Tourism and Hotel Management

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1 Study it a better way Tourism and Hotel Management Business Administration with Industry Focus (Bachelor of Arts - B.A.) Have your job, family, sports activities and free-time well arranged facebook.com/besserstudieren

2 Study it a better way Contents and goals that suit you Benefit from Contents that Take Your Skills into Account At UAM you will benefit from content that fit your skills, interests and values. We will take on your personal skills and foster them systematically. Decide for degree programmes that take you a step ahead. You will be provided with personal coaching and offered a lot of opportunities also on an international stage. You will gain hands-on experience as well Your qualification for demanding positions Damir Simunic Student There is a smooth transition from theoretical knowledge to practical application, which is guaranteed through working in small groups that improves the overall understanding of the course content considerably. Interactive group work also does its part when it comes to regular exchange of knowledge with fellow students, which is something I appreciate very much. Enjoy Your Freedom It s You Who Decides When and Where to Study Our modern, semi-virtual studies that consist of e-learning modules as well as attendance stages offer a high degree of flexibility. By this, there are numerous possibilities for you to reconcile your studies with e.g. your job, family, sports activities and your free-time. Your Studies A Source of Inspiration and Joy At UAM it is not only all about studying but rather about actively creating your process of learning. There is a stimulating environment which is exactly what it takes to give you the necessary inspiration for your personal development. With our extra-curricular activities you even get the chance to gain valuable experience that is for your mind, body and soul. Give Your Career the Right Boost At UAM you will not only gain relevant expertise but also the necessary competencies to be able to apply your knowledge successfully. That is why you will become a successful and attractive candidate with our degree programmes. For yourself. For employers. For colleagues. For fellows. For civil society.

3 Your desired degree Inspiring and with practical orientation Desired Skills in the Field of Tourism and Hotel Management A degree in business administration with an industry focus on Tourism and Hotel Management links business administration training and the acquisition of important skills related to the field of Tourism and Hotel Management. By industry focus we define a focus that is thoroughly orientated towards study-related activities, e.g. there are lecturers with relevant experience in Tourism and Hotel Management, case studies about start-ups or self-defined business ideas as well as internships or dual courses of study at start-up companies. Taken all this together, students are guaranteed interesting modules that represent an ideal basis for a start in Tourism and Hotel Management or business enterprise. Key Qualifications To be able to meet the requirements of a dynamic labour market, besides professional skills it is the key qualifications which are an essential part of the training. It is especially about mediating and further developing communication skills (incl. languages), methodological skills such as presentation, team building or elements related to personality building. Action Competence It is the combination of an academic training and the acquisition of subject-specific key qualifications that equips students with the necessary competence it takes to increase their chances on the labour market as well as their practical capability to be successful in the long term. The students will develop their personal competency profile that is oriented towards the demand in the relevant occupational field. Your Career Clear and multiple perspectives Our partners High-class Qualification for Successful Entrepreneurs By taking up the UAM s degree in Tourism and Hotel Management, you will be well prepared in order to occupy demanding positions in various departments of hotels and in the tourism industry in general. Careers Hotel companies Tour operators Travel agencies Conference and congress organisers Wellness sector E-tourism General Information on Master Studies This bachelor degree represents a basis for the qualifications required to take up a master s.

4 Your Curriculum Module 1 st Sem 2 nd Sem 3 rd Sem 4 th Sem 5 th Sem A General Introduction to Business Administration and Academic Research 6 HR 6 Economics 6 Business Mathematics and Statistics 6 Business English I 6 Marketing 6 Organisation 6 External Accounting 6 Case Studies 6 Communication and Presentation Skills 6 Internal Accounting 6 Business Taxation 6 Management Decisions in Theory and in Practice 6 Civil and Business Law, Industrial Law 6 Team Development and Presentation 6 Application-oriented Module I: Destination Management 6 Business Management & Controlling 6 Investment and Finance 6 Operations Management 6 Business English II 6 Internship Semester 24 Reflection on Practice 6 Total ECTS

5 Module 6 th Sem 7 th Sem Project Module I: Business Plan 6 Project Module II: Guest Relation 6 Project Module III: Practice Project 6 Business Models in the Tourism Industry 6 Event and Congress Management 6 Research Methods and Applied Statistics 6 Features of the Healthcare Industry and Wellness Sector 6 New Media (e-tourism) 6 Application-oriented Module II: Hotel Development and Yield Management 12 Bachelor Thesis Lecturers from the Industry When taking up a degree programme at the UAM, you will closely be working with lecturers who have started their career in the hotel business or tourism industry respectively and who have gained valuable experience at companies such as arosa or Holiday Insider. This also applies to the case studies you are going to undertake: Each of them is going to be supervised by partner companies from the industry. It is needless to say that you can, of course, spend your internship semester at a tourism company or a hotel (also worldwide). Prof. Dr. Jutta Heller Professional experience, e.g. Co-owner of medium-sized hotels near Nuremberg Language teacher in Venezuela for employees in holiday hotels Presenter and Business Coach Expert for resilience Studying at our university provides a perfect base for entering the tourism industry and hotel business. You will profit from a sound theoretical background as well as an extensive, practical-oriented input through our partners.

6 Your University OFFERS YOU... High-quality classroom teaching on-site Virtual as well as multimedia course material on a modern e-learning platform Professional and educational support Individually tailored study coaching Access to online libraries and data bases Lecturers from the industry and course content with practical relevance PLACE OF STUDY study abroad Expand your horizon - go global International experience is not only something that increases the job prospects of graduates, it has also become obligatory on today s labour market. For many companies, key qualifications such as cultural and language skills represent a great benefit. Thus, improve your professional skills and take advantage of one of our attractive programmes to go abroad. Just grab one of the following: Practical training abroad Semester abroad ERASMUS PROMOS EUROPASS

7 STUDY WHEN AND WHEREVER YOU WANT Have your job, family, sports activities and free-time well arranged Study in a Semi-virtual Way By combining virtual self-study periods and in-class teaching, you can have your studies well arranged with a job, your family, sports activities or free-time. Dual Studies In order for you to be able to link your studies with a professional training or a job, we offer you a range of different options that perfectly suit your lifestyle. Virtual learning phase: 24 hours of availability Attendance phase: Mon-Fri - 9am to 6pm (9pm) Students Sep. Oct. Nov. Dec. Jan. Feb. Study contract Employment contract Start WS 15. Sep. Virtual pre-phase Attendance phase Virtual self-study I Attendance phase Virtual self-study II Attendance phase Virtual self-study III Upload of paper University Semi-virtual studies Cooperation contract Company Work experience Features of the Semi-virtual Study Concept Virtual lecture and learning phase via the online learning platform In-class teaching activities including presentations, group work, simulations, role-playing and outdoor activities Learning material for self-study (online scripts and completion of virtual tasks) Animated slides, audio as well as video sequences Semi-virtual business games, case studies and project seminars Online and in-class tutorials Online forum and chats Online tests and comparative solutions Virtual classroom Dual Studies: General Conditions During your studies you are employed on a regular basis and receive a salary As a general rule, your tuition fees will be paid by the company (partly or completely) You are fully integrated into corporate processes and you can directly apply in practice what you have just learned Normally, our students are exempted from classroom teaching on-site without having to request leave You can skip the internship semester and shorten the duration of your studies Chances are high that you will be further employed by the company you worked for during your studies

8 TOURISM AND HOTEL MANAGEMENT Business Administration with Industry Focus (B.A.) Degree Way of Studying Study Concept Advantages Duration Places of study European Credit Transfer Consecutive Master s course Student Advisory Service Bachelor of Arts (B.A.) Full time, part-time, dual semi-virtual Reconciliation of studies and job/family/sports activities/free-time; Acquisition of practical action competence 7 semesters (incl. internship semester, full time) Berlin 210 ECTS Yes/Business Administration (M.A.) Student Services Information Desk Tel.: courses-of-study/degree-programs-bachelor/ tourism-hotel-management-eng Flexibility, experienced lecturers from the business world and practically relevant case studies: An optimum preparation for a successful entry into professional life! Matthias Wirkner Graduate adidas AG, Global Digital Marketing Manager Hochschule für angewandtes Management GmbH Lange Zeile 10, Erding Bayerisches Staatsministerium für Wissenschaft, Forschung und Kunst accepted by

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