Brand Differentiation of Affinia vs. Sei Bella

Transcription

1 Brand Differentiation of Affinia vs. Sei Bella Q: What makes Affinia different from other brands? A: Not only is Affinia sulfate free, Affinia is the first hair care line in the world to offer sulfatefree shampoo under $5 US and $6 CDN. Q: I have never used salon quality products before, what makes Sei Bella so different? Why should I switch from a less expensive grocery store brand? A. Salon brand products like Sei Bella Luxury Hair Care offer more benefits than grocery store brands. Formulas are designed for performance and protection so hair is easier to style and less effected by coloring, styling damage, and other salon treatments. Sei Bella Luxury Hair Care is the only brand to offer color, thermal, UV, and anti breakage protection in every product. The years of research and breakthrough science on benefits like this cannot be duplicated in grocery store brands. Q. Can men use Affinia and Sei Bella? A. Yes. Q. Which products should my family use? A. Both Affinia and Sei Bella can be used by anybody, however Sei Bella has additional protection for hair that is color treated and frequently styled, which most children will not need. Q. What Envia products translate to Sei Bella or Affinia? A. Envia Affinia Sei Bella Ultra Hydrating Shampoo Ultra Moisturizing Shampoo Ultra Moisture Shampoo Ultra Hydrating Conditioner Ultra Moisturizing Conditioner Ultra Moisture Crème Conditioner Color Protecting Shampoo Any Affinia Shampoo Any Sei Bella Shampoo Color Protecting Shampoo Any Affinia Conditioner Any Sei Bella Crème Conditioner Clarifying Shampoo Volumizing Shampoo Volume Shampoo Clarifying Conditioner Volumizing Conditioner Volume Crème Conditioner Hydrating Shampoo Moisturizing Shampoo Moisture Shampoo Hydrating Conditioner Moisturizing Conditioner Moisture Crème Conditioner Hair Gloss Hot Iron Prep Spray Curl Defining Foam Gel Defining Gel or Amplifying Mousse Intense Hold Gel Gel Defining Gel Natural Hold Gel Gel Defining Gel Intense Hold Finishing Spray Firm & Flexible Hold Hairspray Firm Hold Finishing Spray Natural Hold Finishing Spray Natural Hold Hairspray Classic Hold Finishing Spray

2 Styling Wax Pomade Scalp Therapy Detangling Conditioner Conditioning Hair Masque Thermal Repair Texturizing Pomade Texturizing Pomade Repair Hair Masque Detangling & Smoothing Spray Repair Hair Masque Repair Hair Masque Q. How long is Envia going to be available? A. Starting now, all Envia products are available only at the online outlet store while supplies last. Q. Do the new products have fragrance? A. Yes. Q. Do any of the products create build up? A. Affinia and Sei Bella products are designed to easily wash out, however buildup can occur. To completely clarify hair of buildup, wash with Sei Bella Intense Treatment Detoxifying Wash weekly or monthly depending on your needs. Not recommended for color treated hair. Q. Will the new products make my hair look staticy or frizzy? A. No. Q. Are the new hair care products the same sizes as Envia? A. Envia Shampoo and Conditioner were 12 fl. oz/355 ml. Affinia Shampoo and Conditioners are also 12 fl. oz/355 ml and also offer a 32 fl. oz/946 ml family size. Sei Bella Shampoos are 10 fl. oz/296 ml and the Crème Conditioners are 8 fl. oz/237 ml. Q. Why is Melaleuca selling aerosol hair sprays? A. Melaleuca is now selling aerosol hair sprays in response to many, many requests. Aerosol hair sprays have a unique performance that can t be duplicated in any other type of packaging. The propellants Melaleuca uses in Affinia and Sei Bella Hair Care products are not hazardous and have been approved by the U.S. Environmental Protection Agency as safe for the atmosphere. Our aerosol products do not contain CFCs (chloro fluro carbons).

3 Q. Is aerosol packaging bad for the environment? A. The propellants Melaleuca uses in Affinia and Sei Bella Hair Care products are not hazardous and have been approved by the U.S. Environmental Protection Agency as safe for the atmosphere. Our aerosol products do not contain CFCs (chloro fluro carbons). Q. Are there shipping restrictions on any of the products? A. Federal regulations prevent us from shipping aerosol products by air. Expedited air shipments to any state and any shipment to Alaska and Hawaii cannot contain Affinia Firm & Flexible Hold Hairspray, Sei Bella Firm Hold Finishing Spray, or Sei Bella Amplifying Mousse. Q. What is the difference between aerosol and natural hairsprays? A. The aerosol hairsprays in both the Affinia and Sei Bella Luxury Hair Care lines offer firm hold while the natural hold hairsprays in the traditional pump bottle deliver natural hold. Scientific Facts Sulfate Free Q. What does sulfate free mean? A. Sulfates free means that our formulas do not contain any sulfates the synthetic cleaning agents that cause shampoo to lather but can damage hair by stripping out natural moisture. Q. Are sulfates bad for you or the environment? A. Most sulfates are biodegradable. Extensive research has also shown that sulfates do not cause health hazards. However, sulfates are harsh cleansers and can be irritating to the scalp and eyes. Sulfates are especially harsh on hair, causing moisture loss and accelerated fading of color treated hair. Gluten Free Q. Are any hair care products gluten free? A. Yes! All Affinia and Sei Bella Luxury Hair Care products are gluten free. Sei Bella Luxury Hair Care products may list barley as an ingredient, but all the gluten proteins are removed during formulation. We have certification that both hair care lines are gluten free. Affinia Hair Care Shampoos & Conditioners Volumizing Shampoo & Conditioner What it does: Adds volume and lift for more fullness and body while controlling heavy excess oils at the scalp.

4 Who should use it: Anyone with fine, thin, or oily hair. Q. What do I use for oily hair? A. Use a volumizing shampoo and conditioner. Moisturizing Shampoo & Conditioner What it does: Supports hair s natural moisture balance while adding hydration for shine and softness. Who should use it: People with normal to dry hair. Q. My hair is normal what do I use? A. For normal hair, use Affinia Moisturizing Shampoo and Conditioner. Ultra Moisturizing Shampoo & Conditioner What it does: Infuses hair with rich, luscious moisturizers and emollients for intense hydration, softness, and shine. Who should use it: Those with coarse, extremely dry, brittle, or damaged hair. Q. What do I use for dry hair? A. Use a moisturizing or ultra moisturizing formula, depending on how dry your hair is. Q. I color my hair, but it s really, really dry. What formula of shampoos and conditioners should I use? All products in the Affinia line are safe for color treated hair and won t contribute to fading. For very dry hair, use the Ultra Moisturizing Shampoo and Conditioner. Q. Will the moisturizing or ultra moisturizing formula make my hair flat? A. Our moisturizing and ultra moisturizing formulas use rich botanical moisturizers like sunflower seed oil and glycerin that are lightweight but still deliver excellent hydration. If you feel like your hair is weighed down, mix and match your products use a moisturizing shampoo with a volumizing conditioner. And only add conditioner to the midshaft and length of your hair to avoid weight at the roots. Q. What do I use for African American/Asian/Latino hair? A. Because there are many variations of hair type within any ethnicity, determine if you hair is oily, normal, dry, or extremely dry. The drier your hair type, the more moisture you need. Q. What formula should I use for color treated hair? A. Affinia Shampoos are sulfate free, so they are gentler on the hair. They won t damage hair or strip it, allowing hair to retain its natural health and moisture. Affinia won t strip away color like

5 sulfate based shampoos, but it does not offer the supreme color protection found in Sei Bella. You won t find a specific formula for color treated hair. That s because all Affinia Shampoos and Conditioners are safe for color treated hair and don t contribute to fading. Q. What should someone use for dry scalp problems? A. For dry scalp and associated problems, try Melaleuca Oil Shampoo. Q. What do I use for curly hair? A. Curly hair usually needs extra moisture without weighing hair down. Use a volumizing shampoo and an ultra moisturizing conditioner, but avoid applying conditioner to the roots. Q. Is Affinia tear free? A. While sulfate free shampoos are less irritating, use our Koala Pals Hair Wash for a truly tearfree experience for your children. Q. Do you have travel sizes? Styling Aids A. Travel size products are not available at this time. Styling Hair Gel What it does: Delivers firm hold for lasting style and structure but keeps hair looking and feeling natural. Who should use it: Anyone wanting strong hold and definition, especially those with shorter styles. How to use it: Work a dime sized amount into damp hair. Finger style and let hair air dry or comb through and blow dry for a smooth look that s easy to style and resistant to humidity. Q. Is the gel strong or medium hold? A. Affinia gel offers a strong hold. Q. Does Affinia Gel have a wet look? A. While the gel offers a strong hold with lots of shine, hair will not look wet. Q. Will Affinia Gel flake? A. No. Melaleuca scientists used the latest in polymer technology in both gels to deliver strong hold that won t flake or feel sticky.

6 Firm & Flexible Hold Hairspray What it does: This aerosol spray offers firm hold with flexibility and buildable control. Plus it s never sticky or crispy so it lets hair move and shine naturally. Who should use it: Those desiring firm control for updos, curls, and sophisticated styles. How to use it: Hold Hairspray about six inches from dry, styled hair and spray. Natural Hold Hairspray What it does: Sets your style with a soft, natural finish without sticky or flaky residue. Who should use it: Anyone desiring touchable control with natural movement. How to use it: Spray onto dry, styled hair. Q. Why doesn t Affinia have more products? A. Affinia is designed to meet your family s needs with sulfate free formulas at unheard of prices. It offers the most popular formulas and styling aids. If you need more of a specialty styling product, turn to our full line of salon quality products, Sei Bella Luxury Styling Aids. Sei Bella Hair Care Shampoos & Conditioners Luxury Volume Shampoo & Crème Conditioner What it does: Weightless cleansers and conditioners deliver shiny, smooth hair while lifting locks for volume and bounce. Who should use it: Anyone with fine, limp, or oily hair who craves extra body and fullness. Q. What do I use for oily hair? A. Use a volumizing shampoo and conditioner. Using Sei Bella Detoxifying wash weekly or as often as necessary to fully clarify hair. Luxury Moisture Shampoo & Crème Conditioner What it does: Nourishes hair and smooth s frizz without extra weight for strong, soft, manageable hair with beautiful shine. Who should use it: Those with normal to dry hair who desire extra softness without extra weight. Q. My hair is normal what do I use? A. For normal hair, use Sei Bella Luxury Moisture Shampoo and Crème Conditioner. Luxury Ultra Moisture Shampoo & Crème Conditioner What it does: Quenches dry, frizzy, breakage prone tresses with luscious moisture,

7 strengthening hair and making it shine with health. Who should use it: Those seeking extreme moisture and shine for parched, damaged, dull, or chemically treated hair. Q. What do I use for dry hair? A. Use a moisturizing or ultra moisturizing formula, depending on how dry your hair is. Use Sei Bella Repair Hair Masque weekly or as often as necessary to add shine and softness to dry hair. Q. I color my hair, but it s really, really dry. What formula of shampoos and conditioners should I use? A. Every product in the Sei Bella Luxury Hair Care line offers color protection to extend the life of your color including all shampoo and crème conditioner formulas. For extremely dry, colortreated hair, use the Ultra Moisture Shampoo and Crème conditioner on a regular basis. Once a week, replace your conditioner with the Intense Treatment Hair Repair Masque. Q. Will the moisturizing or ultra moisturizing formula make my hair flat? A. Our moisturizing and ultra moisturizing formulas use rich botanical moisturizers like sunflower seed oil and glycerin that are lightweight but still deliver excellent hydration. If you feel like your hair is weighed down, mix and match your products use a moisturizing shampoo with a volumizing conditioner. And only add conditioner to the midshaft and length of your hair to avoid weight at the roots. Q. What do I use for African American/Asian/Latino hair? A. Because there are many variations of hair type within any ethnicity, determine if you hair is oily, normal, dry, or extremely dry. The drier your hair type, the more moisture you need. Q. What formula should I use for color treated hair? A. Thanks to patent pending Protection Complex Technology, all Sei Bella Luxury Shampoos and Crème Conditioners offer you the ultimate color protection for color treated hair. You won t find a specific formula for color treated hair. That s because all Sei Bella Luxury Shampoos and Crème Conditioners contain color protection to extend the life of your color. In fact, in doubleblind, independent, clinical tests, Sei Bella bested Pureology in color protection. Q. What should someone use for dry scalp problems? A. For dry scalp and associated problems, try Melaleuca Oil Shampoo. Q. What do I use for curly hair? A. Curly hair usually needs extra moisture without weighing hair down. Use a volumizing shampoo and an ultra moisturizing conditioner, but avoid applying conditioner to the roots. Use the Sei Bella Intense Treatment Repair Hair Masque as often as needed for extreme moisture. Experiment with gel, mousse, and pomade to see which products work for your type of curls.

8 Q. I am a hairdresser can I sell the hair care products in my salon? A. Not at this time. Q. Do you have travel sizes? A. Travel size products are not available at this time. Styling Aids STYLING AID PREPS Amplifying Mousse What it does: Lifts roots for the appearance of thicker, fuller hair while adding control and shine. Who should use it: Ideal for fine, thin hair and anyone wanting more volume and manageability. How to use it: Dispense small amount and rub into both hands. Rake through the roots of damp hair. Blow dry with a round brush for maximum volume. Q. How do I get volume at my roots? A. Apply Sei Bella Amplifying Mousse or Defining Gel to damp hair and blow dry with a round brush. Soft Hold Styling Crème What it does: Adds soft, touchable hold to define waves, slick hair back, or simply add control. Smooth s frizz and enhances shine. Who should use it: Those who long for more manageability and weightless invisible control in styles like sleek blowouts, touchable waves, and fly away free updos. How to use it: Apply small amount from midshaft and ends of hair. Blow dry for a sleek look or let air dry for sleek, natural texture. STYLING AIDS Texturizing Pomade What it does: This water based pomade delivers medium control with flexible movement. Separates layers for definition. Adds lift when worked into roots. Washes out easily. Who should use it: Those with layered haircuts or short styles who want to add texture and separation. How to use it: Apply small amount to fingertips. Work into dry, styled hair. Add to ends for separation. Add to roots for extra volume. Firm Hold Finishing Spray What it does: This high performance hairspray with memory solidifies your style with superior hold while blocking humidity and adding shine. Who should use it: Those desiring firm control for updos, curls, and sophisticated style.

9 How to use it: Spray evenly on dry, styled hair. For maximum volume on sleek blowouts, lift twoinch sections of hair and spray the underside of roots. Classic Hold Finishing Spray What it does: Holds style with natural, touchable control and added shine. Never sticky or flaky, it washes out easily. Who should use it: Those with soft styles full of movement who desire natural hold. How to use it: Spray onto dry, styled hair. Defining Gel What it does: Holds structured styles with firm hold and high gloss shine. Also brushes out of dry hair for volume and manageability. Who should use it: Anyone wanting strong definition. Perfect for short styles. How to use it: Apply to damp hair with fingers and define desired shape. For a softer look with superior manageability, apply to damp hair, comb through, and blow dry. Q. Is the gel strong or medium hold? A. Sei Bella gel offers a strong hold. Q. Does Sei Bella Gel have a wet look? A. While the gel offers a strong hold with lots of shine, hair will not look wet. Q. Will Sei Bella Gel flake? A. No. Melaleuca scientists used the latest in polymer technology in both gels to deliver strong hold that won t flake or feel sticky. Q. Why don t you have more styling aids? A. Our two new hair care lines offer the most requested styling aids for a variety of styles. As demand for other styling aids grow, these lines may expand. Let us know what products you would like to see! Q. My hairstyle is not included in the tutorials when will you add it? Treatments A. We will continue to expand our tutorials to include a larger variety of hair styles. Just let us know what you d like to see! DAILY TREATMENTS Detangling & Smoothing Spray What it does: Eliminates tangles to protect vulnerable wet hair from stretching and breaking.

10 Subdues frizz and smooth s the hair shaft for better results from other styling products. Who should use it: Those with color and chemically treated hair prone to breakage and those who use additional styling products. How to use it: Spray onto clean damp hair and gently comb through. Hot Iron Prep Spray What it does: Acts like armor to protect hair from styling heat up to 428 F while strengthening, smoothing, and sealing each strand. Who should use it: Anyone who uses hair dryers, hot rollers, curling irons, straighteners, and any other type of electric styling tool. How to use it: Spray evenly on two inch wide sections of wet or dry hair before applying styling heat. Q. What can I use for shine? A. Begin with a moisturizing or ultra moisturizing formula to battle dullness and dryness. Use Sei Bella Intense Treatment Hair Repair Masque weekly or monthly for even more moisture and shine. A few spritzes of Sei Bella Hot Iron Prep Spray on dry, styled hair will also add shine. Q. What do I use for a two day or three day hair? A. Use Sei Bella Hot Iron Prep Spray to reactivate products applied to hair in previous days. INTENSIVE TREATMENTS Detoxifying Wash What it does: Restores fullness and shine by thoroughly removing buildup, residue, and other impurities. Who Should Use It: Anyone who uses styling products regularly and those with very oily hair. Use with caution on color treated hair as it may remove some color. Appropriate to use before a color treatment to prepare hair for the process. How to use it: Lather into damp hair. Rinse. Follow with your favorite Crème Conditioner. Use when hair feels especially oily or weighed down; use before coloring or chemical treatments (but not after). Q. What is the Sei Bella Detoxifying Wash? A. It is a clarifying shampoo that removes dirt, impurities, oils, and buildup. Because it is so thorough at detoxifying hair, we do not recommend using it on color treated hair. However, it is ideal to use the day before coloring your hair. Use weekly, monthly, or as often as necessary. Repair Hair Masque What it does: Transforms dry, damaged, brittle hair into soft, silky locks. A feast of indulgent conditioners lock moisture deep into hair, restoring strength, softness, and shine. Who should use it: Designed for damaged or processed hair that feels brittle and looks dull.

11 How to use it: Replaces Crème Rinse once a week or as needed. Apply to clean, damp hair, concentrating on ends. Let sit for five minutes. Rinse thoroughly. For optimal results, wrap hair in a warm, damp towel while conditioning. Q. Why would I use a masque? A. Sei Bella Repair Hair Masque transforms dry, damaged, brittle hair in soft, silky locks. Indulgent conditioners lock moisture deep into hair to restore strength, softness, and shine. Use it weekly, monthly, or as often as necessary.