A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 1

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1 A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 1

2 BIG CHANGES MAKE 2014 ASAM WEEKLY THE BEST CHOICE FOR ADVERTISERS Circulation tripled! Was 5,100 Now 15,100* No more mandatory 13-week ad blocks! Custom schedules Frequency discounts, lowest rates Highly engaged readers! Best read ASAM publication High open and click rates * Circulation verified 10/21/13 by Highwater Partners Inc. A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 2

3 *Demographics have been compiled from a variety of ASAM sources and are provided here to describe characteristics of some subscribers. Not a circulation profile. A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 3

4 ASAM S REACH & INFLUENCE EXTENDS BEYOND MEMBERS NOW IT S BEST READ PUB DOES TOO NEW! - medical professionals with 2 nd specialization in addiction medicine NEW! - medical professionals adding addiction medicine to clinical skills A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 4

5 ASAM WEEKLY 2014 NOW REACHES 15,104! Primary Addiction Medicine Specialists - 6,707 ASAM Members, ASAM Certificants, ABAM Diplomates, Approved Buprenorphine Physicians, Certified Addiction Psychiatrists Professionals with Secondary Focus in Addiction Medicine 6,110 Physicians, Physician s Assistants, Advanced Practice Nurses, Clinical Pharmacists, Behavioral Health Professionals who have selfidentified with secondary focus in addiction medicine, participated in recent ASAM CME activities or purchased ASAM Criteria Subscription Requesters - 2,287 Subscription requesters not counted in above groups A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 5

6 PHYSICIANS ARE THE OVERWHELMING MAJORITY 9% 5% MD DO Other 86% CIRCULATION DATA: WHAT IS YOUR DISCIPLINE? N= 5930 A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 6

7 SPECIALTIES AND CERTIFICATION MIRROR MEMBER DEMOGRAPHICS 2% 2% 4% 15% 31% General Psychiatry Addiction Medicine Addiction Psychiatry IM/FP/GP Pain Med/Anesthesia EM OBG 30% 13% Other 3% CIRCULATION DATA: WHAT IS YOUR PRIMARY SPECIALTY? N = % CERTIFIED IN SPECIALTY A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 7

8 54.5% MEMBERS CERTIFIED IN ADDICTION MEDICINE ABAM ASAM Both Note that ASAM no longer certifies physicians in addiction medicine OF 3132 MEMBERS HOLD ONE OR MORE CERTIFICATIONS IN ADDICTION MEDICINE A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 8

9 74% OF PRIMARY CARE SUBSCRIBERS REPORT ADDICTION MEDICINE IS SECONDARY SPECIALTY 17% Addiction Psychiatry (General Psychiatry) 6% Pain Management (Anesthesiology IM/FP/GP) 74% Addiction Medicine (IM/FP- GP/DO) CIRCULATION DATA: WHAT IS YOUR 2 NDRY SPECIALTY? N = 3176 (PRIMARY SPECIALTY) A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 9

10 SUBSCRIBERS ARE DRAWN FROM DIVERSE PRACTICE SETTINGS 16% 1% 8% 4% 18% solo practice self employed fed, state, cty gov hospital other 12% 13% 9% 19% med school hmo group com mh CIRCULATION DATA: WHAT IS YOUR WORK SETTING? N = 4498 A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 10

11 A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 11

12 MOST ASAM MEMBERS GET INFO ABOUT INDUSTRY & ASAM NEWS FROM ASAM WEEKLY 6% 5% 1% ASAM Weekly 37% 16% 8% 37% s from ASAM 27% ASAM Website 16% Other ASAM Publications 8% ASAM Chapter News 6% Word of Mouth 5% 27% A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 12

13 E NEWSLETTERS AND E MAGAZINES RANK HIGHEST AS REGULAR SOURCE FOR PRACTICAL INFORMATION (READER SURVEY 10/21/13) A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 13

14 OPENS & TIME ON PAGE MAXIMIZE AD VIEWS Attract readers by knowing what they care about surveys conducted annually Get newsletters opened with hot topics headlines and TOC written to engage readers Keep eyes on the page with compelling, relevant content, smartly designed Links to deeper dives never leave the newsletter viewed in window A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 14

15 MONTHLY ISSUE OPEN AVERAGES Total Opens Unique Opens Jan 8,929 4,580 Feb 9,199 4,857 Mar 7,922 4,047 Apr 9,170 4,421 Average per Issue 8, Averages Same Period ,476 (tripled) (doubled) 3,088 2,025 15

16 READER SURVEY HIGH PRIORITY CONTENT New and Emerging Treatments Opiates/Opioid Addiction Treatment Innovations in Addiction Medicine Co-occurring Psychiatric Conditions Neurobiology/Physiology/Chemistry Pain Management Buprenorphine Drug Testing Alcohol Benzodiazepines Medication Assisted Treatment Motivational Interviewing 12-Step Programs Nicotine Dependence and Treatment Cognitive-Behavioral Therapy Harm Reduction Marijuana Detox Understanding Behavioral Addiction Alternative Treatments Select the 10 topics that would be most relevant to meeting clinical challenges and improving personal practice in addiction medicine on a day-to-day basis A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 16

17 A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 17

18 TOTALLY REVAMPED PRICING No More 13 Week Minimum Buy 1 week or 52 weeks what works best for the advertiser. Buy More, Save More Frequency discounts start with 4 insertions; credit for ads in other ASAM e pubs Lowest Competitive Rates 20% lower than comparable products A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 18

19 NO ONE TO COMPARE WITH MD/ ADDICTION FOCUS Competition ASAM Weekly 2014 Addiction Professional E Newsletter APA e News Psychiatry Times Circulation 15,104 Addiction Specialists, Psychiatrists, s, PCPs 18,000 counselors, CEOs, RNs, MDs 33,000 Psychiatrists 74,000 Psychiatrists, PCPs, NPs, PAs 1 x Leaderboard Ad Cost / Thousand $700 $46.34 $990 $55 $2,500 $75.75 $6,660 $90 19

20 2014 RATE CARD Ad Unit Size 1X 4X 13X 26X 52X Leaderboard 728x90 $700 $2,660 $7,000 $13,300 $25,200 Skyscraper top 120x ,400 6,500 12,350 23,400 Skyscraper bottom 120x ,280 6,000 11,400 21,600 Top Banner 488x ,400 6,500 12,350 23,400 Bottom Banner 488x ,050 5,500 10,450 19,800 Product Showcase 175x ,900 5,000 9,500 18,000 Featured Co Text Ad 125x ,500 4,750 9,000 Traditional Text Ad 120x ,250 2,375 4,500 Left/Right Current Promotion 68x , ,800 A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 20

21 ASAM ADVERTISING GUIDELINES - ASAM accept ads, subject to review and approval from o FDA-approved pharmaceutical and medical device products o Certified laboratories (CLIA, CAP) o Makers of lab tests for office use o Medical equipment companies o Practice management products o Publishers medical and scientific content o Graduate Medical Education or Continuing Medical Education o Treatment programs certified by CARF or JCAHO, or equivalent and-exhibiting exhibiting- opportunities/asam-advertising advertising-guidelines guidelines A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 21

22 STEP UP YOUR ADVERTISING ROI Circulation Quality & Quantity Eyes on the Page, Must- Read Content Lowest Cost and Highest Value Superior Sales & Customer Service A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 22

23 Highwater Partners Inc. is the exclusive digital publishing and advertising agent for ASAM Weekly and other ASAM digital products. Promotional media consulting, sales representative services, design, production, and distribution of the e newsletter by the Highwater Partners group of companies. For questions, comments, or suggestions related to the ASAM digital advertising program, contact Jennifer Strauser, ASAM Customer Service and Sales Representative jennifer@highwaterpartners.net A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 23