PROFESSIONAL HAIRCARE

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1 PROFESSIONAL HAIRCARE

2 ELECTRIC BRAND MARK WOOLLEY Electric has been hailed the UK s most exciting and rapidly expanding hairdressing brand. It is tipped to be one of the most important brands to watch within the industry and is headed up by Creative Director, Mark Woolley and the International Art Team. Merging clear vision and raw passion whilst nurturing contagious creativity. The Electric brand encompasses the Electric Studio, Electric Education Academy, and Electric Haircare range as well as bespoke salons in key cities. Mark Woolley is an award winning Hair Stylist, Creative Director and Entrepreneur behind the exclusive Electric brand. Having had his creativity and acumen recognised for over 20 years, Electric s founder and International Creative Director has won the prestigious title of British Hairdressing Business Award s Business Director of the Year and Hair magazine s Salon Stylist of the Year. He has also had multiple wins at The Creative Head Most Wanted Awards and previous British Hairdressing Business Awards which has elevated him into the hairdressing elite. As a well-respected figure within the industry, Mark is the Global Brand Ambassador for iconic brush manufacturer Denman International, a member of L Oreal Portfolio of Artistic Hairdressers and is active within the Fellowship for British Hairdressing. Mark s work regularly appears in leading publications across the globe and he is frequently used as an expert on celebrity hair trends on TV, in top national glossy magazines and newspapers.

3 THE SALONS Electric Hairdressing offers technical expertise in beautiful salons located in striking buildings in the heart of Brighton, Oxford, Reading and London where every client who walks through the door is made to feel special, appreciated, understood and totally cared for. Each client is met by an expert who is fully trained to cut and colour hair and ensures their salon journey is seamless and bespoke. Mark Woolley (Founder and Creative Director) has been training his team to this effect for over 10 years.

4 STUDIO CREATIVE Creativity lies at the core of the Electric brand and our purpose built Electric studio is our space to create. More than just a studio space, the Electric Studio is the Abbey Road of hair, a place where we can create collections, teach courses and shoot images and film. Electrics Internationally renowned Art Team comprises of a team of professionals that show outstanding creativity and commitment to the industry. In demand for shows, seminars, educational events and fashion shoots both in the UK and globally. The Art Team s philosophy is simple Education is everything they are passionate about teaching and on their path of continual improvement they inspire and educate all they meet.

5 COLLECTIONS

6 ELECTRIC HAIRCARE PRESS Drawing on two decades of experience in the industry and years of intense research and development, Electric are very proud of the Electric Haircare range. Each product has been carefully and expertly formulated to offer guaranteed results on photo shoots and the catwalk by award winning hairdresser Mark Woolley and the Electric Art Team. This luxurious British salon professional range offers a sensory experience combining a unique blend of technologically advanced ingredients, with stylish packaging and real results. Fabric I love Electric Smoothing Cream. It s incredibly versatile and it s great for creating undone looks Electric Hair Care is an ingenious luxury product range We ve fallen barnet-over-biahniks for this range from Marylebone-based snipper Mark Woolley. He s cracked the red carpet formula: after a few weeks of use our hair is workable and super-sexy. Electric Haircare is simple and streamlined Electric Smoothing Cream is an amazing hair prep product that provides extra protection before blow drying, smoothing the hair and leaving it frizz free and glossy. The innovative formula means it disappears during styling leaving no residue so hair is light with lots of natural bounce. The miracle we ve all been waiting for. The monochromatic bottles of these Electric Haircare shampoos and conditioners were inspired by New York s skyline and chime well with sleek bathrooms. The range s ultra-caring formula, by award-winning stylist Mark Woolley, gives you a salon-worthy swing at home. If you ever suffer from frizz, this smoothing cream is a life-saver. It dries instantly on your hair without leaving a sticky finish, making your locks instantly more manageable. It is the hero of the range, leaving my locks silky smooth to the touch and with a light-as-a-feather finish, making it easy peasy to manage. It protects against heated appliances meaning you can style your hair guilt-free. It smells good, looks chic on my bathroom shelf and most importantly, makes my hair look and feel fab. We have a winner! Leaves hair conditioned and silky soft To keep your colour fresh invest in a protective and shine enhancing shampoo like Electric Colour Protect Shampoo Electric Smoothing Cream moisturizes unruly and aging hair so that it looks healthy and younger

7 CONTACT For further information on Electric Haircare go to electric-haircare.com For all press and sales enquiries please contact Electric Head Office on +44 (0)