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1 #Education Brochure 2014

2 Contents 04 / ASK Education 06 / Types of Seminar 07 / Levels of Training 08 / Seminar Listings 09 / Global Ambassadors 10 / Essential Looks World Tour 12 / International Seminars 19 / Seminar Overview 20 / Essential Education Online 22 / Shaping Futures 25 / How To Book A Seminar #ASK Education

3 Welcome to ASK Education Every PAGE 4 single day we aim to ASK Education PAGE 5 inspire, unlock Face to Face Training Digital Training potential Seminars In-Salon Coaching Online Mobile E-Learning and nurture personal growth. ASK Education offers an exciting educational experience that ties together a mixture of traditional classroom learning, mobile applications and digital training methods. This mixed approach to learning creates a stimulating environment that suits a range of different learners. #ASKEducation

4 Understanding our Seminars Levels of Training PAGE 6 #Education ASK Education offers so much more than a classroom to learn in. Our practical approach balances inspiration with hands-on support. Look and Learn Schwarzkopf Professional Trainers inspire audiences through detailed demonstrations within our Look and Learn seminars. Hands On The Hands On seminars are designed to allow audiences to work on models in an involved workshop environment. #TrainingLevels To make it easier to choose the right course or service for yourself or your salon team, ASK Education is divided into four progressive levels: TOP Imagination is your only limit. Build your confidence, build your career PAGE 7 Expert In-Salon Training Coaching Pushes the limits of creative expression. Our emphasis on practical learning means the salon is simply the best place to train hairdressers. These productive In-Salon Training sessions, in familiar surroundings, can have an instant effect on the whole team. Through tailormade Coaching, our experts can work with you to put your learning into practice and evaluate the effectiveness of your business. This gives you the opportunity to confirm your learning and ask any questions you may have. Advanced Will raise your professional standards. Essential Shows and Events Shows and Events celebrate our passion for hair, for fashion and for the future, with breathtaking catwalk shows and stage events. Showcasing our global ambassadors each show and event will inspire, inform, translate and teach. Incorporates product knowledge direction, which will improve your services and provide a solid foundation for the future.

5 Seminar Listings Global Ambassadors PAGE 8 #Seminars Our seminars incorporate a range of exciting events, which are tailored to meet your needs. This ensures that our specifically developed content is taught at the highest professional standard, from essential cutting skills to creative colouring techniques. Tyler Johnston / United Kingdom Combining technique and adventurous creativity, Tyler Johnston s work is immediately recognisable. He has been featured in some of the world s most fêted international glossy magazines and his much talked about haircuts for private clients include the likes of David and Victoria Beckham, Cate Blanchett and Lily Allen. After six years in this high-profile position, working on seasonal collections and TV commercials, Tyler left to pursue a freelance path, which has established him as one of the industry s most sought-after session stylists. PAGE 9 Spearheaded by our education ambassadors, who are handpicked for their ability to inspire and motivate, our seminars are held across our ASK Education academies, partner salons and other motivating training locations. Our extensive global experience in the hairdressing industry is delivered directly to you at a local level. Lesley Lawson / United Kingdom Lesley began her career in 1984 at a renowned London hair academy and spent 18 years travelling the globe working on shows, seminars and advertising. Lesley then joined the fabulous Real salon, where she tends to a highprofile clientele that includes Gwyneth Paltrow andelle Macpherson. Also worked on fashion shows for the likes of John Richmond, Raf Simons and Alexander McQueen. Antony Whitaker / United Kingdom A multi award-winning hairdresser, businessman, educator, author and motivator, Antony Whitaker has been at the cutting-edge of hairdressing and business education for over three decades. His past accolades include the Grand Trophy of the Professional Press Association and Australian Hairdresser of the Year ; he has won awards for marketing, salon design, photography, salon team and education.

6 PAGE 11 PAGE 10 Essential Looks #WorldTour The Essential Looks World Tour is kicking off in the vibrant city of Las Vegas, set against a backdrop that matches the vision, creativity and technical expertise behind this milestone event. Essential Looks takes inspiration from the catwalk and condenses it into key inspirational looks you can create in your salon. Showcasing global and local ambassadors, the event will inspire and inform, translate and teach. The highly regarded Look and Learn seminars and hands on practice sessions deliver priceless practical advice to make new dreams a reality. Not forgetting the chance to experience the legendary wild after show party! With participants from all over the world, Essential Looks is the place to get connected; with the trends, with hairdressing s global community, but importantly, with your own creativity. Essential Looks World Tour Las Vegas COME & EXPERIENCE THIS EXCITING LAUNCH IN 2015 Look and Learn Hands On Business Seminars To book your place, please contact your sales representative.

7 #InternationalSeminars ASK Education international seminars embody our education philosophy of nurturing growth and unlocking hairdresser s potential. Each international destination is chosen to showcase a unique event that will deliver a series of sensational experiences from exploring future trends and editorial stories to technical skills, colour inspiration and business insights. [AW.THEN.TIC] original real genuine #Matt&Kristin London Semptember 8th-9th November 10th-11th Shanghai May 8th-9th April 20th-21st 250 [AW.THEN.TIC] Is about being true to your craft, your experience and knowledge. Being original in your work and genuine in your execution. Get new, creative ideas on cut and colour techniques and formulas, insightful tips into preparing and shooting collections, as well as useful in-salon training ideas. Perfect For... Experienced and next generation Colourists and Stylists, Salon Teams Duration 1 day, or on demand 2 days: including Hands On Learning Styles Look and Learn, Hands On Bangkok December 8th-9th September 10th-11th Taipei March 8th-9th June 10th-11th Budapest March 8th-9th June 10th-11th Presenters / Matt & Kristin Clements Matt and Kristin are a formidable team that exude a unique air of creativity, fuelled by an eccentric and illustrated take on fashion. They combine the perfect mix of art and fashion, achieving nothing short of magic when they create together - Instyle Magazine Matt Clements and Kristin O Connor are a unique Australian hairdressing couple that play to each others strengths. Working together in life as well as in business, Matt s eye for achieving true color creations coupled with Kristin s eye for styling deliver an end result like no other. As a headline duo on the Australian ASK Education Program, Australia can t get enough of them, as they inspire hairdressers from coast to coast. PAGE 13 PAGE 12 International Seminars

8 International Seminars PAGE 14 Glamour Moments Backstage Fashion Photography PAGE 15 #AnnaKulec-Karampotis In every woman s life, there are moments when she wishes to look like a red carpet star - These are the glamour moments. If you love up-styling and seek a fresh approach, this session is for you. Quick, casual and elegant up-styles suitable for bridal, special events and casual elegance, will inspire those with solid foundations in dressing hair. Extend your current skill base and take a sneak peak as to what trends lie ahead for the coming season and dress some stunning hair. 250 #TeruyoshiKawaguchi Perfect For... Intermediate to Experienced Stylists, Salon Teams Duration 1 day Learning Styles Look and Learn, Hands On Do you have the vision for fashion? The key is in understanding the final creation as a whole look. This one-day workshop gives you a taste of the backstage energy, as you enter the world of PropagandaHair. This seminar will help to develop your creative mind but also hone your ability to work in harmony within the team, giving you a fresh approach to hairdressing that will inspire your everyday creations and techniques. 250 Perfect For... Intermediate to Experienced Stylists, Salon Teams Duration 1 day Learning Styles Look and Learn, Hands On Presenter / Anna Kulec-Karampotis Presenter / Teruyoshi Kawaguchi Hair is her passion. Anna Kulec-Karampotis is the Creative Director of Trendy Hair Fashion and a multi award-winning hairdresser. She is also famous for her extremely innovative and unique approach within our industry. If hairdressing is your passion and you are looking for new inspiration book your seminar seat now! Based in London and Tokyo, he is recognised as one of the most influential hairdressers in the industry. Teru began his career as a stylist at Vidal Sassoon and until today he has been working with photographers like Bryan Adams, and celebrities such as Duran Duran, Sofia Loren and Vanessa Mae. He has also worked on fashion shows for the likes of Matthew Williams and Salvatore Ferragamo as well as for many international magazines like Elle, In Style and Vogue. Teru s seminar will refresh and inspire your everyday work and give you a fresh angle that moves away from the everyday salon routine.

9 International Seminars PAGE 16 Fashion In the Frame London Colour Boost PAGE 17 #LouisByrne Fashion inspired looks captured on camera connect your business with the mood of the moment. This intensive 2-day workshop, taps into the rich experience of top session stylist Louis Byrne from Easton Regal. This career enriching interactive course is the perfect choice for those who want a real understanding of conception, creation and capture of fashion inspired hair looks. 250 Perfect For... Senior Stylists and those interested in session and photographic work. Duration 2 days Learning Styles Look and Learn, Hands On #Mahogany Colour has the ability to completely change a look in minutes. Are you fascinated by colour or want to transform your work into a visual delight? Then this course is for you. Take heed from the experts at Mahogany Hairdressing as they take you through an array of colour techniques to take your creations to a whole new level. The Mahogany team will give a fantastic demonstration before letting you loose on practical working sessions to experiment with colour for yourselves. Give your creativity a boost and make colour work for you! 250 Perfect For... Junior and Senior Colourists Duration 2 days Learning Styles Look and Learn, Hands On Presenter / Louis Byrne Presenters / The Mahogany Team Winning the British Hairdressing Awards in different categories, Louis is one of the UK s most sought after hair session stylists. He has been working with clients such as Dita van Teese, Lady Gaga and Agynes Deyn. He has also worked on fashion shows in New York, Milan, Paris and London Fashion Week as well as for prestigious magazines like Marie Claire, Tatler and Grazia. Are you interested in photographic work? Do you want to get a real understanding of the conception and creation of fashion inspired hair and capture each look? Then Fashion In The Frame is your seminar. One visit to Mahogany will change your view of hairdressing for life! - Vogue Led by International Creative Director Colin Greaney, Mahogany continually strives to push creative boundaries with energy and technical perfection. The Mahogany Team has a clear understanding of the amalgamation of art, fashion, beauty and architecture. But most importantly, they have a visionary blend of ground breaking techniques, which can be applied within a commercial setting. Their seminars deliver a fantastic understanding of how to convert all cutting and colouring methods onto the salon floor.

10 International Seminars Seminar Overview PAGE 18 The French Connection Colour & Long Hair TOP My Colour Collection PAGE 19 #LaurentDelafoy Recognise the impact of trends and design principles behind colour techniques and their adaptation into a wide range of long hairstyles. Laurent will discuss and demonstrate colour selection, combining shades and creative formulations to compliment any hairstyle. This course will raise your comfort levels with long hair and colour, whilst delivering real techniques. One day with our motivating expert will change your view of long hair, transforming it from an unwelcome challenge into a world of creative colour possibilities. 250 Perfect For... Intermediate to Experienced Stylists, Salon Teams Duration 1 day Language Fluent French, German Optional English (with translator) Learning Styles Look and Learn Expert ESSENSITY Colour Unlimited Grow My Colour Business Essential Looks Look & Learn Grow My Retail Business Essential Looks Hands On Royal Master Academy Advanced BLONDME Zenith ESSENSITY Colour Experience Colour Coach Hair Perfection at Home Colour My Personality Presenter / Laurent Delafoy Essential BC Hairtherapist Colour Unplugged Laurent is an ambitious and intelligent man with many facets. He combines simplicity with quality and provides a strong level of consistency in his work. He has also been honored several times at the Schwarzkopf Professional Hairdressing Awards. listening and coaching skills, demonstrating quality and rigor in his work whilst he accompanies you through the ins and outs of hairdressing. His specialty is cutting with a strong emphasis on creating wearable and easy to manage hair. BLONDME Addict BLONDME Perfection ESSENSITY Colour Discovery Royal Nights He is an excellent trainer and has built relationships with hairdressers through his

11 MODERN, INTELLIGENT, 24,7 EDUCATION OPTIMIZED FOR ALL DEVICES PAGE 21 PAGE 20 Essential Education Online #Online Anytime you need support, the website is there to back-up what you learnt in the seminars and coaching sessions. To stay fashion forward, trend aware and service sensitive, today s successful hairdresser must build an impressive personal portfolio of technical skills. With online articles, inspirational videos and tutorials, if you ever have a query, just ASK! The answer is online at your fingertips. ASK Education Website Scan this code to visit the ASK Education website ASK Academy Finder Scan this code to find your local academy Learning delivered on your terms Join The Community Follow us on Facebook and subscribe to our YouTube channel at

12 or A passion f PAGE 23 PAGE 22 Shaping Futures Transforming Lives Through Hairdressing This icon identifies the countries offering a six week Shaping Futures training programme #ShapingFutures In November 2010 Schwarzkopf Professional started Shaping Futures, a new worldwide social initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children s Villages and volunteer hairdressers in order to introduce disadvantaged youths to the craft of hairdressing. Find out more at Shape a future today Share your knowledge, become a volunteer trainer Make a donation Remittee: Fritz Henkel Foundation Account No: Bank Number: Bank: Degussa Bank, Frankfurt am Main, Germany IBAN: DE BIC: DEGUDEFFXXX Reference: Shaping Futures

13 How to Book a Seminar PAGE Select course and phone The ASK Academy on: Check course availability with the Academy Course Booking Agent, reserve place(s) and confirm method of payment. PAGE 25 3 A confirmation will be sent four weeks prior to course start date. All payments should be made no later than two weeks prior to course commencing. 4 Payments by cheque should be made to Henkel Ltd and sent to: The ASK London Academy, Seymour Place, London W1H 2EH NB: Schwarzkopf reserves the right to cancel without repercussions up to 2 weeks prior to course commencing. Book your seminar now and learn with the best

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