IT Works check. December 12th, 2012

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1 IT Works check December 12th, 2012

2 RESOC RESOC-SERR Gent en rondom Gent RESOC Gent en rondom Gent = Committee for regional social-economic consultation Representatives of: City of Ghent + 9 municipalities inhabitants employers associations employees organisations local governments province Others 15 in Flanders, 1 in Brussels

3 7 regional challenges ( ) 1 Room to undertake Talent developing 7 Enjoying the region of Ghent 2 3 Regional pact 6 The harbour: 5 4 gate to Demographic the world change Towards a (more) social economy Towards a sustainable mobility Through sustainability

4 7 regional challenges ( ) 1 Room to undertake Talent developing 7 Enjoying the region of Ghent 2 3 Regional pact 6 The harbour: 5 4 gate to Demographic the world change Towards a (more) social economy Towards a sustainable mobility Through sustainability

5 DC NOISE Goals: Challenge 5 : demographic change The East-Flanders province inhabitants are more aware of present and future demographic evolutions. Regionale stakeholders and policy makers are more aware of the consequences of demographic change. Local governments have learning experiences stimulating them to develop a vision and a strategy to deal with demographic change in a positive way.

6 Challenge DC NOISE Activity example: Visiting inhabitants aged over 80 and living at home to explain harmful elderly people how services and subsidies can help them to reside in their own home for a longer time and as independently as possible, to tell them how community services work, 5 : demographic change to assemble information about existing social isolation, social contacts, need for care, the acquaintance with and the need for social services, mobility, housing and home environment improvement.

7 DC NOISE Activity example: Visiting inhabitants aged over 80 and living at home RESULTS: Challenge 5 : demographic change In 3 municipalities about 2000 elderly people aged over 80 were visited. Lots of useful and specific data on ageing and how to to support elderly people to reside in their homes for a longer time and as independently as possible was produced.

8 Challenge 5 : demographic change DC NOISE iage

9 RESOC-SERR activity goals 1. Local governments and ageing policies Hilde Vanwildemeersch: 2. Social media for job searching and job promotion Carine De Meester:

10 RESOC-SERR activity goal 1 1. Local governments and ageing policies Goal: Local government employees will be able to develop an ageing policy based on correctly interpreted data to support elderly people to reside in their homes for a longer time and as independently as possible.

11 RESOC-SERR activity goal 1 1. Local governments and ageing policies Before: Lots of data on ageing are available, some local governments generate their own data (e.g. DC NOISE). Well interpreted data and numbers are critical in order to make the right choices. Local government employees do not always have the skills to correctly interpret available data on ageing.

12 RESOC-SERR activity goal 1 1. Local governments and ageing policies Activities: RESOC will develop an ICT tool that helps local government employees with the input and interpretation of relevant data. RESOC will couple the tool with adapted training sessions which will also be written down in a course form.

13 RESOC-SERR activity goal 1 1. Local governments and ageing policies Subsidiary project activities: RESOC will map efforts already taken by third parties to give local government employees easier access to interpretation of data on ageing policies. RESOC will develop the tool within the new policy and management cycle for local governments recently imposed by the Flemish government.

14 RESOC-SERR activity goal 1 1. Local governments and ageing policies Done: Which kind of data is available? Who can support these local governments? VUB - HoGent VVSG Social Planning Point of Support (Province of East-Flanders) What do local governments exactly need? Destelbergen, Merelbeke, Nazareth

15 RESOC-SERR activity goal 1 1. Local governments and ageing policies To do: Put information together and look what s missing Complete the information Develop the tool Organize training

16 1. Lifelong living RESOC-SERR side effects Goal: Housing and physical and social environment is adapted to lifelong living. Activities: RESOC will 2. Home automation Goal: Technology is implemented in existing housing for easier, safer and more accessible lifelong living.

17 RESOC-SERR activity goal 2 2. Social media for job searching and job promotion Goals: a. Encourage unemployed elderly people (50+) to search for employment by using also social media in addition to the traditional application channels b. Encourage employees in the care sector to promote their profession by the use of social media

18 Social media for job searching and job promotion Unemployed 50+ and social media Situation: more use is made of social media More employers Presentation enterprise, announce vacancies, screening candidates etc. More job seekers Presentation own profile, posting CV, screening enterprises More stakeholders of the regional labour market e.g. organisation Job Fair (City of Ghent)

19 Ontmoet uw toekomstige werknemers op de eerste Digitale Gentse Jobbeurs! 2 tot 13 mei 2012 U hebt vacatures? Die u op een originele manier wilt bekendmaken? Wij hebben daarvoor de oplossing! VDAB en Stad Gent (Dienst Werk) slaan de handen in elkaar om u een uniek forum te bieden, de Digitale Jobbeurs. U kunt er een onbeperkt aantal vacatures bekend maken, op elk moment de C.V. s bekijken van potentiële kandidaten en met hen een gesprek aanknopen. Bent u overtuigd van een kandidaat, dan nodigt u die uit voor een face-to-face gesprek. Digitale Jobbeurs Met de Digitale Jobbeurs kunt u tussen 2 en 13 mei: - een onbeperkt aantal vacatures verspreiden; - gedurende drie chatsessies live converseren met potentiële kandidaten; - 24 uren op 24 de C.V. s van geïnteresseerde kandidaten ophalen; - die informatie over uw onderneming verstrekken die u verkiest. Een digitale stand ziet er net zo uit als een beurs in real life. U kunt er folders, brochures, filmpjes, powerpointpresentaties en foto s tonen. Als u inschrijft dan ontvangt u van ons alle informatie over het hoe, wanneer U hoeft enkel het materiaal aan te leveren. Wij zorgen dat alles op de juiste plaats terecht komt in de stand. Via uw unieke url en login kunt u vacatures verwijderen of toevoegen en de C.V. s lezen van potentiële kandidaten wanneer u dat het beste past. Wat zijn uw voordelen?

20 Social media for job searching and job promotion Unemployed 50+ and social media Identified problem: Unemployed 50+ are unfamiliar with recruitment through social media => they miss job opportunities Possible solution: Persuade an organisation to offer easily accessible training courses social media for 50+ with focus on job seeking, to increase skills increase employment opportunities

21 Social media for job searching and job promotion Unemployed 50+ and social media Search - Question: By which organisation is this target group reached best? Answer: 50+ club VDAB (public employment services) Obligatory 50+ info session for the unemployed (until 57), organised by VDAB or union Every unemployed 50+ is entitled to an individualised coaching by specialised VDAB 50+ consultants

22 Social media for job searching and job promotion Unemployed 50+ and social media Exploration - Consult with: 50+ club VDAB Ghent (responsible & 50+ consultants) Training centre VDAB ( Spoor 21 ) Conclusions: Spoor 21 offers consultants a broad view on social media But consultants are not trained/supported to translate this info into useful coaching for jobseekers Reluctancy (some are 50+ themselves) Time consuming (create new educational material with an unfamiliar scope)

23 Social media for job searching and job promotion Unemployed 50+ and social media Activity - Train-the-trainer course social media for job purpose for 50+-consultants at VDAB Low access level (basic ICT-knowledge) Concrete, easily applicable, interactive, hands-on

24 Social media for job searching and job promotion Unemployed 50+ and social media Activity - Program: How to deal with resistance towards new instruments Fundamentals of social media Social media as an asset in job seeking How to create and link a CV with social media Opportunities and threats of job seeking via social media Follow up exchange of experiences

25 Social media for job searching and job promotion Results Unemployed 50+ and social media 12 participants (50+ consultants & responsible) 1 day + ½ day (sept. 12; nov. 12) Estimated range target group in dec. 12: ± 60 unemployed 50+ Evaluation dec. 12 (discussion of the results with consultants and responsible) Communication regional result to Spoor 21, possible further dissemination initiative on the Flemish level

26 Social media for job searching and job promotion Situation Care sector and social media Shortage of care personnel An insufficient, but increasing inflow at this moment Flemish government Initiative: Care ambassador Lon Holtzer promoting care professions Every province develops its own initiatives within this Flemish initiative

27 Care sector and social media

28 Social media for job searching and job promotion Cause Care sector and social media Province of East-Flanders: ± 70 care professionals promote their profession being a care ambassador inside and outside their organisation. The ambassadors were trained to do this.

29 Social media for job searching and job promotion Care sector and social media Exploration - The steering committee care ambassadors : Care ambassadors need a bigger knowledge on social media To promote care professions with young people (very effective at a Flemish level) To promote activities inside and outside the care institute where they work.

30 Social media for job searching and job promotion Care sector and social media Activity 1 - Info sessions for regional stakeholders Disseminating the initiative ikgaervoor.be (Lon Holtzer invitation) Presenting ICT-initiatives supporting care and care professions X participants Activity 2 - Social media training

31 Social media for job searching and job promotion Proposal Care sector and social media Crash course: social media as an extra promotion channel (1/2 day) The power of feedback between ambassadorship IRL and online: practical examples Social media and their employability Integration of media sources into your social network: opportunities and pitfalls for those unfamiliar with social media, ± 60 participants timing: course in February, evaluation in March

32 IT Works - check Do you have any questions?

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