Personal Branding Brand You

Transcription

1 Personal Branding Brand You Barbara Maldonado: Social Media Community Advisor and Strategist

2 Brand YOU Socialnomics Video What is branding I m not the GAP Brand YOU - Interactive Social Media broadcast YOU Social Media and Recruiters The Tools Facebook, Twitter and LinkedIn

3 What is Branding? I m not the GAP Branding is the main way that marketers distinguish one product from another. - The Brand story, the logo, the commercials, how the Brand is represented Personal branding is how YOU will stand out from the rest of your classmates in your internship or job search - Your story, how you present yourself, your work

4 Brand YOU Interactive Your story How you present yourself Your work Your future It s now time to tell YOUR story as part of your internship or job search.

5 Social Media Broadcast YOU Social media provides the tools to allow our professional profiles and updates to extend beyond the in person conversations we can have. It holds a spot for us online that allows who we are, our resumes, our thoughts, our brand to be accessible even while physically, we are not.

6 Social Media and Recruiters Nearly three-quarters of companies surveyed were using social networks for recruiting, and 58.1% said they had successfully hired a candidate found through a social network. LinkedIn was the top social network looked to for hiring, used by nearly 80% of companies recruiting through social media. It also provided the most success, with about 90% of companies who had hired through a social network reporting they found the candidate on LinkedIn. While Facebook and Twitter were used for recruiting by about 55% and 45% of companies, respectively, they led to far fewer hires: 27.5% for Facebook and 14.2% for Twitter.

7 Social Media and Recruiters Whether we like it or not, employers are using the information we post and is posted about it to evaluate who we are as people and potential candidates Privacy filters in Facebook help, but there are ways around those controls Be mindful of the information you post, unfortunately it can be held against you

8 The Tools Facebook Social, Applications, Games, Surveys, Causes Twitter Micro-blogging, connect with people without their having to confirm you LinkedIn Strictly professional, where your professional contacts, recruiters, and mentors are This is a highly sought-after and utilized tool in the business community

9 Facebook Tips If you wouldn t want your mom seeing your post or picture, err on the side of caution and don t post it. Privacy Settings Learn how to use a Facebook Fan Page, Facebook Ads, Invitations The power of Facebook is that it ties into close personal connections and builds from there, reach out to that community let your friends know that you are looking for a job

10 Twitter Tips Rapid paced micro-blogging based on 140 characters. Global reach Can search for contacts in your area of interest and follow the companies you are applying to

11 Twitter Do maximize every character available in the Bio section of your profile Do have a profile picture, logo or visual representation to go along with your tweets Do Follow people that you can learn from, engage in conversations with them and provide relevant content Do commit to the time it will take to build your Twitter community, if you set up an empty account with no followers to test it out you will sit on the sidelines, in a very quiet, anonymous conversation Do use Twitter to learn more about your profession, your industry, competitors and prospect clients What you post is up to you, but make sure to think of that tweet as the first and only impression someone whether a potential employer, professional connection or potential employer may have of you Do know that Tweets are indexed and are searchable via Third Party Apps and can come up in Google Searches.

12 LinkedIn 90% of companies who had hired through a social network reporting they found the candidate on LinkedIn

13 LinkedIn Your online resume, 24/7 PR for yourself, recruiters, employers and potential clients are able to get a snapshot of who you are Very important to keep this up-to-date and maximize all of the tools available Updates similar to Facebook Slideshare to showcase your projects Search options Book list

14 LinkedIn Tips Do provide full job descriptions of your current and past positions. Listing your employers does not fully maximize your profile. Do utilize LinkedIn s applications to build a more robust picture of your professional experience including SlideShare to upload any presentations/work that you have put together and Reading List to showcase your interest in continuing to learn and grow professionally Do update your status frequently to let your profile viewers know the projects you are working on Do ask your current or past colleagues and contacts whom you have strong relationships with to provide recommendations for you (and return the favor for them)

15 LinkedIn Tips Do participate in the LinkedIn professional groups. Instead of self-promotion, provide useful information based on your experiences that will add value to those reading your posts. Do have a professional photograph for your profile Do provide a warm when sending a LinkedIn or Recommendation request, respect the person you want to connect with by taking a few minutes to send them a personal note Don t miss the opportunity to show the best of who you are professionally via your LinkedIn profile this is especially valuable are you build your credibility within your current role or if you are seeking a new opportunity. Do put your LinkedIn profile address in your signature, this will allow recipients of your to have an opportunity to learn more about you (I maximize this LinkedIn strategy to help me build inroads when I am prospecting clients)

16 LinkedIn Live Demo

17 Contact Information Barbara Maldonado LinkedIn: barbaramaldonado

18 Best wishes on your internship or job search!