Radio Listening in Finland

Transcription

1 Radio Listening in Finland Welcome! Marja Keskitalo, Yleisradio Stefan Möller, RadioMedia Radio Listening in Finland 2014 Toimitusjohtaja Lena Sandell, Finnpanel Oy Bigger Radio: Breaking Out of the Box Alison Winter, Head of Audiences BBC Radio & Music

2 Radio Listening in Finland 2014 On average 6 radio sets in Finnish households. 3,7 daily listeners(9+). Daily listening time 3 hours(3:01). Lotsof radiosto choosefrom in average20 FM radiosand thousands of internet options Radio listenershavetheirownimportantfavouritechannels.on average the Finns listen to 1-2 channels during one day.

3 Daily listening time during h:min 4:00 3:26 3:50 3:45 3:43 3:39 3:25 3:27 3:19 3:10 3:21 3:28 3:37 3:26 3:22 3:17 3:14 3:16 3:15 3:11 3:10 3:08 3: : Coverage of Bassoradio and Nostalgia expand 3:00 3:03 3: : Launch of Radio Rock, Radio Aalto 2:00 1: : Yle Radio Suomi, YLE Radio 1, YleX : New radios (Iskelmä, Sävelradio, Groove, SuomiPop), coverage of NRJ expands 1997: Launch of Radio Nova : Firs seminational radios (Classic, KissFM) 1990: Radio Suomi, Radiomafia, Yle:n Ykkönen 0:

4 Share of recordings is 10 % of the total listening time 2014 Min/day Recordings: internet music services, mp3 listening, CD/LP listening, podcasting etc ,5 % 250 2,5 % 4 5 % % 10 % % % Recordings Radio v v v v v v 65+ -v 4

5 Radio reach by different platforms (weekly) % of the total population Radio set Computer Mobile phone Tablet, April

6 Average daily radio listening time by month 2014 h:min 4:00 3:00 3:00 2:51 3:10 3:02 2:57 3:03 3:05 3:02 3:00 2:59 3:04 2:59 2:00 1:00 0:00

7 Radio listening places yrs yrs Other 6 % Unknown 8 % Home 26 % Unknown 15 % Other 4 % Car 30 % Car 15 % Home 55 % Work 31 % Work 10 % 7

8 Radio reach by quarter-hour on workdays 2014 (000) Highest reach: 8:00 8: :30 6:30 7:30 8:30 9:30 10:30 11:30 12:30 13:30 14:30 15:30 16:30 17:30 18:30 19:30 20:30 21:30 22:30 23:30 0:30 1:30 2:30 3:30 4:30 Radio prime time on workdays 9 and 1/4 hours, over a million listeners 7:15 16:30

9 Daily and weekly reach of radio during % weekly daily Reach = listened to at least one quarter-hour during the day/week

10 Weekly reach of different radio stations % Reach = listened to at least one quarter-hour during the week

11 Weekly reach of local radios in % 29 % 12 % 18 % 13 %, latest coverage area reports in 2014

12 Majority of radio listening share to four broadcasters SBS Discovery 10 % Other 9 % MTV Radiot 13 % Yleisradio 52 % Nelonen Media 16 % 12

13 Listening shares in 2014 (% of allradio listeningminuteson an averageday) Radio Suomipop 8 % The Voice 2 % Other 10 % Yle Radio 1 7 % YleX 5 % Radio Rock 4 % Radio Nova 9 % Yle Radio Suomi 34 % Radio City 2 % Radio Nostalgia 2 % Radio Aalto 2 % NRJ 3 % LOOP 2 % Iskelmä 5 % Classic Radio 1 % Yle Puhe 3 % Yle X3M 1 % Yle Vega 3 % 13

14 Listening shares in 2014 (% of allradio listeningminuteson an averageday) 9-45 yrs yrs Commer cial radio 75 % Yle 25 % Comme rcial radio 35 % Yle 65 % 14

15 Radio listening in Finland 2004 and Daily listening time 3:22 3:01 Number of radio sets in h:holds 4* 6 Weekly reach 97 % 94 % Daily reach 80 % 76 % Most listened quarter-hour(8-8.15) Shareof carlistening 19 % 20 % Number of listened stations daily 1,5 1,5 Number of listened stations weekly 2,7 2,8 15

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17 Extra material

18 Radio daily reach by age group During % v 25-44v Reach = listenedto at leastonequarter-hourduringthe day

19 Weekly reach (000)

20 Weekly reach by age group 2014 (000) All v v v v v v 65- v Radio total Yle total Commercial total Yle Radio YleX Yle Radio Suomi Yle Puhe Yle Vega Yle X3M Classic Radio Iskelmä LOOP NRJ Radio Aalto Radio City Radio Nostalgia Radio Nova Radio Rock Radio Suomipop The Voice Other

21 Daily listening time h:min 5:00 4:00 3:00 2:00 1:00 0: V V V V V V 9-14 V h:min :15 3:53 3:17 2:44 2:21 1:49 0:

22 Listening shares during % of allradio listeningminuteson an averageday %

23 Listening shares by age group in 2014 % Kaikki v v v v v v 65- v Radio total Yle total Commercial total Yle Radio YleX Yle Radio Suomi Yle Puhe Yle Vega Yle X3M Classic Radio Iskelmä LOOP NRJ Radio Aalto Radio City Radio Nostalgia Radio Nova Radio Rock Radio Suomipop The Voice Other

24 Share by listening place in 2014 Total population, 9+ years % Home Work Car Other Unknown

25 Radio reach by quarter-hour by age group on workdays (000) :30 6:30 7:30 8:30 9:30 10:30 11:30 12:30 13:30 14:30 15:30 16:30 17:30 18:30 19:30 20:30 21:30 22:30 23:30 0:30 1:30 2:30 3:30 4:30

26 Radio reach by quarter-hour by place on workdays (000) Home Car Work Other 0 5:30 6:30 7:30 8:30 9:30 10:30 11:30 12:30 13:30 14:30 15:30 16:30 17:30 18:30 19:30 20:30 21:30 22:30 23:30 0:30 1:30 2:30 3:30 4:30