Cologne, February 2016

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1 Cologne, February 2016 n Early Education n School/University n New Technologies n Training/Qualification n Ministries/Institutions/ Organizations

2 Visitor magnet didacta As Europe s biggest and most significant education fair, didacta brings together the most important decision-makers and responsible contact persons from all fields of education. At the location in Cologne, it attracts over 100,000 trade visitors and thus offers the best prerequisites for new, promising contacts and good business. Exhibitors from all over Europe present the current products and trends from all areas of education at didacta - from early childhood learning through to further education for adults: n Early Education n School University n New Technologies n Training Qualification n Ministries Institutions Organizations Beyond this, didacta is characterised by its unique, highly informative supporting programme that attracts many visitors and which the exhibitors can also be intensively involved in. Over 1,600 seminars, lectures, discussion rounds, workshops and events offer the perfect opportunity to make products and ideas accessible to a wide audience. Additionally, representatives from the educational sector, fields of science and business as well as many celebrities meet up in the course of six forums and in the Congress Centres to discuss current educational political issues. didacta 2016 in Cologne offers the ideal platform for the presentation of your products and services. Benefit from the attraction of didacta and register as an exhibitor at: We look forward to welcoming you!

3 Figures that promise success You can expect many potential customers at didacta. And you will meet exactly the right people here: Expert decision-makers and opinion leaders. The clear majority of the exhibitors also achieved its targets for the trade fair and appraise didacta extremely positively: The figures on the quality of the visitors of didacta 2013 speak for themselves: 89 % would definitely/highly probably recommend didacta 97 % of the visitors are trade visitors 78 % win new customers 82 % of the visitors actively influence the purchasing process 90 % appraise the trade fair location Cologne as being (very) good 85 % appraise didacta in Cologne as being (very) good It is therefore obvious: If you want to do good business in Germany in the educational sector, didacta in Cologne is simply the first choice. Convince yourself!

4 Supply meets demand At didacta 2013 in Cologne, in total 822 exhibitors from 23 countries presented their products and solutions from the sectors: n Teaching materials n Materials for music, games and sports n Publishing products and digital media n Multimedia, presentation technology and software n Devices and systems for natural science and vocational training n Classroom and laboratory furnishings n Training, further training, consulting and e-learning The visitor target groups of didacta are: n Teachers, lecturers and the directors of schools, universities and educational institutes n Preschool teachers and directors of kindergarten institutions n Teachers at special schools, social pedagogues and teachers of the disabled n Parent initiatives and committees n Trainers, consultants and coaches n Parents, pupils and students n Educational associations, unions and ministries n Planners and architects When the supply and demand harmonise as well as they do at didacta in Cologne, the chances of finding new customers and making high turnovers are excellent. Take advantage of this potential!

5 Service at its best Not without reason is the service didacta in Cologne offers to you as an exhibitor considered to be exemplary. We provide you with tailor-made solutions for the preparation, execution and follow-up of didacta, i.e. n Hotel and travel services n Logistics and stand construction services n Catering n Support in the communication with your customers n Analysis of trade fair presentations and optimisation approaches Do you have any questions or require support? Please contact us directly in this connection. We will be glad to assist you and ensure that you are optimally represented at didacta 2016 in Cologne. Jörg Schmale (Project Manager) Tel j.schmale@koelnmesse.de Sandra Praller (Project Assistant) Tel s.praller@koelnmesse.de Julia Diebold (Sales Manager Exhibitors) Tel j.diebold@koelnmesse.de Angela Traßl (Sales Manager Exhibitors) Tel a.trassl@koelnmesse.de

6 Conceptual Sponsors Didacta Verband e. V. Association of the German Education Industry Darmstadt Verband Bildungsmedien e. V. German Association of Educational Media Publishers Frankfurt am Main Koelnmesse GmbH Messeplatz 1, Köln Germany Tel Fax D Printed in Germany

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