Tourism in South Africa
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- Camron Watson
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1 Tourism in South Africa A statistical overview
2 Purpose of presentation Purpose of the presentation is to present different tourism statistics produced by Stats SA, as well as future plans on the production of statistics
3 People like to travel we are a country and continent on the move
4 Stats SA publishes tourism related information in four reports Tourism satellite account for South Africa Provides information on the contribution of tourism to the South African economy Tourism and Migration Provides information on the number of international visitors to South Africa Domestic tourism survey Provides information on the travel behavior of domestic tourists Tourist accommodation Provides information on the income earned in the accommodation industry from various types of accommodation
5 Tourism satellite account for South Africa
6
7 Tourism satellite account for South Africa Released as an annual report Latest data available: 2014 Can be used to answer the following questions: How much does tourism contribute to the economy? How many jobs has the industry created? How much money do tourists spend?
8 Approximately 14,5 million non-resident visitors visited South Africa in 2014
9 48,0 million domestic day trips and 47,3 million domestic overnight trips took place between January to December 2014
10 How large is tourism? South Africa: 2,9% of the GDP in 2014
11 How large is tourism? Tourism direct contribution to the GDP: 2012 to 2014 R93 750m ,9% R m ,9% R m ,9%
12 Total tourism direct contribution to GDP, 2014 R million
13 How many jobs were created? South Africa: tourism employs 1 in 25 people
14 How many jobs were created? Tourism direct contribution to employment : 2012 to ,5% ,4% ,5%
15 What is the value of tourism expenditure? Tourism expenditure: 2014 Inbound Non-resident visitors Inbound R m
16 What is the value of tourism expenditure? Tourism expenditure: 2014 Outbound Resident visitors Inbound R m Outbound R68 417m
17 What is the value of tourism expenditure? Tourism expenditure: 2014 Inbound Non-resident visitors Outbound Resident visitors Inbound R m Outbound R68 417m Trade balance R38 311m
18 What is the value of tourism expenditure? Tourism expenditure: 2014 Domestic resident visitors Domestic R m Inbound R m Outbound R68 417m Trade balance R38 311m
19 What is the value of tourism expenditure? Tourism expenditure: 2014 Inbound Non-resident visitors Domestic resident visitors RSA tourism R m Domestic R m Inbound R m Outbound R68 417m Trade balance R38 311m
20 Industry comparison: contributions to value added and employment: 2005
21 Industry comparison: contributions to value added and employment: 2014
22 Tourism and Migration
23
24 Tourism and Migration Provides information on international visitors Data are sourced from the Department of Home Affairs, from ports of entry Monthly and annual reports Can answer the following questions: When do tourists prefer to visit? How long do tourists stay in the country? Where do tourists come from? Main purpose of travel?
25 8,9 million tourists visited South Africa in 2015
26 When do tourists prefer to visit? Number of tourists by month and year: 2010, 2013, 2014 and 2015 Highest: December and January Lowest: June, May, February Exception: June 2010
27 How long do tourists stay in the country? Average number of days by month 2015 Jan Feb Mar Apr May Aug Jun Jul Sep Oct Nov Dec Overseas Average 6 days
28 How long do tourists stay in the country? Average number of days by month 2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Other African countries Average 5 days
29 How long do tourists stay in the country? Average number of days by month 2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SADC Average 3 days
30 Average number of days tourists spend: days
31 Where do tourists come from? Overseas tourists from 7 leading countries : 2015 The Netherlands France United Kingdom United States Germany China Australia
32 Where do tourists come from? Overseas tourists from 7 leading SADC countries: 2015 Zimbabwe Lesotho Mozambique Swaziland Botswana Namibia Zambia Tourists from 7 leading other African countries Nigeria Kenya Ghana Uganda Gabon Egypt Ethiopia
33 Main purpose of travel 3,7% 0,8% Business Study 95,5% Holiday 95,5% of inbound tourists were in South Africa for holidays
34 Main purpose of travel Overseas tourists main purpose of travel: Holiday overseas North America 96,2% Europe 95,5% Asia Africa 95,6% Middle East 92,4% 91,9% Central and South America 96,3% Australasia 97,4%
35 6,9% Asia and Middle East had higher proportions of tourists in South Africa for business 6,1%
36 Overview of 2015 figures Number of tourists
37 Domestic tourism survey
38
39 Domestic tourism survey Provides information on domestic tourism Annual household survey covering a sample of households Data are gathered on day and overnight trips Latest report available: 2014 Can be used to answer the following questions: When do domestic tourists travel? Where do domestic tourists travel to? Main reason for travel? Modes of transport used? Types of accommodation used?
40 How many day and overnight trips are taken? Day and overnight trips, Number of trips taken 54,4m 48,0m 50,8m 47,3m R104b R110b Despite the decline in the number of both day and overnight trips taken, expenditure increased. The increase was largely driven by spending of those in the LSM 8 10 group. Day trips Overnight trips Total expenditure
41 How many day and overnight trips are taken? Most recent day and overnight trips, Overnight 30 million million Day 20 million million Most recent trips has seen a decline in both day and overnight trips
42 When do domestic tourists travel? Overnight trips ,9% 11,0% 16,4% 15,2% The majority of overnight trips occurred during December and January A slight increase in overnight trips during April 2014 can be attributed to the Easter holidays Overnight trips Overnight trips
43 Where do domestic tourists travel? Percentage of most recent overnight trips by province of destination, 2014 GP 12,4% LP 15,2% NC 2,9% NW 7,2% FS 5,7% MP 9,7% KZN 14,7% WC 10,1% EC 11,1% The main destination for overnight travel was Limpopo followed by KwaZulu-Natal and Gauteng
44 Percentage Main purpose of travel? Main purpose of most recent overnight trip, The main reason reported for undertaking overnight trips in 2013 and 2014 was visiting family and or friends Leisure Shopping Sporting VFR Business Religion Cultural Occasion* Other Unspecified
45 Modes of transport used? Overnight trips mode of travel: 2014 Car 51% Other 2% Air 3% Taxi 34% Bus 9% Unspecified = 1%
46 Types of accommodation used? Type of accommodation: 2014 Hotel 4,7% Other 18,9% Stayed with friends or relatives 72,5% 3,8% Self-catering establishments
47 Tourist accommodation
48
49 Tourist accommodation Provides information on the number of stay units available, stay unit nights sold, and income earned in the short-stay accommodation industry Monthly survey covering a sample of public and private enterprises Can be used to answer the following questions: How much income does the industry earn? How do occupancy rates, for various types of accommodation, change during the year?
50 Hotel occupancy rate over time
51 Accommodation income and overseas tourists Indices for volume of overseas tourists vs income earned by hotels from accommodation Sources: (1) Overseas tourists: Tourism and Migration (P0351) (2) Income from accommodation: Tourist accommodation (P6410)
52 Future improvements
53
54 Tourism satellite account for South Africa Will release the next report by the end of 2016 Tourism and migration Plans to publish more information on the age structure of travellers, in particular children Future initiative of Home Affairs to measure the duration of stay for transits Have started with the publishing of accumulated information quarterly
55 Domestic tourism survey Switch to Computer Assisted Personal Interviews (CAPI) using handheld devices in January 2017 Publish an annual report based on DTS 2015 data collection in July 2016 that will provide information at metro level in addition to the current national and provincial levels Produce a technical report that will evaluate the DTS against SAT tourism survey in 2016/17 financial year. Based on the findings of the report a decision will be made as to whether the Stats SA product will replace the SAT product Produce quarterly reports from 2017 onwards that will provide headline indicators at national level
56 Thank you!
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