An introduction to Asprey

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2 An introduction to Asprey Their unique heritage... Asprey represents style, refinement and quality classicism expressed with a modern spirit. Founded in 1781, Asprey is still today the ultimate authentic British Luxury lifestyle house. For 225 years the Asprey name has been synonymous with unique craftsmanship and desirable design, and has been the destination address for the well heeled and glamorous. The first Royal Warrant was given by Queen Victoria in 1862 and Asprey has been proud to hold warrants since then. Many clients commissioned bespoke pieces a service that continues today. Asprey products are enjoyed by a prestigious clientele from around the world Asprey is renowned for fragrance as well as fine jewellery, leather goods, and custom crafted gifts.

3 Asprey has always been set apart from its competitors by the tradition of their bespoke service and their dedication to the provision of luxury goods. Asprey offers refinement and discreet service. Devoted to the notion that luxury is defined by charm. Asprey portrays the world standard of luxury in a spirit of modernism. Attention to detail and genuine individuality. Asprey is about classic items you will still be using 30 years on. Things that you will use every day, every year, every generation.

4 Defining the Brand The British Standard MODERN PERFECTION LONGEVITY DESIRABLE PASSION BRITISH PERFECTION TIMELESS BESPOKE

5 Distribution Brand Positioning Niche Lower Price Retail Price/Fragrance Base Higher Price Mass Market

6 Flagship Store, New Bond Street London 21 st Century, New Bond Street 1930, New Bond Street

7 Asprey s presence in the global market Asprey prides itself upon its exclusive availability, rather than mass market appeal. As a niche brand it is a true symbol of exclusivity, as they carefully select major cities around the world to house their luxury stores including New York, Tokyo, London and more.

8 Asprey, Clients International Stylish and elegant Successful and confident Demand the best High net worth

9 Asprey in the press Asprey Products Product Launches e.g the Asprey Life Ring SPREY PARTICIPATES THE VOGUE STREET LIGHTS PROJECT Product placement in leading fashion magazines; Tatler, Vogue Bespoke products, limited editions

10 Asprey Events Prestigious guests Online coverage & social media Official Jewellery Partner; Baftas 11 Key players in fashion & film Prestigious fashions events

11 Asprey, Luxurious Advertising

12 The New Range The for Current 2012 Asrey Range The new range includes: 35ml tubes, 50ml tubes, 30g flow wrap soap, 10ml turndown items including lip balm, eye gel and facial cleanser & 12ml Facial Mist

13 The Full Range The Current Asrey Range The full range still includes popular favourites such as 50ml bottles, 75ml bottles,60g vegetable boxed soap. The range is available in various combinations, based on customer requests

14 Unique features - the new Asprey amenity range INNOVATIVE LUXURIOUS AESTHETICALLY PLEASING DURABLE Purple Jacquard tubes to differentiate your hotel from the rest Available worldwide Luxury silver caps for ease of use and distinction in the bathroom Semi-translucent flow wrap packaging with Asprey Purple print. Durable and sophisticated packaging design. Purple Water 30g vegetable saddle soap

15 Joint Marketing Opportunities The Current Asrey Range Hoteliers and guests exclusively invited to visit the Asprey store on New Bond Street. Experience a tour around their workshop that dates back to 1930 Bespoke gifts created in partnership with Asprey to make the guests stay memorable Personal engraving service customised exactly to your requirements Retail programmes allowing hotels to retail exclusive Asprey products to hotel guests

16 What Asprey can provide The Current your Asreyguests Range The ultimate guest experience through the provision of unique products and services A partnership that allows guests to amerce themselves in this classic luxury brand Familiarity with a brand that is recognised worldwide for its associations with the film and fashion worlds Exclusivity - as guests will be provided with products unavailable to the consumer world

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