Social Media & Human Resources: Strategic Partners for Success. By Meredith Chapman and Holly Norton

Transcription

1 Social Media & Human Resources: Strategic Partners for Success By Meredith Chapman and Holly Norton

2 Social Media & Human Resources: Strategic Partners for Success By Meredith Chapman and Holly Norton

3 Introductions Meredith Holly Hashtag #SMStrategy Questions Feel free to ask throughout

4 Agenda How Social are You? Small group activity Top 5 Uses for Social Media in HR Integration Strategies Case studies Best practices Tactics Closing group discussion

5 Video: Social Media Revolution

6 Open Discussion How do you use social media personally?

7 How do you use social media personally?

8 How should HR use social media? As a group at your tables, brainstorm a list of three ways HR departments could use social media. Consider broadly: Goals that could be achieved Functions that could be supplemented Anything that social media could replace

9 Strategic Social Media for HR

10 Strategic Social Media for HR

11 Strategic Social Media for HR

12 Strategic Social Media for HR 5. Teambuilding Top 5 Uses for Social Media in HR

13 Teambuilding Savvy companies see the advantages of using social media internally, as well, to build teams and strengthen ties in the workplace. Including team-building tactics in your social media strategy can boost your employees' productivity, cohesiveness and job satisfaction. David Ingram, Houston Chronicle

14 Teambuilding Strategy Build a sense of community to connect employees across the organization through social media tools

15 Teambuilding Strategy Build a sense of community to connect employees across the organization through social media tools Tactics Employee recognition posts Integration of virtual employees Project collaboration Gamify virtual team building

16 Strategic Social Media for HR 5. Teambuilding 4. Onboarding Top 5 Uses for Social Media in HR

17 Onboarding Pioneer Staffing describes onboarding as a strategic, deliberate business process to enable, facilitate, and assure that each employee is successfully immersed into the company culture, quality, and operational systems.

18 Onboarding Strategy Provide an online, social community for employees to boost networking, brand values and promotion of the company

19 Onboarding Strategy Provide an online, social community for employees to boost networking, brand values and promotion of the company Tactics Set up private social communities for employees, e.g. Facebook groups, LinkedIn groups, Google+ communities Create a virtual space within a social community for document sharing, how-tos Encourage new employees to follow your organization on social media

20 During onboarding, encourage employees to follow the organization on social media. Onboarding

21 During onboarding, encourage employees to follow the organization on social media. Onboarding Since starting this practice in January, UD s Employee Facebook page has seen a 24% increase in Likes.

22 Strategic Social Media for HR Top 5 Uses for Social Media in HR 5. Teambuilding 4. Onboarding 3. Training

23 Training Create a users group to enhance trainings through ongoing dialogue

24 Training Google + communities can help erase the barriers that virtual employees may be experiencing

25 Training Erik QualmanNew York Times Bestselling author: Socialnomics, What Happens in Vegas Stays on YouTube.

26 Strategic Social Media for HR Top 5 Uses for Social Media in HR 5. Teambuilding 4. Onboarding 3. Training 2. Employee Communications

27 Employee Communications In business for over 160 years 4,000 employees plus 3,500 agency and concession employees Turnover was an issue *

28 Employee Communications Devise an interactive survey for employees Survey results used to create strategic plans for change focusing on employee engagement and trust: Changing organizational structure Changing leadership Improved communications Living the brand values

29 Employee Communications: Harrods Results: There have since been 4 employee surveys 91 percent of employees stated they are proud to work for Harrods Employee turnover has halved in the last 5 years *

30 Employee Communications: Harrods Interview with Smart Recruiters Being on social media has opened up a useful avenue for us to communicate with prospective candidates, as well as past and present Harrods employees. It s been an arduous process adopting social media into the overall recruiting strategy, but a year into it, we are seeing benefits on multiple levels. It s important to be innovative and explore communication technologies because it allows you to look at your offering from a generational perspective which helps our progress. Jenny Parry, Head of Resourcing at *

31 Employee Communications: Harrods Strategy Keep employees engaged and informed so they can live the brand. Tactics Set up social media presence on the platforms where your employees are: Twitter, Facebook, Instagram Leverage the Intranet and other employee communication tools to communicate news and showcase the value of connectivity between the employee and organization

32 Strategic Social Media for HR Top 5 Uses for Social Media in HR 5. Teambuilding 4. Onboarding 3. Training 2. Employee Communications 1. Recruiting

33 Recruiting: UPS Operations in 200 countries 400,000 employees Due to high volume hiring needs, UPS shifted to Facebook, Twitter, Google+ for recruitment on global level Facebook page features diversity video featuring women at UPS *

34 Recruiting: Sodexo 20th largest company in the world Early adopters: Using social media since 2007 Uses social and mobile to drive traffic to career site and mobile-specific job app In 2012 company saw a 233% increase in visits to mobile site, 1,500 downloads of their app resulting in 107 hires * Of those hires, 53% were internal, proving social works well for internal communications

35 Recruiting: Home Depot Leaders in transparency on Facebook Avoid the recruiting black hole, actively communicate with its talent community Everything is game: Questions from job candidates, employees asking about current positions, staff making suggestions for policy changes Candidates and customers are active contributors to page content: participating in surveys, revealing what the first day on the job was like or how their local store is performing *

36 Recruiting Job candidates use up to 15 resources for finding a job, so it s critical to be everywhere they are. CareerBuilder is automating the sourcing and candidate engagement process through our Talent Network solution. SEO, career sites, social media, job aggregation, mobile we use digital technology to promote job opportunities to candidates at every touch point. Matt Ferguson, CEO of CareerBuilder *

37 Equest: Big Data for Human Resources Data-Based Recruiting With the advent of Big Data, there is a historic opportunity to make the most rigorously evidence-based human-capital decisions ever. 85 percent of top executives have projects planned for getting more business value out of the data their companies generate and collect. *

38 Comb the Internet: Data-Based Recruiting

39 Data-Based Recruiting Things you do now: Check resumes Make phone calls Place job ads Interview Cold-call potential clients + Things you can do with Twitter: See how people act online (resume checking) Have conversations with people you re interested in (phone calls) Share a link with your latest job openings (ad placement) Talk and get a feel for people directly (interview) Use Twitter search for relevant keywords, contact through tweets (cold calls)

40 Data-Based Recruiting Listen and Learn Twitter chat guide #smallbizchat #HSUchat #edchat

41 One-Stop Shop Home Depot deliberately and effectively responds to every inquiry Integration is key: All communications in one landing space, rather than separate apps/channels that divide audience

42 Guiding Policies What s the craziest story you heard that you can share about why someone was fired for a social media post?

43 Guiding Policies

44 Supporting Policies

45 Policy Example: Intel Simple yet clear: Disclose Protect Use Common Sense

46 Local Policy Resources Delaware Employment Law Blog by Molly DiBianca Social Media Marketing Strategy Certificate Program

47 How will your HR department use social media?

48 Social Media & Human Resources: Strategic Partners for Success By Meredith Chapman and Holly Norton