Monthly Performance Pack February Mimmi Andersson, BBC iplayer BBC Communications

Transcription

1 Monthly Performance Pack ruary 2015 Mimmi Andersson, BBC iplayer BBC Communications

2 Monthly summary ruary 2015 iplayer had its biggest week ever beginning on16 th - when audiences wanted to catch up on the 30 th anniversary episodes of EastEnders with 75m requests Total requests were at 299m, making it a successful month given that ruary is 3 days shorter than January There were an average of 10.7m daily requests overall and it is the best month ever for requests to TV programmes, with an average of 8.6m requests a day BBC iplayer audiences are watching more on mobile devices than ever before. In ruary, mobile and tablet requests increased to 52% of all requests to TV programmes on BBC iplayer the highest level seen to date The live episodes of EastEnders proved popular, and The Comic Relief Bake Off and Top Gear also featured in the top programmes this month. Dramas such as Waterloo Road, Silent Witness, The Casual Vacancy and Wolf Hall also performed strongly New series of Just a Minute and The News Quiz proved popular this month as well as live football and the Radio 1 and Radio 2 breakfast shows Consistent with previous months: The profile of BBC iplayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener s profile (although more in line with home broadband users). BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iplayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2

3 Index Page Content 4-8 Monthly BBC iplayer requests by media type and device type 9 Notes about the data in this report 10 Weekly request latest 6 months Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iplayer for TV by time of day 15 Use of BBC iplayer for radio by time of day 16 Profile of BBC iplayer users Glossary Slide 3

4 Jan 09 t Jan 10 Jan Jan 12 Jan-13 Jan-14 Millions of requests per month SOME DATA MISSING* * Total monthly BBC iplayer requests across all platforms, since 2009 Total requests were at 299m this month making it very successful given that ruary is 3 days shorter than January. (Radio data also saw some changes see slide 8.) Requests for TV programmes Requests for radio programmes * Please refer to slide 9 for guide notes Slide 4

5 Jan 09 t Jan 10 Jan Jan 12 Jan-13 Jan-14 Millions of requests per day (average monthly) SOME DATA MISSING Average daily BBC iplayer online requests Average daily requests number 10.7m overall and it is the best month ever for the average daily numbers of requests for TV programmes at 8.6m requests a day. Measurement correction Daily TV requests Daily radio requests * Please refer to slide 9 for guide notes Slide 5

6 TV and radio: Requests for programmes by device type The proportion of requests from mobiles and tablets increased to 51% in ruary, their highest-ever level. Number of requests (millions) % of requests * 333 3* SOME DATA * MISSING* Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices ---- SOME DATA MISSING * % 6% 7% 7% 8% 10% 9% 3% 10% 9% 9% 9% 8% 5% 3% 1% 3% 3% 2% 2% 3% 3% 2% 2% 2% 1% 12% 12% % 13% 12% % 13% 14% 2% 4% 13% 14% % 12% 10% 4% 3% 3% 3% 3% 3% 3% 3% 4% 3% 3% 30% 35% 33% 31% 29% 29% 33% 33% 33% 30% 28% 30% 30% 23% 24% 25% 24% 22% 22% 23% 24% 23% 22% 24% 24% 26% % % % % % % % % % 20% 23% 23% 25% 13% 51% TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. * Please refer to slide 9 for guide notes Slide 6

7 TV only: Requests for programmes across BBC iplayer by device type TV requests were at 242m this month, making it very successful given that ruary is 3 days shorter than January. The proportion of mobile and tablet requests increased to 52% in ruary, the highest level seen to date Number of requests (millions) SOME DATA MISSING* * * Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets % of requests SOME DATA MISSING* 3% 3% 3% 3% 3% 3% 4% 4% 3% 2% 2% 1% 1% 15% 16% 15% % 16% 15% % 20% % % 15% 15% 12% 5% 5% 5% 4% 4% 4% 4% 3% 3% 5% 5% 4% 5% 30% 29% 28% 29% 28% 28% 25% 25% 27% 22% % 23% 25% 27% 29% 30% 29% 27% 28% 29% 30% 28% 26% 28% 29% 29% 16% 52% Mobile devices % % % % % % % 21% 20% 20% 22% 22% 23% TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. * Please refer to slide 9 for guide notes Slide 7

8 Radio only: Requests for programmes across BBC iplayer by device type There were 57m radio requests in ruary, this decrease was as a result of changes made to radio streaming. Find out more here: Number of requests (millions) * * 4 Unknown Internet TV / connected devices TV platform operators % of requests 24% 26% 28% 25% 25% 26% 25% 23% 23% 23% 23% 22% SOME DATA MISSING* 7% 44% Games consoles Computers Tablets Mobile devices 51% 45% % 45% 46% 48% 49% 54% 7% 8% 10% 9% 8% 8% 9% % 20% 23% 21% 20% % % 15% % 22% 25% 27% 7% 51% 46% % 42% 7% 9% 10% 9% 12% 36% TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. * Please refer to slide 9 for guide notes Slide 8

9 Notes for figures in this report Some TV request data was not captured in We estimate around 3.5m requests in ust and.5m requests in tember are missing, mainly (but not exclusively) for catch-up requests on computers. About 6m requests are missing in ember, across all device types, Since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report. Some radio request data was not captured in January and ruary 2015 we estimate around 7 million requests for January, and for ruary it is the result of changes made to some radio streaming services. Find out more on the BBC Internet blog. The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC istats AV systems. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page. This data is collected via a BBC internal data warehouse (BBC istats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iplayer. They are indicative only, since they do not represent total request numbers per series. In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK This data includes requests via BBC iplayer on any BBC website whether on a programme, channel or station page, via the pop-out console, or on the BBC iplayer website itself. This report does not include requests for web-only content (such as online news or sport coverage) only requests for full-length programmes which have been transmitted on a TV channel or radio station. BBC iplayer stats measurement was under-representing radio data up to mid-january 2013, when a problem was corrected, and radio requests from week to week 2014 were undercounted. Please quote the source of these figures as BBC istats. Slide 9

10 Jan 12 Jan Jan 26 Jan Weekly Requests (millions) Weekly BBC iplayer online requests latest 6 months (excluding Virgin Media cable and Sky) Average weekly requests were at 69m in January, broadly stable on previous months. iplayer s biggest week ever started on the 16 th, when BBC iplayer audiences wanted to catch up on the 30 th anniversary episodes of Eastenders first broadcast during this week. Some data is missing from this time-period * TV Requests Radio Requests SOME DATA MISSING* * Please refer to slide 9 for guide notes Slide 10

11 BBC iplayer - top 20 TV episodes, ruary 2015 (excluding Virgin Media cable and Sky) The live episodes of EastEnders proved popular and The Comic Relief Bake Off and Top Gear also featured in the top programmes this month. Dramas such as Waterloo Road, Silent Witness, The Casual Vacancy and Wolf Hall also performed strongly BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series Top Gear Series 22 Episode 2 2,645,000 Top Gear Series 22 Episode 3 2,3,000 Top Gear Series 22 Episode 4 2,069,000 EastEnders Flashback /02/2015 2,0,000 Top Gear Series 22 Episode 5 1,990,000 EastEnders 20/02/15 1,790,000 EastEnders /02/15 1,761,000 EastEnders /02/15 1,755,000 EastEnders /02/15 1,662,000 The Great Comic Relief Bake Off Series 2 Episode 1 1,469,000 The Great Comic Relief Bake Off Series 2 Episode 2 1,3,000 Waterloo Road Series 10 Episode 15 1,230,000 EastEnders 23/02/15 1,227,000 EastEnders 24/02/15 1,220,000 EastEnders 05/02/15 1,215,000 EastEnders 10/02/15 1,7,000 The Voice UK Series 4 Episode 5 1,5,000 EastEnders 02/02/15 1,154,000 The Voice UK Series 4 Episode 7 1,153,000 Waterloo Road Series 10 Episode 16 1,152,000 Total requests per ep. Top Gear Series 22 Episode 2 2,645,000 EastEnders Flashback /02/2015 2,0,000 The Great Comic Relief Bake Off Series 2 Episode 1 1,469,000 Waterloo Road Series 10 Episode 15 1,230,000 The Voice UK Series 4 Episode 5 1,5,000 Silent Witness Series One of Our Own Part 1 1,055,000 The Casual Vacancy Episode 1 977,000 Wolf Hall Episode 3 951,000 The Dumping Ground Series 3 Episode 5 9,000 Death in Paradise Series 4 Episode 7 854,000 Call the Midwife Series 4 Episode 3 779,000 Six Nations Rugby 2015 Wales v England 06/02/ ,000 Uncle Series 2 Episode 1 656,000 Excluded: Kicked out of School Episode 3 642,000 The FA Cup 2014/15 Preston North End v Man U 598,000 The Graham Norton Show Series 16 Episode 581,000 Dragons' Den Series 12 Episode 8 561,000 The Great British Sewing Bee Series 3 Episode 1 547,000 Australian Open Men's Final: Murray v Djokovic 526,000 I Survived a Zombie Apocalypse Episode 1 5,000 Please refer to slide 9 for guide notes Slide

12 BBC iplayer - top 20 radio episodes, ruary 2015 New series of Just a Minute and The News Quiz proved popular this month as well as live football and the Radio 1 and Radio 2 breakfast shows. BBC iplayer Top 20 Radio episodes All Total requests per ep. BBC iplayer Top 20 Radio episodes Just a Minute Series 71 Episode 1 156,000 The Unbelievable Truth Series 14 Episode 6 154,000 The News Quiz Series 86 Episode 1 146,000 The Chris Evans Breakfast Show 04/02/15 1,000 The Chris Evans Breakfast Show 05/02/15 142,000 The Chris Evans Breakfast Show 03/02/15 1,000 5LS Premier League Football Tottenham v Arsenal 1,000 The Now Show Series 45 Episode 5 1,000 The Chris Evans Breakfast Show 02/02/15 136,000 The Radio 1 Breakfast Show 05/02/ ,000 The Radio 1 Breakfast Show 04/02/ ,000 5LS Andy Murray v ak Djokovic 01/02/ ,000 Jeremy Vine 04/02/15 122,000 The Radio 1 Breakfast Show 03/02/ ,000 The Now Show Series 45 Episode 6 9,000 The Radio 1 Breakfast Show 02/02/2015 4,000 Desert Island Discs 15/02/2015 3,000 Ken Bruce 04/02/2015 2,000 Ken Bruce 03/02/2015 0,000 5LS FA Cup Football Man U v Cambridge United 105,000 most requested episode per series Total requests per ep. Just a Minute Series 71 Episode 1 156,000 The Unbelievable Truth Series 14 Episode 6 154,000 The News Quiz Series 86 Episode 1 146,000 The Chris Evans Breakfast Show 04/02/15 1,000 5LS Premier League Football Tottenham v Arsenal 1,000 The Now Show Series 45 Episode 5 1,000 The Radio 1 Breakfast Show 05/02/ ,000 5LS Andy Murray v ak Djokovic 01/02/ ,000 Jeremy Vine 04/02/15 122,000 Desert Island Discs 15/02/2015 3,000 Ken Bruce 04/02/2015 2,000 5LS FA Cup Football Man U v Cambridge United 105,000 Agatha Christie Episode 1 100,000 Fearne Cotton 04/02/15 98,000 Today 02/02/15 97,000 Steve Wright in the Afternoon 03/02/ ,000 The Archers 22/02/15 85,000 Scott Mills 03/02/15 84,000 Morse 12/05/ ,000 The Archers Omnibus 01/02/15 70,000 Please refer to slide 9 for guide notes Slide 12

13 DATA UNAVAILABLE DATA UNAVAILABLE TV and radio requests: live vs catch-up online requests This data excludes Virgin Media cable and Sky data for BBC iplayer (see page 9 for more details). The proportion of live requests to TV increased to 10% in ruary, boosted by live episodes of EastEnders. For radio, live requests were at 75% (affected by streaming changes) % requests for TV programmes % requests for radio programmes On-demand Simulcast On-demand Simulcast Please refer to slide 9 for guide notes Slide 13

14 Note: each line has a very different scale (see peaks) 06:00 07:00 08:00 09:00 10:00 :00 12:00 13:00 14:00 15:00 16:00 :00 :00 :00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 BBC iplayer use for TV online by time of day, ruary 2015 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak TV viewers BBC iplayer TV requests Internet users (any website) Internet peak 28.4 million TV peak 26.5 million BBC iplayer peak 713,000 Sources TV from BARB ruary 2015, internet from Nielsen ch 2012, BBC iplayer from BBC istats ruary see footnotes on final page for more detail Please refer to slide 9 for guide notes Slide 14

15 06:00 07:00 08:00 09:00 10:00 :00 12:00 13:00 14:00 15:00 16:00 :00 :00 :00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 Note: each line has a very different scale (see peaks) BBC iplayer use for radio online by time of day, ruary 2015 The scale for each line on this graph is different traditional radio listening is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio peak 13.7 million BBC iplayer peak 157,000 Internet peak 28.4 million Radio listeners BBC iplayer requests for radio Internet users (any website) Sources radio from RAJAR Q4 2014, internet from Nielsen ch 2012, BBC iplayer from BBC istats ruary see footnotes on final page for more detail Please refer to slide 9 for guide notes Slide 15

16 BBC iplayer use by demographic The profile of users of the BBC iplayer is measured on a monthly survey of 700+ UK adults, and has remained stable across 2014 and into Women Men Women Men Users of BBC iplayer Please refer to slide 9 for guide notes Home broadband users All TV viewers All radio listeners Users of BBC iplayer Home All TV viewers broadband users User profiles - TV from BARB (Q4 14), radio from RAJAR (Q4 14), broadband from BARB (Q4) All radio listeners

17 Glossary Stream click to play instantly Download save to your device to play later. We cannot report on playback of downloads due to technical and data privacy restrictions Users a count of browsers accessing the online BBC iplayer service. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is the industry-standard way of counting users or visitors to websites Requests the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than clicks which can be repeated if the user does not see an immediate reaction on the website Catch-up / on-demand programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iplayer Live / simulcast streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations Extra footnotes for slides showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of million individuals Slide