. With the market success of modern smartphones and tablets, the demands on the user experience are much higher. By 2015, four times as many mobile apps will be developed as traditional PC apps today (Gartner, 2013a). Android and ios will be the most popular platforms for deployed mobile applications. 6

7 % % % % Hybrid Html5 BlackBerry Which mobile platforms do your current or future mobile project(s) target for support? The difficulties of managing variability in device platforms are top of mind in most organizations (AnyPresence, 2013). The development of mobile solutions for different or multiple mobile platforms is a costly challenge. That is the reason why mobile development platforms or similar tools are increasingly used in many companies. 56 % of companies use a mobile enterprise application platform while 35 % develop with mobile UI frameworks (AnyPresence, 2013). The International Data Corporation (IDC) published best practices in enterprise mobility deployment that are derived from four European case studies in Japanese automobile manufacturer Honda operated a focused approach to the application and device deployment. They planned to deploy up to 30 corporate-owned ipads to its field force (IDC, 2012). Therefore, they developed a mobile strategy and decided to use an enterprise mobility management for the in-house team. In summary, they enhanced business performance metrics and understand performance in real-time within the organization. Mobilizing KPI data provides the business with far more granular information that can help the firm make faster, more responsive improvements to the business, and track performance (IDC, 2012). In summary, the message is to keep focused on business benefits and put this achievement to the mobile Figure 2: Mobile projects by platform strategy. The GovLoop guide also recommends learning from others that are leveraging mobile initiatives successful and considers the need of determination of clear business problems in order to see how mobile is part of the solution (GovLoop, 2013). These best practices in mobile business help to understand the basic elements of Mobility in enterprises, which are explained in the following chapter. Android ios (Apple) Windows 7

8 Mobility Platform Basic elements of mobility in enterprises Figure 3: Mobility Platform Mobile solutions are established in many companies. To avoid fragmentation in the mobility sector, a universal mobile infrastructure should be established, which is the core of a mobile strategy. Using a mobility platform ensures that all company-relevant information can be processed on a mobile basis using the existing interfaces. The challenge is to integrate various enterprise platforms and connect to various backend systems (e.g. SAP, CRM, SRM, ERP or database server). The adaptation of applications and services to the expectations of consumers calls the companies for entirely new approaches. Important safety requirements or restrictions regarding the provision of necessary interfaces to existing backend systems can t be neglected even in mobile applications. In addition, a mobility platform enables companies to create and manage mobile applications directly. A mobile enterprise application platform (MEAP) is a unified platform on which applications can be developed and managed. To distribute the developed applications to employees according to the user groups, a mobile application management (MAM) is required. It provides features for managing enterprise-specific applications. An Enterprise App Store (EAS) ultimately manages the distribution of each application. The apps can be distributed independently from a third party store to defined employees quickly and reliably. Integrated mobile device management (MDM) ensures defined user behavior by means of control and security mechanisms. It also allows the deletion of sensitive data after the loss of individual mobile devices. The management of mobile devices such as smartphones and tablets in corporate environments is a crucial part of a mobile strategy. Without an efficient mobile device management, the effort involved with managing the devices increases and so does the risk of security breaches. 8

9 By 2017, 25 % of enterprises will have an enterprise app store. (Gartner, 2013b) Some companies will ask why to use internal enterprise app stores instead of the public ones? Well, most consumer apps are distributed through known app stores like Google s Play Store or Apple s App Store. But it can be difficult to fulfill the terms and policies for getting an approval for enterprise applications. Another point is that many companies won t share their intellectual property and want to lower the risk of security gaps. Due to these facts, enterprise app stores (EAS) are used for the deployment of business apps to the employees. By 2017, 25 % of enterprises will have an enterprise app store (Gartner, 2013b). There is an important factor coming with it: for any successful EAS it should be preconditioned, that a dramatic increase in the app features is available to internal stakeholders. If not, the additional value of an enterprise app store is definitely missing. In light of the mobilization of devices, companies need to reassess their existing security infrastructure. Which data is stored on mobile devices and how can this data be protected from unauthorized access in case of loss or theft? These questions have to be answered with mobile guidelines and policies. Mobile security is an important aspect of an enterprise mobility platform and devices have to be centrally managed. With a mobile enterprise application platform, enterprises can offer applications for their processes and a cross-platform approach that allows using mobile apps on all operating systems and devices, including native apps, hybrid apps and web apps based on HTML5. As we see, a MEAP has many different characteristics. To avoid misdirected investments in the beginning and incorporate all parties involved in the mobile processes, some important provisions have to be part of a mobile strategy. Therefore, the following chapter describes three reasons why enterprises need a mobile strategy. 9

10 Three reasons why enterprises need a mobile strategy Enterprise mobility enables new dimensions of IT alignment. In order to develop an integrated mobility strategy, a few aspects have to be considered. Initially, the competitive environment of each client has to be analyzed to identify the market potentials and possible action points for mobilization. This approach ensures a long-term planning and investments protection. Great improvement opportunities consist in the mobilization of workflows and new channels for the company s employees, and most importantly, the customers. This requires analyses and processes to be redesigned in terms of enterprise mobility. All these tasks should be performed in compliance with involved people, technologies and processes. If you ask enterprise mobility leaders for the main driver behind the investments in mobile technology, they answer as shown in figure 4. Delivering best-in-breed customer service Streamling operations Improving workforce productivity 20% 13% 13% Improving performance and productivity 8% 8% Generating additional revenue for the business Other Figure 4: Drivers behind mobile IT investments As a result of current trends and innovations, enterprise mobility can t be disregarded anymore. In order to meet the previous mentioned challenges, a company-wide mobile strategy is the right start for mobile-oriented projects and investments. The following three reasons demonstrate why enterprises need a mobile strategy. 10

11 01 BYOD is the mobile reality in enterprise As described in the first chapter, over 60% of companies consider that BYOD is unavoidable by the end of Many customers use their smartphones in business environments and want to benefit from the advantages of their high-potential mobile devices. A BOYD insight of Cisco discovered, that 90% of American workers use their own smartphones for work (Cisco, 2013). Included business works are for instance answering s, interacting with work related mobile apps or making work calls. But at the same time, only 39% of workers who use their own smartphones for work don t protect them with a password. So, the companies have to define mobile guidelines and policies for the inhouse usage of mobile devices. In addition, they need to meet the security challenges coming with both personal and corporate-owned devices. Supporting BOYD is an important part of the mobile strategy and leads the company to a successful approach into the mobile world and all of its advantages. At the same time, the mobile strategy provides a statement of requirements and guidelines without compromising corporate policies or risking sensitive data loss. 02 Enterprise mobility is more than we have an app In the beginning of mobile initiatives, enterprises often developed and deployed one single mobile application and had the opinion that they were mobile visionaries with a strategy up their sleeve. But one single app is not enough to meet the objectives of an enterprise-wide mobile strategy. Requirements analysis, strategic planning, research, testing and lifecycle management are required preliminaries for mobility approaches. The software development needs to be agile ongoing prototype phases should be part of the whole project lifecycle. So, the enterprise can move from project-based work to the paradigm of the mobile lifecycle. Included elements of this basic approach are: 03 Mobile projects need coordination Many enterprises manage multiple mobile projects at the same time. The collaboration of different organizational departments with the IT department as well as involved employees is very difficult. The problem solving and troubleshooting over several project teams and stakeholders has to be managed by a consistently and company-wide strategy. Only with this approach, enterprises can avoid individual apps and mobile initiatives, which will be on the fringes. With the help of a mobile strategy, the whole company can benefit from long-term effects due to accurate budget planning and investment regulation. The complexity of huge mobile projects can get under control with explicit specifications in advance and will result in coordinated implementation steps during the mobile workflow. Design and build mobile workflows and their corresponding apps for web, hybrid or native clients Integration of existing infrastructure and services Deployment of enterprise apps to internal or public app stores Management of apps and mobile devices for deployment and monitoring Analysis of mobile usage and distributed apps and devices Security management for corporate data 11

12 Conclusion Before implementing a mobile solution, the first step should be to identify all requirements without limiting yourself to a specific market solution. Having identified these requirements, it is much easier to analyze the extent to which they are fulfilled by the MEAP offerings present in the market. However, a mobility platform is only the functional part of the implementation. In order to mobilize your enterprise, the complete mobile project is primary defined within the mobile strategy. Therefore, a close collaboration between IT developers and the department in which the users work is necessary as early as in the concept phase. As mentioned in a research of GovLoop, 44% of respondents said that budget is their biggest challenge on adopting a mobile strategy, followed by 42% for leadership (GovLoop 2013). Thus, an early elaboration and specification of the enterprise mobile strategy is indispensable. While employees are away from the office, they can access company data and work from wherever they are. Anywhere, anytime that is the real value of Enterprise Mobility. Companies who operate in mobile business need to deal with this factor. It s time to transfer the innovations from consumer world into the enterprise context. 12

13 Resources Below are some additional resources that were used as part of the research for this whitepaper. AnyPresence (2013): The State of Enterprise Mobile Readiness. Cisco (2013): BYOD Insights Forrester Research (2013): Enterprise Mobility Services Q Gartner (2013a): How to estimate the ROI of Mobile Apps for Employees. Gartner (2013b): Gartner Says That by 2017, 25 Percent of Enterprises Will Have an Enterprise App Store. GovLoop (2013): IDC (2012): Making Mobile Matter. Best Practices in Enterprise Mobility Deployment: Four European Case Studies. IDC (2013): Prediction of smartphone sales in the years 2013 to Super Monitoring (2013): State of mobile ZDNet (2013): Unavoidable: 62 percent of companies to allow BYOD by year s end. 13

14 Conversation starters Summary at your fingertips 30-second elevator pitch More and more employees carry their smartphone into work with the intention to check their mails and use personal applications. But enterprise mobility is much more than just accessing a corporate mail account from your mobile device. It defines a strategy to enable processes and applications for mobile use, so that they can be used at any time and from any location. It s time to transfer the innovations from consumer world into the enterprise context. Small talk bullet points Enterprises benefit from a mobile strategy, because guidelines and policies help to outline the needs and settings for mobile devices in daily business. Consumers are willing to use their mobile devices at work for better collaboration and efficiency. Therefore the infrastructure must be prepared. External access to corporate data increases without coming to rest. Enterprises absolutely need to secure this access. Social Network Twitter version Check out the enterprise mobility white paper: 3 reasons for the need of a mobile strategy. mway.io/18fpmyo Facebook version Check out the enterprise mobility white paper: it provides an overview of mobility in enterprises and gives you 3 reasons for the need of a mobile strategy. Read here mway.io/18fpmyo LinkedIn version Check out the enterprise mobility white paper: it provides an overview of mobility in enterprises and gives you 3 reasons for the need of a mobile strategy. Read here mway.io/18fpmyo 14

15 Acknowledgements M-Way Consulting is thankful to all who contributed to this white paper. We thank everyone listed in the resources section for their input in the form of studies, surveys and whitepapers. Author Tobias Vetter, Consultant Editor Christian Feser, Managing director Editor Mirko Bleyh, Consultant Layout and Design Candogan Ögüt, Designer For more information about this white paper, please contact Christian Feser, MD, at 15

16 About M-Way Consulting M-Way Consulting helps organizations by providing professional advice on strategic decisions and design, as well as on the specification and evaluation of mobile solutions. We offer individual advisory service concerning enterprise mobility and support your company in choosing the right mobile strategy. We rely on a proven process model based on the enterprise mobility process and design the various phases of your project. The iterative approach allows individual adjustments of requirements at any time. Based on our strategic consultation, you can extend your products and processes on the mobile sector and consequently reach new markets and target groups. Our independent and objective analysis of different mobility platforms will find the ideal solution for your company and infrastructure. In order to prepare your employees and business processes for the mobile enterprise, we share our knowledge within your organization. This realignment will sustainably increase your company s success and secure your competitive advantage in mobile business. If you have questions on this white paper, please feel free to contact us. Mail: Web: Published October Copyright 2013 M-Way Consulting. All rights reserved. 16

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