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2 Positioning: Liquid Keratin Professional Restorative Smoothing Treatment is an exclusive new system developed to promote the smoothing and relaxing of waves while repairing damage caused from other chemical processes. Because of its ability to penetrate the hair fibre, Liquid Keratin Professional Restorative Smoothing Treatment, provides more shine, conditioning, strength and resistance to hair fibers damaged by other chemical processes. How it works: Liquid Keratin Professional Restorative Smoothing Treatment is based on the interconversion of oxidized proteins and amino acids with reduced Cysteine to allow for semi-permanent straightening of curly and wavy hair. Key Benefits and Ingredients: Certified Formaldehyde and Aldehyde free by 3rd party laboratory Thio Free, Sodium Hydroxide Free, Guanidine Free, Scent Free, No Burning Hydrolyzed Keratin penetrates the cortex to strengthen and enhance elasticity and coats the cuticle to revitalize, protect and prevent dry, damaged, frizzy and hard to manage hair. Bio-Restore Complex to repair extremely damaged hair from chemical processes and/or external aggressors (UV rays, wind, humidity). Provides strength, resistance and natural flexibility. Behentrimonium Methosulfate softens, smoothes, and improves wet comb to enhance the straightening process. Shea Butter Aminopropyltrimonium Chloride conditions the cuticle and helps prevent static for smoother strands. Enhances shine and luster and reduces volume for vibrant healthy hair Treatment is washed out immediately after service. No waiting time. Results last weeks

3 APPLICATION INSTRUCTIONS Step 1: Prepare Hair for Liquid Keratin Professional Restorative Smoothing Treatment Wash hair well with a clarifying shampoo and repeat Rinse thoroughly Towel dry hair until just slightly damp (80% -90% dry) Step 2: Apply the Liquid Keratin Professional Restorative Smoothing Treatment Shake treatment bottle and pour a small amount (approx oz) into a color bowl Apply product with a dye brush from root to tip Starting at nape of neck apply to 1 inch sections, comb through from scalp to ends. Apply just enough product to coat the hair. Do not over-saturate. Step 3: Allow Liquid Keratin Treatment to penetrate hair Leave product on hair for minutes (10 for normal, wavy, or damaged hair up to 20 for coarse, curly hair). Hair Type & Texture Porous/Damaged/Bleached Chemically Treated/Colored Coarse/Virgin/Resistant Timing 15 Minutes 20 Minutes Step 4: Seal the Liquid Keratin Professional Restorative Smoothing Treatment to Hair Dry hair using a blow dryer. Hair should be 100% dry. Run 5-7 passes (depending on condition of hair) with a flat iron at high heat (400ºF - 450ºF) over 1/8 sections. Hair Type & Texture 20 Minutes Iron Temperature Porous/Damaged/Bleached 400ºF Chemically Treated/Colored 425ºF Coarse/Virgin/Resistant 450ºF Step 5: Set the Liquid Keratin Professional Restorative Smoothing Treatment Let sit for 15 minutes. Step 6: Remove the Liquid Keratin Professional Restorative Smoothing Treatment Shampoo hair thoroughly with Liquid Keratin Healthy Hair De-Frizz Shampoo. Rinse well and repeat. Apply Liquid Keratin Deep De-Frizz Conditioner. Leave on for 3-5 minutes. Rinse. Towel dry and style as desired. P R O F E S S I O N A L

4 APPLICATION NOTES Hair Color: Liquid Keratin Professional Restorative Smoothing Treatment can cause a slight lift of hair color and therefore it is recommended to perform this service prior to the client s color service. Scent: There is no scent to the treatment or when applying the treatment, however some customers will experience a chemical scent when hair is wet during the first few washes. This scent will lessen with each wash and will usually be gone completely by the 4th wash. When hair is dry, there is no scent at all. The extent of this chemical scent completely dependent on hair type. Steam/Smoke: You will notice some steam during the process. This is due to the treatment formula being aqueous (water based). This steam has no scent and will not burn the eyes, nose or throat. Again, the amount of steam present during the process is hair type dependent. As well, applying too much product or the hair being too wet prior to application will produce more steam. For the least amount of steam, towel dry hair until 80% - 90% dry and use just enough product to coat the hair, use a fine tooth comb to remove excess product, if necessary. After Care: Use Liquid Keratin Infusing Healthy Hair De-Frizz Shampoo, Liquid Keratin Infusing Deep De-Frizz Conditioner and Liquid Keratin Filling Leave-In Conditioner every time hair is washed for longest lasting results. These products do not contain sodium chloride. Sodium chloride will diminish the effects of the treatment very quickly. Liquid Keratin shampoo, conditioner and leave-in conditioner are specially formulated to be used with all Liquid Keratin Treatments, therefore enhancing and prolonging the treatments results. Remember: Liquid Keratin Professional Restorative Smoothing Treatment is a progressive treatment, with improved results with subsequent applications. P R O F E S S I O N A L

5 Frequently Asked Questions Q: Can the treatment be used on color treated or highlighted hair? Liquid Keratin Professional is safe to use on color treated hair. However, due to its PH level, this process may slightly lift hair color, therefore it is recommended to schedule color services after completion of the treatment. Q: Can the treatment be applied to previously relaxed or chemically treated hair? Liquid Keratin Professional is safe to use on previously relaxed and chemically treated hair. It will repair and provide shine, conditioning and strength to hair fibres damaged by other chemical processes. Q: How long will the results last? On average, results will last between 8-12 weeks. Q: How often can the treatment be applied? The treatment can be applied every 4 weeks. Q: Does Liquid Keratin Professional contain Formaldehyde? No, Liquid Keratin Professional does not contain any Formaldehyde or any of its derivatives or donors. Q: Does Liquid Keratin contain any Aldehydes? No, Liquid Keratin Professional does not contain any aldehydes. It is also Thio free, Sodium Hydroxide free, and Guanidine Free. Q: How Soon can the treatment be washed out? Liquid Keratin Professional does not have a wait time. The treatment is washed out of the client s hair after 15 minutes, allowing customers to leave the salon with fresh, clean, soft, beautiful hair. Q: How long does the treatment take? Depending on the length and hair type, the treatment will take between 2-3 hours. Q: Can the treatment be used on pregnant or nursing customers? Liquid Keratin Professional does not contain toxic ingredients or release toxic chemicals, however it is advised that clients consult with their physician before applying the treatment. P R O F E S S I O N A L

6 VOLUME REDUCTION HAIR TYPE Caucasic, thin, slightly wavy Caucasic thick, curly tips Kinky curly, from root to tip, deep curls Caucasic medium, marked waves Kinky curly, smooth base, marked curls CURL REDUCTION HAIR TYPE Caucasic medium/thick, curly tips Kinky curl, from root to tip, deep curls Kinky curl, smooth base, marked curls

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8 Healthy Hair De-Frizz Shampoo & Deep De-Frizz Conditioner Helps prolong and improve the results of Liquid Keratin Professional Restorative Smoothing Treatment. Safe for use and prolongs results of other professional salon keratin treatments. Paraben free and sodium chloride free. Combats the adverse effects of UV radiation against color-treated hair and hair structure and protects hair against the damages of daily blow drying. Clinical Results: Clinical testing shows that repeated wash cycles with Liquid Keratin shampoo & conditioner has beneficial effects on the strength of hair fibers that have been damaged.

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