8-11 May 2017 Hong Kong

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1 For trade visitors only 8-11 May 2017 Convention and Exhibition Centre (HKCEC) International Trade Fair for Wines and Spirits As part of: Supported by: Organised by:

2 - the New Destination for ProWein! ProWine Asia: Toast to a Flourishing Market Düsseldorf, Germany ProWein The World s No.1 6,257 exhibitors from 59 countries More than 55,000 trade visitors from 123 countries ProWein is the world s No. 1 international trade fair for wines and spirits. In 2016, with more than 55,000 visitors, around 6,200 exhibitors and over 960 journalists from all over the world, the event was the largest industry meeting worldwide and the most successful ProWein of all time. ProWein s success is much more than the annual event in Düsseldorf. Since 2013, ProWein has developed new product families with ProWine China and ProWine Asia. ProWine Asia, debuting in Singapore in April 2016, was recognised as the premier platform which took the Southeast Asian wine and spirits business to greater heights. Due to its success and popular demand from exhibitors, Prowine Asia now takes place every year. The 2017 chapter will be held in, one of Asia s most exciting hubs and the springboard to tap into the enormous Chinese market. ProWine Asia 2016 s inaugural event in Singapore played host to 258 established wine producers and distributors from 30 countries. Held alongside Food&Hotel Asia (FHA), the collaborative crossover amongst the international food, hotel, and wine industries saw some 7,339 trade visitors from 44 countries during the four-day trade event. Modeled after the iconic ProWein trade fair in Review of ProWine Asia Singapore in 2016: Düsseldorf Germany, ProWine Asia has rapidly developed to become the premier platform for wine- The showcase is also grounds to a myriad of activities including masterclasses and seminars by industry ProWine Asia now expands to Asia s prosperous business hub -. Rewarding Experience for Trade Visitors May 8-11, 2017 April 24-27, 2018 Singapore Over 70% of all trade visitors have a direct say in sourcing decisions *ProWein 2016 ProWein 2016 / Düsseldorf, Germany ProWine China 2015 / Shanghai, China ProWine Asia 2016 / Singapore Messe Düsseldorf (China) together with Exhibition Services Ltd will present the second edition of ProWine Asia during 8-11 May, established wine producers and distributors from 30 countries showcasing their latest and best-selling product varieties and labels 15 group pavilions from 11 countries, including Australia, Austria, Canada, Chile, France, Hungary, Italy, Portugal, Singapore, South Africa and Spain 88% representing overseas exhibitor participation 7,339 trade visitors from 44 countries and regions 45% representing overseas trade visitors, including Malaysia, Indonesia, Philippines and Thailand Top 3 reasons for visiting ProWine Asia 2016: Identify new opportunities and suppliers Learn about new developments and industry trends Connect with existing suppliers and business partners

3 China Year-on-yeagrowth +172% Guangxi Macao South Korea Guangdong Fujian Taiwan - Asia s Wine Hub economies. In 2015, the total value of wine imports and re-exports stood at HK$10.76 billion and HK$4.76 billion respectively, rising 28% and 96% from million liters of wine was imported and million liters was re-exported in ProWine Asia 2017 in will offer a fast-developing markets of Asia. Joining Forces for Synergy and Success ProWine Asia continues its successful cooperation with food and hospitality industries, running as a dedicated wine exhibition within HOFEX 2017, Asia s leading Food & Hospitality trade show. HOFEX has been growing rapidly and drawing more and more international buyers and suppliers from Asia and Europe. HOFEX will be celebrating its 30 th anniversary in HOFEX consists of total of 14 exhibition halls across 3 levels of the Convention and Exhibition Centre. This key trade fair for Food & Hospitality is expected to draw upwards of 2,500+ international exhibitors and 40,000 trade visitors during the 4-day show from 74 countries and regions. Vietnam Top 10 Re-Export by VALUE (2015) Value (HK$) Million CHINA $3,999 A diverse range of visitors will not only coming from the local market but also from Southern China (Guangdong, Guangxi and Fujian), Macao, Taiwan, South Korea and Japan. MACAO $376 VIETNAM $176 USA $77.4 UNITED KINGDOM $42.7 Within 2 hours flight time from most Asian cities, offers a prime position to be the international gateway for trade. TAIWAN $19.1 SINGAPORE $18.8 SWITZERLAND $12.9 JAPAN $9.7 THAILAND $6.3 Re-Export Data: Commerce and Economic Development Bureau

4 A S I A Top Venue in : HKCEC Reserve Your ProWine Asia 2017 Booth Now! HOFEX 2017 International Food Pavilions ProWine Asia 2017 Space Only (Mininum 18m²) who wish to build their own stand. Price: US $ 450 per m² Walk on Package A (Mininum 9m²) Chic and simple in black and white, suitable for arrangements of red wines and spirits. Fascia x 1 23W Energy Saving Longarm Spotlight equivalent to 100W x 2 White Chair x 2 White Bar Stool x 1 0.5mL Tall Showcase x 1 1mH Information Counter x 1 Price: US $ 500 per m² Hall 1: Bakery, Foodservice Equipment & Supplies, Hospitality Technology, Hospitality Design & HOFEX Hall 5: Food & Drinks, HOFEX Contact for exhibitors: Messe Düsseldorf China Ltd. Ningxin Wu Tel: Fax: WuN@messe-duesseldorf.de Exhibition Services Ltd Carmen Leung Tel: Fax: carmen@hkesallworld.com Convention and Exhibition Centre (HKCEC) Located in Wanchai, Island Walk on Package B (Mininum 9m²) Clean and stylish in earthy colors, ideal for presenting red & white wine selections and organic products. Fascia x 1 23W Energy Saving Longarm Spotlight equivalent to 100W x 2 White Chair x 2 White Bar Stool x 1 0.5mL Tall Showcase x 1 1mH Information Counter x 1 Price: US $ 500 per m² Premium Package (Mininum 15m²) ideal for highlighting an exclusive collection of wines & spirits. Banner Fascia x 1 23W Energy Saving Longarm Spotlight equivalent to 100W x 3 70W Longarm HQI x 2 White Chair x 3 White Bar Stool x2 1mH Information Center x 1 Further booth colors, carpet colors and furnishing can be ordered Price: US $ 540 per m²

5 TICKET TO THE WORLD. PROWEIN TAKES YOU TO THE WORLD S KEY MARKETS. CHINA Shanghai, China ASIA Düsseldorf, Germany Singapore

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