Breastfeeding Content Report March Produced By The NHS Choices Reporting Team
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1 Breastfeeding Content Report March 2014 Produced By The NHS Choices Reporting Team
2
3 Breastfeeding Dashboard Page 1 Overall Choices Site Visits Tag cloud showing top breastfeeding related searches 50.0M 40.0M 44.6M 30.0M 20.0M 27.2M 10.0M 0.0 Breastfeeding Page Visits 500, , , , ,000 0 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Overall Site Visits 27.2M 27.9M 28.7M 28.9M 31.0M 30.0M 30.8M 36.5M 35.2M 32.9M 42.9M 39.1M 44.6M Breastfeeding Page Visits % of NHS Choices Traffic made up by Breastfeeding content 1.00% 0.97% 1.01% 1.06% 1.03% 1.09% 1.04% 0.93% 0.95% 1.02% 0.94% 0.91% 0.93% From March 2013 to March 2014 visits to breastfeeding pages on nhs.uk have seen a 52% increase, with the percentage of NHS Choices traffic made up by visits to breastfeeding content in March 2014 being just under 1%. In June 2013 visits passed the 300,000 mark where they remained for the rest of the year. During January 2014 visits increased to exceed 400,000, which coincided with a significant rise in overall NHS Choices traffic. March 2014 saw a new record set for both visits to NHS Choices and visits to breastfeeding content, with peak breastfeeding visits of 413,829 being reached. With most breastfeeding-related pages sitting in the pregnancy and baby area, it is not surprising that 81% of breastfeeding visits are to pages within the treatments and conditions area of the site, which includes the pregnancy and baby content area. Common health questions (CHQ) was the other main area visited for breastfeeding content, with an 18% share. The most visited breastfeeding-related page over the reporting period was the your baby s first solid foods which gives advice on when the wean your baby, with the most popular CHQ being is it safe to use hair dye when I m pregnant or breastfeeding?. Over the reporting period there were over 45,000 start of breastfeeding videos, with the breastfeeding animation being the most popular..
4 Breastfeeding Dashboard Page 2 Breakdown of Visitor Traffic to Breastfeeding Related Content Websites Receiving Traffic from Breastfeeding Search Terms CHQ Livewell Planner Services Tools Treatments and Conditions Video 0.8% 17.7% 0.4% 0.2% Netmums Mumsnet BBC News Breastfeeding Basics YouTube Mobile YouTube Care and Support National Childbirth Trust News and Others Campaign BabyCentre UK NHS England Change4Life Audio 80.9% NHS Choices 0% 5% 10% 15% 20% % Of Traffic Breakdown of Visitor Traffic to Breastfeeding Related Content by Month Top Breastfeeding Search Terms 450K 400K 350K 300K 250K 200K 150K 100K 50K 0 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 CHQ Livewell Planner Services Tools Treatments and Conditions Video Care and Support News and Others Campaign NHS England Change4Life Audio breastfeeding pillow alcohol and breastfeeding breastfeeding positions foods to avoid when breastfeeding how to stop breastfeeding breastfeeding network breastfeeding tips breastfeeding 0% 10% 20% 30% 40% 50% % of Searches
5 Breastfeeding Dashboard Page 3 Change in Popular Search Terms Within the Breastfeeding Policy Area Breastfeeding Search Terms Not Driving Traffic to NHS Choices breastfeeding helpline how many calories does breastfeeding burn can you get pregnant while breastfeeding breastfeeding weight loss breastfeeding contraception foods to eat when breastfeeding alcohol breastfeeding breastfeeding diet when to stop breastfeeding breastfeeding rates uk benefits of breastfeeding breastfeeding lying down drinking while breastfeeding getting pregnant while breastfeeding breastfeeding problems breastfeeding twins breastfeeding older children breastfeeding -2.0% -1.0% 1.0% % Change 2.0% 3.0% 4.0% losing weight while breastfeeding breastfeeding positions breastfeeding rates uk getting pregnant while breastfeeding how to stop breastfeeding breastfeeding pillow breastfeeding network breastfeeding tips 2.0% 4.0% 6.0% % Of Searches The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total search term clicks in the portfolio) between the two 4 week reporting periods. The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the portfolio. It can be used as an indication of potential traffic that could have been generated.
End of Life Content Report November 2014. Produced By The NHS Choices Reporting Team CH.NHSChoices-Reporting@nhs.net
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