Marketing for Contractors

Transcription

1 Marketing for Contractors Do you want to grow and expand your business in your market but aren t sure how? Are you confused with all of the different options and Marketing options and terminology and what you need and how to go about implementing them? Do you have a formal Sales & Marketing Operation Or would like someone to do it for you? Do you wear all of the hats in your business and does that also mean that Sales & Marketing too? These are common problems faced by SME s every day. Often we find that business owners come from a hands on or operational background and are great at getting projects implemented and completed, but frequently and understandably don t know how to go about developing and growing their business using sales and marketing. So to explain a little further: Here are your Options You can go it alone and try to do it yourself - a very long process You can teach yourself with some training/coaching - as above You can recruit your own sales/marketing person - can be expensive Or you can outsource what you need with one of our industry specific specialists using our self-service menu affordable at a pace to suit

2 What we do We provide main and specialist independent contractors in the M&E industry with highly skilled, experienced and motivated, outsourced marketing team. We have the contacts, experience and track record that will transform your business. Working as an outsourced support organisation, you can employ us to take on board your Business development & Marketing at a pace to suit you. Part of your team, but not on your payroll, you keep costs to a minimum whilst maintaining high sales standards. Our Managing Director, Chris Gunn MCIM, is a highly experienced senior Sales & Marketing professional with a successful track record in business development, working with small and medium-size contractors and specialist contractors from < 1m to over 30m. His work with UK market intelligence firms, such as Barbour-ABI, has seen Chris advise a diverse range of clients on strategic development and sales development. He will bring successful results no matter what size and type of business. Our Clients Whether your business has a small turnover, or makes millions, our dedicated marketing skills will help you build fresh relationships with new providers. Our combined team of managers and consultants have worked for most of the well-known construction and M&E firms, from start-ups to major contractors. Our clients commission us for short projects, or for the long term, where we are embedded within a client s team year on year.

3 JSA Service Business Finders Our M&E Construction Specialists In your Business you have expertise in a number of specific M&E sectors, and our Business finders are experts in finding and securing the right kind of business for you. We will achieve better sales and margins for your company by sourcing the right clients, and securing the right contracts for work in the right locations. M&E Maintenance & Facilities Maintenance - Our Experts We have particular strengths in this area with experts with over 30 years experience. We have developed sales and marketing programmes for many small and emerging companies as well as for specialist contractors in every area of this discipline, so if you are a specialist Chiller, Refrigeration, Heating, controls, fire alarm or lift company, or any other manufacturer or supplier then we can help you develop your business as we have specific contacts and programmes which are guaranteed to deliver.

4 Refurbishment & project works Sales & Marketing at your pace If you are involved in new M&E or refurbishment projects, we have developed millions of pounds worth of new construction contracts using ABI Barbour, Glenigan and Builders Conference sales leads, our Business finders can secure the new business you want. Costs If you were to employ a sales person directly then you need to factor in a basic salary circa 45-50K, bonus, car or car allowance, NI, pension, expenses etc. so you will be looking at around 70K PA. We offer a range of marketing packages that cover everything that a construction specialist needs to consider. The main benefits to a business are: It s contracted out and therefore off the company s books. There are no additional costs to be considered such as NI, Pension or reasonable travel expenses. Can engage us on a short term basis no long term tie-ins Marketing Programmes

5 A Complete Marketing Solution Picture this Your busy facilities manager gets cold calls from cleaning companies, M&E maintenance Co s, security specialists, etc. etc. every single day, so to stop these getting through they have professional gatekeepers and a no names company policy. I m sure we have all been on the receiving end of unwanted marketing whether PPI reclaims, or unsolicited calls at home or on mobile. Well the balance has now changed in favour of the buyer and it s easy to see why. The buyer now uses the internet to research for goods or services when and only when they are ready to discuss their needs, and he/she will find the companies without being pressured that can be trusted, know what they are talking about, have an engaging value proposition and meet the exacting requirements of what the buyer is looking for. Why Marketing 4 Contractors? Based in London, We have12 years experience working in partnership with some of the largest blue-chip companies in the online space. We have a highly evolved portfolio of results-driven digital services designed for businesses of any size. We are proud to have worked with most of the companies leading the development of business on the internet in our 12 years. Since 2001, we have provided solutions ranging from entry level web presences to bespoke ecommerce and comparison applications. In addition, the in-house digital team provides highly bespoke web development services including design, development, project management and support. Projects have ranged in size from small business websites to fully functioning ecommerce platforms for major online retailing. 11% of all UK Sales are made Online, and 91% of shoppers start their buying decision search/research online. Business in 2014 simply can t afford not to sell online and have an website as part of their service to customers

6 Our Managed Marketing Services Why not choose one of our Marketing Plans to suit your business Our ELEVATE Search Engine System provides our customers with a Search Engine Optimisation service that includes generalised processes for generating traffic to websites. In today's online world small businesses are challenged to not only get a great website designed and built - but also to drive traffic to it. Being found on the main search engines easily and ensuring that your online business profile can be found across the internet is essential in making sure your website can be accessed by potential customers and it delivers real business benefits i.e. leads and enquiries. The ELEVATE Search Engine System focuses on delivering these business opportunities and is the goal of all optimisation work carried out by our expert advisors each and every month. The ELEVATE Search Engine system is based around a series of practical monthly one hour telephone based hands-on sessions. Each session deals with a specific SEO topic and is fully supported by documentation. The emphasis is on both educating the customer but also, more importantly, carrying out the work for the customer during the call. The Service comprises the following key components: An initial review of the Customer's Website and Google Analytics data (implementation of Google Analytics if required) prior to a Welcome to Service call and agreement with the Customer of the Optimisation strategy. Delivery and implementation of a clearly specified and planned range of tactical activities that support the SEO Strategy. A monthly hands-on session between a ELEVATE Search Engine Optimisation specialist and the Customer's nominated representative. Customers can choose to not attend; if they would prefer, the consultant can simply get on and do the work for them. correspondence with appointment confirmations and session summaries. Access to and delivery of one SEO In-Depth 'How to Guide' document every month.

7 Monthly Costs

8 ELEVATE Search Engine Manager Session Menu: Keyword Research Learn how to perform keyword research using the Keyword Tool. Learn how to find and choose the best keywords to focus on and discover customer trends. On-Page Optimisation Learn what factors Google values when crawling your web pages. What are the key areas to focus on and how do you implement these into your website. Link Building - Directories (with directory list) Learn how you can improve your search rankings by building incoming links to your website from web directories. Google Analytics Learn how to analyse and measure your website's traffic, visitors, leads, sales, marketing effectiveness etc with Website analytics. Learn advanced features like goals, funnels etc. About Rankings Learn how Google ranks websites, the page rank algorithm and what rankings mean to you and how they can vary. Learn how Google ranks map listings, local listings and more. Developing Content Learn how to develop unique and well optimised content for your website and promote the likelihood of getting found in search engines. Link Building Article Marketing Learn the basics and best practices in Article Marketing with a view to increase your search rankings. Learn how to write articles and where to distribute them. Local Search & Google Places Learn how to get your website found on Google local listings and on Google maps. Learn how to get your website listed on Google for geographic search queries such as 'Plumbers in Leeds' Google Webmaster Tools Learn how to use the Google Webmaster tools to know about your pages' visibility on Google and how to improve your site's visibility in Google's search results. Pay Per Click Learn how to set up a pay per click (display advertising) campaign and optimise it to generate relevant traffic and leads to your website or have your AdWords account reviewed.

9 Social Media Marketing Learn how to promote and optimise your social media activity. Learn how to use social media tools like Facebook, Twitter and LinkedIn to spread your message. Web Site Review Involves an assessment of your website's performance including accessibility, navigation, content, functionality, ecommerce, online marketing. Gather some clear actions on areas for improvement. Google Profile Optimisation As the backbone of Google+, if you re looking to help your search engine rankings, a well optimised Google Profile is a good place to start. Social Media Facebook Learn how to promote and optimise your social media activity. Learn how to set-up and use Facebook. Social Media Twitter Learn how to promote and optimise your social media activity. Learn how to set-up and use Twitter. Social Media LinkedIn Learn how to promote and optimise your social media activity. Learn how to set-up and use LinkedIn. Competitive Landscape Do you compete locally or online or both? Who are your competitors on Google, what do they rank for and are there opportunities for you to steal a lead? Incorporates local searches and Google maps. Reviews & Forums How to engage and provide value to your online audience via Reviews & Forums without spamming. Marketing Learn best practice marketing techniques. Online Press Releases How to use Press Release syndication sites to distribute company and product information. Display Advertising Learn what options are available to online advertisers, what criteria should be used in selecting Display Advertising and what best practice measures to follow.

10 Image Optimisation Learn how to drive traffic using other media sources. Focuses on Image optimisation to rank on Flickr (and other)or Gallery images on Google universal search. Video Optimisation Learn how to drive traffic using other media sources. Focuses on Video & / or Image optimisation to rank YouTube (and other) videos on Google universal search. We can also help you with the following additional services if required Creation of Corporate ID, Logo designs and Corporate media Competitive Website design and creation Creation of Web Video for case studies, testimonials, products launches etc. Brochure and literature design, copywriting Market Research Marketing strategy design and consultancy Undertaking Client surveys Brand development Developing and running Customer referral schemes Writing and developing e-books Creating meaningful infographics Animated stories Off-Site M&E Telemarketing If you need effective off-site support, our M&E Telemarketing service is for you. We provide a cost-effective service for contractors of all types. Our telemarketers will work remotely to generate new business, develop key accounts and improve your market penetration. Operating as our client sales support team we offer:

11 Highly effective, fast-acting specialist telemarketing for Appointment setting, Cold Calling, Lead Generation, project leads development, survey work, research and other forms of telephone support. Professional management of your telemarketing needs, working directly with you to ensure this team works smoothly and seamlessly as part of your own operation. Flexible engagement ranging from a single project of five or more days work up to complete campaigns; and regular off-site business development for one or more days a week. Simple, cost-effective day rates apply. Online data sharing using our own specially designed online database with 24/7 access to all data. If you have large volumes of prospect data, or can t afford an in-house Business finder, our off-site telemarketing services are ideal. Rather than us providing our Elevate Managed Marketing service you can also learn to do it yourself using The Contractors Marketing Club As a specialist contractor or sole trader or owner of a micro-business in the Facilities Management or Construction sector you know that steady streams of new clients whether direct or via a main contractor is the lifeblood of your business. But when you re knee-deep in client work or running your business, you just don t have the time or perhaps the marketing experience to figure out what strategies and techniques will work for you. What client types should you focus on? How can you craft a value proposition that will grab the attention of your ideal clients? What marketing strategies really work for your speciality services? What do you need on your website? Which social media strategies work, and which are a waste of time? If you want to grow your business and do interesting, rewarding work with great clients then you need access to simple and effective marketing and sales strategies that will work for you. You need to know how to generate a steady stream of high quality leads: potential clients who need your services and want to work with you. You need to know how to nurture relationships with those potential clients, building credibility and trust. And you need to know how to convert those leads into paying clients.

12 And it needs to be practical and achievable for a busy professional or business owner who doesn t have the time to learn from the ground up or to mess about with strategies that sound great in theory but just don t pay off in the real world. That s where The Contractors Marketing Club comes in. Practical Client Winning Strategies That Get Results The Contractors Marketing Club will give you access to my Chamber of Secrets and reveal the most effective marketing and sales strategies specifically related to either the maintenance of services for existing buildings or for the construction of new ones. These are tested, proven approaches to winning clients. And they get results. The Contractors Marketing is built to help you get results fast. There are three key components: Practical, step-by-step training videos that take you through every step you need to get your lead generation and marketing strategies firing on all cylinders. We cover referrals, seminars, your website, direct mail, social media, selling skills, nurturing strategies. All the key steps for finding potential clients, building credibility and trust, and enrolling them as clients.

13 Tools, templates and examples you can cut and paste to use yourself. Sample letters, website guidelines, marketing performance analysis spreadsheets. Designed based on proven best practices to save you hours of trial and error and reinventing the wheel. Monthly live webinars where we dive into a specific lead generation or marketing technique like Linkedin or Sales letters or referrals and we do a question and answer session so you can get feedback on anything you re trying, a new idea you ve had, or any question you have about marketing and sales generally. The training and examples in The Contractors Marketing Club are delivered step-by-step in bite sized chunks allowing you to focus each month on one specific project that s going to bring you more leads or convert more leads into clients. And at any time you can ask me questions via or get feedback from me and other members on The Contractors Marketing Club Forums.

14 Everything in The Contractors Marketing Club is designed to make it easy for you to quickly learn and implement the strategies that will deliver results for you. Exclusive First Month Trial Offer for 45 Pay just 45 + VAT and get immediate access to The Contractors Marketing Club for a full month. You ll get access to the Core Marketing Training, the library of monthly Masterclass Webinars and a set of Fast Start training videos on the three most powerful lead generation strategies for professionals. And you ll get the first month s Implementation project which you can start working on right away to start generating leads and clients. After your trial membership has completed you will automatically continue at the regular monthly price of 80 + VAT every month. You can cancel your trial at any time either by to support(at)marketingforcontractors, by phone ( ) or by using the special contact page inside The Contractors Marketing Club members area. If you cancel your trial you will not be charged again. If you continue your subscription there s no minimum membership period, however to fully complete the training you will need 6 months. You can cancel at any time and I ll stop taking payment immediately. Further Support Whether you are growing an established business, or just starting up, we can offer full marketing and commercial support. Whatever your needs, we have first-class expertise in both fields, and have skilled professionals in the following areas: COMMERCIAL Health & Safety Accreditations including Constructionline, CHAS and Safe contractor BREAAM, Sustainability, Waste Management and Green Issues Project Management and Site Management Support Commercial support including Contract/Tender evaluations, advice on terms & conditions etc. Dispute Resolution So if you are serious about growing your business but need a hand with either Sales, Marketing or both why not give us a call