Fashion Designers Expo Florida Youth of America I HEART Fashion I HEART Kids Miami Airport Convention Center & Doubletree Hotel

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1 Fashion Designers Expo Florida In association with Youth of America presents I HEART Fashion I HEART Kids at Miami Airport Convention Center & Doubletree Hotel February 1, 2014 Est. 2012

2 We believe in our YOUTH! VISION EMPOWERING YOUTH ACROSS THE GLOBE USING THEIR LOVE FOR FASHION AS THE TOOL MISSION TO STRENGTHEN THE SELF CONFIDENCE, SELF ESTEEM, AND SELF WORTH OF OUR YOUTH AS WE ENCOURAGE THEM TO DREAM BIG AND KNOW THAT THEY CAN DO ANYTHING THEY PUT THEIR MINDS TO, MAKING AN IMPACT IN THEIR COMMUNITY, THEIR NATION, AND EVEN THEIR WORLD. I HEART Fashion I HEART Kids is an FDE FLORIDA Production

3 Venue Miami Airport Convention Center & Doubletree Hotel

4 ACTIVITIES on the day of the show Young Entrepreneur Activity Vision Board Activity Workshops: Self Esteem Confidence Anti-Bullying Self Expression Fun Crafts Runway Practice Healthy Snacks Face Painting Designer Makeovers Fashion Show

5 Co-Founder & CEO of Fashion Designers Expo Florida With over twenty years of experience in the Fashion Industry, Karine Melissa is recognized internationally as a visionary leader who firmly believes in going after your dreams relentlessly. Karine Melissa is co-founder and Chief Executive Officer of Fashion Designers Expo Florida, I HEART Fashion I HEART Kids, and non-profit organization Let the Runway Meet the Cause, dedicated to showcasing the talents of emerging professionals while benefiting charity organizations to impact the community and change lives all around the world. Her desire to illuminate the confidence and persistence in others is the inspiration for creating companies devoted to Bringing Dreams to Reality. Fashion Designers Expo Florida is a full-fledged fashion week that brings together the emerging fashion community cleverly fused with the established to showcase Who s NEXT in the industry. One day the emerging will run your fashion industry, let s give them the experience they need to succeed, says Karine Melissa. Combining her fashion expertise and passion to impact the world, Karine Melissa launched Let the Runway Meet the Cause with FDE co-founders Tahaji Samona and Clinton K. Powell. There must be a community based, life-changing, charitycentered focus linked with Fashion Designers Expo. Let the Runway Meet the Cause is a campaign designed to bring a purposeful, life-changing impact to the fabulosity and power of the runway, says Karine Melissa. Karine also uses her passion for writing through publishing articles in lifestyle magazines such as Allezom International Magazine and Woman You Will Magazine. Karine Melissa has received various awards including Top 20 under 40 Professionals by Brickell Key Magazine, presented in with a Divas that Grind award and has been recognized twice to date by Mayor Regalado of the City of Miami for her philanthropic efforts through Let the Runway Meet the Cause. Karine Melissa has also been featured in publications worldwide to include India. As a powerful and innovative woman entrepreneur, she is conquering the challenges of entering into such a cutthroat industry where doors often remain closed. Completing a Bachelor s Degree in Communication and Organizational Skills at Trinity International University, a Fashion Merchandising Diploma at Ashworth University, and pursuing a Masters Degree in Business Marketing at University of Phoenix, has fueled her passion even more to press towards the mark for the prize of the high calling. Karine Melissa Stylist: Kimlayn Batchelor Hair Stylist: Ermione Jean Photography: Thru Jens Eyes Make Up Artist: Tervicine Delva

6 Youth of America, Inc. was established in 1991 as a non-profit organization in the city of Miami, Florida by Walter Hardemon, a City of Miami Police officer, who sought to decrease the prevalence of crime in Miami by encouraging atrisk youth from low to moderate income households to pursue their education instead of street credit. The agency has since provided many multi-year services over the past twenty (20) years in an effort to help reduce juvenile crime, eliminate school truancy, and improve the academic, social, psychological, and economic standing of our student clients. Youth of America, Inc. has provided and conducted crime prevention, conflict resolution and selfesteem workshops, free academic after school tutorials, anger management sessions, college preparation sessions, and summer educational enrichment programs. Youth of America, Inc. strives to propel at-risk children, juveniles, and young adult students into economic, social and political spheres of power. Youth of America, Inc. has been the voice of advocacy to over 10 thousand young people over the past 20 years of existence and is the oldest of its kind that produces model students that matriculate into stellar colleges and universities locally and nationally such as Harvard, Columbia, and University of Miami and represents the interests of students across all racial and socioeconomic boundaries. Genevieve Carvil CEO

7 I HEART Fashion I HEART Kids in the Press

8 A taste of our Press & Media coverage!

9 The V.I.P. Scene LRMC presentation to Hear the Runway Foundation Hosted by Simone Alicia of SASOM Inc. VH1 Basketball Wives Miami Reality TV Star Kesha Nichols NFL Pro Player Kennard Cox Founder of Outside the Huddle

10 iheart FASHION Lounge

11 Let the Runway Meet the Cause, Inc. Awarded twice by the City of Miami for outstanding work within the community Let the Runway Meet the Cause Inc. (LRMC) is a non-profit organization created to bridge the irresistible glamour and power of the Fashion Industry and the HEART of non-profit organizations and/or Causes that affect our communities around the world. Each season FDE selects a charity to team up with to friend-raise and/or bring awareness to a cause. LRMC has collaborated with the following charities thus far: AIDS Awareness Alonzo Mourning Charities; Overtown Youth Center Susan G. Komen For the Cure Mia Ftl Affiliate American Cancer Society Kids in Distress Young Dreams Community Outreach B.i.o.n.i.c. Girls, Inc. Miami Children s Hospital Foundation Haiti Relief Projects Fuzion Ministries A.D. Youth Empowerment Efforts: Anti-Bullying

12 Contact Information Karine Melissa CEO Fashion Designers Expo Office: Direct: Genevieve Carvil CEO Youth of America Direct: iheartfashioniheartkids.com fashiondesignersexpo.com February 1, 2014

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