Chief Development Officer Washington, DC

Transcription

1 Chief Development Officer Washington, DC Innovators and developers in public radio

2 The Mission Across 46 years of innovation, NPR has been one of the most acclaimed and trusted sources of news and insights on life and the arts. A constant advocate for public radio stations and one of the finest sources of public radio programming, NPR is also a multimedia organization that connects to audiences online and in life. NPR s stations serve 33 million listeners each week, while NPR.org serves 28 million visitors each month. In partnership with 947 member stations, NPR offers an indispensable public service, creating a more informed public that is challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. NPR News In an era of sound bites, NPR offers in-depth, quality news. With more than 340 news staff from Washington, D.C., and New York City to Shanghai and Kabul NPR breaks urgent news, follows the day s most critical stories, and tracks complex issues over the long term. NPR is known for independent, fact-based journalism that examines diverse perspectives and for narrative reporting that transports listeners to the places where news is happening. Its premier newsmagazines Morning Edition and All Things Considered are ranked No. 3 and No. 4 in overall nationwide radio ratings. NPR Programming In addition to news, NPR s 28 programs feature talk, music, and entertainment. NPR produces programs and distributes high-quality programs produced by member stations and independent producers under the NPR brand. NPR s programs are household names and viral social media phenomena, from Car Talk to Hidden Brain, Tiny Desk Concerts to Wait Wait Don t Tell Me. NPR s programs are all presented on digital platforms, including NPR.org, podcasts, and NPR Mobile. NPR Digital Services In addition to a significant and growing radio service, NPR is recognized as a leader in the digital arena. NPR Podcasts are among the most-downloaded podcasts in the world, delivering about 32 million downloads every month. The NPR News iphone App numbers among the top free News apps for the phone. NPR has 2.5 million Twitter followers and more than 2.4 million Facebook fans. NPR Advocacy NPR is the leading membership and representation organization for public radio and the only major broadcast organization investing in ongoing radio technology research and development. NPR is the home of the Public Radio Satellite Systems, a combined satellite and internet content distribution service. In 2008, it became the first major media organization to establish an open Application Programming Interface (API) to enable member stations, the public, and non-profit organizations to find NPR content and present it in a manner that is open, accessible and free. We are unbought and unbossed. The listeners own us. --Michel Martin, Host, Tell Me More quoting Congresswoman Shirley Chisholm

3 The Culture "This is not a job for me. It is a mission. NPR is a national treasure and more important now than ever. I want to make sure all who make it happen have everything they need to do their best work. --Jarl Mohn, NPR s President and CEO NPR s mission of creating a more informed public is embodied in its own unique workplace environment. The significance of this mission animates NPR s staff, creating a committed community of employees that no organization surpasses. NPR s staff members are as talented and diverse as its on-air guests. They are fastpaced, hard-working, innovative, and energetic. They are also warm and passionate. Their work has won NPR numerous awards, including 34 Alfred I. dupont-columbia University Awards, 62 George Foster Peabody Awards, 79 awards from the White House News Photographers Association, 23 Webby Awards (including 9 Webby People s Voice awards), and 20 awards from the Overseas Press Club of America. NPR s success has dramatically shaped its finances, as well. In 1983, the organization adopted a new business model that has propelled shared growth ever since for both NPR and its member stations. Member dues and programming fees make up the largest portion of NPR s revenue; as the audience for NPR programming has increased and stations have been able to raise more funds from their supporters and communities, programming fees have also risen. Public Radio Satellite System fees, which NPR works to keep as low as possible, also contribute to fee-based revenue, which collectively generates approximately 50% of NPR s operating budget. NPR s stellar reputation has allowed it to build an extensive corporate sponsorship program that gives sponsors exposure to NPR s audience and a positive association with NPR s brand. Corporate sponsorships generate an additional 23% of NPR s revenue. NPR s 40-member development department supplements the organization s finances with its third-largest revenue stream. The department secures major gifts from all sources, including individuals, foundations, and corporations, to meet a $34M annual goal. Development is a highly valued contributor to NPR. Over the last 10 years, contributions have made it possible for NPR to maintain its current programming and to launch new programs and initiatives that have increased public media s capacity to meet major societal needs. NPR has been able to expand coverage of such contemporary issues as international news, education, science, the environment, and the economy. Building on its decades-long success and the 2014 hiring of Jarl Mohn as NPR s President and CEO, NPR is laying the groundwork for strategic expansion of its fundraising and programming. Mohn s deep media experience has spanned all platforms as well as rapid changes in audience trends. He spent almost 20 years in radio, many as a disc jockey at stations including WNBC in New York and as programmer, general manager, and owner of a group of radio stations. He created E! Entertainment Television and served as its the staff of Ask Me Another follow their own cue to make noise president and CEO for almost a decade. Before joining NPR, Mohn spent more than a decade on the Boards of Southern California Public Radio and of The Annenberg School of Communication and Journalism. He has established ambitious fundraising as a high priority at NPR.

4 The Opportunity NPR is seeking a Chief Development Officer who will lead the design and execution of a comprehensive national fundraising program that matches NPR s reputation for innovation and excellence. The CDO will provide expert direction for the adoption of benchmark best practices and the development of creative strategies that continue to expand NPR s major donor base and national revenue. The CDO will embody the highest standards of professionalism in developing fundraising systems and in executing high-touch frontline fundraising: s/he will serve as an influential member of the executive management team, an effective partner to NPR s Chief Executive Officer and Board of Directors, a mentor and role model for a team of development professionals and support staff, and a lead ambassador to high-level partners and donors. The CDO s work will build partnerships that advance NPR s and its member stations ability to provide highquality independent content that plays a critical role in the lives of the American public and of people around the world. Strategy and Direction Understand and become an authoritative voice on NPR s mission, history, values, culture, policies, programs, and finances. Serve as a key member of NPR s executive team, ensuring alignment of development initiatives with NPR s vision, mission, and strategic plans. Evaluate the organization s internal and external environment to design and implement short- and long-term fundraising plans and program. Maintain well-designed, integrated major and planned giving programs for all constituencies, including individuals, families, foundations, and corporations. Develop processes and relationships to ensure that fundraising strategies are mutually beneficial to NPR and its Member Stations, accomplishing both national and local goals and lifting the entire NRP system to new levels of giving. Take a lead role in organization-wide and division planning for a near-term national capital campaign, including the development of case statements, gift pyramid with targets, gift mechanisms, and volunteer structure. Produce annual and periodic written plans for major gift initiatives. Fundraising Lead all efforts to meet annual and capital campaign goals for NPR s operations, programs, and endowment. Take a prominent role in personally cultivating and soliciting high-level and high-potential prospects. Design broad best practice- as well as prospect-specific strategies for all stages of donor pipeline management, including identification, cultivation, solicitation, and stewardship, with the objective of broadening the prospect pool, increasing the number of active NPR donors, and growing annual revenue. We talk to people without their makeup on. --Chris Turpin, Executive Producer, All Things Considered

5 Fundraising (continued) Create strategies to diversify prospects among new donor segments, including strategies to build relationships with a next generation of millennial donors with unique relationships to modern media. Analyze donor motivations among all constituencies and oversee the development of a wide range of gift mechanisms that encourage and facilitate giving at the 6-, 7- and 8-figure level. Maximize a rich database through the adoption of sophisticated approaches to donor pipeline development and moves management techniques. Engage and leverage NPR s President and CEO and Board of Directors in the fundraising process through relationship mapping, personal visits, events, and regular communication. Collaborate with, guide, and support NPR s legal, financial, and programming staff to ensure the effective design and execution of back-end and frontline fundraising processes. Design ways to deepen volunteer engagement in the identification and cultivation of new volunteers and donors to NPR. Act as a high-level ambassador for the NPR brand in all interactions with external supporters, volunteers, partners, and donors. Management Provide direction and oversight for 6 direct reports, including specialists in Institutional Giving, Individual Giving, Planned and Principal Giving, Collaborative Fundraising, Donor Relations, and Database Analytics Build and retain a world-class fundraising team capable of exceeding NPR s financial goals. Lead, manage, and develop a geographically distributed 40-person development staff, with the joint goals of exceeding performance targets and elevating skills. Generate, monitor, and manage the annual development budget. Ensure best-in-class development operations and stewardship to ensure cost-effectiveness of all fundraising activities. Perform ongoing evaluations of team performance and share results. Provide training, guidance, and support to the Board, Board Committees, and staff as needed regarding development activities. Nobody does what we do. --Jeffrey Katz, Deputy Managing Editor, Digital News

6 The Candidate The ideal Chief Development Officer will excel at building and leading all aspects of highly successful fundraising programs. The CDO will be accustomed to using these skills to successfully manage and grow a large national major gifts program executed by a highly effective and diverse staff. The CDO will be able to work effectively with people from all backgrounds and at all levels, from Board members and corporate executives, to journalists and artists, to major gift officers and interns. S/he will be committed to NPR s mission and to becoming a key contributor to it. Key Qualifications: 15 years of progressively responsible experience in a complex non-profit organization; experience in an organization with an affiliate structure is highly desired. Demonstrated ability to develop and implement a comprehensive set of innovative fundraising strategies that lead to diversified funding and sustainable growth. Experience designing and/or implementing world-class fundraising operations and donor stewardship programs with demonstrated impact on revenue. Record of personally securing 6-, 7-, and 8-figure gifts (including major and planned gifts) from a national and/or international pool of individuals and institutions. Experience planning for, leading, or participating in a large fundraising campaign is highly preferred. Keen understanding of the evolving nature and dimensions of philanthropy, including motivations for giving and for volunteering. Current knowledge of best fundraising practices, including research, qualification, cultivation, and stewardship as well as face-to-face solicitations and proposals. Evidence of the ability to balance creative thinking, strategic planning, and tactical execution. Ability to anticipate opportunities and to act quickly and resourcefully to take advantage of them. Record of building and leading a high-performing fundraising team that has achieved success and continuous growth. Demonstrated ability to collaborate effectively with senior management teams, Board members, volunteers leaders, staff, donors, prospects, and other key stakeholders. Exceptional communication skills, including listening, writing, and public speaking skills, with the ability to deliver compelling presentations to internal and external audiences. Ability to easily build trust with people of diverse backgrounds. Good judgment and integrity necessary to serve as an internal role model and brand ambassador. Strong business and fiscal management skills. Bachelor s degree is required; an advanced degree or record of continuing education is preferred.

7 To Apply Chief Development Officer Washington, DC Questions, resumes and CVs should be sent to All first round interviews for this position will take place at at 1820 N. Fort Myer Drive, Suite 702, Arlington, VA 22209, (703) , or via telephone/video conference. NPR is an Equal Opportunity Employer and is seeking a diverse slate of qualified candidates for formal consideration.