IC Rating NPSP Composieten BV. 9 juni 2010 Variopool

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1 IC Rating NPSP Composieten BV 9 juni 2010 Variopool

2 AGENDA: The future of NPSP Future IC Rating TM NPSP Composieten BV 2

3 Bottom line 3

4 Bottom line 4

5 Definition of Intangibles The factors not shown in the traditional balance sheet, but which are of critical importance to a company s future success. 5

6 IC Rating TM Conceptual framework Intellectual Capital Business Recipe Organisational Structural Capital Human Capital Relational Structural Capital Intellectual Properties Processes Management Employees Network Brand Customers 6

7 Intangible perspectives Present day Accounting Effectiveness Risk Innovation Intangibles Intangibles Intangibles Business Recipe Internal Structural Capital Human Capital External Structural Capital Intellectual Properties Process Employees Management Network Brand Customers 7

8 Results for NPSP on IC rating Team: 3 senior researchers 27 stakeholders (11 / 16) December 2009 January

9 IC Rating TM NPSP Effectiveness A Intangibles AAA AA A BBB BB B CCC CC C D Extremely high/good Very high/good High/Good Relativt high/good Average Relatively low/weak Low/Weak Very low/weak Extremely low/weak Absence of A A BB BBB Business Recipe Internal Human External AA BB BB BB BBB A BBB I P Processes Management Employees Network Brand Customers 9

10 IC Rating TM NPSP Renewal BBB Intangibles AAA AA A BBB BB B CCC CC C D Extremely high/good Very high/good High/Good Relativt high/good Average Relatively low/weak Low/Weak Very low/weak Extremely low/weak Absence of A BBB B BBB Business Recipe Internal Human External A B ccc B BB A BBB I P Processes Management Employees Network Brand Customers 10

11 IC Rating TM NPSP Risk RR - Negligble R Moderate RR High RRR Very high Intangibles RR RRR RR R Business Recipe Internal Human External RRR RR R RR R R RR I P Processes Management Employees Network Brand Customers 11

12 Business recipe Business environment Comp. Score Best Compet. Business domain growth (3 yrs) 75 Competition Business domain profitability (3 yrs) Buyer's strength 39 Entry threats Supplier's strength 12

13 Strategy Growth (3 yrs) Comp. Score Best Compet. 77 Expansion possibility 82 Profitability (3 yrs) Stringency business idea/strategy 83 Relevant differentiation 73 Strategic position 13

14 Organisational Structural Capital Intellectual Property Brand strengthening Comp. Score Best Compet. Strategic supplier 80 Customer recruitment Protection 61 Employee recruitment 31 Build process capital Management recruitment Share of delivery Future value Entry barrier Expansion 14

15 Processes 1 Business development process Comp. Score Best Compet. Process resource allocation 76 Monitoring the industry Standardized methodology 67 Financial 38 Production: re-using Integration 82 Effective organisational form Financial (renewal) Quality appraisal 69 Innovation Purchase 15

16 Processes 2 Liberal environment Comp. Score Best Compet. Marketing 73 Pride Order processing Education Sales Evaluation 69 Customer management Production: re-using 16

17 Human Capital Challenge and renew management Management 1 External communication 79 Comp. Score Best Compet. Manage change Customer caring Experience Ability to make decisions Stringency business idea/strategy Strong driving force Problem solving 17

18 Management 2 Internal communication Comp. Score Best Compet. Management skills (renewal) Delegate Proposal activity Commitments Composition Receive criticism 75 Co-operation 18

19 Management 1 Internals Externals External communication 87 Manage change Customer caring Experience Ability to make decisions Stringency business idea/strategy Strong driving force Problem solving 19

20 Employees Competences Knowledge of materials Internals Externals Production quality focus 60 Knowledge of prod. Technology Responsability Cost awareness Creativity Reliability 69 Selling ability Service mindedness 20

21 External / Relational capital Network Comp. Score Best Compet. Suppliers Media Relations to distribution channels Suppliers (renewal) Sales 81 Informal network Finance Recruitment 21

22 Brand Reputation Internals Externals Threat: knowledge/reputation Relevant differentiation 56 Position Relevant differentiation (renewal) Homogeneous Awareness Awareness (renewal) 22

23 Customers Competence developing customers Comp. Score Best Compet. 74 Use customer potential Strategic spread Sales (renewal) Focus new customers Relationship Mix old, new customers 23

24 Three key issues 1 Focus on Marketing & Sales 2 Cash & Protect your strenght and potential 3 Challenge and renew your management skills 24

25 1. Focus on Marketing and Sales Business development process Comp. Score Best Compet. 76 CRM Sales Proces renewal Innovation Sales network Sales material Size Customer base Customer share of budget 25

26 Quotes general We zien NPSP te weinig, ook niet even tussen de opdrachten door over hoe zaken lopen, terwijl ze meer voor ons zouden kunnen doen. Ze kunnen meer betekenen voor de branche ontwikkeling, juist op terrein van duurzaamheid zijn ze koploper 26

27 Three key issues 1 Focus on Marketing & Sales 2 Cash / Protect your strenght and potential 3 Challenge and renew your management skills 27

28 Strength and Potential Growth in demand Comp. Score Best Compet. 77 IP as entry barrier Strategy diff. from competitors Media attention Expansion possibility 70 Higher price level 86 Brand diff. from competitors 28

29 Quotes: strenght and potential De markt voor bio-composiet is groeiend, dit is het moment voor NPSP om te groeien en investeren De traditionele composiet markt is erg competitief, zonder Intellectueel Eigendom zijn ze niet sterk genoeg Meer bedrijven zullen de bio-composiet markt op gaan, het duurt een of twee jaar om de NABASCO productie processen te kopiëren Leveranciers zijn geïnteresseerd in NPSP vanwege ontwikkeling van hun marktaandeel Groene klanten hebben nu geen andere keus dan NPSP 29

30 Three key issues 1 Focus on Marketing & Sales 2 Cash / Protect your strenght and potential 3 Challenge and renew your management skills 31

31 Quotes on human capital We vinden NPSP een mooi bedrijf en brengen hen klanten aan, want ze hebben goed gevoel voor specifieke vragen in de markt. Hun motivatie en toewijding is enorm, echter ze zouden meer -business likekunnen opereren 32

32 Motto Measure what is measurable and make measurable what is not so. Galileo Galilei 33

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