Why the name. It had a very fresh and young sound to it, the hair & skin industry is about creating drama around the client.

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2 Why the name It had a very fresh and young sound to it, the hair & skin industry is about creating drama around the client. A good hair stylist realizes the hidden desire to look good and thus helps to elevate their spirit, make them feel good, make them happy, increase their confidence to face the outside. Hairdressing is more emotional than technical. It is ongoing drama between hair dresser and client.

3 ABOUT INCEPTION-JULY 09 VENUE F-13 R CITY MALL L.B.S MARG GHATKOPAR [W] AREA -1400SQFT PRODUCT BRAND USED KERASTASE LUXURY BRAND OF LOREAL & FOR SKIN DERMALOGICA FAMILY BUSSINESS ART DIRECTOR [SANNDHYA CHANDRA,DHRUV] & CREATIVE DIRECTOR [DIVISHT] HANDLING ADMINISTRATION AJIT CHANDRA Handling the technical and creative aspect of the salon.

4 THE NEED TO START :- Was to provide the customer of Mumbai an opportunity to experience professional HAIR & SKIN services. International Ambience, Latest trends of the industry and over all, satisfying and complete experience for client who comes to relax and feel rejuvenated.

5 STAFF All staff at is professionally trained at LOREAL INTERNATIONAL ACADEMY & are on regular basis exposed to trainings with international hair dressers & also by Sandhya & Dhruv. We operate in 3 categories of hair dressers: a) STYLIST b) CREATIVE DIRECTOR c) ART DIRECTOR. The creative and art director becomes responsible to give direction and education to the stylist and expose them to international fashion. At drama it s our earnest desire to provide fresh and new look for our client and teach them how to maintain the look. OUR STRENGHTH We believe that no service commences till the hair dresser or therapist has taken the client throughout the complete journey of step by step consultation.

6 WHY KERASTASE IN DRAMA Kerastase is a luxury brand of L'Oreal & its presence is only in 25 salons in all of India, one of them being Drama. Kerastase only associates itself with very experienced & skilled hairdressers who can do justice to this premium brand. WHY DERMALOGICA AS ASSOCIATE SKIN BRAND IN THE SALON It helps the therapist to provide insanely great treatment for the client for skin and body. Therapist are trained to a complete face analysis called face mapping, professional consultation and on the basis a mix and match variety on product range of Dermalogica and use to give results on the skin. At Drama we do mini micro zone treatment on client who is hand pressed for time, lavish skin and body treatment.

7 SANNDHYA CHANDRA Art director Her passion for beauty and fashion got her interested in learning make-up & Skin. In 1985 she went to UK and got herself enrolled into beauty therapy, electrology, laser therapy with [ITEC Diploma] UK. She was eager to put her knowledge to use & started her career with a very humble salon at home, offering advance skin care treatments and electrology in Seeing her expertise L Oreal approached her to start a collaboration salon. She also received training at SAKS (UK) for latest haircuts & Color Techniques. At the L'Oreal International Academy she trained under great artists like Guy Kremer, Julie Eldrett, Mark Creed etc. Today she educates salons all over India in consultations, customer care skills & retail on behalf of L'Oreal.

8 In 2004 Sanndhya expanded the business into Inorbit mall, Malad, Vashi, & Oberoi mall Goregaon, under the brand name Exquise. She was the first one to ever start the salon business in mall setup, as this was an unheard concept in India although prevalent internationally. However in early 2008 due to some complications with the administrative partners the Exquise brand ran into complications.

9 This prompted her to rebrand herself under the brand name Drama salon & spa Her Strength Client Consultation, retailing and now working as the Art Director. Her Belief Growth of the salon industry is only possible through deeper education. Her Goal Is to see the Indian salon industry reach its creative best.

10 DHRUV - Art Director Academically strong, yet inclined towards Hairdressing, Dhruv joined the L'Oreal INTERNATIONAL HAIR ACADEMY. On completion of the course he realized that he had passion for teaching hair dressing and became the youngest educator at the academy. During his two years as an instructor at the L Oreal Academy he trained under Bertram Kainzner, Laurent Decreton, Jo Hansford and Guy Kremer, which opened his mind to creative ideas. Today he does Master classes for L'Oreal, teaching salons all over India.

11 After a couple of years of teaching there was an internal desire to expose himself on the salon floor and deal with clients. He decided to join his mother as an ART DIRECTOR at DRAMA. His job profile apart from dealing with the clients is to educate Team Drama on the latest trends, fashion, and open their mind to great hair dressing. Today he is part of the Dream Team, the top 7 hairdressers of India. His strength as a hair dresser Cut and style Educate His Belief Hair dressing in India will soon be one of the biggest in the world. His Goal Is to grow with Drama and travel the world to learn and educate.

12 Divisht Creative Director He started his career when he was thirteen years old. His passion for hair dressing, fashion & styling led him to join the L Oreal International Academy. He was the youngest hairdresser in India in His brilliant ideas & energy excited him to participate in a most prestigious award, L'Oreal Color Trophy. In his learning stage he got an opportunity to interact and learn from great hairdressers from all over the world like Guy Kremer, Jo Hansford, Mark Creed etc. He presently works as a Creative Director at Drama. His Strength as a hair dresser Designing color patterns to suit the hair style. His Belief Is that the hair industry is going to be the biggest in India. His Goal Is to do great creative hair work.

13 HCF Drama Salon is now a part of the Haute Coiffure Française, Paris,the body that develops hair fashion trends worlwide. It is also considered to be the most prestigious group in hairdressing. All member salons are committed to following the Haute Coiffure Française quality charter which guarantees: * a high level of artistic knowledge and know-how complemented by constant training and high-quality services. * a warm welcome and absolute professionalism in an environment combining well-being and friendliness. * personalized service and focus on each client s needs. * transparency of prices. Our flawless service, professional work ethic and high-quality services in a first-class environment make the clientele of Haute Coiffure Française salons come back to us time and time again.

14 Estetica Cover Apr-May The Dream Team

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24 Salon International May - June 2010 Issue

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27 The L'Oreal Royal Wedding Collection

28 In 2011 Drama Won The Western Regional L'Oreal Color Trophy Finals In 2011 Drama Won The Service Excellence Award for the Best Salon

29 Presently located at: * R-City Mall, F-13, L B S Marg, Ghatkopar west, Mumbai Tel. No , * Shop No.4, Shubham CHS Ltd, Plot No.161, Versova Link Road, Andheri west, Mumbai Tel. No , Online community: Website: Drama Beauty Creations Private Limited Redg. Add: B/32, Roopdarshan, Juhu Lane, Andheri West, Mumbai Tel No ,

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