PROMAXBDA INDIA AWARDS 2016 QUICK GUIDE

Transcription

1 PROMAX INDIA AWARDS 2016 QUICK GUIDE This Quick Guide is written for the busy people. It s filled with important updates, common misconception, highlights and info to help you improve your chance of winning! What s more is that it only takes you less than 3 minutes to read it from end to end! IF you have any questions or need further clarification after reading, we can be easily red here: india-help-desk-2016@promaxasia.tv Tel: Skype: promaxindia

2 CONTENT PAGE 1. WHAT S? a. New criteria b. New video spec c. New Categories 2. HIGHLIGHT a. Funniest Spot vs. Best Comedy b. Regional Categories c. Translation 3. SPECS GUIDELINE FOR VIDEO UPLOAD 4. CATEGORY LIST

3 WHAT S? a. New Judging Criteria Before there were three judging criteria PRODUCTION QUALITY OVERALL CREATIVITY MARKETING OBJECTIVE Now there are just two. MESSAGE EFFECTIVNESS - Is the intended messaged conveyed? - Is the objective achieved? OVERALL CREATIVITY - How original is the concept? - How does it compare to the competing entries? Marketing Objective no longer makes up part of the total score. It is only there to provide context (especially for our international judges!). For example, a short explanation on a culture reference that made your promo funny or special. Or that ridiculously small budget or turnaround time that was used to produce your awesome promo. Only 250 words, use them wisely! b. New Video Upload Spec We now accept video frame size up to 1280 x 720 (720P) Full video specs can be found at the end of this guide, just before the category list. Tips: Same video file is used for judging and played at the Awards show if it wins. Submit your video in the exact requested specs so that it will look good on the giant screen on the big day!

4 c. New Categories Promotion - Best Station Image Promo - Best Themed Campaign - Best On-air Programme Campaign - Best Lifestyle Promo - Best Promo Using ONLY Programme Footage - Best Directing Marketing - Most Cost-Effective Guerrilla Marketing - Most Outstanding Marketing Initiative (In-House) - Most Outstanding Marketing Initiative (Out-of-House) - Best Print Ad - Most Outstanding in Promotion Regional - Best News & Current Affairs Promo - Something for Nothing

5 HIGHLIGHTS a. Funniest Spot vs. Best Comedy Promo Here is a chart to explain the differences between these two categories. FUNNIEST SPOT Does the promo have to make you laugh? YES. Does the program have to be a comedy? NO. It can be a movie, drama, sports, children any genre! BEST COMEDY PROMO Does the promo have to make you laugh? NO. It can be dramatic or even sad. Does the program have to be a comedy? YES. Example like Modern Family, Friends, Family guy, etc. b. Regional Categories First time entering any of the regional categories? You get the first entry free! Even if you are just sending one entry. Find out what are all the regional categories on our category list at the end of this guide! c. Translation Our judges come from different parts of the world. If your entry is not in English language, please provide English subtitle to help our judges to better appreciate your awesome work! Very important.

6 SPECS GUIDELINE FOR VIDEO UPLOAD All entries must be in QuickTime format (.mov) and uploaded online: Maximum File Size: 200MB per file. 16:9 aspect ratio: If the original content was formatted 4:3, please provide curtains (black bars on side) a.k.a. pillar box. Standard Encoding Specs These are general QuickTime specs that should be easily applied within your non-linear editing tool such as Final Cut Pro or Adobe Premiere. These settings can also be used in QuickTime Pro. Video Settings Frame Size: 1280 x 720 (720p) Pixel aspect: Square pixels Video Codec: H.264 Extension:.mov De-interlacing: Always de-interlace Frame Rate: 25 fps / 30 fps Key Frame Interval: 90 frames per keyframe Bit Rate Type: Constant Bit Rate Kbps: 5000Kbps Audio Settings Audio Codec: Channels: Sample Rate: Quality: Bit Rate: AAC Stereo 48khz High 128 Kbps * Important: When naming a file, please do not use spaces or special characters. Please use an underscore to represent a space. Example: video_from_the_b.mov Translation Due to the international composition of our judging panels, all non-english language entries MUST provide English translation/subtitles for judging purposes.

7 PROMAX INDIA AWARDS 2016 AWARD CATEGORIES CALL FOR ENTRIES: 4 JANUARY 2016 CLOSING DATE: 11 MARCH 2016 SECTION CATEGORY TYPE CAT NO. CATEGORY TITLE DESCRIPTION SUBMISSION QUANTITY DURATION (MAX) 1 BEST STATION IMAGE PROMO Any individual on-air promo that portrays the programming range, quality or brand image of a channel, platform or service. Cannot be part of a campaign. 2 BEST IN-HOUSE STATION IMAGE CAMPAIGN UPDATED Any multiple on-air promo campaign that portrays the programming range, quality or brand image of a network, channel, platform or service. Must be produced entirely by the in-house staff team. 3 BEST OUT-OF-HOUSE STATION IMAGE CAMPAIGN UPDATED Any multiple on-air promo campaign that portrays the programming range, quality or brand image of a network, channel, platform or service. Must be produced primarily out-of-house (agency/creative company or vendor). 4 BEST THEMED CAMPAIGN A group of thematically-related spots promoting a show, episode, film on TV, programme, series of programmes, stunt or season's line up of any genre. 5 BEST ON-AIR PROGRAMME CAMPAIGN Any multiple on-air promo campaign for a single television programme of any genre except scripted drama. 6 BEST HOLIDAY / SEASONAL PROMO UPDATED Any individual on-air promo for holiday/seasonal channel or programmes. Eg. Season's greeting, Diwali special, etc. 7 BEST SPECIAL EVENT PROMO UPDATED Any individual on-air promo for a special; commemorative; one-off programme or live event, for any genre of entertainment. Excluding public service announcements. Eg. Oscar, Emmy, Olympic, Commonwealth games, etc. 8 BEST DRAMA PROMO Any individual on-air promo for a single scripted drama program or miniseries on television. 9 BEST DRAMA CAMPAIGN Any multiple on-air promo campaign for a single scripted drama program or miniseries on television. 10 BEST MOVIE PROMO Any individual on-air promo for a file, series of films or made for TV movie. Entries cannot be for titles which are currently in theatrical release. 11 BEST ENTERTAINMENT PROMO Any individual on-air promo for an entertainment, talk show, variety programme or game/quiz show. Excludes competition-based reality show. 12 BEST REALITY PROMO Any individual on-air promo for a reality television programme or series. Includes competitionbased reality show. 13 BEST COMEDY PROMO Any individual on-air promo for a comedy programme or series. 14 BEST SPORTS PROMO Any individual on-air promo for a sport programmes or sports events on television. 15 BEST S/CURRENT AFFAIRS PROMO Any individual on-air promo for a news/information channel, news coverage, a news programme or current affairs program or series. Excluding documentary and news satire. 16 BEST DOCUMENTARY OR FACTUAL Any individual on-air promo for a documentary or a factual entertainment program relating to ENTERTAINMENT PROMO factual events or issues not controlled by the commissioning production. 17 BEST CHILDREN'S PROMO Any individual on-air promo for a children's programme, series or season on television. The programme must be targeted to an audience under 16 years of age. 18 BEST LIFESTYLE PROMO Any individual on-air promo for a lifestyle programme. The programme cannot be a reality show (competition-based) or chat show. Programmes may include travel, makeover, how to, renovation, shopping or fashion programming. 19 BEST PUBLIC SERVICE ANNOUNCEMENT Any individual on-air promo for promoting awareness of public service issues, social action or community service announcements. Must be produced or commissioned by a broadcast channel, service and/or platform. Any individual on-air promo for a programme, channel, platform or service that demonstrates Themed 20 FUNNIEST SPOT an effective use of humour to deliver its message. Any genre of promo is allowed eg. drama, children, sports, etc. Version 1.1

8 Themed 21 BEST INTERSTITIAL/SNEAK PEAKS UPDATED Any individual on-air promo of any genre that is greater than 2 minutes in duration. Cut down highlights are allowed. 180 secs Themed 22 BEST PROMO NOT USING PROGRAMME FOOTAGE (IN-HOUSE) Any individual on-air promo not using original programme footage. Must be produced entirely by the in-house staff team. Themed 23 BEST PROMO NOT USING PROGRAMME FOOTAGE (OUT-OF-HOUSE) Any individual on-air promo not using original programme footage. Must be produced primarily out-of-house (agency/creative company or vendor). Themed 24 BEST PROMO USING ONLY PROGRAMME FOOTAGE Any individual "clip-based" on-air promo using only programme footage. May contain elements from channel package or promo graphics package. No especially shot footage, complex design or compositing allowed. Themed 25 SOMETHING FOR NOTHING UPDATED Any highly creative on-air promo that was produced under USD300 not including the individual's time. Entry must breakdown all associated costs including additional labour & production costs - shooting, audio, editing & design costs, and submit in PDF. Craft 26 BEST COPY / SCRIPT WRITING Any promotion or print copy that demonstrates excellence in the craft of original writing. or 2MB Craft 27 BEST EDITING Any individual on-air promo that demonstrates innovative editing. Craft 28 BEST SOUND DESIGN Any individual on-air promo that demonstrates creative use of music, sound effects, and/or voice. Craft 29 BEST ORIGINAL MUSIC COMPOSITION Any individual on-air promo, titles, channel IDs or interstitial using music composed specifically for the project. Craft 30 BEST DIRECTING Any individual on-air promo that demonstrates effective directing of custom shot material. 180 secs Marketing 31 BEST LAUNCH CAMPAIGN (IN-HOUSE) Any multiple on-air promo campaign for a brand new launch/premiere programme or series that uses a consistent approach across a number of executions in one or more media. Must be produced entirely by the in-house staff team. or 2MB Marketing 32 BEST LAUNCH CAMPAIGN (OUT-OF-HOUSE) Any multiple on-air promo campaign for a brand new launch/premiere programme or series that uses a consistent approach across a number of executions in one or more media. Must be produced primarily out-of-house (agency/creative company or vendor). or 2MB Marketing 33 BEST INTEGRATED MARKETING CAMPAIGN (IN-HOUSE) Any integrated marketing campaign for a programme, network, channel or service that uses at least 3 mediums. Eg. On-air, off-air, radio, print, website, outdoor, app, etc. Must be produced entirely by the in-house staff team. or 2MB Marketing 34 BEST INTEGRATED MARKETING CAMPAIGN (OUT-OF-HOUSE) Any integrated marketing campaign for a programme, network, channel or service that uses at least 3 mediums. Eg. On-air, off-air, radio, print, website, outdoor, app, etc. Must be produced primarily out-of-house (agency/creative company or vendor). or 2MB Marketing 35 MOST COST-EFFECTIVE GUERRILLA MARKETING Any unconventional, low-cost & effective marketing initiative for an on-air programme, network, channel, service or platform. Entry must specify duration, costs & outcome. Must be produced entirely by the in-house staff team. or 2MB Marketing 36 BEST PRINT AD Any print or press advertising for a programme, network, channel, service or platform. Min 1 Max 3 2MB PDF Marketing 37 BEST INTERACTIVE PROMO Any individual on-air promo that has an interactive 'call for action' element. Example SMS, "Vote Now" campaigns, contest trailers. Marketing 38 MOST INNOVATIVE USE OF DIGITAL The most creative, innovative and effective use of digital or social media to support a programme or channel campaign. Entries to be submitted as a demonstration reel. 180 secs Marketing 39 BEST SPONSOR/BRAND INTEGRATION SPOT(S) Any single or group of thematically-related on-air spot(s) that integrate a sponsor/consumer brand with a network, channel, programme or content brand. Min 1 Max 3 Marketing 40 BEST SALES & MARKETING PRESENTATION Any non-broadcast long-format video-based promotion for a programme, season, network, channel, service or platform. 180 secs Category leader 41 Any example of an innovative and effective marketing initiative promoting an on-air MOST OUTSTANDING MARKETING programme, network, channel, service or platform. Must be produced entirely by the in-house INITIATIVE (IN-HOUSE) staff team. or 2MB Category leader 42 Any example of an innovative and effective marketing initiative promoting an on-air MOST OUTSTANDING MARKETING programme, network, channel, service or platform. Must be produced primarily out-of-house INITIATIVE (OUT-OF-HOUSE) (agency/creative company or vendor). or 2MB 43 BEST ON-AIR BRANDING DESIGN (IN-HOUSE) UPDATED Best overall branding design for a broadcast network, channel, service or platform. Submissions should illustrate a total on-air package look & feel eg. Bumper, idents, billboards, etc. Must be produced entirely by the in-house staff team. or 2MB Version 1.1

9 44 BEST ON-AIR BRANDING DESIGN (OUT-OF-HOUSE) UPDATED Best overall branding design for a broadcast network, channel, service or platform. Submissions should illustrate a total on-air package look & feel eg. Bumper, idents, billboards, etc. Must be produced primarily out-of-house (agency/creative company or vendor). or 2MB 45 BEST ON-AIR IDENT DESIGN (IN-HOUSE) UPDATED Any ident that brands a channel or it's programme(s) on television. Up to 3 related examples and compiled as one video. Must be produced entirely by the in-house staff team. 46 BEST ON-AIR IDENT DESIGN (OUT-OF-HOUSE) UPDATED Any ident that brands a channel or it's programme(s) on television. Up to 3 related examples and compiled as one video. Must be produced primarily out-of-house (agency/creative company or vendor). 47 BEST ORIGINAL LOGO DESIGN Any original logo design for a promo, network, channel, service, platform or stunt. 30 secs or 2MB PDF 48 BEST ANIMATION Visual excellence in any promo using animation (cell, claymation, 2D, 3D, etc.). 49 BEST PROGRAMME TITLE SEQUENCE Best title or opening sequence for a programme. Category leader 50 MOST OUTSTANDING DESIGN IN PROMOTION Graphic design excellence in any on-air promotion. Regional 51 BEST DRAMA PROMO NOT IN HINDI OR ENGLISH Any individual on-air promo for a single scripted drama program or miniseries that are not in Hindi or English on television. Regional 52 BEST ENTERTAINMENT PROMO NOT IN HINDI OR ENGLISH Any individual on-air promo for an entertainment, talk show, variety programme, music show or game/quiz show that are not in Hindi or English. Regional 53 BEST S/CURRENT AFFAIRS PROMO NOT IN HINDI OR ENGLISH Any individual on-air promo for a news/information channel, news coverage, a news programme or current affairs program or series that are not in Hindi or English. Regional 54 SOMETHING FOR NOTHING NOT IN HINDI OR ENGLISH Any highly creative on-air promo that is not in Hindi or English & produced under USD300 not including the individual's time. Entry must breakdown all associated costs including additional labour & production costs - shooting, audio, editing & design costs, and submit in PDF. IMPORTANT Due to the international composition of our judging panels, all non-english language entries MUST provide English translation/subtitles for judging purposes. Do you have any award questions? india-help-desk-2016@promaxasia.tv Tel: Skype: promaxindia Version 1.1