BEAUTY, HEALTH & FASHION SHOW

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1 Europe NOW BEAUTY, HEALTH & FASHION SHOW IN CANADA September 27-30, 2012 Direct Energy Centre Exhibition Place, Toronto Canada s largest trade & consumer show dedicated to connecting European brands with a market which demands their innovation, quality and tradition

2 EUROPE NOW: The Event EUROPE NOW!: The 2012 Beauty, Health & Fashion Show is Canada s largest trade & consumer event dedicated to promoting European brands and providing them with prime exposure within the constantly growing Canadian market. There are 5.5 million health and lifestyle conscious people living in Toronto and surrounding areas - the most multi-cultural city in the world. With the recent renaissance of interest in personal wellness, vitality and creative leisure, the modern Canadian urban population continuously looks for ways to complement their progressive lifestyles. EUROPE NOW will highlight trades that are currently at the height of their popularity among them Canada s largest trade & customer show dedicated to connecting European brands with a market which demands their innovation, quality and tradition Organic and Health Food and Products Personal Care Products Tourism and Travel Health and Wellness Fashion, Jewellery and Accessories Cosmetics and Beauty Products Spa and Treatment Getaways Wellness Tourism The show is scheduled to take place in Toronto over a four day period in September of 2012 at the Direct Energy Centre - Canada s Largest Exhibition and Convention venue. It will provide you and your company with a one-of-a-kind opportunity to connect with crowds of quality local consumers who know and look for European flavour, originality and good taste expand your business network and connect with numerous professionals from fields related to yours who will be in attendance. 1.

3 EUROPE NOW: Meet Your Customers EUROPE NOW: The Trades The show will see thousands of modern Canadian urbanites arrive in search of goods and services that fit their lifestyles of wellness, health and vitality and meet their expectations of overseas excellence, style and value. You will meet European expatriates - with an unshakable attachment to what they know and trust, and you will meet the new-world clientele eager to experience European quality. In either case, expect a lot of interest and demand for what your brand has to offer. Young Professionals Ages At the height of their physical condition. As active as they are health-conscious. Many have the earning power unattainable for people in this age group just mere years ago. Include members of all of Toronto s numerous cultures and many highlyeducated and cosmopolitan second-generation Canadians. Young Families and Settled Suburbia Ages EUROPE NOW! is about opening the doors to the North American market for European companies focused on the beauty, leisure, health and fashion industries. You should be in Toronto between September 27th and 30th, 2012 whether you manage sales for a european company looking to expand its north american consumer base act as a north american representative on behalf of a european company Organic and Health Food and Products Personal Care Products Tourism and Travel Health and Wellness Fashion, Jewellery and Accessories Cosmetics and Beauty Products Spa and Treatment Getaways Wellness Tourism Retirees 65 and above Focused on health and longevity. Many finally get to travel, and combining it with health and wellness destinations is an obvious choice. Some will find a little piece of home at the show and others will get to explore what Europe has to offer. Baby Boomers Ages Affluent, with time to spare and with disposable income. Often born in Europe or with close ties to the old continent. Enjoy travel and can afford to treat themselves. European health and beauty products are a lifestyle. North America s new focus on wellness and vitality makes the saying that 40 is the new 30 truer than ever. The settled suburbanites and those who can afford to live in the city aim to transition to family life without compromising their active lifestyles. or you assist european companies in entering the north american market EUROPE NOW! will not only provide your brand with exceptional exposure to thousands of quality North American consumers. You will also have the opportunity for business exchange and dialogue with other retailers and professionals from Europe, Canada and neighbouring American states. With the opening day exclusively featuring thousands of qualified retailers, VIP guests and the media, there is no better way to expand your business network and grow your business in North America

4 EUROPE NOW: The Host City Today s Torontonians lead active, inquisitive and health-conscious lifestyles and are far removed from the outdated cliché of an overweight and unkempt North American. Yoga studios have sprung across all major Canadian cities, pilates classes have become mainstays at every fitness club and natural and organic products are highly sought after. The concepts of wellness, vitality and creative leisure highlighted at EUROPE NOW are at the pinnacle of their popularity among the 5.5 million people currently living in the Greater Toronto Area. EUROPE NOW: The Venue Welcome to the Direct Energy Centre - Canada s Largest Exhibition and Convention venue. Located in the heart of Toronto, it offers state-of-the-art facilities, easy access via public transit and major local highways, plenty of on-site parking and a reputation for hosting some of Toronto s most popular events for 5.3 million visitors annually. A World City Toronto has the highest per capita immigration rate in the world, with 49% of its current population being born abroad and 28% officially classifying their origins as European. For many, the word European is not only a synonym of innovation, quality and tradition, but also of close to home. With a multicultural population base and a strong focus on economic development, Toronto and the surrounding areas constitute what is by far Canada s largest metropolis and the country s business and financial hub. Canada itself ranks among the world s top ten largest economies and was considered to be the best performing country during the last recession. Let EUROPE NOW be your ticket to Toronto and your gateway to North America

5 EUROPE NOW: The Details Over the course of four days EUROPE NOW will give you the chance to connect with other professionals in related industries and with countless quality consumers, who are passionate about a variety of health, leisure, travel and lifestyle topics. EUROPE NOW: connect with numerous professionals from fields related to yours and expand your business network EUROPE NOW: connect with crowds of quality local consumers who know and look for European flavour, originality and good taste Thursday 3.00pm pm Show opening Media + VIP Guests Sunday 10.00am pm Consumer Show Friday 10.00am pm Trade Show Saturday 10.00am pm Consumer Show 6. 7.

6 ers Tv RADIO PRESS tv Daily Press tv Press RADIO TV Show Highlights Our Public Relations Team will engage aily Newspapers Tv RADIO PRESS tv Press NEWSPAPERS tv Ongoing Exhibits Metro 24 Hours We have many exciting initiatives planned for the show, including art exhibits, plays TV and concerts. Daily They will Newspapers entertain, educate CP24 Tv RADIO PRESS tv Daily ress RADIO and attract plenty of attention. City TV ers Tv Presentation RADIO Stage PRESS tv Daily OMNI Press tv Press RADIO TV Rogers TV European celebrities, business leaders and trade experts will appear on the main stage throughout the show. You can take it in, Globe & Mail Toronto Star aily Newspapers Tv RADIO PRESS tv Press NEWSPAPERS tv learn from them or perhaps even to make an appearance. NOW Magazine The Grid ress RADIO Fashion Shows TV Daily Newspapers OMNI multicultural Tv RADIO TV PRESS tv Daily Check out the latest trends coming out of Europe. Is there a CHIN multicultural radio ers Tv RADIO PRESS tv Daily Press tv Press RADIO TV collection you would like to present during the show? Exclusive Media Coverage Supporting Media Campaign EUROPE NOW will also be promoted by an exclusive publication aily Newspapers Europe NOW has a dedicated Tv Public Relations RADIO Team focused PRESS entitled Show tv Time EUROPE Press NOW which NEWSPAPERS will be circulated tv on promoting the event across the internet, TV, radio and print free of charge around the Greater Toronto Area in the months ress RADIO TV Daily Newspapers Tv RADIO PRESS tv Daily media as well as a number of multicultural media outlets. leading up to the event. ers Tv RADIO PRESS tv Daily Press tv Press RADIO TV aily Newspapers Tv RADIO PRESS tv Press NEWSPAPERS tv ress RADIO TV Daily Newspapers Tv RADIO PRESS tv Daily ers 8. Tv RADIO PRESS tv Daily Press tv Press RADIO TV EUROPE NOW: Contact Us Please do not hesitate to contact us to book your space or to obtain more information about the show. Europe Now Enterpises Ltd. 21 Makdale Avenue, Suite 1 Toronto, Ontario, M6C 1S8 Canada Leszek Swiatek, Business Director phone

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