Preparing for the 17 th Annual Health Education Advocacy Summit
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1 Preparing for the 17 th Annual Health Education Advocacy Summit February 6, 2014 This webinar is sponsored by the Society for Public Health Education
2 Moderator Jerrica Mathis, MSEd Director, Health Policy SOPHE
3 Technical Support Phone: Call (U.S. and Canada toll-free) Webinar participants have the option to connect to audio either using telephone or microphone & speakers
4 Questions? All participants, except the host and panelists, are muted. Today s webinar is being recorded and will be archived on SOPHE Center for Online Resources & Education (CORE) at immediately following the conclusion of the webinar. There will be a Q&A session after the presentations. Questions may be submitted any time during the event by typing in your question in the chat box.
5 Feedback Feedback from webinar attendees is important and encouraged. Please complete the brief feedback form that will pop up in your browser immediately following this session.
6 Webinar Recording Today s webinar is being recorded and will be archived on the SOPHE Center for Online Resources & Education (CORE) at within 2 weeks.
7 Continuing Education Today s session has been approved for 1.0 Category I continuing education contact hours (CECHs) for Certified Health Education Specialists (CHES) and Master Health Education Specialists (MCHES). SOPHE, including its chapters, is a designated multiple event provider of CECHs by the National Commission for Health Education Credentialing (NCHEC). This session also has been approved for 1.0 CPH Renewal Credits by the National Board of Public Health Examiners. Create free SOPHE CORE account to access and manage all continuing education opportunities. Continuing Education forms can be completed on SOPHE s CORE page at: Webinar CECH/CPH Fees: $ for National SOPHE members $ for non-members
8 SOPHE MISSION To provide global leadership to the profession of health education and health promotion and to promote the health of society. GOALS: Goal 1: Be the authoritative source for health education and health promotion. Goal 2: Optimize organizational performance.
9 SOPHE Vision & Leadership for Health Promotion Health Education Research & Practice Professional Preparation & Standards Continuing Education & Training Advocacy
10 Center for Online Resources & Education (CORE) CORE serves as your one-stop portal for elearning, virtual engagement and continuing education (CE) tracking. Visit CORE for: Webinars Toolkits Online course Factsheets Annual meeting webcasts And more! Journal self-studies To access CORE, visit
11 SOPHE Career Connection We are pleased to announce the launch of the SOPHE Career Connection, a new online resource designed to help you find the best job opportunities in public health education and promotion. FREE and confidential resume posting Access to the National Healthcare Career Network (NHCN) Search and save jobs Easy job application Discounted job posting for SOPHE members Visit SOPHE Career Connection at
12 SOPHE - You re Invited! 17th Annual Health Education Advocacy Summit February 22-24, 2014, in Washington, DC SOPHE 65 th Annual Meeting Save the Date! March 19-21, 2014, Baltimore, MD
13 Webinar Objectives Help prepare attendees for the upcoming advocacy summit Make participants more comfortable with the experience in order to maximize their learning and impact Provide detailed processes and actions for participants to take prior to and during the Summit Address questions in preparation for the Summit and what to expect at the event
14 Today s Speakers: Keely Rees, PhD, MCHES Assistant Professor Health Education & Health Promotion University of Wisconsin La Crosse Margarita A. Chavez, M.S. Department of Health, Exercise and Sports Sciences College of Education University of New Mexico
15 Preparing for the 17 th Annual Health Education Advocacy Summit February 6, 2014
16 Coalition of National Health Education Organizations Mission: Mobilization of the resources of the Health Education Profession in order to expand and improve health education, regardless of the setting. Members: American Association for Health Education American College Health Association American Public Health Association (APHA): Public Health Education and Promotion & School Health Education Services Sections American School Health Association Directors of Health Promotion and Education Eta Sigma Gamma: National Professional Health Education Honorary Society for Public Health Education
17 Other Sponsoring Organizations Association of Accredited Public Health Programs Association for Prevention Teaching and Research National Association of Chronic Disease Directors
18 Advocacy 101 The Future of Public Health and Health Education Kristi McClary King, PhD, CHES Assistant Professor University of Louisville Ime Okpokho Student University of Louisville
19 History Overview of the Summit Coalition of National Health Education Organizations Goal of advocating directly with congressional representatives and their aides on priority national public health education issues 17th annual health education advocacy summit Started with a focus on training professionals Evolved to training both students and current professionals
20 Overview of the Summit Education and Practical Objectives To enhance advocacy skills and training in public health education professional preparation via a collaborative advocacy experience on Capitol Hill Educate participants on national public health education priorities and strategies to make a case to support them with US Senators and Congressional representatives Provide public health education advocacy strategies to use in your local communities and states to advocate for relevant to those communities
21 Homework in the Next 3 Weeks 1. Registration/Hotel 2. Travel Secured 3. Summit Logistics What to Expect 4. Start Researching the Priority Areas 5. HOMEwork: Gathering your hometown/state stories, organizing visits 6. Packing & Final Preparation 7. Arrival & Logistics 21
22 1. Summit Registration Late registrants, please contact Jerrica ASAP! $125 students $250 professionals Includes all materials, breaks & Sunday continental breakfast and lunch Hyatt Regency Washington, DC (400 New Jersey Ave NW) 202/
23 2. Traveling to DC Traveling to Washington, DC Most will come into the area the Friday before or the morning of Saturday Feb 22. Websites and Links for Metro Free App for Metro (iphone) ans-dc-metro/id ?mt=8 23
24 3. What to Expect At the Summit: A Time for Learning, Collaboration, Connection, Skills Building
25 Overview of the Summit Agenda Saturday February 22 nd 12:00 noon Registration 1:00 Welcome 1:20-2:20 Overview advocacy sessions for all participants based on advocacy experience (Choose Advocacy 101 or 201) 2:30-3:30 Expanded advocacy sessions such as the role of health educators in the ACA, professional preparation of advocacy for faculty (Choose Advocacy 102 or 301) 3:45-4:15 Effective Hill Visits what to expect on the Hill visits, tips and strategies 4:15-5:00 Challenges and Opportunities for public health education in the 113 th Congress latest updates 5:00-5:45 How to Use Social Media to Advance Health Policy 5:30 5:45 Wrap Up and Preparing for Day 2 6:00 Optional Group Dinner (Union Station, other locations)
26 Overview of the Summit Agenda Sunday February 23 rd -Morning 7:45-8:30 Continental Breakfast 8:30 8:45 Welcome and Overview of Day 2 8:45 9:00 CNHEO Health Education Advocate Award 9:00 12:00 Details on the three primary asks for the summit Prevention & Public Health Fund CDC Division of Population Health PHYSICAL Act Questions and Answers review of Key Messages 12:00 1:00 Buffet Lunch
27 Overview of the Summit Agenda Sunday February 23 rd -Afternoon 1:00-2:00 Bringing it All Together How to get Your Messages Heard and Acted Upon During Hill Visits role play 2:00 4:30 Hill Visit Planning (small groups) 4:30 5:00 Questions and Answers/ Wrap Up/Planning for Tomorrow/ Evaluation Dinner on your own 7:30-8:30 Additional Hill Planning w/facilitators
28 Overview of the Summit Agenda Monday February 24 th Breakfast on your own 8:00 8:45 Walk to Hill 9:00 10:00 Life on the Hill What to expect from your visits, Hill Fellowships & Opportunities, Message from Congressional Staff 10:00 4:00 Small Group and Individual Visits with Members of Congress and Their Health Legislative Aides February 25 th March 1 th Designated leader of each small group meeting with Congress submits summary of visit to SOPHE online and sends an to the health legislative aide as a follow-up
29 Advocacy Summit Photos 2013 Summit Attendees
30 Advocacy Summit Photos
31 Priorities Three Areas of Focus: 1. The Prevention and Public Health Fund 2. CDC Center for Chronic Disease and Health Promotion 3. PHYSICAL Act
32 4. Researching Priority Areas Researching your State priorities What programs are affected by these 3 priority areas Communities that have received or in need of funding for programming/services Do Your Senators & Representatives value Health and Prevention what bills have they sponsored or cosponsor, voting records, state stories 32
33 2014 Priorities: The Prevention and Public Health Fund Public Health Prevention Fund Protecting this fund for Prevention is critical Accessibility for prevention services is critical Making the Case for Prevention Chronic Disease Investing in Prevention saves $$ and lives Health Care Costs To find out more about past investments from the Prevention Fund ntion b.html B1A5-CA1C C/0/APHA_PPHF_factsheet_May2013.pdf
34 2014 Priorities: CDC Center for Chronic Disease Prevention & Health Promotion Chronic Disease and Public Health Programs Special Emphasis: School Health Violence Prevention in Schools Coordinated School Health Health and Academics Community Transformation Grants
35 2014 Priorities: School Health PHYSICAL Act Bill Would Help States and Local School Districts Access Federal Support for Health & Physical Education Programs (NM Senator Udall S.392) congress.gov type in the bill name or number can find out the status, cosponsors, dates, actions A related Bill: H.R Promotion Health as Youth Skills in Classrooms and Life Act (Rep Fudge, OH)
36 2014 Priorities Common Thread Across all Priorities Role of Health Education Specialist Policy and advocacy must occur to emphasize the inclusion of health education specialists when identifying personnel for funding opportunities. The professional training of a health educator allows for that assimilation of factors which provide the requisite understanding to create effective policies. To advance a population s health, we must identify socioeconomic conditions, social networks, work and living conditions and then study the cumulative disadvantages and exposure to risks across the lifespan --- all the while attempting to understand how social and psychological conditions interact with the biological mechanisms which cause disease Berkman, L.F. & Lochner, K.A. (2002). Social determinants of health: Meeting at the crossroads. Health Affairs, 21(2), Liburd, L.C. (2010). Diabetes and health disparities: community-based approaches for racial and ethnic populations. In L. Liburd, Diabetes and health disparities: community-based approaches for racial and ethnic populations. New York: Springer.
37 5. Preparing for the Summit HOMEwork State Captains Roles and Responsibilities? Leadership visits: What are they and will you participate? Your participation in appointment setting: Work with your State Captain to assure the appointment you make covers everyone in the particular district. Get phone number or on-line request for appointment» Try if you can to make the appointment by phone Monday, Feb 24 th between 10 a.m. and 4 p.m. Ask for appt. with health legislative aide. Second choice is education legislative aide. Third choice is any aide from the Representative s office Log your appointment on Google Docs :
38 5. Preparing for the Summit HOMEwork Review the Advocacy 101 webinar on the SOPHE website: Read the briefing materials on the priority issues Look up the priorities, committees and voting record of your senators and congressional representatives from your home residence THOMAS, Library of Congress:
39 5. Preparing for the Summit HOMEwork Research on your own Ask Questions Generate Facebook & Twitter Discussions Kaiser State Health Facts: Your local, county or state health department web sites. CDC, HRSA, NIH/NIMH, SAMHSA, Prevention Institute, Robert Wood Johnson Foundation, California Endowment, UCLA Center for Health Policy, Kaiser Family Foundation, Kaiser Health News
40 5. Preparing for the Summit HOMEwork Budget Impact at the Local Level Importance of local impact stories Contact a local agency based on one of the Summit s 3 asks Prevention and Public Health Fund, etc. Name of organization, contact info., name of programs Who they serve, current funding level Brief program description Results, impact of program on people s lives What would happen if funding is greatly reduced? 40
41 6.Packing & Preparing for the Summit Bring professional clothes and comfortable shoes Be prepared to walk Bring an umbrella/coats/scarves-check Wash DC weather forecast before leaving home Bring a camera/mobile phone with camera Bring some business cards (or have ten made up with your address, phone, and ) vistaprint.com bizcard.com wishingtreedesigns.com Bring background info about your state/district related to health issues Note that SOPHE will provide briefings on each priority area at the Summit Bring at least one personal story of impact in your community
42 7. Arrival & Logistics Check in Saturday at Noon Sign up for CHES/MCHES credits Start Networking with others at the Summit In Person find others from your state On Social Media: Meet Your State Captains 42
43 Lastly: What is a Hill Visit Like? We will cover this in detail at the Summit! But some things to know ahead of time!
44 Hill Visits Photo Moments
45 What We Hope You Will Learn and Take Away Advocacy skills and strategies Confidence in your ability to communicate advocacy priorities A willingness to continue to advocate in your State A desire to return next year to continue to develop your knowledge and skills Apply Your Advocacy Skills in your work, your studies and your life Complete the online Summit Evaluation Stay In Touch Throughout the Year follow up
46 We Hope That This Has Helped Remember! Your representatives want to hear about your interests and concerns. They welcome your communication. Time for Questions
47 Contact Information Keely Rees, PhD, MCHES Health Education & Health Promotion University of Wisconsin La Crosse Margarita A. Chavez, M.S. Department of Health, Exercise and Sports Sciences College of Education University of New Mexico We look forward to seeing you in Washington D.C.
48 Thank You! This session was recorded and will be available on the SOPHE s CORE page at: Please complete the feedback form! CHES/MCHES CECH and CPH renewal credits available 1.0 category I CECH Fees: $12.00 national SOPHE members; $24.00 nonmembers
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