employager 1.0 design challenge

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1 employager 1.0 design challenge a voyage to employ(ment) EMPLOYAGER 1.0 On the initiative of the City of Eindhoven, the Red Bluejay Foundation organizes a new design challenge around people with a distance to the labour market. TABLE OF CONTENTS About Employager Pioneers Experts Designers Partners Sponsors Judges About Red Bluejay

2 employager 1.0 design challenge a voyage to employ(ment) DESIGN CHALLENGE EMPLOYAGER 1.0 On the initiative of the City of Eindhoven the Red Bluejay Foundation organizes a new design challenge around people with a distance to the labour market. Background information: Per January 1st, 2015 the new Participation Law has become effective. The law envisions to have as many people as possible with and without a work handicap find work. The Participation law replaces the Wet werk en bijstand (Law Work and Benefit) the Wet sociale werkvoorziening (Law Social Work Provision) and a large part of the Wet werk en arbeidsondersteuning jonggehandicapten (Law Work and Labour Support for young handicapped). DESIGN CHALLENGE The Employager 1.0 Design Challenge addresses particularly finding solutions for people with a distance to the labour market. This distance can be due to physical handicaps, mental disorders or factors such as age. What does Employager mean? Employager is literally a voyage to employ(ment). In the case of people with a distance to the labour market, the movement needs to come from both the future employee as well as the employer. The designers can be the mediators in this case by coming up with smart and practical solutions to overcome this distance. MAR APR MAY JUN JUL AUG SEP EXPERT SESSION INSPIRATION SESSION FEEDBACK SESSION JUDGES 5 finalists 2000 each PITCH MOMENT 1 winner 5000 APPROVAL OF CONCEPT 5000 LAUNCH CHALLENGE END OF SUBMISSIONS LAUNCH SOLUTION

3 WELCOME TO THE PIONEERS Our pioneers are the first people who are willing and daring to test the concepts that come out of the design challenge. This way they give the designers enormously important input for the continuation of the concepts. The testing will be done in pop-up living labs in and around Eindhoven, depending on the needs for the tests. EXPERTS FROM MULTI-DISCIPLINARY BACKGROUNDS Wanneer If you want je tot achieve nieuwe new resultaten results, wilt you komen, will moet have to je make andere different combinaties combinations. maken. Voor For this deze ontwerpwedstrijd design challenge we starten will start wij met with een an expert-sessie expert-session van of people mensen with met an een unexpected onverwachte blend of knowledge mix van and kennis experience. en ervaring. We have Zo zijn people er mensen who are bij working uit het directly directe werkveld, with people die samenwerken with a distance met to the mensen labour met market een and afstand people tot de who arbeidsmarkt have experience en mensen difficulty die themselves. zelf een By beperking mixing experts hebben. with Door a completely ook mensen different in te brengen view point, met from een totally totaal different ander blikveld backgrounds, en een andere we can achtergrond, create an inspiration kunnen document, we een that the inspiratiedocument designers can depart creëren, from. Be waar surprised de and ontwerpers inspired! mee kunnen vertrekken. Laat je verrassen en inspireren.

4 ARE YOU A DESIGNER? When hearing the word designer we quickly think of products like furniture or lamps, or maybe a digital design a website or a logo. There are, however, many more ways of designing: and coming up with new ideas can in principle be done by everybody! A design can be a method, a technical solution, an app, a coaching tool. Look at the persona s that we aim to help with this design challenge; what would you do to help them? HERE ARE THE PARTNERS The partners are the organizations, that warmly support this initiative; they give their knowledge and actively involve their networks. We re very happy with this!

5 MEET THE SPONSORS This design challenge meanwhile has a number of important sponsors, who support the cause of assisting people with a distance to the labour market and employers to bridge this gap. We d like to talk with you about sponsorship: DIT ZIJN DE SPONSORS Deze ontwerpwedstrijd kent inmiddels een aantal belangrijke sponsors, die zich achter het doel scharen om mensen met een afstand tot de arbeidsmarkt en werkgevers te ondersteunen deze afstand te overbruggen. A PANEL OF JUDGES WILL REVIEW THE CONCEPTS After the closing date for the entries, a panel of judges will review the concepts on quality, feasilibity and innovativeness. The jury also forms a multi-disciplinary team and is headed by Alderman Staf Depla of the City of Eindhoven.

6 THIS IS OUR TEAM The Red Bluejay Foundation is spin-off from the Holst Centre in Eindhoven, where many of the concepts of the Foundation find their origin. The knowledge around Open Innovation, and mostly co-creation has now become available through Red Bluejay for other work fields than only the High Tech world. In the organization of this design challenge, may we introduce to you: RED BLUEJAY FOUNDATION High Tech Campus 5 Eindhoven, The Netherlands Giannina Flores Trainee Supporter Humanizer Miel Wellens Designer Co-ordinator 3D-Thinker Carmin Karasic: Digital Artist Inspirator - Beacon Margot Nijkamp: Author Organiser - Connector

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