Rates and Terms and Conditions of Sale 2015

Transcription

1 Rates and Terms and Conditions of Sale 2015 THE VOICE OF FINLAND 1

2 TABLE OF CONTENTS 3 Nelonen Media tv-advertising LOIRINUOTIOLLA 6 Nelonen national advertising 8 Nelonen regional advertising 9 Nelonen Fokus and Fokus+ 13 Jim national advertising 15 Liv national advertising 17 Hero national advertising 19 Nelonen Pro channels pay television advertising 20 Delivery of advertisement copy to Nelonen, Jim, Liv and Hero 21 Nelonen Media annual TV agreement 23 Nelonen Media Radio advertising 26 Nelonen Media Online advertising 32 Terms and Conditions of Sales TV, Radio and Online 42 Contact information

3 Nelonen Media TV advertising TV campaign specification A campaign means an entity that is booked and confirmed on the same occasion and advertises the same product or service. Separate campaigns by the same advertiser are regarded as one campaign entity if the break between the campaigns is seven days or less and if the same advertisement(s) and target audience are used. Separate campaigns have one mutual impressions guarantee. Combination campaigns TV campaign can also be a combination of floating RBS buying, targeted RBS buying, fixed RBS buying and program-specific buying (Nelonen). In addition to cost efficiency, a benefit of a combination campaign is that you receive a guarantee for impressions among your target audience for the entire campaign without having to pay the Premium. In case of channel Nelonen you can incorporate regional advertising into a national campaign if the target audience of both is either the yrs or 10+. It's also possible to buy regional campaign with Nelonen Fokus and Nelonen Fokus+ -packages which are available when campaign is booked to all transmission areas. These packages are available also in other target audiences than yrs. Break duo You can book up to three transmissions in the same break without any surcharge per transmission. You can also buy the break duo for national campaigns using all our different buying methods. You can freely select in which order your advertisements are transmitted within the break. The impressions estimate will be made separately for each transmission. Combination of a national top spot and regional break duo, Nelonen You can buy regional break duo for a national campaign when you use program-specific buying for both. If you have selected the 25 44s target audience, you can also link a regional targeted RBS break duo to a national targeted RBS campaign. Nelonen Media 170 package Using Nelonen Media 170 package is possible to have additional -5 %:n discount of price of Jim 70 -package. Package includes minimum 100 TRPs from channel Nelonen (either program-specific buying, fixed RBS buying or targeted RBS buying or combination of all of them) and minimum 70 TRPs from channel Jim. Target audience is yrs and both channels must be booked under same campaign number. In multichannel campaigns the impressions guarantee is channel related. CPT and CPP prices of Jim 70-5 % package can be found on page 14. 3

4 Specific breaks and specific positions In national program-specific buying you can specify the break for your spot for a 4% surcharge. You can ensure the first, the second, the last but one or the last position in a break with an 8% surcharge per transmission. Time-length factors The rates given on Nelonen Media Extranet are for 30-second advertisements. To check the price of advertisements that are shorter or longer than this, multiply the rate for 30 seconds by the factors given in the table. SECONDS FACTOR SECONDS FACTOR 5 0, , , , , , , , , , , , , , , , , , , , , , , ,0 Campaign confirmation The campaign entity must be confirmed electronically (EDI, Nelonen Media Extranet) no later than by on the last date of validity specified in the quotation regarding national campaigns and by regarding regional campaigns. Early booker s benefit If you confirm your TV campaign to Nelonen Media no later than 50 days prior to the first transmission of a campaign spot, you receive an extra 5% of impressions in the campaign impression guarantee. You can make amendments to the campaign normally as specified in Nelonen Media Rates and Terms and Conditions of Sale, but if you make an amendment within 50 days of the campaign commencement date, the extra 5% of impressions will no longer be granted. 4

5 Impressions guarantee In Nelonen campaigns, the impressions guarantee is given for the target audience for campaigns with a minimum of 35 GRPs/TRPs. For Jim and Liv the impressions guarantee is given for the target audience for campaigns with a minimum of 20 TRPs. And for Hero the impressions guarantee is given for the target audience for campaigns with a minimum of 10 TRPs. There is only one guarantee in each campaign and it is the whole campaign's impressions guarantee. The impressions guarantee brings performance reliability to a campaign: the channel guarantees the predicted number of impressions and provides free transmissions if it appears that the predicted number of impressions will not be reached. Campaigns lasting for seven days or under are not given a guarantee during the campaign period. Instead, any shortfall in impressions will be compensated for in the next campaign. Any shortfall in the delivery of the impressions guaranteed will be made up for as impressions in the next campaign or, with Media agency's / client's consent, by extending the campaign. No shortfalls will be compensated for in money and shortfalls less than 0,5trp/grp are not compensated. Weekly indexes: Nelonen, Jim, Liv and Hero WEEK INDEX Season launch schedules in 2015 Nelonen, Jim, Liv and Hero SEASON LAUNCHED LAUNCH ON January-March April-May June-August September-October November-December Weekly indexes, specific breaks and positions and time-length factors are same on all Nelonen Media tv-channels. 5

6 Nelonen national advertising nelonen.fi Buying methods There are four ways of buying national TV advertising airtime from Nelonen: program-specific buying, fixed RBS buying, targeted RBS buying and floating RBS buying. In program-specific buying you choose the program in conjunction with which the advertisement is transmitted, so there is an inseparable link to the specific program. In fixed RBS buying you also choose the program in conjunction with which the advertised is transmitted and the pricing is based on the impressions of selected target audience and program s daypart. In targeted RBS buying you buy impressions among your selected target audience and the placements float throughout the campaign period. Program-specific buying The program-specific rate is based on issues including audience estimates, program environment and program desirability. Program-specific rates per 30 seconds can be found online on Nelonen Media Extranet. If your campaign only uses program-specific buying, the guarantee applies to the 10+ target audience. Impression guarantee for a target audience PREMIUM For campaigns using only program-specific buying the guarantee applies to the 10+ target audience, but by paying 6% extra you will receive a guarantee for one of the target audiences sold under targeted RBS buying. Fixed RBS buying In fixed RBS buying you choose the program in conjunction with which the advertisement is transmitted, so there is an inseparable link to the specific program. Pricing is based on the impressions of selected target audience and program s daypart (prime time, off prime time). In our booking system we calculate prices using the CPT rate, in fixed RBS buying additional +15% is added to the targeted RBS CPT price. Floating RBS buying It s also possible to buy floating advertising time from Nelonen, channel takes care of booking spots in the programs. CPT and CPP rates in prime time and off prime time are same as in Targeted RBS buying, only difference is the booking method in our booking system. 6

7 Targeted RBS buying In targeted RBS buying you buy a specific number of floating target audience impressions for the campaign period and receive an impressions guarantee for your selected target audience. With this method the placement of your spots floats throughout the campaign period and Nelonen Media takes care of their final placement in connection with programs. The program connection will be specified in the campaign after the advertisement has been transmitted. Campaigns with restrictions on transmission times (related to, for example, time of day, weekday or program connection or break) cannot utilise targeted RBS buying. For this buying method we have specified target-audience CPT and CPP rates for two day parts: off-prime time (approx ) and prime time (approx ). The daypart is determined on the basis of the time when the program begins. In our booking system we calculate prices using the CPT rate (round to two desimal places). Targeted RBS buying gross rates (per 30 seconds) by break audience and target audiences in 2015: TARGET AUDIENCE TA SIZE (000) CPT RATE PRIME CPT RATE OFF PRIME CPP RATE PRIME CPP RATE OFF PRIME 4-9 yrs ,95/38,84* 126,17/140,21* yrs ,69 36,60 865,55 489, yrs ,65 28,04 718,37 375,46 W25-44 yrs ,13 57,44 646,33 374,51 M25-44 yrs ,01 51,21 693,94 351,81 Shoppers <50 yrs yrs age limit yrs alcohol campaigns ,03 30,40 702,62 381, ,52 59,52 796,97 796, ,65 53,65 718,37 718,37 *Price valid during Nelonen Media reserves the right to change these prices during Campaigns with age limits: 16 yrs and 18 yrs For movies and games with age limit 16 yrs it is possible to buy program-specific buying and targeted RBS buying (25-44 yrs age limit 16) within target audience of yrs. In case of alcohol campaigns it is possible to buy program-specific buying and targeted RBS buying (25-44 yrs alcohol campaigns) within target audience of yrs. For movies and games with age limit of 18 yrs is only possible to use program-specific buying. Impressions guarantee We have not set a minimum amount for different buying methods on Nelonen, but the impressions guarantee is only given on campaigns with a minimum of 35 GRPs/TRPs. 7

8 Nelonen regional advertising Buying methods You can use two different buying methods to buy regional advertising airtime from Nelonen in ten different transmission coverage areas. In program-specific buying you choose the program in conjunction with which the advertisement is transmitted, so there is an inseparable link to the specific program. In targeted RBS buying you buy impressions among the yrs target audience, and the placements float throughout the campaign period. Accordingly, in regional targeted RBS buying you can buy one target audience. Program-specific buying The same principles apply to regional program-specific buying as in national buying regarding weekly indexes, break duo and impressions guarantees. The cost of regional program-specific buying is the national gross rate specified for the program multiplied by the pricing factor specific to the transmission coverage area. The number of regional impressions is the national total multiplied by the population share factor. Impression guarantee for a target audience PREMIUM For regional campaigns using only program-specific buying the guarantee applies to the 10+ target audience. By paying 6% extra you will receive a guarantee for the yrs target audience also sold under regional targeted RBS buying. Nelonen coverage areas, the pricing factors and the population share factors: TRANSMISSION COVERAGE AREA 10+ POPULATION (THOUSAND) PRICING FACTOR POPULATION SHARE FACTOR Helsinki / Uusimaa % 29,8 % Northern Finland % 12,0 % Tampere % 10,2 % Lahti / Kymenlaakso % 9,0 % Turku % 8,5 % Vaasa / Ostrobothnia % 8,2 % Kuopio % 8,0 % Jyväskylä % 5,2 % Mikkeli / South Karelia % 4,9 % Pori / Satakunta % 4,1 % 8

9 Regional targeted RBS buying yrs The same principles as in national targeted RBS buying also apply to regional targeted RBS buying. You can buy one target audience: yrs. In regional advertising the maximum length of breakduo spots in the same advertising break is 30 seconds. Regional Targeted RBS buying gross rates (per 30 seconds) and regions available in 2015: TRANSMISSION COVERAGE AREA Helsinki / Uusimaa yrs TOTAL (thousand) POPU- LATION FACTOR SHARE CPT RATE PRIME CPT RATE OFF PRIME CPP RATE PRIME CPP RATE OFF PRIME ,8 % 76,61 40,05 357,00 186,63 Northern Finland ,4 % 75,11 39,26 114,17 59,68 Tampere ,6 % 75,11 39,26 106,66 55,75 Turku 114 8,5 % 75,11 39,26 85,63 44,76 Lahti / Kymenlaakso Vaasa / Ostrobothnia 106 7,9 % 75,11 39,26 79,62 41, ,5 % 75,11 39,26 75,86 39,65 Kuopio 92 6,9 % 75,11 39,26 69,10 36,12 Jyväskylä 66 4,9 % 75,11 39,26 49,57 25,91 Mikkeli / South Karelia Pori / Satakunta 52 3,9 % 75,11 39,26 39,06 20, ,6 % 75,11 39,26 36,05 18,84 Nelonen Fokus Nelonen Fokus enables you to vary your brand advertisement for each of our ten transmission areas. You can purchase the Nelonen Fokus package for both program-specific buying and targeted RBS buying. The available target audiences are restricted to yrs and POP<50. The length of advertisement must be same in all transmission areas and their content must be part of the same campaign. After national Fokus campaign has been booked and confirmed, Nelonen Media s Sales Service converts the brand advertisement into regional versions each transmission area will have its own advertisement. Campaign has one national impressions guarantee. 9

10 The price of Nelonen Fokus package, in case of program-specific buying, is determined by multiplying the price of national program-specific buying by 1.2. And in targeted RBS buying, the national CPT price of the selected target group is multiplied by 1.2. The Nelonen Fokus package CPT and CPP prices are: TRANSMISSION COVERAGE AREA Helsinki / Uusimaa yrs TOTAL (thousand) POPU- LATION FACTOR SHARE CPT RATE PRIME CPT RATE OFF PRIME CPP RATE PRIME CPP RATE OFF PRIME ,8 % 64,38 33,65 300,01 156,81 Northern Finland ,4 % 64,38 33,65 97,86 51,15 Tampere ,6 % 64,38 33,65 91,42 47,78 Turku 114 8,5 % 64,38 33,65 73,39 38,36 Lahti / Kymenlaakso Vaasa / Ostrobothnia 106 7,9 % 64,38 33,65 68,24 35, ,5 % 64,38 33,65 65,02 33,99 Kuopio 92 6,9 % 64,38 33,65 59,23 30,96 Jyväskylä 66 4,9 % 64,38 33,65 42,49 22,21 Mikkeli / South Karelia Pori / Satakunta 52 3,9 % 64,38 33,65 33,48 17, ,6 % 64,38 33,65 30,90 16,15 10 TRANSMISSION COVERAGE AREA Helsinki / Uusimaa POP<50 yrs TOTAL (thousand) POPU- LATION FACTOR SHARE CPT RATE PRIME CPT RATE OFF PRIME CPP RATE PRIME CPP RATE OFF PRIME ,1 % 67,24 36,48 287,79 156,13 Northern Finland ,5 % 67,24 36,48 96,83 52,53 Tampere ,6 % 67,24 36,48 89,43 48,52 Turku 109 8,7 % 67,24 36,48 73,29 39,76 Lahti / Kymenlaakso 101 8,1 % 67,24 36,48 67,91 36,84 Kuopio 90 7,2 % 67,24 36,48 60,52 32,83 Vaasa / Ostrobothnia 89 7,1 % 67,24 36,48 59,84 32,47 Jyväskylä 64 5,1 % 67,24 36,48 43,03 23,35 Mikkeli / South Karelia 51 4,1 % 67,24 36,48 34,29 18,60 Pori / Satakunta 45 3,6 % 67,24 36,48 30,26 16,42

11 Nelonen Fokus+ Nelonen Fokus+ adds a regional focus to a national campaign with activation component (break duo) that can be varied for each transmission area. You can purchase the Nelonen Fokus+ package for both program-specific buying and targeted RBS buying in all target groups sold by Nelonen. The advertisements must be the same length in all transmission areas and their content must be part of the same campaign. After national Nelonen Fokus+ campaign has been booked and confirmed, Nelonen Media s Sales Service converts break duo campaing into regional advertisements each transmission area will have its own advertisement. Both spots get their own impressions guarantee. The price of Nelonen Fokus+ package, in case of program-specific buying, is determined by multiplying the price of national program-specific buying by 1.2. And in targeted RBS buying, the national CPT price of the selected target group is multiplied by

12 Nelonen regional advertising TRANSMISSION COVERAGE AREA 10+ POPULATION (THOUSAND) HELSINKI/UUSIMAA NORTHERN FINLAND 579 TAMPERE 494 LAHTI/KYMENLAAKSO 436 TURKU 412 VAASA/OSTROBOTHNIA 395 KUOPIO 386 JYVÄSKYLÄ 253 MIKKELI/SOUTH KARELIA 234 PORI/SATAKUNTA

13 Jim national advertising jimtv.fi Buying methods You can buy national airtime on Jim using fixed RBS buying, targeted RBS buying and floating RBS buying. Jim is sold in following target audiences: yrs, yrs, W25-44, M25-44 and POP<50. Target audience W25-44 is sold on fixed RBS buying and targeted RBS buying. In addition target audience W25-44 must be combined to a campaign including either Nelonen or Liv or both of them. Regional advertising is not available on Jim. Fixed RBS buying In fixed RBS buying you choose the program in conjunction with which the advertisement is transmitted, so there is an inseparable link to the specific program. Pricing is based on the impressions of selected target audience and program s daypart (prime time, off prime time). In our booking system we calculate prices using the CPT rate, in fixed RBS buying additional +15% is added to the targeted RBS CPT price. Targeted RBS buying In targeted RBS buying you buy a specific number of floating target audience impressions for the campaign period and receive an impressions guarantee for your selected target audience. With this method the placement of your spots floats throughout the campaign period and the channel takes care of their final placement in connection with programs. The program connection will be specified in the campaign after the advertisement has been transmitted. Campaigns with restrictions on transmission times (related to, for example, time of day, weekday or program connection) cannot utilise targeted RBS buying. Two dayparts: prime time and off prime time have their own prices in all target audiences. Floating RBS buying It s also possible to buy 24 hour floating advertising time from Jim, channel takes care of booking spots in programs. This floating RBS buying has only one CPT rate per target audience which floats over the entire programming schedule. If using Jim 70 package, then target audience is yrs and minimum purchase is 70 TRPs. Extra benefit is granted using Nelonen Media 170 package when buying 70 TRPs from Jim. The Nelonen Media package price is 5% cheaper than normal Jim 70 package. 13

14 Targeted and floating RBS buying gross rates (per 30 seconds) by break audience and target audiences in 2015: TARGET AUDIENCE TA SIZE (000) CPT CPP RATE RATE RBS / 24H RBS / 24H CPT RATE PRIME CPT RATE OFF PRIME CPP RATE PRIME CPP RATE OFF PRIME yrs ,91 587,52 51,66 25,82 691,21 345,47 W25-44 yrs ,73 53,09 585,04 346,15 M25-44 yrs ,47 518,48 88,78 44,40 609,92 305,03 Shoppers <50 yrs ,98 526,43 49,39 24,69 619,35 309, yrs ,62 503,73 44,26 22,13 592,64 296, yrs Jim 70 -package Jim 70-5% (part of Nelonen Media -package) yrs age limit yrs alcohol campaigns ,73 451, ,04 429, ,32 42,32 566,66 566, ,26 44,26 592,64 592,64 Nelonen Media reserves the right to change these prices during Campaigns with age limits: 16 yrs and 18 yrs For movies and games with age limit 16 yrs it is possible to buy targeted RBS buying (25-44 yrs age limit 16) within target audience of yrs. In case of alcohol campaigns it is possible to buy targeted RBS buying (25-44 yrs alcohol campaigns) within target audience of yrs. For movies and games advertisements with age limit of 18 yrs please contact to Nelonen Media s Sales Service. Impressions guarantee We have not set a minimum amount for fixed, targeted or floating RBS buying but the impressions guarantee is only given on campaigns with a minimum of 20 TRPs. 14

15 Liv national advertising livtv.fi Buying methods You can buy national airtime on Liv using fixed RBS buying, targeted RBS buying and floating RBS buying. Liv is sold in following target audiences: yrs, yrs, W25-44 and POP<50. Regional advertising is not available on Liv. Fixed RBS buying In fixed RBS buying you choose the program in conjunction with which the advertisement is transmitted, so there is an inseparable link to the specific program. Pricing is based on the impressions of selected target audience and program s daypart (prime time, off prime time). In our booking system we calculate prices using the CPT rate, in fixed RBS buying additional +15% is added to the targeted RBS CPT price. Targeted RBS buying In targeted RBS buying you buy a specific number of floating target audience impressions for the campaign period and receive an impressions guarantee for your selected target audience. With this method the placement of your spots floats throughout the campaign period and the channel takes care of their final placement in connection with programs. The program connection will be specified in the campaign after the advertisement has been transmitted. Campaigns with restrictions on transmission times (related to, for example, time of day, weekday or program connection) cannot utilise targeted RBS buying. Two dayparts: prime time and off prime time have their own prices in all target audiences. Floating RBS buying It s also possible to buy 24 hour floating advertising time from Liv, channel takes care of booking spots in programs. This floating RBS buying has only one CPT rate per target audience which floats over the entire programming schedule. 15

16 Targeted and floating RBS buying gross rates (per 30 seconds) by break audience and target audiences in 2015: TARGET AUDIENCE TA SIZE (000) CPT CPP RATE RATE RBS RBS / 24H / 24H CPT RATE PRIME CPT RATE OFF PRIME CPP RATE PRIME CPP RATE OFF PRIME yrs ,49 608,66 53,51 26,76 715,96 358,05 W25-44 yrs ,77 480,98 86,79 43,40 565,87 282,97 Shoppers <50 yrs ,03 514,52 48,27 24,14 605,31 302, yrs ,80 586,48 51,53 25,77 689,99 345, yrs age limit yrs alcohol campaigns ,68 47,68 638,44 638, ,53 51,53 689,99 689,99 Nelonen Media reserves the right to change these prices during Campaigns with age limits: 16 yrs and 18 yrs For movies and games with age limit 16 yrs it is possible to buy targeted RBS buying (25-44 yrs age limit 16) within target audience of yrs. In case of alcohol campaigns it is possible to buy targeted RBS buying (25-44 yrs alcohol campaigns) within target audience of yrs. For movies and games advertisements with age limit of 18 yrs please contact to Nelonen Media s Sales Service. Impressions guarantee We have not set a minimum amount for fixed, taylored or floating RBS buying, but the impressions guarantee is only given on campaigns with a minimum of 20 TRPs. 16

17 Hero national advertising herotv.fi Buying methods You can buy national airtime on Hero using fixed RBS buying, targeted RBS buying and floating RBS buying. Hero was launched in November 2014 and first only sold in target audience yrs. During year 2015 Nelonen Media will inform about additional target groups. Hero is prime time channel only. Regional advertising is not available on Hero. Fixed RBS buying In fixed RBS buying you choose the program in conjunction with which the advertisement is transmitted, so there is an inseparable link to the specific program. Pricing is based on the impressions of selected target audience and program s daypart (prime time only for Hero). In our booking system we calculate prices using the CPT rate, in fixed RBS buying additional +15% is added to the targeted RBS CPT price. Targeted RBS buying In targeted RBS buying you buy a specific number of floating target audience impressions for the campaign period and receive an impressions guarantee for your selected target audience. With this method the placement of your spots floats throughout the campaign period and the channel takes care of their final placement in connection with programs. The program connection will be specified in the campaign after the advertisement has been transmitted. Campaigns with restrictions on transmission times (related to, for example, time of day, weekday or program connection) cannot utilise targeted RBS buying. Floating RBS buying It s also possible to buy floating advertising time from Hero, channel takes care of booking spots in programs. This floating RBS buying has same CPT rate as per target audience which floats over the entire programming schedule. 17

18 BEAUTY AND THE BEAST Targeted and floating RBS buying gross rates (per 30 seconds) by break audience and target audiences in 2015: TARGET AUDIENCE TA SIZE (000) CPT PRIME CPP PRIME yrs , yrs ,4 420, yrs age limit ,00 468, yrs alcohol campaigns CPP ,00 495,43 W ,55 459,99 M ,96 460,02 Shoppers <50 yrs ,68 459,97 Nelonen Media reserves the right to change these prices during Campaigns with age limits: 16 yrs and 18 yrs For movies and games with age limit 16 yrs it is possible to buy targeted RBS buying (25-44 yrs age limit 16) within target audience of yrs. In case of alcohol campaigns it is possible to buy targeted RBS buying (25-44 yrs alcohol campaigns) within target audience of yrs. For movies and games advertisements with age limit of 18 yrs please contact to Nelonen Media s Sales Service. Impressions guarantee We have not set a minimum amount for fixed, taylored or floating RBS buying, but the impressions guarantee is only given on campaigns with a minimum of 10 TRPs. 18

19 Nelonen Pro channels pay television advertising nelonenpro.fi Buying methods You can buy pay television airtime on Nelonen Pro 1 and Nelonen Pro 2. The only target audience is all 10+ and pricing is based on spots. On Nelonen Pro channels we sell only program audiences, not break audiences as in other Nelonen Media tv-channels. RBS buying In RBS buying you buy a specific number of floating spots from Nelonen Pro channels. Each spot has the same price and spots float throughout the campaign period and the channel takes care of their final placement in connection with programs. The program connection will be specified in the campaign after the advertisement has been transmitted. Selected Sport RBS buying In Selected Sport RBS buying you choose the sport in conjunction with which the advertisement is transmitted. Each spot has the same price and spots float throughout the campaign period and the channel takes care of their final placement in connection with programs. The program connection will be specified in the campaign after the advertisement has been transmitted. Finnish Elite League (SM-liiga) Nelonen Pro 2 presents Finland s most popular sport SM-liiga four times a week. During autumn and spring season are shown over 100 live matches. It s possible to buy special SMliiga advertising packages on normal breaks and special Powerbreaks. For these packages please contact to Nelonen Media s Sales Service. 19

20 Delivery of advertisement copy to Nelonen, Jim, Liv, Hero, Nelonen Pro 1 and Nelonen Pro 2 Spotgate electronically transmitted tv-advertisements Spotgate service offers fast, secure and simple process for material delivery with a single upload to Nelonen Media. Cassettes and DVD s are no longer accepted. Nelonen Media maintains lists of authorized post production companies which offer Spotgate transfers as a service. These services are charged by these companies directly. More information e.g. technical specifications are available on Advertisement copy to be transmitted on all Nelonen Media s TV channels must be delivered to the Nelonen Media in accordance with the schedule presented in the table: DATE OF TRANSMISSION Monday Tuesday Wednesday Thursday Friday Saturday Sunday DEADLINE FOR ADVERTISEMENT COPY AND TRANSMISSION INSTRUCTIONS Thursday at 2.00 PM Friday at 2.00 PM Monday at 2.00 PM Tuesday at 2.00 PM Wednesday at 2.00 PM Thursday at 2.00 PM Thursday at 2.00 PM Advertisements supplied later than the deadlines specified above shall be subject to a late copy surcharge of VAT for each day of delay per film delayed. Any exceptional scheduling must always be confirmed with Nelonen Media. Transmission instructions can be submitted electronically (EDI, Nelonen Media Extranet). Please remember to specify the advertisement number or Spotgate code. Please deliver your transmission instructions to: Nelonen Media trafiikki@nelonenmedia.fi Phone:

21 Nelonen Media annual TV agreement An annual agreement specifies cooperation between the client and Nelonen Media during the contractual period. Annual agreements are determined on the basis of the client s Nelonen Media TV advertising purchase volume. The contractual period is 12 months. Annual agreement discount Nelonen Media s annual agreement discount on TV advertising consists of two parts: a discount percentage rate based on the volume in euros, and a proportion-specific discount. You receive the proportion-specific discount if you make a commitment to place at least 40% of your annual TV advertising on Nelonen Media. Volume discount The volume discount is determined on the basis of your net advertising airtime buying in euros from Nelonen Media. In addition to TV-advertising airtime on Nelonen Media, the total under the agreement also accrues with purchases on online, program-based collaboration and promotions. No annual agreement discount will be granted on program-based collaboration or promotions. We grant volume-based discounts as follows: NET DISCOUNT RATE % % % % % % % % % % % % % ,5 % % ,5 % % 21

22 Nelonen Media s radio stations have their own annual agreement table. Radio advertising does not increase the total under the TV agreement. Proportion-specific discount You will also receive a proportion-specific discount under your annual agreement if you make a commitment to allocate a proportion of your annual TV budget to Nelonen Media as follows: PROPORTION OF NELONEN MEDIA PROPORTION- SPECIFIC DISCOUNT > 40 % 1,0 % > 50 % 4,0 % Example: If you make a commitment to spend 400,000 net on Nelonen Media s TV channels and this accounts for 80% of your total TV budget, you will receive the annual agreement discount as follows: 13% + 4% = 17%. If you do not use the volume or proportion that you were committed to, the new percentage rate will be calculated in accordance with the above tables and you will need to pay back the excess agreement discount. Any other excess benefits granted shall also be paid back in such a context. The proportion of your TV budget will be monitored on the basis of Gallup Mainostieto surveys. Annual agreements with Nelonen Media apply to companies with at least 50% ownership by the client who has signed the annual agreement. You must inform Nelonen Media immediately of changes in ownership during the contractual period that result in the ownership falling below 50%. 22

23 Nelonen Media Radio advertising loop.fi radioaalto.fi radiorock.fi suomipop.fi groovefm.fi metrohelsinki.fi Buying methods Nelonen Media sells radio advertising on following channels: Groove FM, Loop, Metro Helsinki, Radio Aalto, Radio Rock and Radio Suomipop. Regional advertising Fixed block buying is possible on Groove FM and Metro Helsinki channels. Two Telmar packages (NM Helsinki+) are available on Uusimaa area and they includes either channels: Radio Aalto, Metro Helsinki and Groove FM (AMG package) or channels: Radio Aalto, Loop, Metro Helsinki and Groove FM (ALMG package). National advertising National radio advertising can be bought on Loop, Radio Aalto, Radio Rock and Radio Suomipop in three different buying methods: Fixed block buying Floating targeted RBS buying Packages available on planning tool RBP Telmar Fixed block buying All our six radio channes can be bought alone or together as a channel mix in fixed block buying. In fixed block buying the block in which the advertisement is transmitted is specified. Each block is three hours long, excluding the night block, which is six hours. The price of block is determined in accordance with the time of day, number of listeners and desirability. There is no minimum purchase or restrictions to campaign lengths in block buying. In block buying you can specify your preferred position for your spot within the block for a 20% surcharge. The surcharge for a tail spot is 10%. 23

24 Floating targeted RBS buying From Nelonen Media s radio stations it s possible to buy floating targeted RBS buying in three different target audiences: yrs, W25-54 yrs and M25-54 yrs. In targeted RBS buying you buy a specific number of target audience impressions for the campaign period. With this method the placement of your spots floats throughout the campaign period. Nelonen Media takes care of their final placement in connection with programs. Campaigns with restrictions on transmission times (related to, for example, time of day or weekday) cannot utilise targeted RBS buying. The minimum targeted RBS buying amount on Nelonen Media Package is 200 TRPs. Specific positions are not available in targeted RBS buying. The surcharge for a tail spot is 10%. RBS buying gross rates (per 30 seconds) and target audiences: TARGET AUDIENCE TA SIZE (000) MINIMUM PURCHASE CPT 30 NM Total yrs TRP 4,75 NM Men M25-54 yrs TRP 7,75 NM Women W25-54 yrs TRP 11,75 Telmar-packages Nelonen Media radio advertising can be bought based on packages combined in RBP Telmar planning tool. The ready-made packages are mix of different Nelonen Media national radio channels and there are altogether three different packages. When using Telmar packages spots, amount of spots and spot lists are all identical. Season benefits for advance bookers You will get season benefits in block buying and targeted RBS buying if you confirm the campaign by the deadline set by Nelonen Media. Here season benefit refers to free extra showing calculated from the campaign gross value in accordance with the table. WEEK EXTRA SHOWINGS CALCULATED FROM CAMPAIGN GROSS VALUE LAST CONFIRMATION DATE Wks % Wks % Wks % AAMULYPSY - RADIO SUOMIPOP

25 Time-length factors Rates are specified for 30-second spots to check the price of spots of various lengths, multiply the rate for 30 seconds by the factors given in the table. SECONDS FACTOR 5 0, , , , , , , ,4 50 1, , ,8 Nelonen Media annual radio agreement An annual agreement specifies cooperation between the client and Nelonen Media during the contractual period. The contractual period is 12 months. Annual agreement discount The annual agreement discount is determined on the basis of the client s net purchase level. We grant volume-based discounts as follows: NET DISCOUNT % % % If the client does not use the volume that it was committed to, the new discount rate will be calculated in accordance with the net purchase level and the client will need to pay back the excess agreement discount. The annual agreement applies to companies with at least 50% ownership by the client. Should there be changes in ownership during the contractual period resulting in the client s ownership being reduced below 50%, the client shall immediately notify Nelonen Media thereof. 25

26 ruutu.fi nelonen.fi jimtv.fi livtv.fi herotv.fi nelonenpro.fi nelonennappula.fi nelonenmaailma.fi nelonenprime.fi groovefm.fi loop.fi metrohelsinki.fi radioaalto.fi radiorock.fi suomipop.fi Nelonen Media Online advertising Sites and contents Nelonen Media Online provides advertisers with a wide range of options for video and display advertising as well as special online solutions. Our online media includes not only the Ruutu web TV catch-up service, but also the wide selection of Nelonen Media s tv and radio channel s websites and mobile solutions. Video advertising TV spots and other video ads can be shown along with Nelonen Media video content before and after the video and, in the case of full-length programs, also during commercial breaks. Nelonen Media s video offers consumers the programs shown on our TV channels and also a vast selection additional material such as video clips from TV shows, news and sports programs. In addition to Nelonen Media s own sites, our video content is shown more widely and frequently on other Sanoma websites sites where Ruutu player is placed such as iltasanomat.fi and hs.fi. Video advertising campaigns are shown in all devices: desktops, tablet computers, mobile devices and SmartTVs. Advertisements are clickable so the viewer can click on the video ad to visit the advertiser s site. Nelonen Media can convert existing TV spots for online purposes free of charge. If TV advertisement is already to delivered Spotgate service, Nelonen Media only needs same SG code for video advertising. Buying methods Ruutu Total and Ruutu Total female/male Ruutu Total advertisements are displayed on pre-roll and mid-roll during Ruutu video content in all Sanoma sites, including ISTV, HSTV, Nelonen Media sites (Ruutu) and pre-roll on Sanoma Gaming sites (pelikone.fi and alypaa.com). Ruut Total advertisements are sold also as female/male targeted. Female/male targeted campaigns are booked towards Sanoma Smart Targeting data and based on program profiles shown on Ruutu. 26

27 Ruutu video and Ruutu video female/male Ruutu video advertisements are displayed on pre-roll and mid-roll during Ruutu video content in all Sanoma sites (ISTV and HSTV) and Nelonen Media sites (Ruutu). Ruutu video advertisements are sold also as female/male targeted. Female/male targeted campaigns are booked towards Sanoma Smart Targeting data and based on program profiles shown on Ruutu. Ruutu video targeted buying Advertisements bought by Ruutu video targeted buying are displayed on pre-roll and midroll during Ruutu video content in Nelonen Media sites and ISTV and HSTV. Campaigns are targeted towards target audiences based on Sanoma Smart Targeting data. Target audiences sold: yrs., yrs. and over 45 yrs. During year 2015 it s possible that addional target audiences will be added. Ruutu video interests Against Ruutu video interests bought campaigns are displayed on pre-roll and mid-roll during Ruutu video content in Nelonen Media sites and ISTV and HSTV. Campaigns are targeted towards target audiences interests based on Sanoma Smart Targeting data. Interests: sports, relationship and sex, fashion and beauty, events, food and wine, exercising and wellbeing, families with kids, travelling, motor vehicles and finance are the categories sold. Ruutu video program specific buying Ruutu video advertising can be bought on a limited basis in certain programs. Program specific buying includes both selected programs and short video clips. Selected programs can be programs displayed on Ruutu, ISTV or HSTV. ONLINE 27

28 Video ads, CPM-prices Ruutu Total Ads are displayed pre-roll and mid-roll during Ruutu video content in all Sanoma sites (ISTV, HSTV) and Nelonen Media sites (Ruutu) and pre-roll on Sanoma Gaming sites (pelikone.fi and alypaa.com). SPOT LENGTH 30 Ruutu Total 49,00 Ruutu Total female/male 59,00 Ruutu video Ads are displayed pre-roll and mid-roll during Ruutu video content in all Sanoma sites (IStv, HStv) and Nelonen Media sites (Ruutu). SPOT LENGTH 30 Ruutu video 56,00 Ruutu video female/male 65,00 Ruutu video targeted buying yrs, yrs, over 45 yrs. 69,00 Ruutu video interests (sports, relationship and sex, fashion and beauty, events, food and wine, and exercising and wellbeing, families with kids, travelling, motor vehicles, finance, home, garden) 69,00 Ruutu video program specific buying 72,00 Above mentioned CPM-prices will be added additional 20% when buying specific targeting, interactive ads, preroll or taylored frequency. Interactive videoads, VPAID spots +20 % Geotargeting +20 % Targeting towards specific timing +20 % Preroll +20 % Taylored frequency (Normal frequency is 3 / viewer per week, program specific buying without frequency restrictions) +20 % Prices are valid until further notice. Nelonen Media reserves the right to update the prices in The current price list is available at nelonenmedia.fi. Time-length factors The recommended maximum length of a spot is 45 seconds. Spots longer than 20 seconds are as a rule shown only with full-length programs. The pricing of spots of different lengths is determined on the basis of Nelonen Media s current time-length factors, please note that for short advertisements 1-10 seconds, the factor is 0,5. 28 SECONDS FACTORS , , , , , , , ,4

29 Interactive and dynamic spots In addition to clickability, video ads can include other functionalities. Interactive and dynamic spots can be bought on all campaigns with buying methods mentioned in chapter buying methods. These spots can be used to collect lead information or provide the viewer with additional information if he or she gets interested. For instance, the content of dynamic flash spots and overlays can be updated automatically. Examples on dynamic and interactive spots can be found on Additional targeting In addition to buying methods listed above campaigns can be targeted towards geotargeting, specific timing or taylored frequency. Advertisements can also be bought only on pre-roll. Other forms of advertising in video content In addition to video ads, the advertiser can make use of overlays and pause ads. These both ads are clickable and contain dynamic elements. Overlay ads are displayed on top of the program for 15 seconds and the viewer can close them if he or she so wishes. Overlays are excellent for presenting tactical and memorable advertising messages because it s awareness is high and ads are linked to the program content. When designing overlay ads, it s important to think about viewing experience. The advertiser can also make use of breaks in viewing with pause ads. A pause ad is shown when the viewer presses the pause button. The pause ad is clickable and can also include animation. It can only feature audio if viewer takes action. Other ad formats within video content CPM-prices OVERLAY Sanoma video Ads are displayed in all Nelonen Media and Sanoma video content (ruutu, istv, hstv). Ruutu video Ads are displayed in all Nelonen Media video content. Ruutu video female/male Ads are displayed in all Nelonen Media video content that have strong female/ male profile. Program specific buying Ads are displayed pre-roll and mid-roll during Ruutu video content in selected programs in Nelonen Media and Sanoma sites. PAUSE AD Ruutu video Ads are displayed in all Nelonen Media video content. CPM-PRICE 20,00 23,00 26,00 34,00 23,00 29

30 Display advertising Nelonen Media sites can also be bought display advertising like giant panoramas, flash wallpapers and prestitials. Giant panoramas are displayed mainly in desktop and mobile devices. Advertising space on Nelonen Media Internet sites is sold on a display (CPM) basis. In addition to the most common forms of ads, we also offer a large range of specialised and customised solutions. Ask your Nelonen Media contact person for further information on customisation options. Display advertising, CPM prices PACKAGES GIANT PANORAMA / MOBILE PANORAMA Nelonen Media RON 30,00 Nelonen Media TV RON 30,00 Nelonen Media radios RON 30,00 TV Sync - syncronized campaign against tv campaign Sanoma RON 39,00 Retarget Sanoma RON 39,00 MOBILE ADVERTISING Splash screen (shown while loading Ruutu mobile application) WEEKLY PRICE DISPLAY CPM-PRICING ON SITES TV SITES: GIANT PANORAMA / MOBILE PANORAMA FLASH WALLPAPER PRESTITIAL (SHOWN ON FRONTPAGE) ruutu.fi 39,00 45,00 48,00 nelonen.fi 35,00 40,00 44,00 jimtv.fi 35,00 40,00 44,00 livtv.fi 35,00 40,00 44,00 herotv.fi 35,00 40,00 44,00 nelonenpro.fi 35,00 40,00 44,00 RADIO SITES: GIANT PANORAMA / MOBILE PANORAMA WALLPAPER (GIANT PANO- RAMA+BACK- GROUND) PRESTITIAL (SHOWN ON FRONTPAGE) radiosuomipop.fi 35,00 40,00 44,00 radiorock.fi 35,00 40,00 44,00 radioaalto.fi 35,00 40,00 44,00 loop.fi 35,00 40,00 44,00 groovefm.fi 35,00 40,00 44,00 metroradio.fi 35,00 40,00 44,00 30

31 Content instructions All up-to-date content information is available at Content delivery address Send video spots to Nelonen Media over the Internet by uploading the video files via Other materials and loading instructions are to be sent to Additional information: More information on advertisement format recommendations: 31

32 Terms and Conditions of Sales TV, Radio & Online 2015 Nelonen Media 1. SALES OF ADVERTISING AIRTIME Airtime is sold equitably to all advertisers, media agencies, advertising agencies and other advertising service companies (hereafter "Advertiser") who undertake to comply with the general requirements set on TV and radio advertising and with instructions provided by Nelonen Media. These terms and conditions of advertising sales shall apply when the client (hereafter "Advertiser") purchases advertising airtime from Nelonen Media. The product or service advertised must be specified when advertising airtime is booked. A client who has purchased advertising airtime shall not have the right to sell it on to a third party. Nelonen Media reserves the right to reschedule booked advertising airtime or cancel a booking for airtime for reasons including cancellation or rescheduling of a program or other compelling reason without liability to compensate. Advertisers shall be informed immediately of any such change. In this context Nelonen Media shall endeavour to provide another corresponding program to replace the changed or cancelled booking. 2. ADVERTISEMENT CONTENT AND ADVERTISEMENT COPY Advertisement content must comply with the instructions given by Nelonen Media as well as the requirements set out in legislation, government rules and regulations and the ICC International Code of Advertising Practice. Advertisements must be produced with discretion and good taste. No advertisement should be such as to evoke negative public attitudes towards television or radio advertising. Advertisements must not contain statements or visual presentations which seek to denigrate or might denigrate a competitor, competing product or other business, profession or entity. The content of advertisements addressed to children must be carefully considered, taking into consideration that they appeal to children as product users or influence children with their example. Advertisements of medicinal products must always be submitted for preliminary inspection by the Inspection Board of Pharma Industry Finland. It is recommended that advertisements of medicinal products be submitted for inspection at the scripting stage. 32

33 The following products and services may not be advertised: spirit drinks (over 22%) tobacco products medicinal products and medical treatments available only on prescription. Advertising of the following products is subject to restrictions: products classified as unsuitable for children under 16 may only be advertised after 21.00; mild alcoholic beverages (max. alcohol content 22% by volume) may only be advertised after products classified as unsuitable for children under 18 may only be advertised after 23.00; Advertisements must be clearly distinguishable from programming proper both technically and in terms of content and form. Advertisement copy must meet the technical requirements set by Nelonen Media/Spotgate. Nelonen Media shall have the right to refuse, without liability to compensate, the airing of advertisements that do not meet the above requirements. Advertisement copy shall be sent to Nelonen Media at the Advertiser s risk. Under these Rates and Terms and Conditions, airing of a radio advertisement means the same as the transmission of a radio advertisement on a radio station. 3. LIABILITY FOR ADVERTISEMENT CONTENT The Advertiser shall be liable for ensuring that advertisements ordered by the Advertiser or an advertising agency used by the Advertiser do not violate existing laws, other marketing regulations or rules and regulations issued by the government or a self-regulatory body, or offend public decency. The Advertiser shall also be responsible for obtaining ownership and/or user rights to the material and be liable for ensuring that the advertisement can be transmitted without violating any ownership, patent or other intellectual property right or other right. The Advertiser shall cover all costs arising from obtaining or exercising the above rights (including fees payable to Finnish Composers Copyright Society, Teosto). The Advertiser shall be liable for any loss or damage resulting to a third party from a violation or non-existence of ownership, patent or other intellectual property right or other right, or other related claim. Nelonen Media shall not be liable to the Advertiser or a third party for any costs, loss or EHDOT 33

34 damage incurred by the Advertiser or a third party due to a violation of the above terms and conditions. 4. DELIVERY AND PRELIMINARY INSPECTION OF ADVERTISEMENT COPY Advertisement copy must be delivered to Nelonen Media in accordance with the schedule below. DATE OF TRANSMISSION Monday Tuesday Wednesday Thursday Friday Saturday Sunday DEADLINE FOR ADVERTISEMENT COPY AND TRANSMISSION INSTRUCTIONS Thursday at 2.00 PM Friday at 2.00 PM Monday at 2.00 PM Tuesday at 2.00 PM Wednesday at 2.00 PM Thursday at 2.00 PM Thursday at 2.00 PM TV Advertisements or transmission instructions supplied later than the deadlines specified above shall be subject to a late copy surcharge of VAT for each day of delay per film delayed. Any exceptional scheduling (seasonal holidays) must always be confirmed with Nelonen Media. For technical reasons regional advertising copy must always be supplied in accordance with the table given above, and exceptional scheduling cannot take place. Radio The advertisement copy and transmission instructions must be ed no later than three (3) business days before the campaign commencement date to radiotrafiikki@nelonenmedia.fi. Material can be submitted in 16 bit wav format (44.1 khz or 48 khz) or mp3 format (256 kbps or faster). DATE OF TRANSMISSION Monday Tuesday Wednesday Thursday Friday Saturday Sunday DEADLINE FOR ADVERTISEMENT COPY AND TRANSMISSION INSTRUCTIONS Thursday at AM Friday at AM Monday at AM Tuesday at AM Wednesday at AM Thursday at AM Thursday at AM 34